• Title/Summary/Keyword: 데이터 활용성

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An Investigation on the Continuous Use of Carsharing: Evidence from RFMC Model (RFMC 모델 기반의 카 셰어링 지속 사용에 관한 연구)

  • HanByeol Stella Choi;Chanhee Kwak;Junyeong Lee
    • Information Systems Review
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    • v.25 no.1
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    • pp.75-91
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    • 2023
  • Thanks to information technologies, sharing economy services offer a new way of consumption. Carsharing appeared as a novel type of service that transformed the conventional way of personal transportation, from owning a vehicle to using an on-demand service. Allowing users to use a vehicle without owning a car, carsharing provides various social benefits such as the reduction of resource allocation inefficiencies and the alleviation of transportation problems. To strengthen such positive aspects of carsharing service, it is essential to understand an individual's service usage pattern and reveal factors that affect users' reuse behavior. This study investigates the factors that have an influence on carsharing reuse of users applying RFMC (Recency, Frequency, Monetary, and Clumpiness) model, the popular model for understanding the reuse likelihood of customers. Using data from a leading carsharing service provider in South Korea, we empirically analyze the effect of RFMC on carsharing reuse behavior. The findings show that recency and monetary values are negatively related to reuse while frequency is positively related to carsharing service reuse. Moreover, the impact of recency and monetary value are more salient whereas the impact of frequency is smaller among users with higher clumpiness. Based on these findings, this study elaborates on theoretical and practical implications.

Current Status and Perspective of Smart Vegetable Seedling Production Technology in the Republic of Korea (국내 스마트 채소 육묘 기술 개발 현황 및 전망)

  • Dong Hyeon Kang;So Young Lee;Hey Kyung Kim;Sewoong An
    • Journal of Practical Agriculture & Fisheries Research
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    • v.26 no.1
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    • pp.22-29
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    • 2024
  • In this study, we summarized the definition of smart vegetable seedling production technology, analysis of smart seedling production system, a hardware and software configuration model for smart seedling production system, research and development trends in smart seedling production system, and proposed future research and development plans for smart seedling production technology. Smart vegetable seedling production is a data-based seedling production, management, and distribution system that utilizes 4th Industrial Revolution technology to improve seedling productivity and quality. The production of vegetable seedlings using smart seedling production technology can be efficiently managed by collecting, analyzing, and managing information on seedlings, environment, and tasks at each stage of production by linking with the smart seedling integrated management system. However, there is still a lack of standardization of seedling standards and quality for each vegetable crop to establish smart seeding production technology, as well as development of smart seedling production element technology, which requires national wide R&D support.

Brand Platformization and User Sentiment: A Text Mining Analysis of Nike Run Club with Comparative Insights from Adidas Runtastic (텍스트마이닝을 활용한 브랜드 플랫폼 사용자 감성 분석: 나이키 및 아디다스 러닝 앱 리뷰 비교분석을 중심으로)

  • Hanna Park;Yunho Maeng;Hyogun Kym
    • Knowledge Management Research
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    • v.25 no.1
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    • pp.43-66
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    • 2024
  • In an era where digital technology reshapes brand-consumer interactions, this study examines the influence of Nike's Run Club and Adidas' Runtastic apps on loyalty and advocacy. Analyzing 3,715 English reviews from January 2020 to October 2023 through text mining, and conducting a focused sentiment analysis on 155 'recommend' mentions, we explore the nuances of 'hot loyalty'. The findings reveal Nike as a 'companion' with an emphasis on emotional engagement, versus Runtastic's 'tool' focus on reliability. This underscores the varied consumer perceptions across similar platforms, highlighting the necessity for brands to integrate user preferences and address technical flaws to foster loyalty. Demonstrating how customized technology adaptations impact loyalty, this research offers crucial insights for digital brand strategy, suggesting a proactive approach in app development and management for brand loyalty enhancement

Production of High-Resolution Long-Term Regional Ocean Reanalysis Data and Diagnosis of Ocean Climate Change in the Northwest Pacific (북서태평양 장기 고해상도 지역해양 재분석 자료 생산 및 해양기후변화 진단)

  • Young Ho Kim
    • Journal of the Korean earth science society
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    • v.45 no.3
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    • pp.192-202
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    • 2024
  • Ocean reanalysis data are extensively used in ocean circulation and climate research by integrating observational data with numerical models. This approach overcomes the spatial and temporal limitations of observational data and provides high-resolution gridded information that considers the physical interactions between ocean variables. In this study, I extended the previously produced 12-year (2011-2022) Northwest Pacific regional ocean reanalysis data to create a long-term reanalysis dataset (K-ORA22E) with a horizontal resolution of 1/24° spanning 30 years (1993-2022). These data were analyzed to diagnose long-term ocean climate change in the Korean marginal seas. Analysis of the K-ORA22E data revealed that the axis of the Kuroshio extension has shifted northward by approximately 6 km per year over the past 30 years, with a significant increase in sea surface temperature north of the Kuroshio axis. Among the waters surrounding the Korean Peninsula, the East Sea exhibited the most significant temperature increase. In the East Sea, the temperature increase was more pronounced in the middle layer than in the surface layer, with the East Korea Warm Current showing a rate two to three times higher than the global average. In the central Yellow Sea, where the Yellow Sea Bottom Cold Water appears, temperatures increased over the long-term, but decreased along the west and south coasts of the Korean Peninsula. These spatial differences in long-term temperature changes appear to be closely related to the heat transport pathways of warm water from the Kuroshio Current. High-resolution regional ocean reanalysis data, such as the K-ORA22E produced in this study, are essential foundational data for understanding long-term variability in the Korean marginal seas and analyzing the impacts of climate change.

Analysis of the application of image quality assessment method for mobile tunnel scanning system (이동식 터널 스캐닝 시스템의 이미지 품질 평가 기법의 적용성 분석)

  • Chulhee Lee;Dongku Kim;Donggyou Kim
    • Journal of Korean Tunnelling and Underground Space Association
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    • v.26 no.4
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    • pp.365-384
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    • 2024
  • The development of scanning technology is accelerating for safer and more efficient automated inspection than human-based inspection. Research on automatically detecting facility damage from images collected using computer vision technology is also increasing. The pixel size, quality, and quantity of an image can affect the performance of deep learning or image processing for automatic damage detection. This study is a basic to acquire high-quality raw image data and camera performance of a mobile tunnel scanning system for automatic detection of damage based on deep learning, and proposes a method to quantitatively evaluate image quality. A test chart was attached to a panel device capable of simulating a moving speed of 40 km/h, and an indoor test was performed using the international standard ISO 12233 method. Existing image quality evaluation methods were applied to evaluate the quality of images obtained in indoor experiments. It was determined that the shutter speed of the camera is closely related to the motion blur that occurs in the image. Modulation transfer function (MTF), one of the image quality evaluation method, can objectively evaluate image quality and was judged to be consistent with visual observation.

A Study on the Verification of Sales Price Factors in Residential Building Development by Using Correlation Analysis (상관분석을 통한 공동주택 개발사업의 분양가 산정 요인 도출연구)

  • Son, Seunghyun;Lee, Jaehyeon;Son, Kiyoung
    • Korean Journal of Construction Engineering and Management
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    • v.25 no.4
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    • pp.45-52
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    • 2024
  • Estimating the sales price of a residential building development project is difficult because of it has many complex variables such as location, environment, and economic conditions. Many previous studies related to influence factors of the sales price is to identify by survey of experts and it is few studies by comparing with actual sales price. Accordingly, the purpose of this study is to identify the factors influenced on the projects by using correlation analysis from collected actual data in this study. For the purpose, first, the factors such as economy, location, housing, financial environmental factors were identified from previous studies. Second, data were collected on actual sale prices and selected factors. Finally, the actual sales price and factors were compared and analyzed by using correlation analysis. As a result, the R2 values of economy, location, housing and financial environmental factors were over 0.5 respectively. Therefore, it was confirmed that these factors were significantly correlated with actual sales price. The results of this study are expected to be utilized as basic data for research and development of a new sale prices prediction model.

An Analysis of Military Strategies in the Israel-Hamas War (2023): Asymmetric Tactics and Implications for International Politics (이스라엘-하마스 전쟁(2023)의 군사전략 분석: 비대칭 전술과 국제정치적 함의)

  • Seung-Hyun Kim
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.4
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    • pp.389-395
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    • 2024
  • This study aims to deeply analyze the military strategies and tactics used in the battles between Israel and Hamas, to understand the military approaches, technical capabilities, and their impact on the outcomes of the conflict. To achieve this, methodologies such as literature review, data analysis, and case studies were utilized. The research findings confirm that Hamas employed asymmetric tactics, such as rocket attacks and surprise attacks through underground tunnels, to counter Israel's military superiority. On the other hand, Israel responded to Hamas's attacks with the Iron Dome interception system and intelligence-gathering capabilities, but faced difficulties due to Hamas's underground tunnel network. After six months of fighting, the casualties in the Gaza Strip exceeded 30,000, and more than 1.7 million people became refugees. Israel also suffered over 1,200 deaths. Militarily, neither side achieved a decisive victory, resulting in a war of attrition. This study suggests that the Israel-Hamas war exemplifies the complexity of modern asymmetric warfare. Furthermore, it recommends that political compromise between the two sides and active mediation efforts by the international community are necessary for the peaceful resolution of the Israel-Palestine conflict.

Characteristics Analysis of Traffic Flow in BRT section according to Market Penetration Rates of Autonomous Vehicles (자율주행자동차 혼입률에 따른 BRT 구간 교통류 특성 분석)

  • Do, Myungsik;Chae, Un Hyeok
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.44 no.4
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    • pp.531-544
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    • 2024
  • The purpose of this study is to analyze traffic flow characteristics according to the market penetration rate (MPR) of autonomous vehicles (AV) on road sections where bus rapid transit (BRT) is actually operating. Furthermore, the maximum traffic volume was set through estimation of future traffic demand, and traffic flow characteristics were analyzed through traffic simulation for each scenario considering of a combination of BRT introduction and AV's MPR. To test statistical significance, Kruskal-Willis test and Jonckheere-Terpstra test were used to examine the impact of the market penetration rate of Autonomous vehicles on travel time and delay time etc. At the same time, the existence of the order relationship among travel time data according to the market penetration rate of autonomous vehicle was examined. As a result of the analysis, it was founded that the travel time significantly decreased as the MPR of AV increases in both intermittent flow and continuous flow environments. In particular, in the case of continuous flow, the law of increasing returns was satisfied in the effect of increasing travel speed and reducing travel time as the MPR of AV increases. The results of this study are expected to be used as a basic information for design plans for road reconstruction and space utilization after the commercialization of AV in the future.

Development of machine learning prediction model for weight loss rate of chestnut (Castanea crenata) according to knife peeling process (밤의 칼날식 박피공정에 따른 머신 러닝 기반 중량감모율 예측 모델 개발)

  • Tae Hyong Kim;Ah-Na Kim;Ki Hyun Kwon
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.17 no.4
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    • pp.236-244
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    • 2024
  • A representative problem in domestic chestnut industry is the high loss of flesh due to excessive knife peeling in order to increase the peeling rate, resulting in a decrease in production efficiency. In this study, a prediction model for weight loss rate of chestnut by stage of knife peeling process was developed as undergarment study to optimize conditions of the machine. 51 control conditions of the two-stage blade peeler used in the experiment were derived and repeated three times to obtain a total of 153 data. Machine learning(ML) models including artificial neural network (ANN) and random forest (RF) were implemented to predict the weight loss rate by chestnut peel stage (after 1st peeling, 2nd peeling, and after final discharge). The performance of the models were evaluated by calculating the values of coefficient of determination (R), normalized root mean square error (nRMSE), and mean absolute error (MAE). After all peeling stages, RF model have better prediction accuracy with higher R values and low prediction error with lower nRMSE and MAE values, compared to ANN model. The final selected RF prediction model showed excellent performance with insignificant error between the experimental and predicted values. As a result, the proposed model can be useful to set optimum condition of knife peeling for the purpose of minimizing the weight loss of domestic chestnut flesh with maximizing peeling rate.

The Effects of Avatar Identification on Immersion, Brand Loyalty, and Purchase Intention of Brand Items in the Metaverse (메타버스 내 몰입이 아바타 동일시, 브랜드 충성도, 브랜드 아이템 구매의도에 미치는 영향)

  • Ji-yeon Eom;Yeong-woo Lim;Kee-young Kwahk
    • Information Systems Review
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    • v.26 no.2
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    • pp.1-22
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    • 2024
  • This study aims to empirically analyze the usage behavior of metaverses, which have recently attracted attention in various fields. To date, research on metaverses has focused on the concept, direction of utilization, development prospects, and technical aspects. However, there is a lack of research on the characteristics of metaverses and the behavior of users. As the metaverse develops with new content, there is a need to understand user behavior and content characteristics. In this study, we surveyed 375 adult males and females who experienced metaverse, and analyzed the impact of metaverse usage behavior on brand loyalty and item purchase intention based on 350 samples after excluding non-responses. The collected data were cleaned and statistically analyzed using SPSS 25.0 and SmartPLS 4.0. The results showed that the usage behavior factors such as immersion, vicarious satisfaction, and avatar identification have a positive effect on brand loyalty and intention to purchase branded items. These findings help to understand the concept and development direction of metaverse, and are expected to make important contributions to the field of brand marketing strategy formulation and metaverse-related user behavior research.