• Journal of Digital Convergence
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• v.16 no.11
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• pp.275-280
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• 2018

This study attempts to examine the equity of regulation in advertising. After scrutinizing asymmetric regulation in advertising, this study propose measures to increase the equity of advertising regulation. This study proposed horizontal regulation and unification of regulatory agencies as direction of increasing the equity of regulation in advertising. In order to ensure the equity of advertising regulation in the new types of media that appear in various ways, horizontal regulation that decides advertising regulation policy based on the nature of contents or service is desirable. To increase the equity of regulation in advertising, it is recommended that the advertising regulatory system be operated with integrated regulatory organization.

• Journal of Digital Convergence
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• v.17 no.6
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• pp.211-217
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• 2019

This study suggested the alternatives for improving consumers' engagement with digital signage (DS) by analyzing the researches of the effectiveness of DS in marketing and public areas, which is recognized as an essential communication tool for commercial or public matters. According to the results, affective DS ad content of DS resulted in positive shoppers' buying behaviors and perceiving buying environment; DS was also effective for public affairs, which how proper channel and message for the target public resulted in solving community problems. However, it was rare to measure precisely the level of consumers' engagement with DS content and what DS content aroused higher engagement in both areas. Thus, DS content should be more customized based on multiple converged contents for consumers' engagement and the research efforts of DS should be focused on the development of not only its device technology, but also creative content.

• Journal of Korean Library and Information Science Society
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• v.37 no.3
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• pp.75-101
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• 2006

This study is about the factors required to be considered in the aspects of policy and operation before introducing the real-time reference service and about the way to use the real-time reference service effectively, The real-time reference service should not be accepted and applied just based on the case of advanced nations without deciding how to apply and use through enough advanced investigation and example analysis. Working out in service policies, selecting appropriate programs. securing service manpower, devising privacy policies, groping the ways of cooperation between libraries, and operating the adequate evaluation system are the factors which should be considered in the policy aspect. Preparation of proper ways of application. operation time, and promotion are the factors which should be considered and reviewed in the operative aspect.

• Journal of the Korea Organic Resources Recycling Association
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• v.30 no.4
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• pp.85-99
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• 2022

Recently, environmental issues have become serious, and Jeju Island is promoting a pilot project of a smart collection system(waste weight-based collection system) at clean houses in Yongdam 1-dong. However, the new system faced an opposition from elderly residents who were not accustomed to using machines or smart devices. In order to solve this problem, it was intended to suggest policies related to this by conducting environmental education and identifying problems with the effect of environmental education awareness through data analysis method. The results showed positive answers in most of the satisfaction and achievement evaluations, but it is also true that most of the residents need to be educated and more information should be given. In order to vitalize education, it is important to increase the number of instructors and support them to increase their expertise. It is also important to take a practical process that strengthens public relations, shares information, and links with the local community to increase the actual participation of local residents. In addition, it is critical to secure a budget from local governments to maintain education and public awareness, and it will be helpful to link with talent donation projects in the region.

• Journal of Digital Convergence
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• v.20 no.4
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• pp.73-82
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• 2022

As digital advertising industry grows, consumers' concerns over personal information protect also rise. Thus, the current study is designed to explore college students' perspectives on digital behavioral advertising and personal information protection through in-depth interviews. According to study results, importance of personal information protection is highly regarded among college students and interviewees suggest individuals, companies, and government organizations work together to protect personal information. College students' behavioral level of personal information protection can be divided into three levels such as 1) no-action taken, 2) passive response, and 3) active response. The study found that college students' attitude toward digital behavioral advertising is positive and also negative at the same time. Lastly, the study suggests that college students have positive attitude toward companies' personal information collection and use for the marketing purpose such as digital behavioral advertising. At the discussion section this study puts emphasis on the need for digital media literacy education and suggests practical implications for personal information collection and its procedures.

• Journal of Digital Convergence
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• v.16 no.6
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• pp.399-405
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• 2018

The purpose of the research is to figure out the problem of skiing-lesson to handicapped person and to develop and verify skiing-lesson manual by exploring skiing lesson's main factors of handicapped. To achieve the object of the research, we have done a survey to 14 people who agreed on participating in the research by doing open type-questionnaire survey to explore the obstructive factors of ski-vitalization for the handicapped. We have chosen two professor of adapted physical education, two ski specialists for the handicapped, and two instructors for national ski team to the adaptive to analyze the priority of ski-lesson to handicapped. There were a few results the result of developing the skiing-lesson manual for the handicapped was classified by 4types according to the types of disability. (two-track, three-track, four-track, monoski).

• Journal of Digital Convergence
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• v.18 no.7
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• pp.93-99
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• 2020

Text mining is one of the big data analysis methods that extracts meaningful information from atypical large-scale text data. In this study, text mining was used to monitor citizens' opinions on the policies and systems being implemented. We collected 5,108 newspaper articles and 748 online cafe posts related to 'Gyeonggi Lacal Currency' and performed frequency analysis, TF-IDF analysis, association analysis, and word tree visualization analysis. As a result, many articles related to the purpose of introducing local currency, the benefits provided, and the method of use. However, the contents related to the actual use of local currency were written in the online cafe posts. In order to revitalize local currency, the news was involved in the promotion of local currency as an informant. Online cafe posts consisted of the opinions of citizens who are local currency users. SNS and text mining are expected to effectively activate various policies as well as local currency.

• Journal of Digital Convergence
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• v.17 no.4
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• pp.299-307
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• 2019

In this study, we experimented with experience of digital signage using Virtual Reality technology, and the difference between presence and interactivity in brand experience and digital signage attitude. We conducted a two-way MANOVA analysis with cognitive presence, emotional presence, and media presence as the independent variable and interactivity level(high vs low) as dependent variables and the brand experience and attitude as dependent variables. First, cognitive presence was found to be most effective through behavioral experience when low interactivity. Second, emotional presence also has a positive effect on emotional experience when the level of interactivity is low. Third, media presence has a positive effect on emotional experience if the level of interactivity is low. This study suggests a communication strategy to communicate presence according to the characteristics of media strategy and technology through appropriate level of interactivity when using digital technology. Future research requires a qualitative approach rather than a quantitative one in terms of interactivity.

• Journal of Digital Convergence
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• v.10 no.3
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• pp.273-281
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• 2012

As appearing on the stage of social media which expands the private relations to the public relations, the Social Intelligence(SI) is made again prominent in our society. The Public Relations(PR) is in particular related to the SI which means the ability to get along well with other people and to encourage others to cooperate with oneself. It points out the necessity of the study with respect to the impact of SI on the choice of educational major and the adaptation of social media in PR, because the SI is one of the important aptitudes which students who major in Communication and PR would need for actual field. But the result of the research indicates that the SI does not influence the choice of educational major of the students who major in Communication and PR. To make those students go into high level of the SI, the students need the specific education which would enhance and reinforce their SI such as the SPACE Program developed by Albrecht and reorganization of curriculum in the education of Communication and PR. Besides, this study shows that the high level people actively use the social media, for example, Smartphone in order to keep their best relationships.

• Journal of Digital Convergence
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• v.13 no.6
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• pp.275-286
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• 2015

This study conducts a comparative study on the perceptions of disabled child carers and officials on the Adult Guardianship System, and study the settlement method. First of all, 68.9% of the disabled child carers and 43.9% of the officials were aware of the system. Both the carers(90.2%) and officials(94.3%) responded that it was a helpful system for the respect for human rights. In terms of preferred guardian type, carers responded 'parents' and officials responded 'professionals'. All respondents responded that the 'establishment of national organization' was the most needed improvement of the system. In order for the Adult Guardianship System to stabilize as the system that can contribute to respect for human rights and social integration, promoting general public about the Adult Guardianship System, cultivate a high quality public guardian, the national organization of the Adult Guardianship System should be founded.