• The Journal of the Convergence on Culture Technology
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• v.9 no.5
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• pp.535-542
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• 2023

This study attempted to identify various variables that affect satisfaction and continued use intention of the subscription economy services. Through previous research studies, individual characteristics and service characteristic variables were considered together. Finally, use motivation, platform characteristic factors, and product and service characteristic factors were classified and examined. As a result of the study, the motive for using the service that affects the satisfaction of the subscription economy service was found to be functional hedonic, and economic motive, and platform recency and convenience, economic utility, and perceived personalization had a positive effect. Functional and hedonic motives and convenience showed positive influences on continued use intention, while social motives showed negative influences. In addition, it was confirmed that economic motivation, platform recency, economic utility, and perceived personalization showed a positive influence on the intention to continued use intention by mediating satisfaction with subscription economy services.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.2
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• pp.548-553
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• 2012

The purpose of this study is to explore how use motivation of SNS influences communication activity and SNS media engagement. The major findings are as follows. First, three Factors are identified from the result of scale purification through exploratory factor analysis(EFA) on use motivation of SNS. Three factors of SNS use motivation are information/knowledge acquisition motivation (IKAM), communication/relationship maintaining motivation(CRMM), opinion/information presenting motivation(OIPM). It is found that a significant difference on CRMM between sex. Second, CRMM and OIPM are statistically significant to communication activity. Third, IKAM and CRMM are statistically significant to SNS media engagement.

• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.814-825
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• 2009

This paper is to analyze the relative weight and the priority order of the selection factors for IPTV. To obtain the goal this paper, firstly, the selecting factors for IPTV were identified and conceptualized on reviewing previous literatures. And this paper proposed the hierarchy model using the factor analysis on IPTV users. and utilized AHP in analysis method. Secondly, AHP model constructed 4 higher factors, and 15 lower factors. The higher factors were 'Quality Acceptance', 'Social Effect', 'Using Motive' and 'Individual Psychology'. Results of this study show that relative weights among factors IPTV selection were founded as 'Quality Acceptance(33.0%)', 'Utilization Motive(31.8%)', 'Individual Psychology(21.3%)' and 'Social Influence(13.9%)'. Economic efficiency takes the top rank in sub-criteria included 15 factors and than convenience, amount of information, discrimination, self-efficacy, innovation, relative advantage in order listed. For the generalization of the research results, further researchs are needed to investigate intended use of IPTV on other method of analysis.

• Proceedings of the Korean Society of Computer Information Conference
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• 2016.07a
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• pp.151-153
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• 2016

본 논문에서는 병원조직에서 종사하는 진료행정직종과 간호직종을 대상으로 그들의 이직의도와 직무요인 사이의 인과관계를 통해 이직 또는 잔류의도에 영향을 미치는 동기요인과 위생요인을 분석하고, 그 결과를 근거로 이직감소 방안을 제시하고자 한다. 연구의 표본은 광주광역시 소재의 중소병의원에서 근무하고 있는 진료행정직종과 간호직종만을 대상으로 실시하고자 한다. 연구결과를 예측을 하면, 진료행정직종과 간호직종 사이에는 직무특성의 차이에 따른 이직의도 수준은 유의한 차이가 있을 것으로 보이며, 직무환경과 이직의도 간에 유의한 차이가 있을 것으로 예측해 볼 수 있다. 또한 두 직종의 감정노동 강도와 이직의도 사이에 통계적으로 인관관계가 존재할 것으로 예측할 수 있다. 따라서 본 연구에서는 가설에 대한 실증검증을 통해 진료행정직종과 간호직종에서 인지하는 직무요건 중 동기요인과 위생요인을 파악하고, 두 요인이 이직의도와 어떤 인과관계가 있는지를 분석하여 두 직종의 이직률을 낮출 수 있는 방안을 제시하고자 한다.

• Management & Information Systems Review
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• v.30 no.1
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• pp.1-37
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• 2011

Prior researches on Internet shopping have focused on cognitive, technological factors, but this research is focused on emotions experienced during internet shopping. Examines emotion types experienced during internet shopping and shopping mall characteristics influencing emotional response and effect of emotions on internet shopping behavior, specifically focusing on shopping motivation difference. The data, collected from a sample of 323 internet shoppers, indicate that emotion types experienced during internet shopping and shopping mall characteristics influencing emotional response and emotional response influencing internet shopping behavior are difference among shopping motivation. Theses results provide insights on internet shopping mall management according to shopping motivation.

• The Journal of Natural Sciences
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• v.9 no.1
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• pp.131-143
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• 1997

The authors studied clothing buying motive and clothing buying behavior. The date were obtained from 352 women college students living in Seoul and Taejon. As the result of factor analysis. four buying motive factors were found: fashion and individuality, economy, status, advertising and impulsive buying. Three buying behaviors(information using, clothing selection standard, and shop selection standard) were factor analyzed. Three factors were founded in information using: human, electric wave communication, advertising and observation factors. Four factors were found in clothing selection standard: utility, design, marketing, fashion and status. Two factors were found in shop selection standard: merchandise and service. Clothing buying motive and clothing buying behavior were related, and they were different according to the levels of spending money and major in college.

• The Journal of the Korea Contents Association
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• v.21 no.8
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• pp.466-477
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• 2021

The purpose of this study is, for the first time in Korea, to examine the effects of companion animal online shopping motivation factors on customer satisfaction. In addition, we analyzed the moderating effect of the number of companion animals raised. The factor analysis of survey data yields the following five dimensions: convenience, economic, hedonistic, product characteristics, and information-knowledge shopping motivation. Multiple regression analysis shows that both convenience shopping motivation and information-knowledge shopping motivation have significant positive (+) effects on customer satisfaction. As a result of hierarchical regression analysis, it was found that there is a moderating effect of the number of companion animals raised on the relationship between information-knowledge and customer satisfaction.

• Spatial Information Research
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• v.22 no.6
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• pp.1-11
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• 2014

It is possible to design a strategy for expanding the applications of GIS by identifying why social science researchers use GIS. This study analyses motivating factors for the researchers to utilize GIS and their satisfying factors towards the result. It is based on survey results which was answered by social science researchers at national research institutes and local governmental research institutes in South Korea in the perspective of merits of applying GIS, level of GIS usability and experienced effectiveness of applying GIS. Analysis result reveals that motivating factors to researchers applying GIS are correlated with efficiency in their research and satisfying factors are correlated to the usability. Then, we induced a fact that motivative factors for applying GIS is not related to the satisfaction of that. It may be a reason which researchers use GIS less applying in social science fields. As a result, it is necessary to connect the motivating and satisfying factors to further expand GIS applications.

• Journal of the Korean Society for information Management
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• v.38 no.1
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• pp.87-112
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• 2021

Volunteers in public libraries are recognized only as internal manpower, so their sustainability and effectiveness are limited because the motivation for volunteering is hardly considered. This study aims to explore the motivation for volunteering in public libraries and the factors to continuation of the volunteering, and to analyze how these factors affect volunteer satisfaction and marketing intentions. To this end, the variables in this studies including satisfaction and motivation was defined operationally based on the related research and a pilot study with several in-depth interviews. A questionnaire survey was executed with the defined variables and the survey data were analyzed statistically. The results showed that the factors of emotional and psychological motivation influenced the satisfaction and marketing intention rather than the managerial factors such as remuneration. The results indicate the need for a change in volunteer management to a relationship-oriented management method. This study is meaningful in that it expands the value of volunteers in public libraries from as managerial to as marketing resources for public libraries.

• Korean Journal of Culture and Social Issue
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• v.14 no.1_spc
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• pp.167-186
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• 2008

This study is to investigate, from the perspective of implicit theory, what elements influence children's motivation to learn and how their configurations are different according to different sexes. One analysis was based on answers to a motivation questionnaire by fourth to sixth graders from four different cities in South Korea. The subjects children were most highly motivated to learn were math and science for boys, and math and English for girls, respectively. Factors influencing the motivation were near 30 in number, including later happier life, joy of learning, parental rewards, pleasure of being informed, and meeting parental expectations, among others. Another analysis was an exploratory and confirmative factor analysis on motivation to learn among 856 fourth to sixth graders randomly sampled from 7 different cities all over South Korea. Factors revealed to contribute to the motivated learning here were five factors of utility, interest, recognition, knowledge acquisition(being informed), and expectancy sufficiency. There were some differences in the structure of factors between sexes; importance was given to five factors of utility, interest, recognition, knowledge acquisition, and expectancy sufficiency in descending order for boys, and six factors of interest, utility, rewards, recognition, expectancy sufficiency, and competition for girls.