• Title/Summary/Keyword: 디자인선호

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Design Preference & Consumer Trend of Younger Children's Parents for Smart Animal Toy (영유아 부모의 동물형 스마트 토이 디자인 선호도 및 구매요인)

  • Hyun, Eunja;Yoon, Hyunmin
    • The Journal of the Korea Contents Association
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    • v.15 no.9
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    • pp.72-83
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    • 2015
  • The purpose of this study was firstly, to explore the design preference, consumer experience and purchasing factors of parents for smart animal toys and secondly, investigate whether there is a difference by children's sex and age. For this purpose, the questionnaire survey was conducted with 344 parents of younger children in Seoul and Gyeonggi Province. As a result, the white or brown colored 20~30cm, dog-type smart toy was preferred and the sound was considered as the most important function. Besides role of toy, smart toy was expected to play as a pet, a friend and a younger sibling. Actually, dog-type smart toy were most frequently purchased. And main satisfied causes were fun, interactivity and design and dissatisfied causes were noise, price, battery life and durability of purchased smart toys. Finally, the important factors in purchasing smart toy were the safety, durability, battery life, sustainable play, education and washability. The parents' preference, customer experience and purchasing factors showed little significant differences according to the sex and the age of the children. This research will be useful in understanding parents purchasing activity of smart animal toys and provide valuable data for function construction, design and service planning necessary to develop the smart animal toy.

The effect of preference color of children's hospital lobby on the visual attention (어린이병원 로비공간에서 선호 색채가 시지각 주의집중에 미친 영향)

  • Cho, Eun Kil;Son, Kwang Ho
    • Korea Science and Art Forum
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    • v.23
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    • pp.347-358
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    • 2016
  • The design of children's hospitals is highly dependent on color schemes. As a space shared together by both adults and children, the design of children's hospitals require color coordination that takes account of the users' characteristics. However, because the majority of prior research on color perception has focused overly on the emotional aspects, there is a necessity for more rational and scientific analyses to identify the characteristics of the visual perception of colors. Adopting this perspective in analyzing the characteristics of the visual perception of colors, this study aims to move beyond the abstract to focus on more objective methods, such as eye-tracking experiments, to examine the characteristics of hospital visitors' visual attention with respect to colors. Visual perception tracking experiment was conducted on the 2 chosen experimental images with a target group made up of adults and children, the following results were found. Firstly, spaces created with the preference colors of the different groups were found to develop a characteristic of developing higher attention. Secondly, observing the common tendencies for attention for adults and children, the highest region for visual concentration was formed towards the middle, as attention progresses to lower stages visually focused area changes in the order of upper-middle, left and right, and lower regions and edge regions show characteristics of not triggering attention Thirdly, it is understood that children's level of attention drops a lot faster than adults when identifying space therefore it is suspected that children need more elaborate color coordination than adults.

Management Strategy for Bidding Intention on Web-based Auction -Empirical Study of Argentina (웹 기반경매 사이트에서 입찰경매 활성화를 위한 경영전략 연구 -아르헨티나 사례연구)

  • 김관영;박명철
    • Proceedings of the Korea Technology Innovation Society Conference
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    • 2001.11a
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    • pp.79-99
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    • 2001
  • 웹기반 경매사이트는 전자상거래시장을 대표할 만한 높은 수익성을 올리고있는 인터넷비지니스 수익모델이라고 할 수 있다. 현재 온라인경매를 사용하는 소비자는 경매사이트에서 제공하는 풍부한 정보의 양에 의존하여 전자상거래를 접하고 있다. 기존연구는 온라인 경매사이트의 제공자는 소비자의 입찰에 대한 태도와 참여 의도을 유인하기 위하여 온라인 경매 모델의 형태와 정보의 질에 집중하였던 것을 언급하고 있다. 온라인경매는 웹 인터페이스(Web Interface)를 활용하는 특징을 보유하고 있다. 그러므로, 웹기반 경매사이트의 디자인요인은 온라인경매에서 매출액 신장과 입찰에 대한 태도와 입찰 참여 의도를 유인하기 위한 중요한 요소라고 할 수 있다. 그럼에도 불구하고, 온라인 경매사이트의 매출액 증진을 위하여, 온라인경매에서 입찰 참여 의도와 웹기반 경매사이트의 디자인 요인간의 관계 연구는 수행되지 않았다. 본 연구의 목적은 웹기반 경매사이트의 디자인 요인과 소비자의 입찰 참여 의도간의 관계에 관한 연구이다. 특히, 아르헨티나를 사례연구로 실증분석을 수행하였다. 웹기반 경매사이트의 디자인 요인은 (1)사이트 구조측면과 (2)정보의 디자인 측면 그리고, (3)정보의 내용측면을 추출하였다. 웹기반 경매사이트의 디자인요인과 소비자의 선호도 변수들과의 비교분석이 이루어진다. 소비자 선호도 변수는 (1)웹디자인의 유용성 인지도와 (2)정보의 유용성 인지도 그리고, (3)웹사이트의 용이성 인지도가 사용되었다. 본 연구의 분석결과에 의하면, 웹기반 경매사이트의 3가지 디자인요인에 해당하는 사이트의 구조측면과 정보의 디자인측면 그리고, 정보의 내용 측면은 모두 소비자의 입찰에 대한 태도와 입찰 참여 의도에 긍정적으로 영향을 미치는 것으로 나타났다. 그리고, 소비자의 특성에 따른 차이점이 입찰 참여 의도에 긍정적인 영향을 미치고 있음을 결과로 제공하고 있다.

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The influence of beauty makeups lips design on the impression formation (뷰티메이크업의 입술 디자인이 인상형성에 미치는 영향)

  • An, Eun-Jae
    • Journal of the Korean Applied Science and Technology
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    • v.38 no.6
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    • pp.1654-1666
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    • 2021
  • In this study, the impression formation according to the lip design of beauty makeup, preferred lips and its reasons have been empirically analyzed. The research method is a questionnaire survey using SPSS program. As a result of the study, it has been founded the significant influence of the color and shape of the lips on the impression formation, and the modern people's views on lip makeup could be identified. The most preferred lip color was red, and the preferred lip shape was the standard type. As a result of factor analysis, red color showed the highest capability factor, and pink color showed the highest sociability factor among lip colors. It hopefully is expected that this study will be utilized as basic data for beauty design.

A Study on a Shopping Web Site Design of Silver Products Preferred by Elderly User (고령자가 선호하는 실버용품 쇼핑 웹 사이트 디자인에 관한 연구)

  • Lee, Mi-Ran;Lee, Jae-Hwan
    • Science of Emotion and Sensibility
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    • v.14 no.4
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    • pp.581-592
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    • 2011
  • In this research, a study on a shopping web site design for elderly users is performed in order for them to purchase silver products easily. Issues discussed in this study are the menu design in the product-searching stage, the method of image placement and the method of instruction offering in the product-selecting stage, and the way of payment in the purchasing stage of products. Firstly, the present conditions of domestic shopping web sites for silver products were investigated and the evaluation models were designed and developed. With these developed models, a test group of 61 elderly users were given a task of searching for and purchasing a blood pressure gauge (sphygmomanameter). Afterwards, a comprehensive survey and an in-depth interview on their preferences concerning the web site design proposed. Based on the results of the preference study, a convenient and comfortable shopping web site design for elderly users is proposed when they purchase silver products through internet.

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A Study on the Housing Preference Research Method by Web-based VR (Web 기반 가상현실 기법을 응용한 주거선호도 조사방법에 관한 연구 - 아파트 주거를 중심으로)

  • 이병찬;김용성
    • Proceedings of the Korea Society of Design Studies Conference
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    • 2000.11a
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    • pp.114-115
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    • 2000
  • IMF 한파와 더불어 건설 시장 역시 침체되어 있는 되도 불구하고 사회 및 문화의 변화속도는 빨라지고 있으며 소비자들의 주택 선호도 역시 다양해지고 있다. 과거 정부주도의 주택 확대정책에 따른 획일화된 아파트의 양적 팽창은 이러한 빠른 변화와 다양화에 적응할 수 없는게 현실이며 또한 많은 문제점을 남기게 되었다. (중략)

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A Study on Residents′ Remodeling Preference Factors and the Actual Conditions in the Residential Bathroom (주택 욕실의 리모델링 선호요인 및 실태에 관한 연구)

  • 김남효
    • Korean Institute of Interior Design Journal
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    • no.29
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    • pp.249-256
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    • 2001
  • The Purpose of this study is to Provide a basic data for Projects of residential bathroom remodeling according to contemporary life style. The subjects of this investigation are collected through questionnaire from adult resident who live in Seoul Korea. Four hundred ten cases are collected, and frequencies, percentile, crosstabs, and factor analysis and varianc analysis using Spss-win program analyze adequate cases in necessary condition. In this study, residents demographic informations, bathroom preferences, types, sizes, cost construction period, instruments needs, behaviors and facilities seperation are included. By statistics treatment, the significance of the data is analyzed.

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A Study on Preferences for Home Office Design Criteria (사무실 근로자의 홈오피스 디자인 특성에 관한 선호 조사 연구)

  • 하미경;제해성;구본삼
    • Korean Institute of Interior Design Journal
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    • no.14
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    • pp.55-62
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    • 1998
  • One of the major changes in the information era is that the concept of workplace is changing, Therefore this research is to provide basic data for future home office design by surveying office workers's opinions about preferred design for home office. This research is based on a survey of 215 office workers in Seoul. The major findings are ; Office workers prefer an isolated type of workplace that is arranged by U-shped workstation at home. Office workers preferred ivory color of walls and ceiling in home office, Brown color for the floor and brown ivory beige green and grey colors are preferred for the furniture. For home office furniture office workers put to an importance on desk chair computer table cabinet filbox sofa mobil lack credenza, and tea table.

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A Study on the Searching Method and Application of Interior Design trend of Interior Designer (실내디자이너의 선호 트랜드 검색 및 반영방법)

  • Han, Young-Ho;Shin, Hwa-Kyoung
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2004.11a
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    • pp.169-172
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    • 2004
  • The purpose of this study was to identify the searching method and application of intoner design trend of interior designer. The questionnaire survey were used. The subjects of questionnaire survey were 50 interior designers in 6 interior design firms. Frequency, percentage, and cross-tab were used for data analysis. The major results were as follows. 1) Interior designers thought that consumers visiting at apartment model house were concerned about interior design trend and aware of interior design reflected trend. So interior designer gave expression to interior design trend. And they needed information about interior design trend and consumer's interior design preference. 2) Interior designers found interior design trend or consumer's preference from some exhibition or fair, journal, and internet materials. 3) Interior design trend was mainly expressed in living room design. And Interior designers utilized finishing material and color in expression of interior design trend.

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