• Title/Summary/Keyword: 디지털 변화

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The Effect of Health and Environmental Message Framing on Consumer Attitude and WoM: Focused on Vegan Product (건강과 환경 메시지 프레이밍에 따른 소비자 태도와 구전에 미치는 영향: 비건 제품을 중심으로)

  • Park, Seoyoung;Lim, Boram
    • Journal of Service Research and Studies
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    • v.13 no.3
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    • pp.127-146
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    • 2023
  • Recently, digital advertising has shifted towards delivering messages through short ads of less than 15 seconds, and on social media, ads need to convey the message within 5 seconds before consumers skip them. Although the length of advertisements has decreased, advancements in artificial intelligence algorithms and big data analysis have made it possible to deliver personalized messages that cater to consumers' interests. In this changing landscape, the importance of delivering tailored messages through short and efficient ads is increasing. In this study, we examined the effects of message framing as part of effective message delivery. Specifically, we examined the differences in the effects of two framings, "health" and "environment," for vegan products. The growing consumer interest in health and the environment has elevated the interest in vegan products, and the vegan market is expanding rapidly. Consumers purchase vegan products not only for personal health benefits but also due to their ethical responsibility towards the environment, which can be considered ethical consumption. Previous research has not shown the differences in the effects between health and environment message framings, and the research has been limited to vegan food products. This study investigates the differences in the effects of health and environment message framings using a dish soap product category. By identifying which advertising messages, either health or environment, are more effective in promoting vegan products, this study provides insights for companies to enhance their message framing strategies effectively.

The Context and Reality of Memes as Information Resources: Focused on Analysis of Research Trends in South Korea (정보자원으로서 '밈'의 맥락과 실재 - 국내 연구동향 분석을 중심으로 -)

  • Soram Hong
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.34 no.3
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    • pp.227-253
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    • 2023
  • The study is a preliminary study to conceptualize memes as information resources for literacy education in information environment changed with digital revolution. The study is to explain the context and reality of memes in order to promote the utilization of memes as information resources. The research questions are as follows: First, what topics are 'memes' studied with? Second, what things are captured and studied as 'memes'? The study conducted frequency and co-occurrence network analysis on 145 domestic studies and contents analysis on 73 domestic studies. The results are as follows: First, memes were mainly studied in the fields of 'humanities', 'social sciences', 'interdiciplinary studies', and 'arts and kinesiology'. Studies based on Dawkins' concept of memes (around 2012), studies on introducing the concept of memes to explain the spread of Korean Wave content (around 2015), and independent studies of memes as a major research topic in cultural sociology (around 2019) were performed. Second, memes are linguistic. Language memes (L-memes) are 102 (37%), language-visual memes (LV-memes) are 23 (8%), language-visual-musical memes (LVM-memes) are 21 (8%). Keyword 'language meme' ranked high in frequency, degree centrality and betweenness centrality of co-occurrence network. In other words, memes are expanding as a unique information phenomenon of cultural sociology based on linguistic characteristics. It is necessary to conceptualize meme literacy in terms of information literacy.

A Study on the Hearing Protection Effect of Noise-Filtering Earplugs for Dentists (치과의사를 위한 노이즈 필터링 이어플러그의 청력 보호 효과에 관한 연구)

  • Dayoung Cho;Ikhwan Kim;Taeyang Lee;Seungho Shin;Jinsei Jung;Wonse Park;Je Seon Song
    • Journal of the korean academy of Pediatric Dentistry
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    • v.50 no.3
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    • pp.239-251
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    • 2023
  • The aim of this study is to evaluate the effect of noise-filtering earplugs on the hearing ability of dentists wearing them during noise-induced dental procedures. Pure tone audiometry and distortion product otoacoustic emission (DPOAE) tests were conducted at the initial visit and 1 year later to evaluate the hearing ability of the participants. As a result of the study, the pure tone average of the group wearing earplugs decreased significantly compared to the group not wearing earplugs, indicating an improvement in hearing. However, the signal-to-noise ratio of the DPOAE tests did not show a significant difference. These findings suggest that noise-filtering earplugs may have some effectiveness in preventing hearing loss. However, since the 1-year observation period may not be adequate to identify changes in hearing, a follow-up study with an extended follow-up period is necessary.

Research on Cross-border Practice and Communication of Dance Art in the New Media Environment (뉴미디어 환경에서 무용예술의 크로스오버 실현과 전파에 대한 연구)

  • Zhang, Mengni;Zhang, Yi
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.1
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    • pp.47-57
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    • 2019
  • The end of the 20th century, along with the popularity of new media technology and the rise of new media art, dance as a visual art, and body language art, has the features of more and more rich and changeful. In today's Internet booming new media environment, many different fields, such as film and theater, computer technology, digital art, etc.) with its commonness and characteristics of all kinds of interaction between the creation, produced a new interdisciplinary research with theoretical model. When cross-border interactions between various areas become a hot topic at the same time, the traditional form of dance performances are also seeking new breakthrough. Canada's famous social psychologist McLuhan believes that modern is retrieving lost over a long period of time "overall" feel, return to a feeling of equilibrium. The audience how to have the characteristics of focus on details of visual art back to the "overall" feel worthy of study. At the same time, the new media in today's digital dance teaching in colleges and universities dancing education remains to be perfect and popular, if continue to use the precept of the traditional teaching way blindly, so it is difficult to get from the development of the current domestic dance overall demand. In this paper, the main body is divided into two parts, the first chapter is the study of image device dance performance art, the second chapter is the research of digital dance teaching application system, thus further perspective of media technology to explore dance art crossover practice under the new media environment and mode of transmission.

Effects of Computerized Cognitive Training Program Using Artificial Intelligence Motion Capture on Cognitive Function, Depression, and Quality of Life in Older Adults With Mild Cognitive Impairment During COVID-19: Pilot Study (인공지능 동작 인식을 활용한 전산화인지훈련이 코로나-19 기간 동안 경도 인지장애 고령자의 인지 기능, 우울, 삶의 질에 미치는 영향: 예비 연구)

  • Park, Ji Hyeun;Lee, Gyeong A;Lee, Jiyeon;Park, Young Uk;Park, Ji-Hyuk
    • Therapeutic Science for Rehabilitation
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    • v.12 no.2
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    • pp.85-98
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    • 2023
  • Objective : We investigated the efficacy of an artificial intelligence computerized cognitive training program using motion capture to identify changes in cognition, depression, and quality of life in older adults with mild cognitive impairment. Methods : A total of seven older adults (experimental group = 4, control group = 3) participated in this study. During the COVID-19 period from October to December 2021, we used a program, "MOOVE Brain", that we had developed. The experimental group performed the program 30 minutes 3×/week for 1 month. We analyzed patients scores from the Korean version of the Mini-Mental State Examination-2, the Consortium to Establish a Registry for Alzheimer's Disease Assessment Packet for Daily Life Evaluation, the short form Geriatric Depression Scale, and Geriatric Quality of Life Scale. Results : We observed positive changes in the mean scores of the Stroop Color Test (attention), Stroop Color/Word Test (executive function), SGDS-K (depression), and GQOL (QoL). However, these changes did not reach statistical significance for each variable. Conclusion : The study results from "MOOVE Brain" can help address cognitive and psychosocial issues in isolated patients with MCI during the COVID-19 pandemic or those unable to access in-person medical services.

A study on the asperity degradation of rock joint surfaces using rock-like material specimens (유사 암석 시편을 사용한 암석 절리면 돌출부 손상 연구)

  • Hong, Eun-Soo;Kwon, Tae-Hyuk;Cho, Gye-Chun
    • Journal of Korean Tunnelling and Underground Space Association
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    • v.11 no.3
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    • pp.303-314
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    • 2009
  • Image analyses for sheared joint specimens are performed to study asperity degradation characteristics with respect to the roughness mobilization of rock joints. Four different types of joint specimens, which are made of high-strength gypsum materials, are prepared by replicating the three-dimensional roughness of rock joints. About twenty jointed rock shear tests are performed at various normal stress levels. The characteristic and scale of asperity degradation on the sheared joint specimens are analyzed using the digital image analysis technique. The results show that the asperity degradation characteristic mainly depends on the normal stress level and can be defined by asperity failure and wear. The asperity degradation develops significantly around the peak shear displacement and the average amount of degraded asperities remains constant with further displacement because of new degradation of small scale asperities. The shear strength results using high-strength gypsum materials can not fully represent physical properties of each mineral particles of asperities on the natural rock joint surface. However the results of this quantitative estimation for the relationship between the peak shear displacement and the asperity degradation suggest that the characterization of asperity degradation provides an important insight into mechanical characteristics and shear models of rock joints.

Reconsideration of Film Music with Repetitive Rhythm Characteristics - Focusing on the Aesthetic and Functional Meaning of Philip Glass's Film Music - (반복적인 리듬 특성을 지닌 영화음악의 고찰 - 필립 글래스(Philip Glass)의 영화음악에 관한 미학적, 기능적 의미를 중심으로 -)

  • Lee, Sang-Yoon
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.7
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    • pp.183-192
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    • 2019
  • This study studied five major films from the 1980s to the 2000s when Philip Glass's minimal music was used, and studied the aesthetic and functional meaning of the minimal music. Minimal music has a repetitive rhythm and is understood to be aesthetically monotonous, to avoid a particular purpose, or as an expression of moveless. On the one hand, it can mean infinite persistence by repetitive rhythms, or sometimes repetition with subtle changes. The functions of film music were applied as the function of film music common to many theorists. As a result of the analysis of the music in five films, the aesthetic meaning of Philip Glass's minimal music was most relevant to the characteristics of the film story, and the functional meaning of the film music was determined by the structure, form, and genre of the film. Therefore, the theme of the film and the contents of the story played an important role in the aesthetic interpretation of film music with repetitive rhythm characteristics. And the elements of the plot such as the structure, form, and genre of the film are thought to have had a significant effect on the functional interpretation of the film music. The aesthetic value of the film music is closely related to the story of the film, and the functional meaning of the film music is interpreted as determined by the formal elements of the film.

Generative Adversarial Network Model for Generating Yard Stowage Situation in Container Terminal (컨테이너 터미널의 야드 장치 상태 생성을 위한 생성적 적대 신경망 모형)

  • Jae-Young Shin;Yeong-Il Kim;Hyun-Jun Cho
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2022.06a
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    • pp.383-384
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    • 2022
  • Following the development of technologies such as digital twin, IoT, and AI after the 4th industrial revolution, decision-making problems are being solved based on high-dimensional data analysis. This has recently been applied to the port logistics sector, and a number of studies on big data analysis, deep learning predictions, and simulations have been conducted on container terminals to improve port productivity. These high-dimensional data analysis techniques generally require a large number of data. However, the global port environment has changed due to the COVID-19 pandemic in 2020. It is not appropriate to apply data before the COVID-19 outbreak to the current port environment, and the data after the outbreak was not sufficiently collected to apply it to data analysis such as deep learning. Therefore, this study intends to present a port data augmentation method for data analysis as one of these problem-solving methods. To this end, we generate the container stowage situation of the yard through a generative adversarial neural network model in terms of container terminal operation, and verify similarity through statistical distribution verification between real and augmented data.

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Journal of Knowledge Information Technology and Systems (스마트축사 활용 가상센서 기술 설계 및 구현)

  • Hyun Jun Kim;Park Man Bok;Meong Hun Lee
    • Smart Media Journal
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    • v.12 no.10
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    • pp.55-62
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    • 2023
  • Innovation and change are occurring rapidly in the agriculture and livestock industry, and new technologies such as smart bams are being introduced, and data that can be used to control equipment is being collected by utilizing various sensors. However, there are various challenges in the operation of bams, and virtual sensor technology is needed to solve these challenges. In this paper, we define various data items and sensor data types used in livestock farms, study cases that utilize virtual sensors in other fields, and implement and design a virtual sensor system for the final smart livestock farm. MBE and EVRMSE were used to evaluate the finalized system and analyze performance indicators. As a result of collecting and managing data using virtual sensors, there was no obvious difference in data values from physical sensors, showing satisfactory results. By utilizing the virtual sensor system in smart livestock farms, innovation and efficiency improvement can be expected in various areas such as livestock operation and livestock health status monitoring. This paper proposes an innovative method of data collection and management by utilizing virtual sensor technology in the field of smart livestock, and has obtained important results in verifying its performance. As a future research task, we would like to explore the connection of digital livestock using virtual sensors.

A Study on the Depression Relief Effect of Visual Psychological Stabilization Image Using EEG Analysis (뇌파 분석을 이용한 시각 심리 안정 영상의 우울감 완화 효과에 대한 연구)

  • Gurim Kang;Sooyeon Lim
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.5
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    • pp.563-568
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    • 2023
  • The government's strengthening of the standards for mentally ill patients and expanding the scope of examinations to the entire nation reflects the changing times. According to the OECD's announcement (2021), the incidence of depression and anxiety has more than doubled since the prolonged COVID-19 pandemic in countries around the world, with Korea's prevalence ranking first. However, only 12.1% of those who have been diagnosed with mental disorders received counseling and treatment from experts. The difference between depression and simple depression is significant depending on whether it is medically treated or temporary, but it can be seen that the continuation of depression is depression. In order to reduce this depression, Kandinsky's work was visualized and created. In a study conducted by changing the playback speed of the produced Kandinsky image, beta and gamma values, which showed the largest deviation when compared to depressive patients and normal people, increased significantly when viewed at 90fps, which was most effective in relieving depression. Artistic creations are bound to be accepted differently depending on the individual's perspective, but it is hoped that research that can improve the phenomenon of individuals suffering from depression by integrating artificial intelligence and traditional mental health approaches will be further developed and widely used for treatment.