• Title/Summary/Keyword: 디지털 경영전략

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NC Soft's Entertainment Expansion Strategy : Focusing on Exploration and Exploitation (엔씨소프트의 엔터테인먼트 확장 전략 : 탐험과 활용을 중심으로)

  • Kwon, Sang-Jib
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.3
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    • pp.1-11
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    • 2021
  • NC Soft will continue to dream of an entertainment innovation world where customers are connected through game and contents. NC Soft images an expansion in entertainment industry which open doors to the future of enjoy break through innovative online game and creative AI & IT technologies, focused on new business opportunities that are solely NC's own. This study starts with the implication on why focusing on exploration innovation and exploitation strategy at the same time in NC Soft is so challenging. NC Soft manages to their online & mobile gaming competencies in the long term and achieves their sustainable growth by incremental innovation (e.g. game planning, game programming, and graphic design). Also, for innovative success, pursuing exploration strategy is essential. NC Soft have built a strategic alliance spanning K-POP, digital contents platform, movie, and animation, sharing the connectivity of entertainment domains with major contents corporations. The findings of this study would also beneficial to entertainment and contents corporation executives and could provide some road-map on managing the dual challenges of exploration and exploitation implementations.

Relationship among Dominant Design Determinant Factors, Product Core Elements and Dominant Digital TV (지배적 디자인 결정요인, 제품 핵심요소 및 지배적 디지털 TV간 관계)

  • Chang, Chunsoo;Cho, Keuntae
    • Journal of Technology Innovation
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    • v.23 no.4
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    • pp.177-203
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    • 2015
  • The objective of the study is to identify the relationship among dominant design determinant factors, product core elements and digital TV. For that, this study uses structural equation modeling through a questionnaire. As a result, dominant design determinant factors effect on product core element such as display, design, characters while display and design influence on dominant digital TV. The study is expected for our TV firms to utilize our research as basic data to build their strategy so as to keep as first movers forever.

BSI를 통해 본 ASP산업의 특성 분석

  • Kim, Sin-Pyo
    • 한국디지털정책학회:학술대회논문집
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    • 2006.12a
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    • pp.223-235
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    • 2006
  • 2006년 3/4분기 현재 국내 300만 사업체 중 70만개 업체가 ASP 서비스를 이용하며, ASP 서비스를 제공하는 사업체 수는 159개 인 것으로 조사되었다. 국내 159개 ASP 서비스 제공업체를 대상으로 BSI를 조사해 본 결과 실적치는 고객 수(108.5)보다 매출액(106.6), 매출액보다는 경상이익(98.1)에 대한 경기를 보다 어둡게 보는 것으로 나타났다. 따라서 BSI를 통해 본 ASP산업은 외형적으로는 국내 70만개라는 사업체가 ASP를 통해 각종 IT솔루션을 이용하고 있는 반면에 ASP 서비스를 제공하는 ASP 제공업체의 경영 채산성은 상대적으로 열악함을 의미하고 있다. 따라서 향후 외국 대형 소프트웨어 유통업체들의 국내 진입 선언 등과 더불어 국내 ASP 제공업체들의 대응 전략 마련이 절실히 필요로 하는 때임을 암시하고 있다.

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Establishment of Strategic Agility through a Management Information Systems: A Case Study of "H" Resort (경영정보시스템 구축을 통한 전략적 민첩성의 달성: "H" 리조트 사례연구)

  • Jeong, Taewoong;Kim, Chang-Sik
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.16 no.1
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    • pp.131-147
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    • 2020
  • Strategic agility plays an important role in maintaining a competitive advantage for companies, where information systems are introduced. The purpose of this study is to analyze the impact of the introduction of the information system on the strategic agility of the company through the analysis of the "H" resort, which has recently built the information system. Research shows that the introduction of resort management information systems promotes the level of strategic sensitivity, collective commitments and resource liquidity, which are key elements of strategic agility. This study confirmed that the establishment of resort information system has a positive effect on practitioners who want to create strategic agility. However, this study is a single case study and it is difficult to argue that the introduction of information systems is a positive for the strategic agility approach.

The Study on the Integrated Model of Strategic Enterprise Management System (전략적 경영관리 (SEM) 시스템의 통합 연계 방안에 관한 연구)

  • Yoon, Jae-Hee
    • 한국디지털정책학회:학술대회논문집
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    • 2003.12a
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    • pp.479-488
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    • 2003
  • With rapid changes in the business environment, many organizations pursue to manage cost management and performance management of the organizational business activities over the concept of profit management strategically, But the strategic enterprise management system is implemented individually and is not integrated. And the integrated model of strategic enterprise management is ambiguous and many consulting firms didn't suggested the proper model yet. Therefore in this study we studied the strategic enterprise management system, And we studied how to try to integrate the various components of the strategic enterprise management system through the case of the domestic L company site that implemented ABC/ABM, ABS, BSC, business planning & forecasting system recently.

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The Influence of Corporate Knowledge Management System on Learning Orientation (기업의 지식경영시스템이 학습지향성에 미치는 영향)

  • Choi, Seung-Il;Kim, Dong-Il
    • Journal of Digital Convergence
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    • v.16 no.11
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    • pp.231-236
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    • 2018
  • In order to survive the competition, companies are developing new knowledge, applying and communicating, and accumulating numerous knowledge management activities. Therefore, it is important to establish and operate an effective knowledge management system to introduce and utilize effective knowledge management. So, the purpose of this study is to confirm the relation between the learning orientation of the organization and the knowledge management which are the main results in the knowledge management. In other words, this study investigated how the knowledge management system of a company affects the learning orientation of the corporate members, so as to be a basis for establishing the direction of knowledge management in the future. This study synthesized theory and previous studies, developed hypotheses and research models, and conducted empirical analysis through questionnaire surveys. This study is analyzed that knowledge management system has a positive effect on learning growth will. In addition, it was confirmed that the knowledge management system has a statistically significant relationship with the intention of internal improvement. Therefore, for the successful operation and management of the support management system, maintenance of the system that can focus on the strategic and appropriate learning model of the organization and the role of the organization member is an important variable. The results of this study are expected to provide meaningful guidance not only in the practical field but also in the study of the organization's knowledge management system.

온라인소액결제의 속성중요도와 이용행동에 관한 연구

  • Lee, Jae Hak;Park, Cheol
    • 한국경영정보학회:학술대회논문집
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    • 2008.06a
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    • pp.944-949
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    • 2008
  • 온라인거래가 폭발적으로 증가하면서 온라인결제에 대한 이용자 수요가 증가하고 있다. 특히 최근 들어 온라인소액결제는 다양한 디지털재화(MP3, VOD, 사이버머니 등)를 구입하는 데 활발하게 사용되고 있으며, eBay의 PayPal, 구글의 Checkout 등 해외에선 이미 차세대 온라인 비즈니스 영역으로 주목 받고 있다. 온라인소액결제는 전자 상거래에서 사용되는 결제 방식으로 금액이 작은 온라인 거래에서 사용되는 결제를 말한다. 하지만 온라인소액결제에 대한 국내외적인 성장에도 불구하고 이 분야에 대한 연구는 거의 전무한 상황이다. 본 논문에서는 온라인소비자들이 온라인 환경에서 소액결제를 이용할 때, 선호하는 결제수단과 중요시 여기는 속성에 대한 실증연구를 진행했다. 온라인 소액결제는 연령층에 따라 신용카드 결제와 상품권, 사이버머니 등의 결제 선호로 나뉘어 지고, 개인정보 보장 등과 같은 안전성에 관련된 속성을 중요시 하는 것으로 나타났다. 이와 같은 결과는 향후, 온라인 소액결제에 대한 소비자 특성과 도입 및 발전전략에 대한 다양한 해석을 통해 이비즈니스 분야에 실질적으로 활용될 수 있을 것이다.

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Trends & Prospects on Telecommunication Technology.Market & Regulation (정보통신 기술.시장 및 정책 환경의 변화 및 전망)

  • 주영진
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2001.10a
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    • pp.218-221
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    • 2001
  • 최근 전통적인 경제의 디지털경제로의 이행을 주도하고 있는 주요 요인들은 정보통신분야의 급격한 기술발전, 이와 관련된 새로운 비즈니스 창출 등 관련 시장의 성장 및 새로운 기술·시장에 대한 새로운 정책 전개 등 정보통신 관련 기술·시장 및 정책 환경에서 구분하여 파악될 수 있다. 본 연구에서는 정보통신산업을 중심으로 산업의 분류체계를 가치체계와 연관하여 기반계층·전달망계층·접속서비스계층·사용자계층·응용계층 등의 5단계로 제시한 후, 각 계층별 기술·시장· 정책 환경의 변화를 정리하였다. 또한, 계층별로 나타나는 각 환경 요인들의 변화가 다른 계층 및 타 환경요인에 미치는 영향을 분석하고, 이를 바탕으로 산업의 종합적인 구조변화를 전망하였다. 이에따라 정보통신산업은 향후 기반계층에 가까울수록 기술적 독과점이 강화되고, 응용계층에 가까울수록 핵심역량에 기반한 전략적제휴가 두드러질 것으로 볼 수 있다.

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Pricing Strategy, Profit Sharing, and Market Structure in Digital Music Contents Industry (디지털 음악 콘텐츠 시장에서의 가격전략, 수익배분 및 시장구조)

  • Jang, Dae-Chul;Ahn, Byong-Hun
    • Journal of the Korean Operations Research and Management Science Society
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    • v.34 no.1
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    • pp.133-152
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    • 2009
  • This paper analyze the fee structures of digital music contents and the revenue sharing ratios that are now on-going debates in Korean digital contents industry. Especially we consider Korean situation where copyrighters and telecom companies have conflict of interest. We found two major results. First, the choice between the flat rate scheme and the usage-based rate scheme is not important to telecom companies and copyrighters. The important thing is that copyrighters should decide the revenue sharing ratio and given that telecom companies should decide the retail price. Consequently, this way can lead to win-win solutions between them. Second, the flat rate scheme affects the relationship between consumers and telecom companies. Under the flat rate scheme, telecom companies have more benefits than consumers. In the vertical integrated structure, particularly, this tendency is more severe.

A study on the digital new product development with product innovation : focused on the case of Xcanvas time-machine TV (기능혁신을 통한 디지털 신제품 개발 전략에 관한 연구 : 엑스캔버스 타임머신TV 개발)

  • Kim, Sang-Yun;Jeong, Yong-Hwan;Kim, Jin-U
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2006.11a
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    • pp.36-39
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    • 2006
  • This paper examines critical successful facts related with the digital new product development with product innovation. For this, we have selected a Xcanvas time-machine TV of LG electronics and we have done case-study. We have performed in-depth interviews with engineers, team managers, marketers to get facts on the product development process and analyzed huge amount of data obtained from web-sites and related firms' materials. We have concluded that CSFs of Xcanvas time-machine TV are customer-centered product innovation, new perspective of considering technology and product, managing innovative team and motivation to team member.

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