• Journal of Industrial Convergence
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• v.20 no.11
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• pp.11-17
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• 2022

The development of digital technology is changing many things in our daily lives and the marketing environment of companies. Therefore, in this research, we grasp the recent overseas research trends of digital marketing. For that purpose, I would like to utilize SCOPUS, a foreign academic database, to grasp the research trends of digital marketing. As a result of the analysis, it was found that the number of digital marketing papers has been increasing continuously since 2013. In addition, as a result of topic modeling analysis, it was found that the 2nd and 4th topics were similar among the 6 topics in total, and the main topics were digital, marketing, research and so on. The results of this research are significant in that they provided information on digital marketing research trends to researchers and business practitioners. In addition, the results of this study provide practical suggestions for corporate marketers to recognize and leverage the importance of digital marketing.

• Journal of Korea Society of Industrial Information Systems
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• v.10 no.4
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• pp.78-89
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• 2005

Rapidly changing business environment demands proactive management strategies. Display technology market in 21st century of digital economy era is not in exception. Samsung SDI is a manufacturing company which has been producing display related products. This case study investigates how Samsung SDI has been transforming itself from traditional manufacturing firm into a strong net-enabled company. There are several critical success factors to implement e-business systems. First of all, top management has been firmly supporting digital management concept. As the enabling tools, change management and knowledge management activities have been actively executed. In addition, various educational programs were provided to enhance employees' management innovation capabilities. Samsung SDI's efforts resulted in improving process efficiency as well as customer satisfaction, and finally in outstanding financial performance.

• Information Systems Review
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• v.26 no.1
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• pp.315-335
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• 2024

This study analyzes the digital business environment in Korea and predicts the digital business trends to be noted in 2024. The study comprehensively reviews the domestic and international ICT market outlook and provides objective and in-depth analysis by compiling opinions from various experts. In particular, through a multi-dimensional approach, it derives practical trends applicable to the local business environment, provides strategic implications considering the characteristics of digital business in Korea, and suggests directions for Korean companies to adapt to the global business environment and strengthen their competitiveness. During the research process, 20 preliminary candidate trends were initially identified by collecting and analyzing reports from major domestic and international market research institutes. We then conducted in-depth interviews with 10 experts from industry and academia to select 15 shortlisted trends from these 20 trends and 10 trends selected from the previous year. Finally, we conducted a large-scale survey of 209 experts from academia and industry, and we selected 11 domestic digital business trends to focus on in 2024. This study, which presents an outlook of digital business trends suitable for the Korean business environment based on a variety of opinions scientifically gathered from Korean digital business leaders, will contribute to understanding IT trends in Korea from a business perspective and their differences from global trends.

• Digital Contents
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• no.10 s.77
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• pp.54-58
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• 1999

최근 지식경영이나 지식기반 경제와 관련된 주제는 IT업계의 뜨거운 감자로 부상하고 있다. 이처럼 지식경영에 대한 관심이 고조되고 있는 이유는 불확실성의 증대, 매우 빠르게 진행되고 있는 기술 변화, 제품의 라이프사이클 단축에 따른 시장 변화, 전세계, 전업종에 걸친 무차별적 경쟁의 진행, 지식에 대한 인식의 변화와 새로운 패러다임의 출현 등을 들 수 있다. 이 글에서는 최근 여러 분야에서 제시하고 있는 성공요인을 모아 새롭게 지식경영을 도입하려는 기업에게 제시하려고 한다.

• Journal of Internet of Things and Convergence
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• v.8 no.4
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• pp.85-96
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• 2022

The purpose of this study was to investigate how the management strategies and organizational culture required in the digital economy have an effect on business performance. It provided basic data on management strategies and organizational culture necessary to approach as a digital leading country. For data collection, a survey was conducted from March 1 to May 30, 2022 for companies located in J province and engaged in industries related to the digital economy. The survey was conducted online and non-face-to-face, and a total of 225 companies participated in the survey. For statistical analysis, frequency analysis, exploratory factor analysis and reliability analysis, cluster analysis, independent sample t-test, and multiple regression analysis were performed. The research results are as follows. First, organizational culture was classified into high and low groups according to preference in innovation oriented, relationship oriented, task oriented, and hierarchical oriented. Second, the 4 types of organizational culture showed differences in prospectors strategy, analyzers strategy, defenders strategy, differentiation strategy, cost leadership strategy, financial performance, and non-financial performance according to preference. Third, management strategies affecting financial performance were found to be analyzers strategy, differentiation strategy, prospectors strategy, and cost leadership strategy. Fourth, management strategies affecting non-financial performance were found to be differentiation strategy, defenders strategy, analysis strategy, offensive strategy, cost leadership strategy, and focus strategy. Fifth, organizational culture affecting financial performance was found to be task oriented. Sixth, organizational culture affecting non-financial performance was found to be innovation oriented and relationship oriented. Through these studies, it is expected that the economy will be revitalized in the domestic market and a growth ecosystem that can take a new leap forward is created in the global market.

• Journal of Digital Convergence
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• v.10 no.8
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• pp.97-110
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• 2012

This study aims at investigating empirical relationships among technology management capability(TMC), technology commercialization(TC), and technology acquisition strategy(TAS) in SMEs. First, this study identifies the empirical effects of TMC on TC. Second, this study also identifies whether TAS contributes to increasing the effect of TMC on TC or not. The analyses of the data showed TMC was positively related to TC. Second, when technology acquisition strategies were high, the relationships between TMC and TC were highly related.

• Journal of Intelligence and Information Systems
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• v.28 no.3
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• pp.1-22
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• 2022

We investigate the dynamic relationships among digital piracy activities, TV ratings, and online buzz for Korean TV dramas using a panel vector autoregression model. Our main findings include 1) TV ratings are negatively affected by digital piracy activities but positively affected by google buzz, 2) digital piracy activities are negatively affected by TV ratings and social buzz, and 3) social buzz and google buzz are positively influenced by each other. While many empirical studies were conducted to reveal the effects of music or movie piracy, our understanding of drama piracy is limited. We provide empirical evidence of the dynamic relationships between drama piracy, TV ratings, and online buzz. Our findings show the presence of indirect piracy effects on TV ratings through online buzz. Further, we reveal that social buzz and google trends play different roles in promoting TV ratings and piracy activities. We discuss the implications of our findings for theory and practitioners.

• Information Systems Review
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• v.21 no.4
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• pp.157-173
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• 2019

Robotic Process Automation (RPA) has attracted great attention from diverse home and foreign industries. To provide lessons learned and action principles based on real RPA adoption and application experiences, various case studies have been conducted. However, lacking is an investigation of public sector for RPA adoption, especially in Korea. To reduce the research gap, this study presents a case study of RPA adoption by a representative Korean ICT public organization, NIA (National Information society Agency). By automating a core process, entering a document to a governmental portal service, NIA has achieved various management performances in terms of cost, operation, and business impacts. Especially, by relieving four types of rigidity of public institutions (i.e. structure, human resource, tasks, and rules), Our case study result suggests that RPA enables public institutes to overcome obstacles of pursuing digital transformation. Implications and limitations for future public RPA adopters are offered.

• Information Systems Review
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• v.21 no.1
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• pp.61-90
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• 2019

From the digital perspective, customer journey and customer experience management are emerging as important issues for companies. While digital customer experience has become more important due to the recent surge in online sales of the home appliance products, customers' experience in online is not differentiated as offline-focused traditional methods are maintained. This study aims to analyze the characteristics and mutual influences of customer experiences at each stage of online purchase journey, and to explore the effects on the product repurchase intention, focusing on online purchasers of home appliance which are high-involvement products. As a result, both cognitive and affective experiences of the research phase directly affect satisfaction, whereas affective experience at the purchasing stage indicated indirect effects through cognitive experience. The experience of the research phase positively affects the next phase, the purchasing experience, and the experience of the purchasing phase leads to the intention to repurchase the product. However, it is also found that, depending on the choice of online channels, the experience of research phase may affect the product repurchase intention than the purchase experience.

• Journal of Information Technology Services
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• v.22 no.6
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• pp.103-114
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• 2023

In the post-pandemic era, colleges and students keep passion for learning online sine its unique advantages. This study explores how students' basic psychological needs drawn from self-determination theory, connect to interaction, and learning engagement in the context of online learning. While prior research explored students' intentions, digital interactions, and engagement in online learning, this study aims to come up with a united conceptual model drawing the three basic psychological needs and interaction and their effects on learning engagement. 178 response data collected through a questionnaire survey, were analyzed using PLS-SEM. Findings indicate that online learning interaction enhances intrinsic motivation, leading to higher learning engagement. Autonomy emerges as the most influential psychological need on learning engagement. This study integrates self-determination theory with online learning interactions and engagement and offers practical insights. Future research should examine long-term outcomes and diverse student populations.