• Title/Summary/Keyword: 디지털 커뮤니케이션

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디지털 미디어 기기 및 커뮤니케이션 활용역량이 창업의도에 미치는 영향에 대한 분석: 위험감수성 및 진취성의 매개효과를 중심으로

  • Lee, Sang-Gil;In, Jae-Man
    • 한국벤처창업학회:학술대회논문집
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    • 2020.06a
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    • pp.211-214
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    • 2020
  • 2020년 상반기 코로나19 팬데믹 사태 이후 비즈니스의 세계는 매우 다른 모습으로 변화되었다. 향후 비즈니스의 키워드는 디지털로 수렴하는 비대면(Untact)이라 할 수 있다. 즉 디지털을 향해 가속페달을 밟을 것이고 디지털 커뮤니케이션 중심의 비즈니스가 주목받게 될 것이다. 코로나 사태로 인해 사람들이 온라인으로 쏠리면서 디지털 미디어 활용역량이 중요한 화두로 떠올랐다. 코로나 사태가 모든 접점에서 디지털화가 얼마나 중요한지를 일깨워 준 것이다. 본 연구는 디지털 미디어 기기 및 커뮤니케이션 활용역량이 창업의도에 미치는 영향에 관해 위험감수성 및 진취성의 매개효과를 반영하여 진행하고자 한다. 본 연구를 통해 디지털 미디어기기 및 커뮤니케이션 활용역량이 창업에 있어서도 유의한 영향을 미치는지를 검증하고, 디지털 미디어 기기 및 커뮤니케이션 활용 역량이 창업의도에 영향을 미치는 과정에서 위험감수성과 진취성이 매개역할을 할 수 있는지를 규명하고자 한다.

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A Study on the Communication of Emotion by using Motion Graphics -Based on TV Commercial Message (모션그래픽을 이용한 감성 커뮤니케이션의 연구 -TV광고를 중심으로-)

  • Lee, Seung-Hoon
    • Proceedings of the Korea Contents Association Conference
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    • 2006.11a
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    • pp.312-316
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    • 2006
  • Todays many image digital media are in existence. Image digital media are connecting communication closely between receiver and transmitter. Development of image digital media enabled intensive image communication through internet and communicative media. Development of these image digital media brought visual information transmission and time reduction. Image digital media is connecting producers and consumers as indirect intermeditation called advertisement. Development of image digital media made field called motion graphic. Development of motion graphic made a lot of image technique and effect to enable. These ads. images are also operating or performing sensitive-communication by stimulating desire of consumers. An investigator in this study will be in search of an effect and an operation that motion graphic as a field of image expression technique gives insentive communication through an intance investigation.

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Dicon Report

  • Hwang, Bu-Yeong
    • Digital Contents
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    • no.8 s.159
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    • pp.114-117
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    • 2006
  • 잘된 브랜드의 경우100을 기준으로 제품이 80이면 커뮤니케이션은 20이라고 말한다. 제품이 80정도가 될때 만약 커뮤니케이션이 0이 되면 어떻게 되는 것일까. 커뮤니케이션이 0이되어도 제품의 80은 남아 있으니 80이 되는것일까. 그렇지않다. 커뮤니케이션이 0이 되면 브랜드도 0이되어버린다.

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Communication Model in the Digital Library Environment (디지털도서관환경에서의 커뮤니케이션 모형)

  • 조윤희
    • Proceedings of the Korean Society for Information Management Conference
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    • 1999.08a
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    • pp.163-166
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    • 1999
  • CMC환경에서 운영되는 디지털도서관(DL)은 전통적인 도서관(TL)의 정보서비스 확장이나 새로운 서비스 공간으로서의 독창적인 기능을 수행하고 있다. 이러한 정보제공 환경의 변화에 따른 패러다임 이동은 DL환경의 정보서비스가 불특정 다수 이용자들에게 시공간을 초월한 즉시적이고 능동적인 상호작용 커뮤니케이션 장치의 설치를 가능하게 해 주었다. 본 연구는 DL환경에서 최종이용자의 피드백과 정보요구를 적시에 적절하고 효율적으로 처리할 수 있는 커뮤니케이션 모형을 개발하고, 상호작용적인 커뮤니케이션 채널의 운영 활성화 방안을 제시하였다.

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Implementation of Smart Learning Model for Improving Digital Communication Competencies of Middle Aged (중장년층의 디지털 커뮤니케이션 역량 강화를 위한 스마트러닝 모델 적용)

  • Lee, Jeong Eun;Jin, Sun MI
    • The Journal of the Korea Contents Association
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    • v.14 no.4
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    • pp.522-533
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    • 2014
  • The capability of the digital communication would need to be strengthened for leveraging collaborative knowledge building and problem solving skills of the middle aged people. It was developed and implemented a smart learning model by utilizing the formative intervention based on the logic of change laboratory to target learners of 'K organization', As a results, smart learning model was composited several activities and supporting systems such as learning instructions of Smart Pad, communication games and SNS, using self-diagnosis and making posters and role-playing video by the internet applications. This research is significant that it finds efficient method to fit design of smart learning and the needs of target learners by using them as testbed which is mixed with different background and digital communication experiences.

Fluid Interaction of Digital Media -Based on Net Art- (디지털미디어의 유동적 인터렉션 - 넷 아트를 중심으로 -)

  • Kim, Hyung-Nyun
    • The Journal of the Korea Contents Association
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    • v.7 no.5
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    • pp.193-201
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    • 2007
  • The information technology is quickly changing the paradigm of the overall society. This change has influenced the art field and exceeded the limit of prior art characteristics and methods opening up a new world of art pieces starting among the young artists based on digital art technology. Especially the internet art of the computer technology made the communication of the artist and the viewer to communicate in a bilateral manner different from one way feeding of the past and made it possible for the viewers to choose their involvement in the act of seeing the work changing the reaction into a fluid concept. This thesis is about using the digital media in the net art communication to figure out the fluid interaction by approaching the digital media concept and by analyzing the characteristics of net art communication means and thus take a overall look at the artist related web sites and see the net art as a new communication means.

Communication Model for Digital Library in the CMC Environment (CMC 환경에서 디지털도서관의 커뮤니케이션 모형)

  • Cho, Yun-Hee
    • Journal of Information Management
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    • v.30 no.3
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    • pp.27-43
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    • 1999
  • The digital library operated in the environment of computer-mediated-communication offered new successful alternative plans for the field and communication methods of the information services that have been provided by the traditional library and this causes the traditional library to move to the new paradigm. In this situation, the information services of the digital library raised the necessity for the communication channels that would cope actively on the spot and for the extention of information services that would supply an unspecified number of the general public with a considerable extention of information services that neglect time and space. This study looked into the communication channels in general for interactions between the digital library and the users in the environment of computer-mediated-communication and observed patterns of communication chennels that the digital library could supply. For the development of the communication model in the digital library, the study presented the communication model for effective information services.

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A Study on the Paradigm of Communicative Expressions depending on the Information Type of Web Animations (웹 애니메이션의 정보유형에 따른 커뮤니케이션 표현 패러다임에 관한 연구)

  • Na, In-Sun
    • Cartoon and Animation Studies
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    • s.15
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    • pp.1-12
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    • 2009
  • As the technology realizing digital multimedia has been developing remarkably based on Internet environment, today we can gain various information we need quickly and easily without regard to time or place by using world wide web. The recent spread of digital animation as a way of communication on Internet has been forming a new communication paradigm according to the development of age. Besides, digital animations embodied on web are a kind of communication medium which is expressed through interactions using different digital multimedia tools and put the concepts of time and space together. This is a form which can cope with various forms of information, and it occupies a high rate on web and is used often. Web animations offer various forms of communication, such as interface structure design for information transfer, characters, typography, and other graphic elements, which make users feel maximized real dynamics. This paper analyzes and evaluates the categories according to the characteristics, information and usage types of digital animations used on web, examines more efficient communication expressions based on them, and pays attention to the Internet environment that will develop and change in the future. With regard to it, this research aims at suggesting a useful theory so that diverse digital animations on web based on Internet environment would develop into a new communication paradigm responding to the change of time.

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An Analysis of the Influence of Digital Media Device and Communication Utilization Capabilities on Entrepreneurial Intention : Focusing on the Mediating Effect of Risk-Taking and Proactiveness (디지털 미디어 기기 및 커뮤니케이션 활용역량이 창업의도에 미치는 영향에 대한 분석 : 위험감수성 및 진취성의 매개효과를 중심으로)

  • Lee, Sang Gil;Leen, Jae Mahn
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.16 no.1
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    • pp.113-126
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    • 2021
  • After the Corona 19 pandemic in the first half of 2020, the business environment has been changed in a very different way. The convergence in digital device would be the keyword of the future business. Due to the Corona 19 incident, the ability to utilize digital media devices has emerged as an important topic as people are focusing on online. The Corona incident has reminded us of how important digitalization is at all points of contact. This study analyzed the effects of digital media device and communication utilization capabilities on entrepreneurial intention by reflecting the mediating effect of risk-taking and proactiveness. For this study, a survey of 250 ordinary people was conducted and finally 212 valid questionnaires were collected. Statistical techniques were analyzed using Amos23. The analysis of the collected data showed that digital media device utilization and communication utilization did not directly affect entrepreneurship intentions, but it was confirmed that entrepreneurship risk-taking would have an intention to start a business. Through this, it was suggested that the development of start-up programs based on entrepreneurship and digital media utilization capabilities should be strengthened in a smart society centered on information and communication to expand job creation for the digital generation.

오피니언-디지털 시대 인쇄문화 비판에 대한 반론

  • Kim, Won-Je
    • 프린팅코리아
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    • s.12
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    • pp.94-97
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    • 2003
  • 미디어 학자 맥루한(M. McLuhan)은 미디어 테크놀로지의 커뮤니케이션적 의미를 통찰하고 그 미래를 전망한 사상가로 유명하다. <구텐베르크 갤럭시 (Gutenberg Galaxy)>에서 그는 인쇄술에 의해 인간적인 커뮤니케이션을 박탈당하게 되었다고 진단하면서 종이 책의 종언을 예언했다. 인간 커뮤니케이션을 왜곡시킨 미디어가 바로 인쇄기라고 주장하고, 그 인쇄기로부터 인간커뮤니케이션을 해방시킨 미디어로서 텔레비전을 칭송하고 있다. 이로써 그는 미디어가 추동하는 패러다임의 변동을 주장하는데, 전자미디어의 등장이 선형적이며 분리적 형태의 인간커뮤니케이션을 재원형화 함으로써 감성적 커뮤니케이션 패러다임으로의 전환을 야기하고 있다고 설명한다.

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