• Proceedings of the Korean Society of Computer Information Conference
• /
• 2018.07a
• /
• pp.69-72
• /
• 2018

국내 뿐 아니라 세계적으로 디지털 기반의 공유경제 서비스와 관리에 대하여 많은 관심을 두고 있다. 공유경제로 인하여 새로운 경제패러다임으로 높은 가능성이 있고 정부와 시민이 편익차원에서 많은 예산 절감이 가능하기 때문이다. 우버, 에어 비엔비 등의 사업이 활성화 되고 있는 상황에서 디지털 콘텐츠 역시 활용 공유 가능한 재화로써 공유경제에 참여하고 신뢰기반의 효과적 거래가 가능하다. 이 논문에서는 디지털 콘텐츠를 공유경제로 활용함에 있어 위 변조 및 해킹 가능성을 줄이고 투명한 거래가 가능하여 디지털 콘텐츠의 유통이 활성화 될 수 있는 방법으로 블록체인 활용기법을 제안하였다. 스마트 유통과정에서 이더리움의 스마트 컨트랙트 방법을 적용하고 디지털 콘텐츠 저작권을 보호하기 위한 머클트리 해싱방법과 암호화방법을 수정함으로써 디지털 콘텐츠가 공유경제로써 발돋움하고 활성화될 수 있을 것이다.

• Journal of Digital Convergence
• /
• v.16 no.8
• /
• pp.193-200
• /
• 2018

Recently, there are high expectations of a society benefitting from a digital sharing economy. However, to establish a digital sharing economy, one needs to first create a reliable social structure. Transparency is recognized as the most important measure of value in not just politics or economics, but also in all domains of our lives. Although all nations strive to create "societies based on credit and trust," in truth, rigidity, irregularity, corruption, and inefficiency are widespread in all aspects of society. Thus, there is a growing interest in blockchain technology, also called the "second Internet revolution," seeking trust in digital environments, although it is difficult to obtain trust in such environments. However, the principles and methods of evaluating blockchain technologies are still unclear and not standardized. This study addresses the evaluation indexes such as transaction per second, maximum data size per one transaction, accuracy and blockchain technology application methods in the digital sharing economy and suggest ways to safely vitalize a blockchain-based digital sharing economy.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.23 no.8
• /
• pp.950-958
• /
• 2019

Digital Social Innovation, social innovation utilizing digital technology, is gaining attenntion as an innovative new way of solving pressing social problems such as ageing, traffic, unemployment etc. while some raise concerns as to the negative impact of digital technology on society associated with Share-the-Scraps-economy and On-demand-economy. The paper aims to address these concerns by examining the nature and source of business values generated in digital social innovation. Donation, cooperation/solidarity and sharing are identified as sources of business value from social innovation. Digitization, Platform may present infrastructure upon which efficiency of economic transaction can be elevated. The participation of consumers/users in the value chain and value network enabled by digital technology is identified and discussed as the critical source of business value in digital social innovation. The business model of Docksan-dong Happy Parking Street living lab project is analysed to illuminate the realization of business vaules in real life setting. Policy recommendations and future research directions are suggested.

• Journal of Digital Convergence
• /
• v.18 no.4
• /
• pp.101-112
• /
• 2020

This study aims to discuss the current status of the ride-sharing platform industry, which embodies the core values of the 4th Industrial Revolution, sharing and connectivity, as well as economic, industrial, and legal issues. To understand the position of competing groups, the research conducted extensive literature reviews on domestic and international cases of technical and legal issues of the sharing economy. The result indicates that the ride sharing industry showed the economy of synthesis in which production, supply, distribution, and consumption are on one platform. It made possible to share values to users and synthesize them with new services through easy-access mobile application technology. To resolve the conflicts between the taxi industry and the ride sharing industry, this study suggests the following: Ride-sharing companies should make contributions to provide legitimate services. The taxi industry needs to understand the value of the new industry and consumers who chose the shared platform service. The significance of the current study is that it proposed a comprehensive analysis and policy direction toward the issue of balance between public and private interests and legal stability.

• Journal of Digital Convergence
• /
• v.14 no.7
• /
• pp.57-72
• /
• 2016

Sharing economy services are expanding, as the efficiency of the resources is enhanced by sharing the resources of the individual consumers and also the direction of consumption is changed to fulfill needs of individual. Therefore, this paper develops the empirical analysis model by considering the features of sharing economy services, and conducts study by utilizing the extended TAM by adding price sensitivity, reliability and perceived enjoyment to TAM in order to analyze the factors that affect the use intention of sharing economy services and to reflect the distinctiveness of sharing economy services. The results of the analysis showed that price sensitivity, self-efficacy, technology innovation, reliability, perceived usefulness, perceived ease of use, perceived enjoyment and use intention are affected in different ways. This study is able to provide clear understanding for use intention of sharing economy services, also implications for expanded use intention to the consumers.

• Journal of the Korea Society of Computer and Information
• /
• v.25 no.3
• /
• pp.199-206
• /
• 2020

The purpose of this study is to examine the relationship between intention to participation in sharing economy, digital cultural capital, and social connectedness and then analyze the variables affecting the intention to participate in sharing economy. This subjects were university students. Collected data were statistically processed by PASW 18.0 program using reliability, frequency analysis, T-test, one-way ANOVA, correlation and multiple regression analysis. The results were as follows. First, redistribution participation and cooperative lifestyle participation were relatively high. Second, intention to participate in sharing economy activities differs according to gender, age, monthly allowance, and SNS usage time. Third, intention to redistribution participation increases as the recognition of objectified digital culture capital, embodied digital culture capital, and social connectedness increases. And the intention to cooperative lifestyles participation and information sharing participation increased as digital culture capital increased. Forth, the most significant variable affecting the intention to participate in sharing economic activities was digital cultural capital.

• Journal of Internet Computing and Services
• /
• v.19 no.5
• /
• pp.133-145
• /
• 2018

This paper proposes a desirable regulatory measure for the rapidly growing shared economic platform. The development and innovation of digital technology is expected to create new services and new economic and industrial values, but it also raises concerns, challenges about social trust issues arising from conflicts of interest with existing industries. Although sharing economies also creates new forms of supply and demand and grows rapidly around the world with innovative trading methods, institutional limitations are still being exposed in the major cities in terms of conflicts with existing industrial values. In order to reduce the social costs associated with the regulatory process and reach the appropriate regulatory policy goal, this paper proposes a co-regulation approach considering the sharing economic characteristics.

• Journal of Digital Convergence
• /
• v.15 no.10
• /
• pp.405-410
• /
• 2017

The purpose of this study is to suggest the guideline by analysing and categorizing the case of sharing economy service especially the co-working and co-living space based on Europe. I did some literature research followed with evaluation of theoretical backgrounds, present conditions. Also, Some case research based on the keyword of 4th industrial revolution and the space categorized by their characteristics. The result indicate that co-working and co-living space's features correlated with their characteristics of the location and birth of digital nomad life. Each space has their flat-form community for the needs of closer cooperation between the user and user in common. I expect this study will become a good resource for upgrading domestic co-working and co-living space and also I hope that this study can guide follow-up next studies.

• The Journal of the Korea Contents Association
• /
• v.21 no.3
• /
• pp.430-440
• /
• 2021

We analyzed research trends of 288 Korean academic dissertations and articles regarding platform work, using topic modeling and keyword network analysis method. Research disciplines of many studies were laws, business administration, and economics fields. Thigh frequent themes were platform labor protection measures and direct or indirect effects of the sharing economy. The main keywords were digital, value, industry, and labor in terms of infrastructure and structural change. Besides, the main topics were the protection of platform workers, the values of sharing services, digital paradigm, and platform regulations. Based on the results of the analysis, we derived four implications and suggestions such as researching structural frames in macroscopic contexts, generalizing case analysis, and technology supplementation by applying average and quantitative analysis methods, researching individual competency development to realize the essential symbiotic value of sustainability, and developing customized vocational education and training programs.

• Journal of Digital Convergence
• /
• v.16 no.9
• /
• pp.375-381
• /
• 2018

The purpose of this study is to propose and spread the effective direction of collaboration among domestic and external industries. To this end, it chose to study cases in which domestic and foreign companies achieved high value through collaboration. Studies have shown that businesses are also working increasingly to realize shared values as people are increasingly interested in the shared economy. Based on these results, we proposed collaboration with IKEA, a practical furniture brand, and Airbnb, a shared accommodation platform service. Through collaboration, the two companies were able to share their current limitations, and the result was that their social image could be enhanced through the realization of shared economic values. Based on this research in the future, we hope that not only IKEA and Airbnb, but also companies will be able to collaborate to create the value of promoting shared economies.