• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.7 no.4
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• pp.65-75
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• 2012

The purpose of this study was to examine the relationship between the food-related lifestyle of coffee consumer and their coffee satisfaction level in an attempt to lay the foundation for successful coffee marketing strategy setting. Self-reported questionnaires were completed by 300 adults who have visited coffee shop recently in the Seoul metropolitan area. The SPSS 18.0 program was used to analyze the samples. Data was analyzed by frequency, descriptive factor, reliability, ANOVA, and regression. A factor analysis extracted five factors comprising food related lifestyle, which we named health-seeking (factor 1), eating-out-seeking (factor 2), taste-seeking (factor 3), economy-seeking (factor 4) and convenience-seeking (factor 5). The results of the regression analysis suggested that health-seeking, eating-out-seeking, taste-seeking lifestyle had a statistically significantly positive influences on the degree of the satisfaction. health-seeking, eating-out-seeking, taste-seeking, convenience-seeking in food-related lifestyle had statistically significantly positive influences on purchase intention. These results provide an understanding for lifestyles of coffee consumers and give an insight into differentiated marketing plans for coffee industry.

• Journal of the Economic Geographical Society of Korea
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• v.10 no.4
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• pp.461-480
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• 2007

The purpose of this study is to investigated and differences per lifestyle type according to characteristics of participation in eco-tourism by classifying lifestyle types of university student consumers. Also, the influences exerted on characteristics of participation in eco-tourism by the variables of demographical characteristics, lifestyle types and characteristics of eco-tourism were analyzed. The results indicated by the research can be summarized as follows. First, significant differences were found in terms of sociability inclination factors and leisure inclination factors. In other words, the group of people who had participated in eco-tourism were more of sociability-inclined and leisure-inclined lifestyle types than the group of people who had not participated in eco-tourism. Second, logistic analysis on the types of influences exerted on participation in eco-tourism by demographical characteristics, characteristics of eco-tourism and lifestyle types, it was found that significant influences were exerted by such variables of propensity of learning in eco-tourism, leisure inclination factors and school year. Third, regression analysis on the types of influences exerted on intention to participate in eco-tourism by demographical characteristics, characteristics of eco-tourism and lifestyle types, propensity of awareness on eco-tourism, tendency of preferring eco-tourism, sociability inclination factors and progress inclination factors were selected as significant variables.

• Journal of Global Scholars of Marketing Science
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• v.15 no.2
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• pp.203-225
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• 2005

The purpose of this study is to supply basic marketing information and establish marketing strategy on local market by analyzing related using behavior of lifestyle type and buying behaviour of local residents. On this viewpoint, we focused on identifying the lifestyle, shopping behaviour, and media usage pattern. For this research, we surveyed consumers living in Jecheon city and analyzed questionnaires by multivariate statistical analysis. Through empirical analysis, we derived overall lifestyle profiles including demographic traits, media usage, leisure pattern in each lifestyle types and marketing implications.

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.919-925
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• 2007

본 연구는 M-Commerce 고객을 대상으로 라이프-스타일 특성에 따른 관계혜택, 서비스 만족 및 재구매 관계에 대한 연구모형을 설정하고, 경로분석을 통하여 M-Commerce의 구매 결정 요인을 도출하여 M-Commerce의 효율적 운영 방안을 제시하였다. 라이프스타일 I (전통적 안정 추구형)은 고객화 혜택, 심리적 혜택, 사회적 혜택 순, 라이프스타일 II (현실중심 생활형)는 경제적 혜택, 고객화 혜택, 심리적 혜택 순, 라이프스타일 Ill (수동적 독립지향형)는 은 고객화 혜택, 경제적 혜택, 심리적 혜택 순, 라이프스타일 Ⅳ (진취적 여가 활동형)은 심리적 혜택, 고객화 혜택, 경제적 혜택, 사회적 혜택 순으로 서비스 만족에 영향을 미치며 서비스 만족이 재구매 결정에 긍정적 영향을 미치는 것으로 조사되었다.

• Journal of the Korean Applied Science and Technology
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• v.37 no.5
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• pp.1418-1429
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• 2020

This study was conducted on men and women in their teens and 50s living in Seoul, Incheon and Gyeonggi-do to find out the relevance between demographic characteristics of lifestyle clusters and the characteristics of beauty salon use. To analyze the data of a total of 522 people collected, statistical processing was performed with analysis of frequency, analysis of factor, analysis of reliability, analysis of cluster, analysis of variance and analysis of cross. As a result, lifestyle group types were classified as fashion and social focus types, family-oriented types, and family-free types. These types were highly related to age, final education, and marital status among demographic characteristics, and were also found to be highly relevant to the characteristics of beauty salon use, such as beauty salon location and frequently used beauty services. The results of this study are thought to be the basic data that can be used for beauty salon marketing.

• Information and Communications Magazine
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• v.31 no.12
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• pp.17-24
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• 2014

빅데이터, IoT, 클라우드 인프라 등 기술의 발달에 따라 일상생활 중에서도 개인과 환경의 변화에 대해 실시간 데이터 수집이 용이하게 되었다. 이를 활용하여 개인의 다양한 특성과 상황을 인지하고 다면적으로 의미를 분석할 수 있는 개인의 라이프스타일(lifestyle, 생활습관) 분석 기술이 중요하게 부각되고 있다. 이 라이프스타일 데이터는 개인의 질병이나 사회 심리적 문제의 원인 분석과 미래 트렌드의 변화예측을 할 수 있는 중요한 근거로 활용된다. 최근 이를 위한 연구로서 활동량, 스트레스, 위치, 수면 등의 라이프스타일 패턴을 추출하여 체계적인 프로세스로 삶의 질을 향상시키는 웰니스 (Wellness) 예측케어 서비스 연구와 서비스들이 활발히 진행되고 있다. 하지만 이러한 서비스를 제공하기에 앞서 개인의 복잡한 라이프스타일 패턴의 추출이 단편적으로만 이뤄지고 있어서, 패턴들 사이의 복잡한 관계를 분석하거나 연계 서비스로의 확장 및 라이프스타일 패턴의 재사용적인 측면에서의 문제가 어려운 이슈가 되고 있다. 이 때문에 웰니스 서비스의 신뢰도가 낮아 사용자가 단순히 재미로 느끼는 수준이거나 일회성에 그치는 모바일 어플리케이션 서비스를 제공받는 경우가 다반사이다. 본 논문에서는 IoT환경에서 다양한 스마트 디바이스에 의해 수집되는 라이프로그로 부터 라이프스타일 패턴 추출 및 모델링, 라이프스타일 패턴 분석으로부터 개인의 행동 추론 및 예측, 원인파악과 관련 지표를 정량적으로 설계하는 분석 엔진 개발 방안, 서비스 디자인을 통하여 실효적인 생활개선의 변화를 유도하는 기술, 개인의 심리적 특성까지 고려한 신뢰성 높은 케어 서비스 제공까지의 전반적인 웰니스 예측케어 서비스시스템 프로세스 및 플랫폼 설계 방안을 제시한다.

• Journal of the Korea Society of Computer and Information
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• v.15 no.4
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• pp.119-128
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• 2010

The purpose of this thesis is to analyze and test hypotheses that the internet shopping customer's satisfaction would be differences between customer's lifestyle and a type of buying product characteristics. In addition, this study tested differences between lifestyle groups and product type in terms of customer's transaction continuity. In result, we find that there are significant differences of customer's satisfaction and customer's continuity in terms of the lifestyle, but not in the product types. This study provide useful informations on market segmentation strategy to the firms which had been doing on-line shopping and will help them minimize the possible risks when firms enter into internet shopping market.

• Proceedings of the KAIS Fall Conference
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• 2012.05a
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• pp.52-55
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• 2012

본 연구의 목표는 예비 노인층의 라이프스타일을 파악하고 유비쿼터스 주거환경에서의 디자인 요구특성을 파악하는 것이다. 연구방법은 문헌조사와 심층면접, 웹서베이로 이루어졌고, 연구 결과는 다음과 같다. 첫째, 신체적, 경제적, 사회적 상황에 따라 6개의 라이프스타일 유형으로 분류할 수 있었다. 둘째, 신체적, 경제적, 사회적 상황이 가장 높은 유형 5가 가장 많은 비율을 차지하고 있었다. 셋째, 고령친화 유비쿼터스 주거환경 디자인 요소에 대한 요구도는 라이프스타일에 따라 다르게 나타났다. 넷째, 본 연구를 통해서 파악된 고령친화 유비쿼터스 주거환경에 적용가능한 디자인 지침들은 단계적으로 적용시킬 필요가 있는 것으로 파악되었다.

• Journal of Digital Convergence
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• v.19 no.11
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• pp.267-278
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• 2021

This study differentiated it from previous studies by selecting Chinese lifestyle shops in the current situation where lifestyle shops are rapidly emerging due to the increase in single-person households in China and changes in consumption patterns. The purpose of this study is to present basic data for establishing VMD strategies for domestic lifestyle shops wishing to enter China through the analysis of the characteristics of VMD elements. The results of this study are as follows.The research results are as follows. In the display elements of the VMD of Chinese lifestyle shops-GAROSU, CH'IN, and Nome, the appliances and props used differentiated shapes and materials according to the product concept and design. There seemed to be a difference depending on the concept of the lifestyle shop. Also, there were differences in the form of VP and the presentation method of PP and IP in VP, PP, and IP according to the store product group and the amount of products displayed in the presentation element. In a follow-up study, it is considered meaningful to conduct a study on domestic lifestyle shops and a comparative analysis of VMD between Chinese and domestic lifestyle shops.

• The Journal of the Korea Contents Association
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• v.12 no.7
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• pp.425-436
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• 2012

This research aims to investigate the life-style and types of leisure experienced among airline flight attendants during temporary stays abroad. In this study 2 hypotheses based on literature reviews were employed. Questionnaires were also developed based on data collected from previous studies. Subjects of the study were focused on flight attendants in Legacy Airlines. Factor analysis and reliability coefficients were used to examine the internal consistency among variables. Seven dimensions of leisure, which are cultural experience, pursuit of success, social orientation, humanity, pursuit of fashion, shopping preferences and health-orientation were identified from factor analysis. Three dimensions of leisure, which include type of rest, type of sports, and activity of tourists, were identified from factor analysis accordingly. Lifestyle factors were extracted from a result of cluster analysis, cluster 1- Passive lifestyle, Active lifestyle community type 2, and Cluster 3 analyzed Self-satisfied lifestyle types. Airline cabin crew workers involved in the life style analysis can make good use of leisure time.