• Proceedings of the Korea Society of Design Studies Conference
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• 1999.05a
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• pp.26-27
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• 1999

오늘날 디자인의 존재가치는 인간을 위해 형성되는 것으로서 충분히 평가받고 있는 분야이며, 심리학적 측면에서는 인간의 감정을 형성시키는 환경의 한 요소로서 중요하게 평가되어진다. 특히 광고디자인은 대중문화의 근간을 이루고 있는 광고에 심미적 기능을 부여하는 것으로서 대중의 시지각에 미치는 영향이 매우 크다. (중략)

• Science of Emotion and Sensibility
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• v.11 no.4
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• pp.645-652
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• 2008

First question: what makes inclusive design truly inclusive? Most inclusive design products are far from being appealing to their intended customers. This is mainly because designers are typically concerned with enhancing the usability, and not the emotional value that creates the connection between the product and the users. Typical solutions are larger displays and larger buttons, and these solutions often make the product less tasteful, graceful, and favorable. As a result, such products become less inclusive, veering from the original intention of the designers. Emotional design is not about making fun products, but about enjoyable products. Positive emotional design increases the affection value in products that enable users to create emotional connection with products. With the emotional connection, the user can engage in learning about the product as well as enjoy using the product. This can also resolve most usability issues by increasing the attention level and decreasing boredom. When more people feel that a product is enjoyable, it becomes more inclusive. Second question: Can't inclusive design have innovative value? Most inclusive design products are far from being innovative, and thus, they cannot create market opportunities. While emotional design approach increases value for users, innovative design approach creates value for the businesses. This will eventually promote development of inclusive products. This paper discusses the benefits of emotional design approach in inclusive design. It also argues how emotional design can help make inclusive design more innovative. Accompanied exemplar design process illustrates how emotional design contributes to inclusive design and how it leads to innovative products.

• The monthly packaging world
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• s.261
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• pp.89-99
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• 2015

2014년 우수디자인(GD)상품선정 시상식이 12월 3일 코리아디자인센터 컨벤션홀에서 열렸다. GD마크 선정제란 우수한 디자인 상품 개발을 장려하여 국가경쟁력을 확보하고 국민 삶의 질을 향상시키는데 그 목적이 있다. 또한 창의 디자인강국 구현을 위한 세계적 인증가치 구축하는 한편 유니버설디자인, 서비스디자인, 전통시장, 산업단지 디자인을 고도화(우수디자인 선정, 장려 등)함으로써 사회적 문제해결과 지속가능한 창조경제를 실현하기 위해 매년 진행되고 있다. 올해 생활포장 부문에서는 엔프라니(주)의 알로에 99% 수딩젤이 산업통상자원부장관상을 수상한 것을 비롯, 총 28점이 생활포장 및 산업포장 부문에서 수상했다. 본고에서는 우수디자인으로 선정된 포장부문 제품들을 살펴보도록 한다.

• The monthly packaging world
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• s.276
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• pp.98-101
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• 2016

월간 포장계에서는 금번 4월호부터 12월호에 걸쳐, 패키지디자인에 있어서의 심리학의 중요성을 피력해 보고자 한다. 본 지는 이를 통해 패키지디자이너는 물론 경영자, 패키지 관련 용기, 기계, 재료 등 전 분야의 종사자들이 패키지디자인을 하는데 있어서 마케팅적 사고의 범주에서 벗어나 소비자 심리를 이해하고 공감하기를 기대해 본다. 본 고에서는 '포장디자인은 소비자 기억을 촉진시키도록 디자인되어야 한다'는 명제 아래, 패키지디자인은 기업의 일방적인 메시지에 앞서 소비자가 원하는 정보를 소비자 가치 기준에 맞춰 디자인해야 할 것을 강조해 보고, 소비자의 기억을 촉진시켜 구매로 유도하기 위해 전략적으로 디자인 해야할 것을 제시해보도록 한다.

• Proceedings of the Korea Society of Design Studies Conference
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• 2004.10a
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• pp.118-119
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• 2004

• Proceedings of the Korea Society of Design Studies Conference
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• 1998.10a
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• pp.12-13
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• 1998

• Proceedings of the Korea Society of Design Studies Conference
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• 1998.04a
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• pp.56-57
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• 1998

• Archives of design research
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• no.18
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• pp.25-34
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• 1996

Industrial design development methods and processes have changed in accordance with Industrial Information Age. These days, problems are created by existing methods and evaluation of design value , all problems concerned with time and finances sitaution have been made a subject of discussion. Development of design processes have been changed by the development of problem recognition and solving tools, and dpsign tpchnulugy havp hppn replaced by computer technology,Thus. software design processes linking thoughtware to hardware are used in the solution of design problems with many parts. In this study, 3D Modeling samples are presented, 3D Modeling can realise ' Ideas' to '3Dimentional Virtual Ohjects'. These effect and value are anle to decisively influence the process of design problem conference-ebealuation-solution.Proxesses of actual modeling and rendering are made as follows. By compusition of simple 20 drawings and shaping them into 30 objects, 30 solid models can be made. To prssent effectivley, we can make a sample model by varying camera views,light sourses,materials and colours etc. This sample is evaluated by various cumposition, methods and PERT(Program Evaluation and Review Technique). This cuncrete sample (tentative plan)is changed within the CAD SYSTEM by design evaluation, and then converted to flowchart of mass productive conception through refined data. So, that tentative plan can be conformed to design desire actuillly, to the utmost degree. Finally, this design process can be proposed as il new method in cuntrast with current methods. The aim of this study is to suggest effective evaluation methods of design outcome among many evaluating elements.

• The Journal of the Korea Contents Association
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• v.14 no.3
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• pp.361-373
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• 2014

according to rapid development in current industrial technologies, technology alone is no longer the only competitive factor among the manufacture companies. The value of innovation in product design has increased important attention to more consumers. This paper demonstrates the methodology of design strategy through the case studies of successful washing machine manufacturers on the China's Market. By the so called 4PS comparison of Haier washing machines with those of Siemens and Little Swan, this paper shows the difference of Haier's design strategy with other competitors, and offers a methodology of systematically analyzing strategic design and successfully develops a framework of design strategy.

• Industry Promotion Research
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• v.9 no.1
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• pp.275-282
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• 2024

This study aims to determine whether aesthetic ability and self-worth dually mediate in the relationship between creative personality and creativity among Chinese design college students. Data were collected through a survey targeting 500 college students purposively sampled from a design major university in Guangdong, China. The collected data was analyzed using SPSS PC+ Win ver. 25.0 and SPSS PROCESS macro ver. 4.2. The statistical methods applied were frequency analysis, reliability analysis, correlation analysis, and dual mediation effect analysis. The conclusion of the study is as follows. First, creative personality, aesthetic ability, self-worth, and creativity all showed significant positive correlations. Second, college students' aesthetic ability and self-worth double-mediated in the relationship between creative personality and creativity. Based on these results, this study proposed a plan to utilize not only creative personality but also aesthetic ability and self-worth to enhance the creativity of college students.