• The Journal of the Korea Contents Association
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• v.17 no.1
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• pp.337-350
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• 2017

As interactive digital signages with computer network have been increasingly popular in public space, the needs for studying content types and interactions suitable for the digital signages are emerging. In this study, we aim to find out what contents are preferred to share and how to interact in the digital signage installed in Seoul subway stations. We conduct a case study, a survey, and an in-depth interview. In the case study, we collect content types which have been communicated in public space. Among these content types, we conduct a survey to find out the preferred contents of Seoul citizens. We observe that the preferred contents differ by the age of the citizens. Specifically, 20's prefer the subjects about personal interests, 40's choose public interests and 30's prefer both types. In addition, we observe that the subjects about personal interest are relatively less preferred when people read, whereas the subjects are preferred when people write. Lastly, regarding interaction type, we find that Seoul citizens prefer touching the screen directly to using smart phone to express their empathy. The contents that people write and the number of likes will be archived as big data and analyzed so that Seoul city officers and citizens will know what people think based on age, location, and subjects.

• Journal of Digital Convergence
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• v.13 no.8
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• pp.133-144
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• 2015

In digital convergence environment, information security management plays crucial role in maintaining firms' competitiveness. Organizational citizenship behavior(OCB) enables informations security countermeasures to be more effectively worked by helping employees to have much knowledge of information security policy, by facilitating employees to participate in information security education/training. Thus, the purpose of this study is to investigate the mediating effect of OCB on the relationships between information security countermeasures and compliance intention. Questionary was designed based on prior information security research, and survey was conducted among companies' employees across the industry. Results showed that information security policy and information security education/training were found to be key predictors of compliance intention. In addition, OCB was proven to mediate the relationships between information security countermeasures and compliance intention.

• Journal of Digital Convergence
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• v.13 no.11
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• pp.71-84
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• 2015

The purpose of the research was to investigate the effects of the learning organization building activities on organization citizenship behavior(OCB) in business service companies providing the convergence service for the manufacturers and the moderating role of perceived organization support(POS) between the learning organization building activities and organization citizenship behavior. The data were collected from 327 employees of 31 business Service companies in metropolitan area by using structured questionnaires. Hierarchical regression technique was employed to analyze the collected data. The results showed that both of the seven learning organization building activities and POS had a positive effect on employees' OCB. Moreover, also found out the only one out of the seven learning organization building factors, namely 'Strategic Learning Leadership' had the moderate roles between learning organization building activities and OCB. Then, The results and implications of the study were discussed and the directions for future study were presented.

• Journal of Digital Convergence
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• v.11 no.4
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• pp.11-23
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• 2013

Adult guardianship system is about to launch in July 2013 in South Korea. For its successful first step, this study examined social awareness on the adult guardianship system and compared the awareness of parents and the awareness of service providers in the handicapped adult guardianship program to draw political implications on how to improve the system. As a result, this study found that people had higher awareness on adult guardianship (78.9%) but their understanding was lower (35.2%). Secondly, prospected guardians were found to have stronger demand on hospital use and financial management than on their asset management. About 63.3% of them showed an intention to use the system in the future. Lastly, both parent group and service provider group were found to have awareness at a similar level to each other on civilian guardian types, cost, who to bear coat and how much, and details of the program.

• Journal of Digital Convergence
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• v.13 no.3
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• pp.75-84
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• 2015

As the service industry has been getting increased attention as the core for the national economic growth, in order to promote growth and development of the industry, in-depth research on the workers in the industry has been timely called for. Therefore current study aims to explore the effect of leadership style on organizational citizenship behavior(ie OCB) for increased productivity of workers in the service industry, and the role of multi-dimensional justice in the relationship between them. The findings suggest that transformational and transactional leadership both have positive effect on OCB, implying that application of leadership style that is appropriate to the context may be more important, Also, mediation test of multi-dimensional justice resulted partial mediation effect except for the procedural justice in the relationship between transformational leadership and OCB.

• Journal of Digital Convergence
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• v.11 no.7
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• pp.289-296
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• 2013

To propose the way for improving organizational management of small and medium hospitals through analyzing the effect of organizational culture types on organizational commitment and organizational citizenship behavior. A survey was held to the employees of 4 hospitals that could accomodate less than 100 patients located in Daegu and Gyeongbuk for 4 weeks starting November 20, 2012. As result of factor analysis, the organizational culture divided to the four types: adventurous, hierarchical, productive, friendly types. The adventurous and friendly types revealed the positive effect on organizational commitment, and the productive and friendly types revealed it on organizational citizenship behavior. Instead, hierarchical type revealed no effects on the both. Therefore, to improve organizational management in small and medium hospitals, the strengthened efforts to build up friendship and supportive environments for reasonable decision making.

• Journal of Digital Convergence
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• v.8 no.4
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• pp.123-136
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• 2010

The purpose of this study examines how the self-leadership in organization affects citizenship behavior and which types(transformational leadership, transactional leadership) of leadership can moderate between self-leadership and organizational citizenship behavior. Hypotheses were tested by surveying 255 employees in small and medium enterprises. we conducted exploratory factor analysis for two constructs(behavioral strategy, cognitive strategy) using oblique rotation method that did not assume independence among the factors and main factors of self-leadership were grouped together by two factors. The results of this study are as followings; First, all factors of self-leadership had a significant positive effect on the organizational citizenship behavior. Second, only transformational leadership moderated between cognitive strategy of self-leadership and organizational citizenship behavior.

• Journal of Digital Convergence
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• v.15 no.4
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• pp.223-231
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• 2017

This study examined the effects of CSR characteristics on company image, CSV, customer satisfaction, customer citizenship behavior for customers using mobile phones of Samsung, LG, Apple, and Pantech in domestic market. 213 questionnaire samples are used to test 10 hypotheses using structural equation model with AMOS. Results of testing are as follows: First, economic responsibilities, law-ethical responsibilities and philanthropic responsibilities factors of CSR influence positively to company image. Second, economic responsibilities does not influence to CSV. Third, company image influence positively to customer satisfaction and customer citizenship behavior, but CSV does not influence to customer satisfaction This study shows that CSR, company image, CSV are important for customers' increasing customer satisfaction and customer citizenship behavior. Implications and limitations of this study also suggested.

• Journal of Digital Convergence
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• v.16 no.11
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• pp.89-96
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• 2018

In modern society, efforts to improve quality of life and happiness are emphasized compared to the past when economic growth was emphasized. The government has been implementing various policies to realize the happiness of the people through culture. The purpose of this study is to investigate the effect of Cultural Arts on the improvement of the happiness index of Seoul citizens by dividing them into demand (enjoyment) and supply side by setting Cultural Arts as independent variable, unlike existing limited surveys or literature surveys, under the control of change, the temporal range was set for more than 10 years and then analyzed quantitatively by panel analysis. The results showed that the demand for cultural arts affects positively on the improvement of happiness index of Seoul citizens, but the supply of cultural arts had a meaningless effect. In order to improve the happiness index of the citizens of Seoul through supply, it is necessary to supplement the existing space and to promote cultural demand through differentiated cultural arts programs aimed at diverse classes but also the policy implication that cultural indifference groups and active participation of cultural underprivileged groups should be increased.

• Journal of Digital Convergence
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• v.19 no.1
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• pp.89-97
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• 2021

The purpose of this study is to verify the influence of the cognitive process related to the organizational citizenship behavior. The research method consisted of the cross-design of the prospect dimension and goal orientation dimension, and information security factors consisted of distributive justice, response efficacy, self efficacy, and organizational citizenship behavior. As a result of the study, the dimension of prospect had a significant effect on response efficacy and self efficacy, and it was found that the influence of the gain condition was greater than that of the loss condition. The goal orientation dimension had a significant effect on response efficacy and self efficacy, and it was found that the influence of the growth condition was greater than that of the validation condition. The research model that explained the relationship between information security factors appeared as a partial mediating model between distributive justice, response efficacy, and organizational citizenship behavior. The implications of this study suggest that it is necessary to establish an information security strategy in combination with individual decision-making factors and organizational culture factors.