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http://dx.doi.org/10.5392/JKCA.2017.17.01.337

Content Types and Interactions Suitable for Digital Signage at Seoul Subway Stations as a Communication Platform for Citizens  

Kang, Minjeong (홍익대학교 조형대학)
Eune, Juhyun (서울대학교 디자인학부)
Publication Information
The Journal of the Korea Contents Association / v.17, no.1, 2017 , pp. 337-350 More about this Journal
Abstract
As interactive digital signages with computer network have been increasingly popular in public space, the needs for studying content types and interactions suitable for the digital signages are emerging. In this study, we aim to find out what contents are preferred to share and how to interact in the digital signage installed in Seoul subway stations. We conduct a case study, a survey, and an in-depth interview. In the case study, we collect content types which have been communicated in public space. Among these content types, we conduct a survey to find out the preferred contents of Seoul citizens. We observe that the preferred contents differ by the age of the citizens. Specifically, 20's prefer the subjects about personal interests, 40's choose public interests and 30's prefer both types. In addition, we observe that the subjects about personal interest are relatively less preferred when people read, whereas the subjects are preferred when people write. Lastly, regarding interaction type, we find that Seoul citizens prefer touching the screen directly to using smart phone to express their empathy. The contents that people write and the number of likes will be archived as big data and analyzed so that Seoul city officers and citizens will know what people think based on age, location, and subjects.
Keywords
Digital Signage; Communication Platform; Contents; Interaction;
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