• Archives of design research
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• v.15 no.4
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• pp.307-316
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• 2002

Metaphor thinking is a kind of intuitive thinking and plays a central role in design process. But there are not many researches on this topic because it happens in designer's mind during design problem solving. In this paper, we considered cognitive aspects of metaphorical thinking as they cropped up in the process of design concepts development. As a method of cognitive experiment we used a protocol analysis of the design review reports. At the end of this research we concluded that metaphorical thinking is engaged in restructuring of new frames and reconciliation of conflicting frames for the development of new design ideas and concepts. This role of metaphorical thinking makes the design thinking divergent and the design process creative.

• Archives of design research
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• no.16
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• pp.113-122
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• 1996

ilesi gn is on process. j)esign is not a result, but a process, It requires organizatiun ui design process to ubtain the most efiectivc design. The urganizatiun of design process means to understand the inner ur outer problems. to cr-eate r-esonable process, and to hale ability of problem soiving, In this paper, we suggest lhal student need to understand the importance oi 'discovering \ulcornerrOCeflB'. not 'd iscovered process'. _\ nd we also SUi(\{est text model of instructor with respeCl to the basic concept of creative ability and den]opmcnt of imagination ahality.

• Archives of design research
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• v.20 no.3 s.71
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• pp.73-84
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• 2007

This research takes an introspective and critical approach to the college level visual communication design education in Korea. As such, the changes of the college-level visual communication design curriculum in Korea are analyzed. Selected were 3 major design schools which have a relatively long design educational history in Korea. Those 3 schools are Hongik University, Seoul National University and Ewha University. The curricula were categorized and its changes were followed. The faculty members of those 3 schools were also analyzed. The college level design education began from 1946 at Seoul National University. The Koreas design education was influenced from the Japanese Design curriculum and then the American design curriculum from the beginning. The Korean design educators accepted those new design educational paradigm without any criticism, and it is now structurized in our design educational system. It caused the curriculum with practice-centered classes mostly, and the function centered design education without understanding of socio-cultural environments. The Korean design education needs more liberal arts which will lead us to more discourses about ourselves, and needs to employ more local design educators to solve the intellectual skewness in the Korean academic society in the field of Design.

• The Journal of the Korea Contents Association
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• v.10 no.10
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• pp.190-196
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• 2010

Digital media has evolved in different areas as a result of the development of media and communications technology. The development of such media has also affected design in general as well as the design process systems focused on computer systems. Specifically, study of digital media design is based on a variety media and the development of computers due to social and environmental changes. Additionally, study is required on the convergence of variety of research including business, computer science, and human ergonomics. Nevertheless, most curricula in domestic universities are biased towards training practical manpower rather than creative/analytical manpower. For this reason, interchange between and study in multidisciplinary courses is desirable. Therefore, this study analyzes the curricula of departments of multimedia design of major universities and suggests enhanced curricula based on an analysis of the current state and understanding of the problem.

• The Journal of the Korea Contents Association
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• v.16 no.4
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• pp.76-87
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• 2016

The purpose of this study is to examine university graphic design curricula to cultivate creative specialized manpower equipped with practical skills. To attain the goal, this author investigated the curricula of four-year, three-year, and two-year universities located in the capital area including Seoul and interviewed those working in 10 specialized design companies located in Seoul and Incheon. According to the findings of analyzing the curricula, four-year, three-year, and two-year universities all emphasize practices based on projects and inquiries more rather than the mastery of basic design. Among the areas, publication graphic designs are emphasized the most, and the next are visual multimedia designs. However, advertising marketing designs are not or hardly emphasized in the curricula. But specialized university education demanded by those specialized design companies is the education emphasizing the mastery of basic design more rather than practices based on projects and inquiries. Concerning the cultivation of specialized graphic designers having central roles as the pillars of knowledge industry or creative industry demanded in this age, it is needed to have a new perspective to reorganize specialized education grounded on close cooperation and favorable relationship between universities in charge of specialized education and those specialized companies.

• Archives of design research
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• v.16 no.2
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• pp.197-208
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• 2003

A recent trend for product development requires that product design firms participate in every process in cooperations with clients. So, this study proposed an advanced practical management process for product design according to the new trend Because existing processes explain summary steps just including market research, design, engineering, manufacturing., to support the recent trend, an extended process which explains every steps should be prepared. Design development precesses include initial meeting, contact, kick-off meeting, market research, idea sketch, rendering, design drawing, design mock-up, design manual, engineering drawing, ES mock up, mold, manufacturing, and patent. To manage these whole design processes, designers should have abundant knowledge about them. This process has three merits: 1) understanding the whole processes, 2)the unity between design and manufactures, 3)collecting accurate information by market research, 4)elevating design quality. So, designers are able to manage whole product development processes. This practical management process proposes an advanced structure for product design development, and can be accepted for various product design development environments.

• Proceedings of the Korea Society of Design Studies Conference
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• 1999.05a
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• pp.22-23
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• 1999

80년대 초반부터 일기 시작한 국내의 디자인 열풍은 약 20년 가까이 세월이 지난 오늘날, 디자인이란 이제 대학에서 디자인을 전공하는 학생이나 일선의 디자이너 등 관련자들만의 관심분야라는 것은 이미 낡은 이야기가 된지 오래다. 근래에 대학을 비롯한 각 기관에서 평생교육의 일환으로 정규교과과정 이외에 $\ulcorner$고위관리자과정$\lrcorner$ 등의 프로그램이 일반인들에게 관심을 끌고 있으며 그 성과 또한 큰 것으로 사료된다.(중략)

• The Journal of the Convergence on Culture Technology
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• v.3 no.4
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• pp.131-136
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• 2017

This paper examines the role of corporate design as a marketing process through a theoretical review of the development process of corporate design. Corporate design allows us to conceptualize the intangible consumer needs of a target and make possible the strategy of corporate design. This corporate design approach is to be organized like a marketing approach, so that it can produce outcomes of corporate design. The research was conducted in order to see whether the process of commercial design and its visualization help express the identity of the product, and optimize the direct and indirect experience of it. The rationality of corporate design is created by this process, and design essentially attains creativity in this process. In this research, the author tries to present design process in detail, demonstrate the basis of creative design strategy at the final stage, propose an ideal model of corporate design, where design can be performed creatively and harmoniously on the base of relevant data.

• The Research Journal of the Costume Culture
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• v.5 no.3
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• pp.118-128
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• 1997

본 연구의 목적은 「Guiding Crieative Talent」의 저자이자 교수인 E.Pual Torrance에 의하여 제시된 디자인 기준(design criteria) 중에 3가지 디자인 기준을 선택하여, 스크린 프린팅기법에 의거, 일련의 디자인을 제작하는 것이다. 이 디자인 기준은 1958년, Torrance에 의하여 수행된 \"The Minnesota Tests of Creative Thinking\" 중 일부이다. 그는 \"창의적인 발상전개에 있어서 보다 더 주의를 요하는 것은 마지막 생산물(the products)이 아니라 그것의 과정(the process)인 것이다.\"라고 강조해 왔으며, 창의적 사고에 관한 개념을 제시해 왔다. 본 연구의 디자인은 그 창작의 착상의 모티브(motif)로써 연화문(蓮花紋)을 선택하여 다양한 디자인의 스크린 프린팅을 창작하였다. 12개의 디자인이 제작되었데, 그것은 Torrance에 의하여 제안된 약 20개의 기준(criteria) 가운데 저자가 디자인 착상에 있어서 최소한의 기본요소라 생각되어, 임의로 선택한 3가지 기준에 의하여 만들어졌다. :3가지 기준이란 1) 모티브(motif)의 수적증가(multiplication) 2) 모티브(motif)의 위치변화 3) 모티브(motif)의 모양변화이다. 전체적인 디자인과 테두리 디자인(border design)이 선택적으로 디자인 과정에 포함되었으며, 최종적으로 12개의 디자인이 선택, 1가지의 색채를 이용하여 스크린 프린팅에 의하여 제작되었다. 디자인 제작과정으로, Torrance의 각각의 디자인 기준에 의한 여러 장의 스케치를 그린 후, 그중 12개의 스케치를 임의로 선택하여 옷감위에 프린팅하였다. 디자인 제작 결과, 저자가 선택한 3개의 디자인 기준만으로도 다양한 수의 서로 다른 디자인 창작이 가능하였으며 본 연구에서는 1개의 디자인 기준을 선택 응용하였으나 보다 많은 디자인 기준을 선택하여 동시에 비교 연구하는 것도 필요하다고 본다. 그리고 1개 이상의 디자인 모티브(motif)를 함께 디자인 착상에 이용하는 것도 가능하다고 본다.

• Archives of design research
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• v.16 no.4
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• pp.277-288
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• 2003

By the needs for design, the leading construction equipment manufacturers have performed the product design newly setting up the design teams of late, but the actual level of designing is just as much as copying without systematic process, Therefore the various studies are needed to set up the differentiated design method targeted only for construction equipment and solving the current problems. In this paper, 1 am going to suggest a basic material as well as a cornerstone predicting future design trend in the construction equipment design field through the study of design transition.