Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
권호 표지
DOI QR코드

DOI QR Code

Legal issue in ride-sharing service -Discussions on shared and synthesis economy-

승차 공유 서비스의 법적 쟁점 - 공유경제와 종합경제 논의 -

  • 임한솔 (리얼미터 조사분석본부 법무/미디어) ;
  • 정창원 (연세대학교 커뮤니케이션연구소)
  • Received : 2020.03.11
  • Accepted : 2020.04.20
  • Published : 2020.04.28
Download PDF
⟨ Previous Next ⟩

Abstract

This study aims to discuss the current status of the ride-sharing platform industry, which embodies the core values of the 4th Industrial Revolution, sharing and connectivity, as well as economic, industrial, and legal issues. To understand the position of competing groups, the research conducted extensive literature reviews on domestic and international cases of technical and legal issues of the sharing economy. The result indicates that the ride sharing industry showed the economy of synthesis in which production, supply, distribution, and consumption are on one platform. It made possible to share values to users and synthesize them with new services through easy-access mobile application technology. To resolve the conflicts between the taxi industry and the ride sharing industry, this study suggests the following: Ride-sharing companies should make contributions to provide legitimate services. The taxi industry needs to understand the value of the new industry and consumers who chose the shared platform service. The significance of the current study is that it proposed a comprehensive analysis and policy direction toward the issue of balance between public and private interests and legal stability.

본 연구는 공유와 연결이라는 4차 산업혁명의 핵심적인 가치를 구현하고 있는 신규 사업인 승차 공유경제 산업의 현황과 경제·산업적, 법률적 쟁점에 관해 논의하고자 했다. 대립하고 있는 두 집단 간의 입장을 이해하고자 공유 경제의 산업적 쟁점 및 법률적 쟁점에 대한 국내외 사례에 관한 문헌 조사를 통해 연구를 진행했다. 연구 결과 승차공유 산업은 생산, 공급, 분배, 소비가 하나의 플랫폼에서 이루어지는 종합경제의 면모를 보였다. 접근이 용이한 모바일 애플리케이션 기술을 통해 이용자에게 가치를 공유하고 새로운 서비스로 종합할 수 있게 만들었다. 택시 산업과 승차공유 산업의 갈등 해결을 위해 본 연구는 승차 공유 기업은 합법적인 서비스 제공을 위해 기여금을 내거나 택시 총량제 방안을 마련하고, 택시업계는 서비스 개선과 새로운 공유 플랫폼 서비스를 선택했던 소비자의 입장에 관한 이해가 필요할 것임을 제안한다. 본 연구는 공익과 사익 간의 균형 문제와 법적 안정성 문제에 관한 종합적인 분석 및 정책을 제안했다는 점에서 큰 의의가 있다.

Keywords

References

  1. S. K. Na, E. Kim & E. H. Choi. (2017). Current status and implications of the sharing economy in the US, Europe, and China. Korea Institute For International Economic Policy.
  2. K. S. Lee. (2017). Core Technology Trends Leading the 4th Industrial Revolution. Seoul : Korea Embedded Software and System Industry Association
  3. K. M. Lee, C. Y. Bae & N. H. Chung (2018). A Study on the Sharing Economy Ecosystem in the 4th Industrial Revolution: Focused on Uber. Knowledge Management Research, 19(1), 175-202. https://doi.org/10.15813/kmr.2018.19.1.010
  4. D. Tapscott & A. Tapscott. (2016). Blockchain Revolution. Penguin. London : Penguin Books Limited.
  5. R. Lowenstein. (2019). Uber, Lyft and the hard economics of taxicab medallions. The Washington Post. https://www.washingtonpost.com/business/economy/uber-lyft-and-the-hard-economics-of-taxi-cab-medallions/2019/05/24/cf1b56f4-7cda-11e9-a5b3-34f3edf1351e_story.html?noredirect=on
  6. P. S. Kim. (2019). US car sharing service trends and research. International Labor Trends, 7, 47-54.
  7. B. K. Kim. (2019). Kakao is the largest taxi company in Seoul Carpool Blocker Bypass. The Chosun Ilbo. https://biz.chosun.com/site/data/html_dir/2019/11/18/2019111800057.html
  8. W. S. Kim. (2020). Poolus restarts after 11 months. DigitalTimes. http://www.dt.co.kr/contents.html?article_no=2020012802101431033001
  9. S. J. Lee. (2020). Why Tada jump into the ride? Judging from a judge's question. JoongAng Ilbo. https://news.joins.com/article/23712979
  10. R. Botsman & R. Roo. (2010). What's Mine is Yours: The rise of collaborative consumption. New York: HarperColhns Publishers.
  11. S. Y. Song. (2015). Analysis on the Enactment of the Sharing Economy-related Law through the Case of Airbnb. Consumer Policy Trends, 64, 19-36.
  12. S. H. Park. (2020). Kakao Van Car Rental Entry "Active Review"… Real match against Tada. The Financial News. https://www.fnnews.com/news/202002251005335302
  13. Lessig, L. (2008). Remix: Making art and commerce thrive in the hybrid economy. London : Penguin.
  14. Y. S. Cho & Y. G. Jeong. (2019). An Empirical Study on Intention of the Sharing Economy Services. The Korea Contents Association, 19(3), 183-196. https://doi.org/10.5392/JKCA.2019.19.03.183
  15. J. B. Schor & M. Cansoy. (2019). The Sharing Economy. The Oxford Handbook of Consumption.
  16. A. J. Ravenelle. (2017). Sharing economy workers: selling, not sharing. Cambridge Journal of Regions, Economy and Society, 10(2), 281-295. DOI: 10.1093/cjres/rsw043
  17. D. G. Cockayne. (2016). Sharing and neoliberal discourse: The economic function of sharing in the digital on-demand economy. Geoforum, 77, 73-82. DOI: 10.1016/j.geoforum.2016.10.005
  18. S. Wallsten. (2015). The competitive effects of the sharing economy: how is Uber changing taxis. Technology Policy Institute, 22, 1-21.
  19. Z. W. Lee, T. K. Chan, M. S. Balaji & A. Y. L. Chong. (2018). Why people participate in the sharing economy: an empirical investigation of Uber. Internet Research. 28 (3), 829-850. Doi: 10.1108/IntR-01-2017-0037
  20. J. Hamari, M. Sjoklint & A. Ukkonen. (2016). The sharing economy: Why people participate in collaborative consumption. Journal of the association for information science and technology, 67(9), 2047-2059. DOI: 10.1002/asi.23552
  21. J. S. Kim, W. S. Ji & S. J. Kang. (2014). Future and Condition for Success of Sharing Economy. Issue&Diagnosis, 134, 1-25.
  22. S. Y. Son & S. H. Kim. (2015). Business Models of the Sharing Economy and New Economic Norms. Korea Information Society Development Institute, 59, 1-94.
  23. S. H. Park, C. S. Lim. (2019). Service model development and importance analysis using shared economic service - As a specialization center for mail service. Journal of the Korea Convergence Society, 10(5), 181-188. https://doi.org/10.15207/JKCS.2019.10.5.181
  24. S. S. Min. (2013). Police Investigation on Uber Korea-Vehicle Sharing Service. Herald Corporation. http://news.heraldcorp.com/view.php?ud=20130926000244%20&md=20130929004035_BL
  25. J. J. Han. (2015). Uber stepped back ... Uber X discontinued, accepting Seoul City recommendations. The Asia Business Daily. https://www.asiae.co.kr/article/2015030617292711144
  26. D. H. Kim. (2016). Korean version of Airbnb.Uber Induced 50 trillion won of investment in sharing economy. Yonhap News Agency. https://www.yna.co.kr/view/AKR20160216143751002
  27. W. S. Jung. (2017). The second uber crisis? Seoul city's strong response against carpool app. News1. https://www.news1.kr/articles/?3149412
  28. News1. (2019). Taxi, carpool compromise organization agreement… Carpool allow at rush hour.
  29. T. H. Park. (2019). Is ride a sharing economy model or not?. JoongAng Ilbo. https://news.joins.com/article/23500474
  30. D. H. Kim. (2017). Carpool illegal controversy ... Seoul City requests commissioned investigation of Poolus. KBIZ News. http://news.kbiz.or.kr/news/articleView.html?idxno=45525
  31. S. J. Shim. (2016). An Exploratory Study on Factors Affecting Intention to Use of Sharing Economy Services. The Journal of internet electronic commerce research, 16(4), 163-183.
  32. E. J. Lim & S. H. Joung. (2019). A Study on Social Issues according to Expansion of Carpool Service. Journal of Consumption Culture, 22(3), 19-46. DOI: 10.17053/jcc.2019.22.3.002
  33. Z. Spicer, G. Eidelman & A. Zwick. (2019). Patterns of Local Policy Disruption: Regulatory Responses to Uber in Ten North American Cities. Rev Policy Res, 36, 146-167. doi:10.1111/ropr.12325
  34. Berger, T., Chen, C., & Frey, C. B. (2018). Drivers of disruption? Estimating the Uber effect. European Economic Review, 110, 197-210. DOI: 10.1016/j.euroecorev.2018.05.006
  35. M. Mercier-Roy & C. Mailhot. (2019). What's in an app? investigating the moral struggles behind a sharing economy device. Journal of Business Ethics, 159(4), 977-996. DOI:http://dx.doi.org.access.yonsei.ac.kr:8080/10.1007/s10551-019-04207-7
  36. I. Kawate & T. Goto. (2017). Technologies like Uber, Grab creating new economic divide. Nikkei Asian Review. https://asia.nikkei.com/Economy/Technologies-like-Uber-Grab-creating-new-economic-divide
  37. M. H. Jung. (2019). Korea taxi as known for wild driving, refusal, unfriendliness. The Chosun Ilbo. https://news.chosun.com/site/data/html_dir/2019/07/05/2019070501183.html
  38. S. Farrell. (2014). Transport for London seeks legal ruling on Uber car-hire software. The Guardian. https://www.theguardian.com/uk-news/2014/jun/02/tfl-uber-black-cab-drivers-legal-action
  39. H. Topham & A. Gani. (2015). Uber wins high court case over taxi app. The Guardian. https://www.theguardian.com/technology/2015/oct/16/uber-wins-high-court-case-taxi-app-tfl
  40. H. J. Xue, A. Chung & Y. Yu. (2018). Legal and Regulatory Challenges of the Sharing Economy. London : The Foundation for Law, Justice and Society.
  41. J. Halligan. (2012). Citation for violation of public utilities code [Letter written November 13, 2012 to SideCar & Lyft & Uber]. In State of California Public Utilities Commission. San Francisco : CPUC.
  42. California Public Utilities Commission. (2013). Required Reports TNCs Must Provide the CPUC. https://www.cpuc.ca.gov/General.aspx?id=3989
  43. David, P.A. (1990). The dynamo and the computer: an historical perspective on the modern productivity paradox. The American Economic Review, 80(2), 355-361.