• Proceedings of the Korean Information Science Society Conference
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• 2003.04a
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• pp.467-469
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• 2003

본 논문은 TV, 라디오 등 대중 매체를 통해서 전파되는 광고방송을 실시간으로 모니터링 하기 위한 워터마킹 기술을 제안한다. TV나 라디오를 통해서 방송되는 모든 광고에 대해서 광고주는 자신의 광고가 적정한 시간에 방송되었는가를 확인하기를 원한다. 기존에는 이를 확인하기 위해서 많은 사람들이 녹음된 방송을 직접 보면서 수동으로 처리를 해왔다. 그러나, 본 논문에서 제안하는 광고방송 모니터링 시스템을 구축하게 되면 기존에 수작업으로 처리되던 모니터링을 자동화할 수 있게 됨으로써 많은 시간과 인력을 줄일 수 있다. 이를 위해서 본 논문에서는 광고방송 모니터링 시스템의 전체 구조와 이를 실현화하기 위해서 필요한 워터마킹 기술 사양 및 워터마킹 기술을 소개하고자 한다. 소개 과정에서 모든 매체를 다룰 수가 없기 때문에 라디오 방송에 대한 모니터링으로 제한하여 설명한다.

• Proceedings of the Korea Society of Design Studies Conference
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• 1999.10a
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• pp.56-57
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• 1999

인터넷은 일반 초보자들이 사용하기 쉬운 정보검색 도구의 개발, 상호작용이 가능한 멀티미디어 환경, 다양하고 무한한 정보와 쉬운 정보창출 등과 같은 장점 때문에 지속적인 성장을 하여왔다. 인터넷이 실험매체로서의 모색단계에서 벗어나 본격적인 매체로 성장하고 있는 가운데 기존 4대 매체(신문, 잡지, TV, 라디오)에 이어 제5의 매체로 서서히 자리 매김을 하여 가고 있음을 의미하며 이는 기존 매체의 대중 전달과는 달리 'one-on-one' 매체라는 인터넷의 특징이 광고의 패러다임 전이를 요구하고 있는 것이다.(중략)

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.8 no.4
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• pp.84-92
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• 2009

In this paper, using the received signal strength of radio beacon such as Wi-Fi, Bluetooth, CDMA and GPS signal from the satellite, we propose the system of positioning which considered indoor and outdoor based on the Place Lab. Conventional Place Lab utilize the various positioning parameters to estimate the indoor location. However, this conventional system has limitations with respect to the range and efficiency of usage. Therefore, we defined the converged model of multisensor data and re-organized the Place Lab to overcome the limitation of a conventional system. Proposed system uses the radio beacon signal and GPS signal together to estimate the location. Furthermore, it provides the seamless PNS service with many mobile devices because this system realized by the OSGi bundle. This proposed system has evaluated the performance with SAMSUNG T*OMNIA SCH-M490 smart phone and the result shows the system is able to support the PNS service.

• Sijohaknonchong
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• v.44
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• pp.7-28
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• 2016

Music was made popular through the modern mass media. Nonetheless, if a period of high standard performances and appreciation by a minority of culture connoisseurs can be qualified with the expression "gentrification of culture", then a period when anyone can access culture through the mass media can be qualified with the terms "popularization of culture" and in this period the reorganization of performance culture can only be driven by the public. In fact, the Jabga, which is a type of traditional song that received strong public adhesion by means of phonograph records and radio broadcasts at the time, stands as a typical example to it. Gagok and Sijo up until the 1920s and even the 1930s are believed to engage actively in the changing media environment and the new modes of music enjoyment and transmission. The Album recording of faster rhythm music and the inclusion of the Sijo, Jabga, and folk songs in one broadcast programme can be seen as reflecting such an effort. However, it can only be hard for the Sijo and Gagok to challenge the predominance of the Jabga which made its lyrics more popular and the new songs written in accordance with the new media environment. Until the 1930s in this changing environment of music enjoyment, Gagok and Sijo performers rather sought to distinguish themselves from the existing popular song style by reproducing traditional forms. The album recording and broadcasting of Lee Wangjik Aakbu, the beginnings of local singers, the participation of male performers not only contributed to the diversification the enjoyment culture of songs and sijo, but also made the 'difference in standard' with the popular songs even more salient.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2015.11a
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• pp.94-97
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• 2015

이동 방송 매체인 라디오에서는 주로 청취자가 차량 운전자이다 보니 서비스 권역을 이동할 경우나 음영지역에 위치할 경우 동일한 방송을 제공하는 다른 채널로 연계하는 서비스인 service following 기능에 대한 기술적인 지원이 요구되고 있다. 본 논문은 디지털라디오 방송에서 청취중인 프로그램의 상태가 양호하지 않을 경우 인접 또는 유사 채널로 자동으로 이동하여 서비스 수신을 지속할 수 있는 service following 에 대해서 기술적인 특징을 살펴보고 앙상블 다중화기에서 이를 지원하기 위한 FIG 시그널링 방법에 대해 소개하고자 한다.

• Korean journal of communication and information
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• v.78
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• pp.79-115
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• 2016

This study, by proposing a case study of community radio, attempts to expand the horizon of academic and social discussion on the medium that has been disproportionately skewed towards discourses on alternative media, technology, and programming content. As residents of local community actively participate in the production process, they reconstruct their cultural identities. In that sense, community radio is a medium that makes it possible the re-negotiation and reconfiguration of cultural identities of local residents. That is to say, a case study on the specific ways in which community residents appropriate community radio in reconstructing their identities offers us some entry points where we may come up with a new perspective on the identity of community radio. The results of fieldwork show that community radio, as it is closely intertwined with the residents' participatory cultural practices, is a medium of 'lived culture' -i.e., a medium that contributes to the making of civility, communitarianism, and social network. Community radio, then, may be redefined as an interactive medium that contributes to the formation of social rapport and solidarity.

• Journal of Advanced Marine Engineering and Technology
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• v.34 no.8
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• pp.1159-1164
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• 2010

The current maritime data communications mainly depend on radio and satellite which have restrictions on data rate and cost. That leads to needs of novel relatively-high-speed data communication systems at sea just like on land. This paper proposes a routing protocol (MWR) for newly designed model of ship-to-ship communication networks at sea. The MWR protocol finds out an optimal route by selecting an optimal network for each specific application from overlapped networks of available wireless media at sea.

• (The) Korean Journal of Advertising
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• v.27 no.3
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• pp.113-139
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• 2016

The purpose of this study was to investigate perception of media characteristics inorder to provide a theoretical background for the media mix strategy. Considering the qualitative-vale of each medium, this study conducted a survey consisting of 60 academic and advertising industry experts to examine how they perceive and evaluate the characteristics of TV, radio, newspaper, OOH, Internet, mobile, and digital signage in terms of media effectiveness. The results, first, show that 'media engagement', 'effective reach', and 'behavioral targeting' are three most important indices to assess the media effectiveness. Second, the Internet was best evaluated in its various aspects according to the MAIX model, which gauges the effectiveness of each advertising medium. The study also proved that each advertising medium has unique advantages so that each medium should adopt a strategic positioning to differentiate it from other media. As such, this study provides meaningful evidences to understand the various characteristics and competitive value of advertising media and useful guidelines for media planning.

• 보건세계
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• v.62 no.5
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• pp.31-31
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• 2013

희망찬 새해의 일출 앞에서 협회는 떠올려봅니다. 지난 1년간 협회는 '결핵 없는 청정 대한민국'을 위해 과연 어떠한 노력을 기울였는지를요. 이에 11월과 12월 양월 간 TV, 라디오, 신문 등 On-Off Line 매체에 소개된 협회의 모습을 살펴봅니다. 여러분들도 함께 살피어 협회가 지향하는 길목의 촛불이 되어주세요! 여러분의 변함없는 관심과 응원을 부탁드립니다.

• Archives of design research
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• v.18 no.4 s.62
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• pp.205-214
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• 2005

The purpose of this study is to find an efficient marketing strategy in terms of media channel communications using one specific case study. Results of previous studies have shown that consumers' exposure to TV, newspaper, radio and magazine related to description of corporate image tends to be influential for consumers' product image, which mainly consists of product preference, expertise, and credibility. It means that media strategy should be different, depending on what kinds of image they try to be purposive. In conclusion, we concluded that TV and radio should be the best vehicle for increasing consumers' positive preference rather than those of newspaper and magazine. Newspaper and magazine are also influential in terms of expertise, and newspaper and magazine should be better than TV and radio in terms of credibility. The results of this study should be similar to previous studies in that TV and radio should be more inducing interest, and print media should be more credible than TV and radio.