• Title/Summary/Keyword: 디즈니

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Visual Extensions on Brand Using Secondary Images of Animation - Focused on Disney's The Jungle Book and Alice in Wonderland (애니메이션의 2차 이미지를 활용한 브랜드의 시각적 확장 - 디즈니 정글북과 이상한 나라의 엘리스 사례를 중심으로)

  • Kim, Kyong-Ju
    • The Journal of the Korea Contents Association
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    • v.17 no.5
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    • pp.262-272
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    • 2017
  • This study will analyze a case that utilizes not just the characters, which are a primary licensing component in traditional animation licensing, however secondary images such as animation backgrounds, and one that has visually extended their brand. Secondary image plays an important role in developing the narration of the animation, and provides the space where the narrative takes place. It also gives important clues for the characters to be able to develop a narrative, through its chronological and geographical dimensions. This study distinguishes the components that can be used in the licensing process of an original animation into primary usage and secondary usage, and defines the scope of each. Focused on two collaboration cases, Disney's The Jungle Book & KENZO, and Disney's Alice in Wonderland & Marc by Marc Jacobs, It investigates the relationship of visual utilization between the expressive components related to secondary usage in the collaborative case of licensing, and the actual product. This study found the possibility of secondary images as a vehicle to deliver brand identity. As the spectrum of licensing elements is extended, it is necessary to develop an alternative licensing system for the new process of collaboration.

V+현장탐방_(주)디지아트프로덕션 - 토종애니메이션기술 해외에서 '빛'나다

  • Song, Hyeon-Ho
    • Venture DIGEST
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    • s.129
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    • pp.22-23
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    • 2009
  • 가필드, 파이스토리 등 3D 애니메이션영화를 자체 제작하여 수출하고 있는 회사, 국내에서 보다 해외에서 더 유명한 회사. 국내에서 유일하게 3D장편 애니메이션을 제작할 수 있는 능력을 갖춘 회사. 바로 디지아트가 가지고 있는 타이틀이다. 실제로 전 세계적으로 장편 3D 애니메이션을 제작할 수 있는 곳은 열 손가락 안에 꼽힐 정도로 높은 기술력을 요구한다. 디지아트는 100% 자체 기술로 픽사, 디즈니 등 세계적인 회사와 공동으로 작업하면서 실력을 인정받았다. 불모지나 다름없는 애니메이션 시장에 새지평을 열어가고 있는 디지아트를 찾았다.

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Study on the theme melody of main character in the animation (애니메이션<알라딘>에서 주인공의 주제선율 연구)

  • Lee, Mi-ru;Lee, Seungyon-seny
    • Proceedings of the Korea Contents Association Conference
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    • 2017.05a
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    • pp.55-56
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    • 2017
  • 애니메이션은 여러 세대와 인종을 아우르는 문화예술로서, 애니메이션의 중요한 구성요소 중 하나로 음악이 인식되고 연구되어야 한다. 애니메이션 산업으로 큰 성공을 거둔 디즈니사의 <알라딘>을 연구작품으로 선택하였으며 스토리진행과 상황에 따른 캐릭터의 주제선율의 변화의 상관관계를 연구한다. 주인공 '알라딘'의 주제선율은 총 49개의 곡 중 22개의 곡에서 나타나며 리듬, 템포, 조성, 선율, 화성, 악기구성 등으로 변주를 하여 캐릭터가 처한 상황이나 심리상태를 대변하고 대응한다.

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Analysis of the narrative space in the Disney animation -Focus on Semiology of Roland Barthes- (디즈니 애니메이션 <피노키오>에서 나타난 공간의 서사성 분석 - 롤랑 바르트의 기호학을 중심으로-)

  • Kim, min-kyung
    • Proceedings of the Korea Contents Association Conference
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    • 2018.05a
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    • pp.505-506
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    • 2018
  • 애니메이션은 화면을 구성하는 모든 요소를 제작자의 의도에 따라 창조할 수 있다는 부분에서 메시지를 전달하는 표현 도구로써 언어적 성격이 강하다. 이에 애니메이션 작품을 대상으로 선정해 작품 속에서 묘사되는 공간의 역할과 그 상징의미에 대해 고찰하고 그것이 어떻게 기호화 되어 있는지에 대해 분석하기 위한 선행연구를 진행하였다.

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Visual Narrative as a Color Storytelling in DISNEY and GHIBLI Studios (디즈니와 지브리 애니메이션 비주얼 서사구조에 관한 비교 연구)

  • Brito, Yahaira Moreno;Cho, Dong-Min
    • Cartoon and Animation Studies
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    • s.49
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    • pp.221-246
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    • 2017
  • Visual narrative or storytelling involve two important aspects of the cognitive perception: the conscious and subconscious. Color is one of the cognitive storytelling elements, its interpretation is captured by the subconscious and it is considered an emotional resource due to its psychological background. On the other hand, the character is also part of cognitive perception and storytelling tool, but this is interpreted consciously, character is considered as a logical resource. Ghibli and Disney have organized their cinematographic techniques in different ways, so it would be unfair to say that one narrative style is better than the other, it depends of perception of beauty which varies according to society. However the present study seeks to determine the differences between Ghibli and Disney narrative style, taking as reference color. Ghibli and Disney are perfect example about color effects as a storytelling agent, It can be classified in two aspects: dynamics of color and color as a narrative sequence. The dynamics of color analyzes how color acts and is perceived into a stage, its meaning and symbolism regardless of the character's actions. The narrative sequence studies how color thermologic evolves in scene's development.

A Study on the Changes of Gender Identity Found in the Character of Elsa on Frozen -Focus on Queer Theory- (겨울왕국의 엘사 캐릭터에 나타난 젠더 정체성의 변화 -퀴어이론을 중심으로-)

  • Lee, Jun-Soo
    • Cartoon and Animation Studies
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    • s.38
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    • pp.1-28
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    • 2015
  • The work appeared a featured female character in the Disney animation film begins with 'Snow White' released in 1937. After then, the 11 female characters appeared included 'Tangled' in 2010. Female characters reveal their identity due to obedient, family-oriented and marriage with prince and then gradually develop to heroine who leads to man, and is independent, pioneering, and sometimes saves the nation. Nevertheless, the ending of the Disney animation was still not escape the institutional, traditional discourse. Female characters are followed to meet the featured actor kissing and marriage, or was to show the virtues of sacrifice for the actor. However, Elsa in 'Frozen' is the character with an independent identity compared with the patriarchy, male chauvinism and heterosexual dichotomous discourse given so far in Disney. In this study, it is to explain the change of gender identity in the character of Elsa through Queer theory that deconstructs the distinction between sex and gender, and is constituted by the actions typed and performed the gender concept, and is dismantling the dichotomy itself such as male/female, heterosexual/homosexual. The performative of Queer make the boundaries between lesbian-gay, sexuality and heterosexual ambiguous. It can be said that the performative has political nature resisted to the dominant discourse through these parodiable strategy. The performative showed of Elsa is in the boundaries between the sisterhood and the heterosexual. When analyzed in a heterosexual perspective Elsa's identity is to be understood as simply just love the intimacy of a sister and a sister. On the other hand, if you focused on the relationship between women and the relationship between Elsa and Anna is recognized as the point of view of homosexuality. Because if you look at the concept of lesbian continuum, the homosexual love in the female characters of Disney seems like a bond between women, easier than heterosexual love can be hidden sexual desires. Elsa has developed into a performative identity through the expression of performative and the inhibitory of queer identity. And then the her sorcery that was initially contraindicated and the presence of a fear became to the 'lesbian phallus'. The sorcery that can be seen the signifying phallus against to the privileges of heterosexual patriarchy is recognized in the world of Arendal. Elsa is a new women featuring Disney characters. as this character is analysised by Queer theory, this study seeks to expand the area of the various character analysis methods.