• Title/Summary/Keyword: 디지털경영

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The Study on the Intention of the Use of Fintech Digital Sandbox (D-Testbed) (핀테크디지털샌드박스(D-테스트베드) 이용의도에 관한 연구)

  • Lee, Munrak;Lee, Won-Boo;Son, Youngdoo
    • Journal of Korean Society for Quality Management
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    • v.49 no.4
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    • pp.505-525
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    • 2021
  • Purpose: The purpose of this study was to investigate factors influencing the intention to use Fintech Digital Sand(D-Testbed), which facilitate digital innovation in the financial sectors and allow fintech startups to simulate the PoC their innovative ideas before starting a business. Methods: This study used the Extended Technology Acceptance Model (TAM2), with independent variables such as social influence, personal innovativeness, service quality, relative advantage, and security concerns used in previous studies, for analysis. For mediator variables, the perceived usefulness and perceived ease of use were used in this study. Results: The results indicated that social influence and perceived usefulness have a positive effect on the intention to use. It was also analyzed that relative advantage has a mediating effect on perceived usefulness whereas service quality nor personal innovativeness are not statistically significant mediation. On the other hand, perceived ease of use on the intention is not statistically significant. By this, it was confirmed that the intention to use Fintech Digital Sand(D-Testbed) was to improve the business performance of fintech companies, but not because it was easy to learn and take less effort. Conclusion: The finding of the study provides valuable implications for invigorating the use of fintech digital sandbox(D-testbed) and identifying the factors that affect the perception and intention to use among employees in fintech companies in advance.

The Effect of Insurance Planner's Competency and Organizational Support on Sales Performance: Focused on Mediating Effects of MDRT Goal Orientations (보험설계사의 역량과 조직지원이 영업성과에 미치는 영향: MDRT 목표지향성의 매개효과를 중심으로 )

  • Lee, Sin-Bok;Ha, Kyu-Soo
    • The Journal of the Korea Contents Association
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    • v.21 no.9
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    • pp.270-283
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    • 2021
  • The achievement of the long-term relationship is commonly executed by a salesperson that is eventually very crucial to enhance the customer retention in the insurance industry. It indicates there is an urgency to improve the competence of salesperson and organization support to build and maintain bonds of long-lasting loyalty with the individual customers. Therefore, this research aims to analyze the influence of planner's competency and organizational support on sales performance, and to verify empirically whether MDRT goal orientation mediating role between competency, organizational support and sales performance. The results of this research are as follows: firstly, product and customer competence, digital competence, network competence positively affect sales performance. Secondly, sales support positively affect sales performance. Thirdly, meditating effect of MDRT goal orientation were significant found between the planner's competency and sales performance. Moreover, in the relationship between sales support and sales performance, MDRT goal orientation have a fully mediated effect. This means customer management through excellent competency, organization support to insurance trend change, and competence development through MDRT goal orientation positively affect sales performance.

A study on competencies of designer in forth industrial revolution (4차 산업혁명 시대 디자이너의 역량에 관한 고찰)

  • Jo, Gyu-Eun;Kim, Seung-In
    • Journal of the Korea Convergence Society
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    • v.10 no.2
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    • pp.167-173
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    • 2019
  • The purpose of this study is to propose the direction of competence of future designers required in the fourth industrial revolution. Designers have played an intermediary role in connecting technology and human beings. Therefore, in the fourth industrial revolution the capacity required to perform the intermediate role as a designer has also changed. The paradigm of design which changed step by step through the literature survey was studied. In addition, priorities were confirmed by comparing past and future designer competencies through prior research on designer competencies. As a result, we confirmed that the planning competence to solve complex problems and the competence of design management to realize them. Based on this research, we hope to be able to recognize the direction of competence as a designer in the fourth industrial revolution and to be a reference material for the follow - up study.

National Institution's Information Security Management on the Smart phone use environment (스마트폰 이용 환경에서 국가기관 정보보호 관리방안)

  • Kim, Ji-Sook;Lim, Jong-In
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.20 no.6
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    • pp.83-96
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    • 2010
  • The rapid spread of smart phone in recent years changes not only personal life but also work environment of organizations. Moreover, smart phone provoke service combination between industries and transit the digital paradigm in our society because of the character that anyone can develop or use the application of smart phone. Under these circumstances, the government hastens the construction of mobile-government in order to improve national services and communication with people. However, since security threats on smart phone become more critical recently, we should hurry the counter measures against mobile threats or we will face obstacles to the activation of mobile-government. On this article, we suggest the methods of information security and the Mobile-government Information Security Management System(M-ISMS) on the smart phone use environment for building up the secure and convenient mobile system in the national institution.

Empirical Analysis of Medical Accessibility for People with Disabilities using Health Insurance Big Data (건강보험빅데이터의 고혈압 입원율 분석을 통한 장애인의 의료접근성 실증 분석)

  • Jeon, HuiWon;Hong, MinJung;Jeong, JaeYeon;Kim, YeSoon;Lee, ChangWoo;Lee, HaeJong;Shin, EulChul
    • Korea Journal of Hospital Management
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    • v.27 no.1
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    • pp.1-10
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    • 2022
  • Background: This study aims to empirically compare and evaluate the current status of medical accessibility and health inequality between people with disabilities and without. We calculated the ACSC hospitalization rate, which is a medical accessibility index, for hypertension, a major risk factor for cardiovascular disease that accounts for more than 20% of deaths among people with disabilities using the 2016 National Health Insurance Big Data. Methods: The subjects of the study were a total of 601,520, including 64,018 people with disabilities and 537,501 people without. Logistic regression was performed to analyze the differences in hypertension hospitalization rates adjusted for demographic and sociological characteristics and disease characteristics using SAS 9.4 program. Results: Before adjusting for the characteristics, the hypertension hospitalization rate of people with disabilities was 1.55%, and the people without disabilities were 0.49%. After adjusting, it was found that people with disabilities were 2.11 times higher than people without disabilities, and it was statistically significant. Conclusion: The preventable hospitalization rate of people with disabilities is higher than that of people without, suggesting that the disabled have problems with access to medical care and health inequality. Therefore, the government's policy improvement is required to close the medical gap for the disabled.

An Analysis of the Research Trend on Smart Mobility : Topic Modeling Approach (스마트 모빌리티 연구 동향에 관한 분석 : 토픽 모델링의 적용)

  • Park, Jungtae;Kim, Choongyoung;Kim, Taejong
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.21 no.2
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    • pp.85-100
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    • 2022
  • Recently, with the widespread expansion of convergence based on digital connectivity, the transportation and mobility fields are rapidly changing, and research related to this is also diversifying. This study aims to analyze the research trends in the mobility field and identify key research areas and topics. Topic modeling analysis has been proved as a useful approach for analyzing the research trends. The abstracts of 142 research papers concerning mobility from the Korean academic citation index were analyzed, derived 9 research topics and linked to 6 key elements of research framework. The result showed that 'Advanced vehicle and transportaion technology' and 'Linkage and integrated services among means for mobility' were most actively studied research fields. It also found that research on insurance, law, regulation for securing user's safety and conflict-resolving with the existing industry has been conducted.

A Case Study on Freshcode for the Food Online Platform Business: A Focus on the Lean Start-Up (푸드 온라인 플랫폼 비즈니스 프레시코드 사례: 린 스타트업 방식을 중심으로)

  • Kim, Cha Young;Park, Cheol
    • Journal of Information Technology Services
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    • v.20 no.5
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    • pp.89-104
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    • 2021
  • Food delivery service combined with IT technology and HMR (Home Meal Replacement) are rapidly growing due to the COVID-19. Recently, the demand for salads along with HMR has increased among office workers in their 20s and 30s who are interested in health and beauty. Freshcode is a food startup with 6 years of experience that started selling salad products through O2O service. Freshcode applied for a patent for a service that collects orders from nearby areas and delivers them on the same day to a designated delivery address 'FCOSPOT' to save shipping costs. In March 2021, in recognition of the growth potential of the regular delivery service, Freshcode received an investment of 6 billion won in Series A. This study may have practical implications to early-stage startups and scale-up stage startups through a longitudinal case study on the growth of a single company. As for the research method, the lean startup methodology and lean canvas were used in the early stage of startup. In particular, the process of the build-measure and learn feedback-loop, which is the core of lean startup methodology, was applied to each major decision-making step. In the scale-up stage after 5 years, the business model canvas was used to schematize the growth as a food online O2O platform to verify continuous innovation. This case study has three main findings. First, the idea of 'FCOSPOT' was successfully implemented through the Lean Startup methodology. Second, Freshcode demonstrated the scalability of the differentiated business model of shared base delivery O2O. Third, a key factor of success was the digital integrated communication operation strategy that maximizes the experience for the created customers.

A Strategy for Public Diplomacy in Chungchengbuk-do by Reorganizing Global Value Chain (GVC) (글로벌 가치사슬(GVC) 재편에 따른 충청북도의 공공외교 추진전략)

  • Lee, Min-Jae;Jung, Jin-Sup
    • Journal of Industrial Convergence
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    • v.19 no.6
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    • pp.1-10
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    • 2021
  • This study sought ways to strengthen the competitiveness of local governments using public diplomacy, especially in Chungcheongbuk-do, at a time when it is urgent to revitalize the local economy by attracting investment from domestic and foreign companies due to changes in the global supply chain. The main issues that have recently emerged in the global business environment include strengthening the localization of the global value chain, diversifying reshoring and supply chains, and creating an efficient global value chain through digital transformation. Therefore, this study emphasized the necessity of a strategy for public diplomacy based on these changes, and derived the response conditions and detailed strategies of Chungcheongbuk-do through SWOT analysis. In addition, based on the ABCD model, we set up a Chungbuk-type public diplomacy strategy and suggested strategic implications for upgrading Chungbuk's competitiveness.

A Study on the Integrated Approach Methodology for Evaluating the Performance of the Cloud-based AIS - Comparative study of Korea and the US (클라우드 기반의 AIS시스템 성과평가를 위한 통합적 접근방법론에 관한 실증적 연구-한미 양국 비교연구)

  • Kim, Dong-Il
    • Journal of Industrial Convergence
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    • v.20 no.7
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    • pp.21-30
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    • 2022
  • In this study, This study focuses on exploring the major factors influencing the successful introduction of the cloud-based accounting information system, which is the top priority in the field of corporate digital transformation. Therefore, theories were summarized based on the company's cloud environment and related prior research, and the major performance factors of the company were analyzed by dividing them into organizational factors, business operation factors, and technical system factors. Considering that the cloud-based accounting information system is in the early stages of its introduction, the research analysis method ranks major success factors according to their importance using the Delphi targeting the expert panel, through the AHP method, the major performance variables were finally explored through the mutual importance analysis of each major factor. As a result of the analysis, organizational factors were analyzed as corporate sustainability, business operational factors were the business solutions, and system scalability factors were analyzed. This study will be able to provide additional useful information on the initial introduction strategy and operation for the introduction and operation of the cloud-based accounting information system.

NC Soft's Entertainment Expansion Strategy : Focusing on Exploration and Exploitation (엔씨소프트의 엔터테인먼트 확장 전략 : 탐험과 활용을 중심으로)

  • Kwon, Sang-Jib
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.3
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    • pp.1-11
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    • 2021
  • NC Soft will continue to dream of an entertainment innovation world where customers are connected through game and contents. NC Soft images an expansion in entertainment industry which open doors to the future of enjoy break through innovative online game and creative AI & IT technologies, focused on new business opportunities that are solely NC's own. This study starts with the implication on why focusing on exploration innovation and exploitation strategy at the same time in NC Soft is so challenging. NC Soft manages to their online & mobile gaming competencies in the long term and achieves their sustainable growth by incremental innovation (e.g. game planning, game programming, and graphic design). Also, for innovative success, pursuing exploration strategy is essential. NC Soft have built a strategic alliance spanning K-POP, digital contents platform, movie, and animation, sharing the connectivity of entertainment domains with major contents corporations. The findings of this study would also beneficial to entertainment and contents corporation executives and could provide some road-map on managing the dual challenges of exploration and exploitation implementations.