• Proceedings of the Korean Society of Computer Information Conference
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• 2012.07a
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• pp.441-444
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• 2012

본 논문에서는 디지털 사이니지와 스마트폰간의 양방향 광고 및 정보 전송이 가능한 차세대 광고 모델을 제안한다. 디지털 사이니지는 옥외라는 공간의 특성상 지나가는 사람들에게 짧은 시간 동안 주목을 유도해 광고를 노출시켜야 하고 설명형 광고 표출이 어려운 공간적인 한계를 가지고 있다. 반면 스마트폰은 사용자들과 물리적으로나 심리적 거리상으로 가장 밀접한 위치에 있고 언제 어디서나 무선인터넷과 애플리케이션을 활용할 수 있어 광고효과가 뛰어난 매체이다. 따라서 디지털 사이지니 앞을 지나가며 관심있는 정보나 광고를 스마트폰으로 전송 받고 원하는 시간과 장소에서 스마트폰으로 본다면 디지털 사이지니 광고매체의 공간적 한계를 극복하고 광고효과를 높일 수 있을 것이다. 본 논문에서는 이러한 디지털 사이니지를 활용한 개인형 모바일 광고에 대한 요구사항을 도출하였고, 향후 실제 시스템을 구축할 계획이다.

• Journal of the Korea Convergence Society
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• v.12 no.12
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• pp.185-196
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• 2021

This study is based on the 'National Pilot Project on Digital Signage in Sejong Special City', one of the pilot projects initiated by the Ministry of Public Administration and Security. This project was an attempt to present the digital signage as a 'public service content platform' integrated with smart technologies. This study suggests that the planning strategy for placing public service contents on digital signage platform should focus on interests of local communities or users rather than high-tech suppliers of digital signage. In consideration of growing needs for smart technology-based public service, this study concentrates on the strategy for developing 'public digital signage services'. In addition, 'digital signage service tools' were designed to easily establish or execute the strategy. The aim of this study is developing the strategy to make digital signage a public cultural service platform as well as a digital advertisement tool. The final goal of this study is to demonstrate public value creation performance of the 'Revitalisation Project of Sejong City's Commercial Districts', which was possible thanks to the proactive involvement of citizens coupled with progressive utilization of interactive media.

• Journal of the Korean Academic Society of Industrial Cluster
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• v.4 no.1
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• pp.51-61
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• 2010

Digital Signage is outdoor media to provide each content and message through digital displays instead that posters and signs are displayed on public facilities. Recently, digital signage have been popular to deliver variety information and advertising on the rapid development of intelligent digital imaging devices based LCD, LED. Continuously digital signage demand and market are growing because digital signage feature is able to capable of interactive communication. Digital signage is expected that digital advertising market is continue rising in spite of global economic downturn at various research institutions, and it is expected to replace traditional media advertising in a new way with the coming digital signage at convergence media side.

• Journal of Korea Society of Industrial Information Systems
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• v.17 no.2
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• pp.33-43
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• 2012

Digital signage is referred to as a smart electronic display system that delivers multimedia-based information and advertisements to customers. Typically, the digital signage starts its playback after downloading a list of multimedia contents from network storage to its local disk. However, a way of downloading the entire contents before its playback entails a long initial delay time. In this paper, we formulate a problem of the initial delay time and provide a solution to compute a minimally demanded initial delay time according to a given network bandwidth and qualities/sizes of the multimedia contents. In addition, we analyze the performance of the proposed solution with various multimedia contents on digital signage.

• Journal of Digital Convergence
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• v.18 no.2
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• pp.377-383
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• 2020

Digital signage is constantly being researched as new digital video platform to replace existing signage market. Traditionally, It conveys various information combining still images with text. Nowadays, it is rapidly exchanging to multi digital platform by high specificaton system, improvement of internet speed and advancement of video and audio compression technology with HTML5 technology. Not only a single wide-screen display but also the combination and adjustment of screens with setop box, OLED, media facades, and lase beam projectors are transformed into various forms to enable creative and diverse attempts for graphic designers. This study focuses on the application of motion graphics in rapidly evolving future platform - digital signage, and looking forward to help digital video content creator, researchers, and motion graphic designers.

• Convergence Security Journal
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• v.15 no.7
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• pp.97-102
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• 2015

Recently, each country should operates a integrated disaster safety management system in order to reduce the damage, such as the world-natural disasters. In particular, research on digital signage use has been mad e by a method for transmitting a disaster warning message. In this paper, we tried to examine the security requirements that are required by the disaster safety netwo rk by looking at the digital signage concept and disaster safety management system. Also, in order to be tra nsmitted to the safe digital signage terminal a common alarm message in the disaster safety services using d igital signage, we propose a protocol that uses a public key authentication mechanism. The proposed protocol is to be safely displayed a common alarm message to the appropriate area.

• Journal of Digital Convergence
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• v.13 no.8
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• pp.245-251
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• 2015

If a digital signage system is operated in PC mounted in the Window OS then the implementing price is very high. For resolving this problem, we used the Smartphone mounted in ARM Cortex family of multi-core processor-based mobile platform. We developed a low-power low-cost digital signage system and a remote convergence content management program based on web server. This convergence system manages advertising content to a remote control device anywhere using remote control technology. This system is one integrated system with display and is a low-power consumed and is developed in very efficient hardware interface. And condition sensors(intensity of illumination, temperature, weather, GPS etc) is equipped in the developed system. Automatic contents builder and Context-aware SMIL module is also implemented in the convergence system. We achieved over 50% power savings comparing with conventional Window OS system and 16 points multi-touch in our system.

• The Journal of the Korea Contents Association
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• v.16 no.10
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• pp.745-757
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• 2016

The objective of this study is to understand and give an overview regarding research trends in digital signage in Korea, which has recently received significant attention from the media market. For the past 10 years, from 2006 to 2016, 69 studies related to digital signage were found. Following the coding guidelines, the present study conducted a content analysis on the published peer-reviewed journals in Korea including their published year, each journal's number of compilations, journal ratings, number of researchers and their major, field of research, research medium, research method, research samples, and the applied statistical analysis. Through the analyzed results, we found out that there are numerous studies on digital signage in various fields of study, including media content. A number of case studies and experimental studies were made. However, theoretical research on digital signage was still found to be insufficient. Lastly, a wider variety of theories are suggested to be applied in future study along with conducting joint research with cooperation between industry partners and academics in order to further advance the research on digital signage.

• Information and Communications Magazine
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• v.33 no.5
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• pp.39-46
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• 2016

디지털 사이니지(Digital Signage)는 불특정 다수에게 일대다 형태로 정보를 제공하는 디지털 정보 디스플레이(Digital Information Display)에서 사용자의 상황을 인지하여 개인 맞춤형 콘텐츠를 제공하는 상황인지기반 텔레스크린(TeleScreen)으로 진화했으며, 앞으로의 디지털 사이니지는 옥내외에 위치한 다양한 형태의 사이니지들이 주변 환경과 사용자 상황에 따라 서로 협업하여 서비스를 제공하는 오픈스크린 서비스로 발전할 전망이다. 본 고에서는 오픈스크린(Open-Screen) 서비스의 등장 배경과 개념을 소개하고 하고 본 연구원에서 개발한 오픈스크린 서비스 플랫폼 기술을 소개한다.

• The Journal of the Convergence on Culture Technology
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• v.6 no.3
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• pp.233-244
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• 2020

We are exposed to video content and numerous information from digital signage such as convenience stores, coffee shops, restaurants, and elevators on buses and subways 365 days. However, so far, studies have focused solely on the technical effectiveness of digital signage or the consumer experience aspect of digital signage, and little has been done on the impact of teaser advertising on the intent of viewing. Through this study, we hope that the digital signage of convenience stores will develop into a differentiated digital signage area that provides diverse video content experiences to consumers and viewers and allows them to communicate, suggesting a direction as a research that shows that digital content (video) is now recognized as a product in an environment where demand for non-face-to-face and digital content is gradually increasing in 2020 after the global COVID 19.