• Electronics and Telecommunications Trends
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• v.16 no.4 s.70
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• pp.113-120
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• 2001

21세기 디지털비디오 시장의 장을 연 DVD는 무한한 가치를 지닌 잠재력이 높은 기술이며 그로 인해 파생되는 다양한 제품들은 향후 디지털 정보가전시장에서 우위를 점하리라 예상된다. 이에 본 고에서는 DVD에 대한 종합적인 평가와 더불어 국내외의 시장상황을 살펴보았다. 또한, 현존하는 DVD 시장의 문제점과 DVD와 관련해 특허풀을 이루고 있는 DVD 포럼에 대해서도 조사하였다.

• Journal of Digital Convergence
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• v.14 no.10
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• pp.253-259
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• 2016

Recently, not only domestic businesses but also overseas businesses are expanding development and investment in automated warehouses as domestic and foreign logistics environments undergo drastic change. In such an environment, automated warehouse systems are being rapidly changed, and automated warehouse systems equipped with diversified functions are being developed accordingly. But the assessment systems of developed automated warehouse system is at a standstill. In the present article, characteristics of the automated warehouse systems in diversified development and trends of technology were analyzed, based on which evaluation items of functional suitability and reliability were derived by referring to ISO/IEC 25000 as the international quality assessment standard to secure reliability of the automated warehouse system, and an evaluation model was developed through the derived evaluation items. Through the present article, evaluation standards of functional suitability and reliability to enhance quality levels of automated warehouse systems are considered to be secured.

• The Journal of the Korea Contents Association
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• v.17 no.6
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• pp.613-621
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• 2017

Currently, there are many digilog products that combine convenience of digital product with feeling of analog product. The experiment was conducted to study the effect of image location, regulatory focus, and message direction in digilog product evaluation. First, ad evaluation of digilog product is more favorable when regulatory focus and message direction is consistent. Especially, this effect is shown when image is located in the right side. Second, people evaluate digital product warmer when regulatory focus and message direction is consistent. This effect is stronger when image is located in the left side. Last, purchase intention is more favorable when regulatory focus and message direction is consistent. This effect is shown when image is located in the right side.

• Journal of Digital Convergence
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• v.16 no.11
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• pp.441-446
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• 2018

The purpose of this study is to investigate the digital media strategies for small business branding. To understand the effective strategies for promoting small business through digital content marketing, we conducted in-depth interview with small business managers. The results of in-depth interview revealed that it is critical for small businesses to start creating and including video marketing as part of their entire content strategy. Especially, small business managers considered that video that provides rich media content can boost consumer engagement and increase the time spent on a branded contents. From a managerial perspective, this study provides guide on what small businesses should consider when developing and implementing digital strategies. For future research, this study provides the guide to investigate the effects of digital contents on the brand equity of small business.

• Journal of Digital Convergence
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• v.11 no.9
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• pp.45-54
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• 2013

Currently, the domestic nursing information system software products are being developed competitively with the participation of many companies, generating quantitative development with high value added. However, it is true that the study that concurrently adds qualitative enhancements to such quantitative development has been inadequate. In order to secure international competitiveness in the field of nursing information system software, it is necessary to establish quality requirements on this system, and along with it, establish an evaluation system on the nursing information system software products. The purpose of this study is to analyze the accompaniment and technology of the nursing information system, and by identifying the requirements, establish test and evaluation system of the said system.

• Proceedings of the Korean Nuclear Society Conference
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• 1999.10a
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• pp.395.1-395
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• 1999

• Journal of the Korea Convergence Society
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• v.8 no.6
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• pp.1-7
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• 2017

This study examined how the memory effect and the brand attitude effect differ according to the interaction (high / low) and the involvement (high / low) of digital signage. The two-way MANOVA analysis using SPSS 18 was used for the empirical analysis. The results of this study are as follows: First, GRM is recalled if the level of interactivity and inffence of digital signage is low, but if both conditions are high, ARM recalls. Second, if the interaction of digital signage is low and the level of engagement is high, a lot of memory information is formed that forms the overall attitude of the product. In addition, even though the interaction level is high and the engagement is low, the attitude cognitive response through the overall evaluation is formed rather than the attribute information. Third, brand attitude was positive when interactivity level was high and engagement level was high.

• Journal of Digital Convergence
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• v.19 no.8
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• pp.249-255
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• 2021

This study proposed a method for determining weights for the eight quality characteristics, such as functionality, reliability, usability, maintainability, portability, efficiency, security, and interoperability, which are suggested by international standards, focusing on software test reports. Currently, the test results for software quality evaluation apply the same weight to 8 quality characteristics to obtain the arithmetic average. Weights for 8 quality characteristics were applied using the results from text analysis, and weights were applied using the results of text analysis of test reports for two products. It was confirmed that the average of test reports according to the weighted quality characteristics was more efficient.

• Korean Journal of Human Ecology
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• v.18 no.5
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• pp.1063-1075
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• 2009

This study intends to provide foundational data for enhancing the welfare of customers purchasing digital products through analyzing the notes from written on-line reviews. The data used for the analysis are 6,342 on-line reviews for cell phones and digital cameras released from November, 2007 until April, 2008, which was posted on Naver Knowledge Shopping from November, 2007 until June, 2008. Through the on-line reviews, this article analyzed the evaluations on the digital products' hardware, software, design, service, price, and other criteria and the customers' emotional experience in the process of purchase, use, and possession. According to the results of the analysis, negative evaluation and emotional experience were originated from the company's information provision methods and purchase process. In addition, insufficient information searches in the process of online purchases, consumers' low right consciousness, and impolite on-line reviews were also problematic. Customers' evaluations and emotional experiences on digital products were conducted in a complex way. Based on that, this research makes suggestions in the company's marketing, customer education, and theoretical aspect.

• Archives of design research
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• v.13 no.3
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• pp.123-134
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• 2000

Electronic commerce in digital environment is greatly different from the commerce in physical environment in the past (reality environment) in terms of marketing, distribution structure and, above an, comsumers'purchase pattern. The Old purchase pattern is that a consumer buys a product after s/he touches, tests, and feels it physically, while the purchase pattern in electronic commerce enables the comsumer to make a decision about whether to buy it or not through the information gleaned from the computer monitor screen. A number of products which appears in the market now are designed to use the reality environment setup without consideration of the digital environment, of which the intention is to appeal to consumers with a series of design process. However, taking under consideration the present situation in which lots of electronic commerce are made in the cyber space or digital environment, we are required to forward the product design which can gains the positive attraction for consumers in this environment. Factor analysis is made in order to understand how the subjects perceive the image of the design of the product both in reality situation and in digital environment. The result shows the first factor has different images in those environments. In the background of this conclusion rests the fact that the difference of the transfer of formative factors to consumers is made in the images which show themselves in those different environments.