• Journal of Venture Innovation
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• v.3 no.2
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• pp.23-39
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• 2020

The 4th Industrial Revolution and Covid 19 are moving the fashion industry from offline to online. Fashion shows that took place offline are being replaced by online. Online is greatly increasing consumers' digital customer experience based on digital technologies. In this study, we studied the effect of digital experience factors on digital customer satisfaction based on the Schmitt(1999)'s experience marketing. The effect of digital customer satisfaction on purchase, continuous use intention, and recommendation intention were also studied. In addition, the moderating effect of experience frequency was studied. We randomly sampled 180 individuals among fashion mall users.. SPSS 24, AMOS 23 and Process Macro 3.5 were used for statistical analysis. In the study in which digital experience factors influence digital customer satisfaction, all except the digital act showed positive influence. The impact of influence was digital sense (β = .366) > digital think (β = .225)> digital feel (β = .191) > digital relate(β = .163). Digital customer satisfaction have been positive impact on purchasing, continuance use and recommendation intention. In the moderating effect of digital experience frequency, between digital feel, digital act and digital customer experience showed a statistically effective relationship. Based on the this study, We suggested theoretical and practical implications.

• Journal of Digital Convergence
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• v.18 no.8
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• pp.469-478
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• 2020

The objective of this study is to verify the effects of shopping tendencies and information search on the shopping mall satisfaction and repurchase intention of fashion clothing consumers at this point in time when the mobile shopping has been routinized. To verify this, this study selected male and female university students with experiences in purchasing fashion clothing in mobile shopping mall within the last one year as its samples. For the verification of hypotheses, the factor analysis, multiple regression analysis, and simple regression analysis were conducted. The results of this study are as follows. First, the shopping tendencies of consumers who had experiences in mobile shopping included the economic shopping tendency, entertaining shopping tendency, convenient shopping tendency, and trend-pursuit shopping tendency. Second, the convenient shopping tendency, entertaining shopping tendency, and economic shopping tendency of consumers' mobile shopping tendencies had positive effects on the mobile shopping mall satisfaction and repurchase intention. Third, the information search for purchasing fashion clothing in mobile shopping mall had positive effects on the shopping mall satisfaction and repurchase intention.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2009.11a
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• pp.214-217
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• 2009

현대 패션분야에서 디자이너들의 예술적 표현의 주제이자 매체로서 활용되고 있는 빛은 보다 감성지향적인 방향으로 발전되는 추세로서, 빛을 활용한 감성 패션디자인에 대한 표현 방법과 조형적 특성을 분석하는 것은 매우 의미있는 일이다. 패션디자인에서 빛을 표현하는 방법으로는 빛의 반사, 이미지 표현, 발광, 투사에 의해 독창적으로 응용되어져 표현되어 왔으며, 다양한 빛의 표현을 위해 재료의 물성을 조작함으로써 얻을 수 있는 빛의 유희, 명암이나 형태, 색채를 통한 빛의 재현, 발광물질이나 인공광에 의한 발광, 프로젝터를 통한 빛 이미지 등 다양한 표현방법이 활용되고 있었다. 빛이 활용된 감성 패션디자인의 조형적 특성으로는 상호작용성, 영상성, 투명성, 실험성으로 분류되었다. 상호작용성은 착용자의 행위에 의한 변형과 신체의 변화나 감정의 변화에 의한 불빛이나 영상 패턴이 바뀌는 등 형태나 컬러, 영상의 변형 등 착용자의 메시지 전달이나, 감정표현, 신체보호, 그리고 재미를 유발하는 효과를 자아내는 것으로 나타났다. 영상성은 디지털 이미지를 활용한 것과 내부 광원에 의한 발광성으로 분류되며, 드레스에 장착된 수많은 LED 에 의한 영상을 만들거나 이미지를 확대시키는 방법으로 표현된 영상성은 심미적인 효과가 우선시되었다. 투명성은 주로 비닐, 플라스틱, 기능적 소재 등 투명한 소재들을 이용하여 대부분 재료의 특성이 조형적 특성으로 분석되었고, 외부와의 개방성과 위장가능성의 효과를 준다거나, 투명한 재질에 이미지가 변화하는 이미지의 중첩성과 같은 효과를 나타내었다. 실험성은 새로운 실험적 도구로서의 패션을 표현하고자 할 때, '빛'을 매개체로 하여 관심을 유도하고 재미를 더해주며, 신비주의적 환상이나 호기심을 불러일으키는 효과를 나타내었다. 이처럼 빛을 활용한 패션디자인은 빛을 매개체로 하여 다양한 표현방법으로 활용이 가능하며 특유의 조형적 특성을 가지고 있음을 알 수 있었다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2012.10a
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• pp.355-356
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• 2012

Recently, Digital clothing techniques using computer graphics to reappear clothes are activated in fashion area and Researches incorporating fashion flows and 3D techniques are frequently progressed. In fashion industry, Using smartphone can make successful result by catching a change of trend and adding an emotional factor. Conventional 3D fitting services are only provided in store or internet sites installed avatar system, virtual mirror. This study suggests a fashion fitting service system saving time and oneself by using I-phone in consumers' position. In this system, Companies can market their product easily to consumers, consumers can choose various product and check their fitness.

• Fashion Information and Technology
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• v.4
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• pp.34-38
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• 2007

• Fashion Information and Technology
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• v.4
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• pp.39-43
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• 2007

• Proceedings of the Korea Society of Costume Conference
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• 2005.05a
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• pp.3-23
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• 2005

• Communications of the Korean Institute of Information Scientists and Engineers
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• v.21 no.2
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• pp.35-42
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• 2003

• 프린팅코리아
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• v.14 no.7
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• pp.132-135
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• 2014

디자이너나 의류전문가는 물론이고 일반 소비자들도 유행과 스타일의 변화에 따라 의류 소재의 선택을 달리한다. 패션의 변화와 함께 섬유의 기능과 기술은 오랫동안 변화를 이뤄왔으며, 20세기말에는 특히 주목할 만한 이슈가 불거졌다. 기존의 스크린인쇄와 차별화가 되면서도 상당한 상업적 가치가 있는 디지털 인쇄 적용의 스크린인쇄와 염료승화(Dye-Sublimation)가 대두되기 시작한 것이다.

• Journal of the Korean Society of Costume
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• v.63 no.4
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• pp.17-29
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• 2013

The purpose of this study is to analyze the factors of action and reaction through the examples of luminescence digital fashion design, which is a part of the interactive digital paradigm in 21st century, and to classify types of interaction expressed in luminescence digital fashion design. The significance of this study is to provide an effective database for researches on new ideas and expression methods of fashion design using luminescence digital device. The contents are as follows. First, identifying the concepts of interaction, digital fashion, and luminescence digital device. Second, analyzing the factors that put the luminescence digital device into effect through materials such as the collected photos and the stimulus behind the materials. Third, analyzing and classifying types of reaction according to the types of stimulus in luminescence digital fashion design. Detailed use of luminescence digital devices in Fashion designs did not start until after 2000 so the scope of this study starts from 2000 and on. The methods of this study are as follows. The theoretical frameworks of digital fashion and interaction were setup by using information from various related books, papers, and internet sites. In addition, the empirical analysis was performed using collected photos and explanations through related Internet sites of digital fashion. Through the study, the interaction types in 21st century's luminescence digital fashion design can be expressed variously according to the current input type, biometric recognition type, environment recognition type.