• Journal of Digital Convergence
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• v.10 no.8
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• pp.81-90
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• 2012

This study is to establish the effects on B2B(Business-to-Business) industrial product market of the Marketing Communication which used in B2C(Business-to-Customer) has influences on Trust and Trust has influences on Long-Term Orientation through survey targeting 177 wholesale and retail dealers of Air-Tool distribution. Accordance with these conclusions, The Trust that the customer felt for Supplier was a positive influence on Long-Term Orientation. Also advertising of marketing communication is useful for increasing the Trust. Thus, to increase Long-Term Orientation on B2B, supplier needs to increase Trust and to find another marketing communication factors increased Trust is needed.

• Journal of Digital Convergence
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• v.14 no.4
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• pp.221-230
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• 2016

This is an experimental study which is designed to identify the joint relationship between communication density and centrality as independent factors to team performance, discovering how they would jointly affect work team performance. Specially different from existing studies, separating team performance into team efficiency and team effectiveness, we identified differential influences to the two independent factors. Findings suggest a competing relationship between communication density and centrality. A framework was proposed to help managers understand the joint effect of density and centrality on performance. Work team has high communication density and low centrality is "Innovating", which is likely to have a great extent of ideas, knowledge and information sharing, and reach high effectiveness. Team with high centrality and low density is characterized as "centralized". Such communication structure may reduce diversity of perspectives and accelerate team decision making. When both density and centrality are low, the team is "Autonomous". To increase external validity, other factors such as leadership, organizational climate influencing on team performance should be reflected in the future research.

• Journal of Digital Convergence
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• v.15 no.12
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• pp.221-231
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• 2017

The purpose of this study was to investigate the relationship between traditional media communication, new media communication, lovemarks, satisfaction, and behavioral intention in foodservice industry. As the results of study as followed. First, traditional media communication had a significant effect on love dimension, but no significant effect on respect dimension of lovemarks. Second, new media communication had a significant effect on love and respect dimension. Third, love and respect dimension of lovemarks had a significant effect on satisfaction and behavior intention respectively, also satisfaction had a significant effect on behavior intention. Fourth, as a result of the indirect effect analysis of the research model, the traditional media and new media communication had a significant effect on satisfaction through lovemarks, and a significant effect on the behavior intention through lovemarks and satisfaction. This result shows that the enhancement of consumer's communication experience and lovemarks recognition can promote post-purchase behavior such as satisfaction with brand and behavioral intention.

• Journal of Digital Convergence
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• v.8 no.2
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• pp.69-87
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• 2010

This research is to investigate phatic communication by puting the purpose in maintaining and strengthening social relationship among people in groups in Korean residential community space. Phatic communication is the activity for friendship, expressing and sharing the tastes, expectations, and common features of residents by inducing the participation of residents in all sorts of events, meetings, and activities in residential space. Through this pathic activity, the range of communication age, the time of communication, the selection of location, and the topic of communication discourse are examined. The investigation methods of this research were taken two ways: First, it carried out the observation of participation and in-depth interview by the participation of researcher in a way of life as a member. In order to prove more objectively, it enhances the reliability of data by adding the questionnaire survey through the convenience sampling of 150 residents of three communities. Moreover, $x^2$; chi-square test was conducted in order to verify the difference in heterogeneous groups. Accordingly, this research will bring about the great development in cultural studies by exploring a way of Korean life, based on the communication of Korea community in residential life space, which can unify the community through sharing the meaning, interacting and delivering the message.

• Journal of Digital Convergence
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• v.14 no.10
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• pp.241-252
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• 2016

The purpose of this study is to explain the word-of-mouth communication that evolve differently from traditional marketing communications using existing mass media in an environment of the flooding of new products. In particular, people use digital devices as internet users and various communication is activated in blogs and communities. It is expanding that companies use market maven as a facilitator of communication. The role of Market maven due to the spread of the Internet seems to be more meaningful for marketing activities. Market maven is a look at how it should study moderate effect on word of mouth of new products. Empirical results show that perceived curiosity and perceived innovativeness of new product has a positive impact on the word of mouth of new product, and was confirmed in a moderate effect of market maven.

• Proceedings of the Korea Contents Association Conference
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• 2003.05a
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• pp.127-131
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• 2003

In this study, I intend to analyze to cultural phenomenon centering around a digital photo. Especially, I consider digital camera and digital photo's culture of N-generation by studying a case of digital camera's internet silt, DCINSIDE.COM A digital photo in daily life is one of the remarkable phenomenon of digital culture. Photography that is faster to understand and more familiar than letter leads 0 digital culture. Digital photo takes charge of a group at display phone with sound. N generation who is familiar to image takes with a digital photo in every ways of communication. Recently our communication culture use a image to new communication through digital camera and development of digital photo. Digital photo deeply comes into our ordinary life when we never recognize in advance. And it let us recognize a lot of changes and communication. In this point of time, it demand that we must have a responsible attitude for development of digital photographic culture.

• Journal of Broadcast Engineering
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• v.12 no.5
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• pp.401-413
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• 2007

The birth of a new mobile medium of communication In 2005, the DMB (Digital Multimedia Broadcasting), was celebrated for the mobile and asynchronous personal medium. But now, the most film- & video-channels of this epoch-making medium of communication combine with the rebroadcasting of long play film for cinema oder TV series. The purpose of this study is thus to point out the disharmony between new mobile medium and the old, recycled contents and to propose as an alternative content the digital shortshort moving images.

• The Optical Journal
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• s.97
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• pp.29-31
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• 2005

아날로그 업체에서 디지털업체로 변신 중인 필름 메이커 이스트만 코닥의 주식 폭락은 사진관련 업계에 커다란 충격과 변화를 예고하고 있다. 디지털카메라의 보급은 필름카메라의 쇠퇴와 더불어 사진인쇄 문화에도 커다란 영향을 끼치고 있다. 인터넷을 이용한 디지털이미지 커뮤니케이션은 생일, 졸업, 입학 등 특별한 날에만 촬영하던 개인의 역사를 일상화시켰다. 이는 기존 사진영역을 확장시켰을 뿐만 아니라 사진 촬영 후 인쇄라는 단순명제를 벗어나 또 다른 변화를 촉진하고 있는 것이다. 디지털카메라와 더불어 카메라 폰의 놀라운 보급력은‘손 안의 이미지세상’을 실현시키며 디지털사진의 무한한 가능성을 열었다. 이제 관련 업계의 새로운 사진인쇄문화 정착을 위한 다양한 노력이 요구된다. 이에 본지에서는 인화지 시장 현황 및 소비자의 소비심리, 향 후 전망을 알아보았다.

• Korea Information Communication Reporters Association
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• s.6
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• pp.26-29
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• 2001

• The Journal of the Korea Contents Association
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• v.14 no.2
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• pp.205-222
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• 2014

This study analyzed the effects of interactivity on the learning attitude in the tablet PC-based digital textbook environment. Most of digital textbook studies focused on comparison of learning effect between digital textbook and paper textbook. This study, instead, focused on the interaction between students and digital textbook, and examined the hypothesis that, in the digital textbook-based learning environment, interactivity factors affect learning attitude. The results showed that active control, two-way communication, and synchronicity have significant effects on the learning attitude. Those findings indicate that it's necessary to effectively realize interactivity in the process of developing digital textbooks. Also, important implication is not the fixed interactivity but how students perceive the digital textbook and make use of it. Therefore, for the interactive digital textbook, perceived user control, two-way communication, and synchronicity should be realized properly.