• Title/Summary/Keyword: 도시의 정체성

Search Result 245, Processing Time 0.023 seconds

A Study on the city marketing strategy -The case of modern architectures in daejeon city- (도시마케팅 전략에 대한 연구 -대전시 근대역사물의 활용을 중심으로-)

  • Seo, yong-mo;Cheon, myung-hwan;Kim, hyung-jun
    • Proceedings of the Korea Contents Association Conference
    • /
    • 2009.05a
    • /
    • pp.239-243
    • /
    • 2009
  • A various regional competitions through the introduction and settlement of a local self-government have been important in city marketing. For city developing, a serial activation polices are come and in this process the native history and cultures have recognized as the core tool of cities. For possession of city competition, we have developed the ciies's tangible and/or intangible cultural properties and make full use of a attractive asset. The city identity is estibilished and the opportunity of a special space is made. This city identity has been dependent on spending time. We suggest the strategy for city image through the historical element and the development of program for the promotion of publicity activities. The preservation and application of the modern architectures as the cultural and historical element promote the city image and build the position of city identity. We suggest the city marketing for the implication on the sustainable reproductive city.

  • PDF

Analysis of Urban Brand Slogans of Gyeongsangbuk-do's Local Authorities (경상북도 지방자치단체의 도시 브랜드 슬로건 분석)

  • Bae, Jin-Hee;Kwon, Gi-Chang
    • The Journal of the Korea Contents Association
    • /
    • v.20 no.12
    • /
    • pp.206-220
    • /
    • 2020
  • In the glocal era, the competitiveness of local authorities leads to national competitiveness. Even though they have competitively adopted slogans to stay competitive, the process has not been systematic. The goal of this study is to provide basic data needed to develop and utilize urban brand slogans effectively. In terms of a research scope, 48 slogans currently in use by 24 local authorities of Gyeongsangbuk-do as of April 2020 were chosen. Concerning the lingual representation of such slogans, diverse languages such as Korean, English and Sino-Korean have been used. In terms of meaning of meaning and material type, there was a lack of coherence among the slogans. In addition, they were poor in representing identity, and abstract image upgrade types were commonly found. It is anticipated that the study results would make a contribution to the development of urban brand slogans and value generation.

A Study of Design Evaluation Factors to Improve Urban Landscape Media (도시경관미디어 개선을 위한 디자인 평가 요소에 관한 연구)

  • Han, In-Kyo;Kim, Gi-Jung;Kim, Ki-Uk;Park, Jae-Young;Lee, Jung-Bae
    • Proceedings of the Computational Structural Engineering Institute Conference
    • /
    • 2010.04a
    • /
    • pp.593-596
    • /
    • 2010
  • 본 연구의 목적은 유비쿼터스 환경에서 디지털 미디어와 도시경관과 결합한 형태로 나타난 제3의 공간인 도시 경관 미디어의 디자인 방향성 제시와 분석틀을 제안하는데 있다. 디지털 미디어 기술의 다양성과 독창성은 도시 환경을 미학적으로 향상시킴과 동시에 문화컨텐츠의 중요성을 부각시킴으로써 도시의 정체성을 높이는 원동력이 될 것이다. 도시 경관은 도시 활동의 근원으로써 정보의 공급 역할, 공공의 장으로서 휴식과 나눔의 기능, 담론의 장으로서 커뮤니케이션 공간 기능을 담당해야 한다. 이를 위해 도시 경관 미디어 시설물 평가요소 도출과 디자인의 방향성을 제안하고자 한다.

  • PDF

A Proposal for Activation of Korean 'Mural Villages' and Digital Contents (한국의 '벽화마을'과 디지털 콘텐츠 활성화 시안)

  • Eum, Yeong-Cheol
    • Proceedings of the Korean Society of Computer Information Conference
    • /
    • 2014.07a
    • /
    • pp.265-266
    • /
    • 2014
  • 본 연구는 현재 활발하게 진행 중인 '벽화마을'의 문제점과 발전방향을 몇 개의 도시 사례를 중심으로 고찰한 것이다. 대표적인 벽화마을의 문제점은 그 지역의 정체성과 무관한 이미지들이 많이 그려지고 있고, 이에 비례하여 비슷한 벽화마을이 조성되고 있다는 사실이다. 벽화마을은 그 지역의 정체성을 기반으로 다양하게 이루어져야 한다. 또한 관광객들이 스마트폰을 이용하여 다양한 벽화마을을 검색할 수 있는 통합된 벽화마을 애플리케이션이 만들어져야 한다. 본 논문은 벽화마을의 디지털 콘텐츠의 필요성을 제기한 시안의 성격임을 밝혀둔다.

  • PDF

The Analysis of Korean Urban Symbols -Urban Songs, Urban Birds, Urban Trees, and Urban Flowers- (한국 도시 상징의 분석 -시가, 시조, 시목, 시화를 중심으로-)

  • Hwang, Hong-Seop
    • Journal of the Korean association of regional geographers
    • /
    • v.3 no.2
    • /
    • pp.227-253
    • /
    • 1997
  • Twenty-first century will be in the era of culture and art as postmodernims progresses, therefore, geography which is is traditionally concerned with regional study needs to deeply study the culture of region. Regional symbols are clue to identify regional culture which is environments of symbolic space. Especially the study of urban culture come to the needs of times with occurring global city, urban symbols make clear urban culture and urban identity. The aim of this paper is to analyze urban symbols, that is urban songs, urban birds, urban trees, urban flowers to study urban culture in korean cities, urban symbols make clear urban spatial environment which is natural and human, and then, urban symbols make clear urban identity. The analytical results of lyrics of urban songs in the 76 cities of korea include names of mountain, river, sea and place, the names of mountain and river make clear urban identies which is natural and human characteristics, it is environment of symbolic space which brings unity, one body. Especially it is environment of symbolic space which comprise fung-soo(風水) aspects, place names well represent symbolic space. The analytical results of symbolic things, that is urban birds, urban trees, urban flowers in the 78 cities of korea indicate they are gain and gain established, they are also our environments of symbolic space which is curtual settlings of our life, but they are imported not native species but foreign species which have not environment of symbolic space. The results of this paper implicate urban symols should review. because urban symbols fit to our natural and human environments of symbolic space.

  • PDF

광안리 도시공간의 해양문화공간 발전방안에 관한 연구

  • Ahn, Woong-Hee
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
    • /
    • 2014.06a
    • /
    • pp.195-197
    • /
    • 2014
  • 부산 광안리 일대는 해수욕장과 광안대교 그리고 불꽃축제와 해양레저센터 등을 두루 갖춘 국제적인 관광명소이다. 특히 김해국제공항으로부터 부산에 진입하는 경우 공항에서 연결된 자동차 전용도로가 광안대교에 연결되어 있기 때문에 외지에서 볼 때, 가장먼저 부산의 바다를 보게 되는 장소이기도 하다. 따라서 광안리 도시공간은 바다와 내륙의 관광명소가 어우러진다는 부산의 정체성을 잘 보여주는 장소로서 그 의미가 더욱 크다. 그러나 광안리 도시공간이 국제적인 명소로 확고하게 정착되기 위해서는 보완해야 할 공공디자인적 요소들이 있다. 그것은 도시공간의 결절점과 확장성, 광안리를 향한 보행자의 접근로, 해변공간의 구조, 건축물들의 파사드와 같은 것들이다. 본 연구는 이러한 요소들을 정리하고 분석하여 광안리 도시공간의 업그레이드를 위한 방향을 제시하고자 한다. 이를 통하여 부산의 대표적인 관광명소인 광안리와 그 일대의 도시공간이 향후 세계적인 규모의 행사 수용은 물론 장기적인 발전이 가능해지는 초석이 될 것이다.

  • PDF

A Study on the Types of Experiences Related to Sense of Place in Cities (장소 경험 분석을 통한 도시 내 장소성 특성 연구)

  • Im, Seung-Bin;Jeong, Yoon-Hee;Hue, Youn-Sun;Kwon, Yoon-Koo;Byeon, Jea-Sang;Choi, Hyung-Suk
    • Journal of the Korean Institute of Landscape Architecture
    • /
    • v.39 no.6
    • /
    • pp.46-56
    • /
    • 2011
  • This study an alyzes the spatial experience of a notable sense of place in five cities-Seoul, Gyeongju, Chuncheon, Anseong and Gwacheon. A survey targeting 300 citizens was carried out to survey meaningful, memorable places and measured spatial experiences in those places. The types of spatial experiences were divided among places to determine the implications thereof. To do this, first, those places that have a notable sense of place have relevance in natural and historical resources such as parks, cultural assets, etc. Second, the main experiences in making sense of place included 'relaxation and walking' and 'a view and appreciation'. These were divided into two types, Spatial Contact and Human Contact. Third, cities such as Seoul, Anseong, Gwacheon offer a variety of experience in places having a notable sense of place. Fourth, in cities noted for natural landscape, history and culture, those spaces with a notable sense of place are concentrated in the center of the city. They exhibit a variety of behaviors, complexly and simultaneously. These results-based spatial experiences of citizens and spatial character have important meaning for city identity and city marketing. Through defining those places that have a notable sense of place and understanding the spatial features in these places, this study can suggest basic information for forming the development strategy of the city.

Landscape Elements and User Satisfaction in National Street: Focusing on Gwangwhamun Square (국가상징거리의 구성요소 특징과 만족도에 관한 연구: 광화문 광장을 중심으로)

  • Choi, Hyun-Ah;Cho, Young-Tae;Lee, Woo-Kyun
    • Land and Housing Review
    • /
    • v.5 no.4
    • /
    • pp.215-224
    • /
    • 2014
  • National street has become one of open space for enhancing environmental qualities of city and country. In the developed countries such as France, U.K. U.S.A are designed symbolic malls, squares and street which are represented the historicity, culture and symbolic place. For place identity, we analyzed the relationship between element and user satisfaction in Sejong Avenue, Gwangwhamun Square. Data were analyzed using statistical methods such as descriptive statistics, ANOVA and correlation. Results of this study are as follows, i) factor analysis is carried out to extract spatial components and satisfaction. The satisfaction concerning transportation access was the higher than other factors, ii) user satisfaction was strongly correlated on the spatial elements, iii) user showed high user perception to study site. Results of this study can identify representative street management plan based on landscape elements and user satisfaction.

Regional Image, Reality and Regional Identity Confusion : focusing on the case of Hwaseong Dongtan New Town (지역 이미지, 리얼리티 그리고 지역정체성의 혼란 - 화성 동탄 신도시를 사례로 -)

  • Cho, Il Hwan
    • Journal of the Korean association of regional geographers
    • /
    • v.19 no.4
    • /
    • pp.697-711
    • /
    • 2013
  • Hwaseong serial murders are not now having any significant concern either with Hwaseong City or Dongtan New Town, a region in Hwaseong City, both spatial and temporal manners. However, despite that, people have come to see Hwaseong City with negative ideas as the mass media drove the people to do so. In this study, how films and newspaper articles have created those negative images of Hwaseong City was investigated and afterwards, residents and students living in Dongtan New Town had interviews on what they think about the negative regional images. The study, then, worked on a mental map and others based on what it learned from the interviews. Regional identity confusion is now being discovered out of the people's resistance against the negative images of the city and through such research process described before, the study discussed this regional identity confusion caused by living as residents in Hwaseong and living as residents in Dongtan New Town. In addition, the study revealed sense of place of Dongtan New Town and aspects of the regional identity confusion with this Dongtan New Town growing both with symbolic meanings as a place of murders, an awful crime, and spatial meanings as another place of dynamic developments and improvements.

  • PDF

An Analysis of Incheon's Identity of Place through Movies (영화를 통한 인천의 장소 정체성 분석)

  • Ahn, Chong-Uk
    • Journal of the Korean association of regional geographers
    • /
    • v.11 no.6
    • /
    • pp.501-516
    • /
    • 2005
  • Although Incheon metropolitan city is the third largest city in Korea, it is called 'the gateway to Seoul', 'the second city of port', and 'the satellite city'. The people in Incheon as well as other regions unconsciously recognize this city as 'border' and 'periphery' of Seoul through those expressions. These perceptions also develop a negative sense of place about Incheon. This study starts with analysis about marginal landscape images of Incheon in texts such as movies, stories, and geography textbooks. The represented text as movie has a gap between real space and it. Nevertheless, Its strong point is a making problems clear about recognition of reality. I will inquire the origin of senses of place about Incheon through analysis of represented texts. Moreover, I will present the notion of 'flight' that stands on the basis of Deleuze's Nomadism. Here, 'flight' means that the active subject continuously challenges and reforms the nature of periphery and dependency, the capital, and the economic subordination, and it will have to be new identity and direction of Incheon.

  • PDF