• Title/Summary/Keyword: 데이터 논문

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The Effect of Product Price and Image Effect on Consumers Product Evaluation and Intention to Purchase

  • Zhang, Jin-Zi
    • Journal of the Korea Society of Computer and Information
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    • v.26 no.2
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    • pp.213-220
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    • 2021
  • With the continuing development of the global economy, the scale of international production and management of companies is expanding rapidly nowadays. As a result, it is increasingly important for multinational companies to establish appropriate marketing strategies for products in order to successfully enter overseas markets. When consumers evaluate the quality of products from various countries, they depend heavily on the image of the product as well as the price of the product. Therefore, this study aim to find out how the price, country image, brand image and country of origin image affect on consumer product evaluation and purchase intention. Based on these concepts, the significance of this study is helping local companies make more appropriate marketing strategies by understanding the importance of price and image of a product to companies and knowing more accurate recognition in Korea and Korean-made products of Chinese consumers. The results of this study which used AMOS model showed that 1) The country image and country of origin image for a product had a positive effects on product quality, 2) The price and country image of a product had a positive effects on service quality, 3) And evaluation of product had a positive effects on purchase intention. Based on these results, we made some proposals and presented the future research directions according to the limitations.

Analyzing The Economic Impact of The Fire Risk Reduction at Regional Level in Goyang City (지역단위 화재 위험도 저감의 고양시 경제적 파급효과 분석)

  • Son, Minsu;Cho, Dongin;Park, Chang Keun;Ko, Hyun A;Jung, Seunghyun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.2
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    • pp.685-693
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    • 2021
  • This study examined the fire risk of the region in Goyang City using the spatial information data of buildings. The economic damage by industry was assessed according to the probability of fire risk. The study area was confined to Goyang-si, Gyeonggi-do, and the same fire risk reduction rate was applied to each region for the convenience of analysis. The possibility of fire was derived based on the buildings' density and usage in the area by National GIS building-integrated information standard data. The calculation of economic damage by industry in Goyang City due to the fire risk was calculated by combining the Goyang-si industry-related model produced by matching with 30 industrial categories in Input-Output Statistics of Korea Bank and 20 industrial categories in the Goyang-si business survey and the possibility of fire. The basic scenario of production impossibility during six months and business loss due to fire was established and analyzed based on the supply model. The analysis showed that Ilsan-dong-gu, Ilsan-seo-gu, and Deokyang-gu suffered the most economic damage. The "electricity, gas, steam, and water business" showed the greatest loss by industry.

Development of Pressure Correction System for Surface Vessel to Ensure Reliability of Compartment Test Result (수상함 격실기밀시험 결과의 신뢰성 확보를 위한 압력 보정 시스템 개발)

  • Min, Il-Hong;Kim, Jun-Woo;Son, Gi-Joong
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.1
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    • pp.409-414
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    • 2021
  • Tightness performance that blocks compartments is important for surface ships to achieve superior mission performance and survivability in combat environments. To meet the above requirements, airtightness of the structural elements and the appropriate strength to specific areas are checked during a test run after ship construction. In particular, air tests of compartments adjacent to the water surface are performed. In an air test, air is injected into the compartment up to the test pressure of the test memo. The pressure drop value is checked after 10 minutes to determine if the requirements of the corresponding area are satisfied. In summer, however, when the influence of the outside temperature is large, a phenomenon in which the internal pressure increases during the air test was identified. This phenomenon reduces the reliability of the test result. Therefore, a system was designed to compensate for temperature changes in the compartments through this study. The developed system calculates the amount of pressure change caused by a temperature change in the compartment and outputs a correction value. The pressure change was calculated using the ideal gas equation, reflecting the maintenance, increase, and decrease in temperature during the test process. A comparison of the calculated pressure correction value with the database of NIST REFPROP revealed a difference of 0.126% to a maximum of 0.253%.

Analysis of Plate Motion Parameters in Southeastern South Korea using GNSS (GNSS를 활용한 한반도 동남권 지역의 지각 변동 파라미터 분석)

  • Lee, Seung Jun;Yun, Hong Sic
    • Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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    • v.38 no.6
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    • pp.697-705
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    • 2020
  • This paper deals with an analysis of crustal movement for the sourthern part of Korean peninsula using GNSS (Global Navigation Satellite System) data. An earthquake of more than 5.0 occurred in the southeastern region of the Korean Peninsula, and it is necessary to evaluate the risk of earthquakes in various ways.In order to reveal long-term tectonic movement patten in Pohang and Gyeongju provinces, we derived crustal movement parameters related with elastic theory. We used GAMIT/GLOBK for analyzing seven-year interval GNSS data of CORS (Continuously Operating Reference Stations). The azimuth of velocity vectors trended generally about 110° with an mean magnitude of 31mm/yr.The main characteristics of the strain change for seven-year in Korea obtaind from our study. Direction of the principal axis of the maximum compression is ENE-WSW as a whole, through there are some exceptions. The mean rate of the maximum shear strain change is (0.11±0.07)μ/yr, that is approximately one third that of Chubu district, Central Japan. Taking into account our results, the mean rate of maximum shear in southern part of Korean peninsula is considered as reasonable. The mean azimuth of principal strain is about (85.4°±26.8°). There are some exceptions of azimuth because the average azimuth differ from the left and right side in Yangsan fault which are about (73.2°±21.5°) and (105.2°±17.0°) respectively, It is noteworthy that the high seismicity areas in the southern part of Korea peninsula almost coincides with the area of large strain rate. As a conclusion, it could be stated that the our study represents the characteristics of crustal deformation in the southern part of peninsula, and contributes to the researches on earthquake disaster management.

A Study of Shelf Life about Li-ion Battery (리튬 2차 전지의 저장 수명에 관한 연구)

  • Kim, Dong-seong;Jin, Hong-Sik
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.12
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    • pp.339-345
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    • 2020
  • In the field of defense, one-shot devices such as missiles are stored for a long period of time after they are manufactured, so it is essential to predict their storage life. A study was conducted to find the shelf life of a Li-ion battery used in one-shot devices. To do this, a Li-ion battery that has been used in weapon systems for more than 5 years was secured. A non-functional test was performed on the battery to check for external changes or failures. After the non-functional test, a discharge test was performed to measure the performance after storing it. Through the test, the performance was checked, including the initial charging voltage, discharge time, and battery temperature, and the trend of the change was identified. An F-test, One-way ANOVA, and regression analysis were performed to verify the aging, and the shelf life of the battery was estimated by an approximation formula that was derived through a regression analysis. As a result of the ANOVA, the p-value was less than the reference value of 0.05, and the performance of the battery decreased by more than 15% after a certain period of time. This change is assumed to result from the change in physical properties of the lithium polymer cell.

Influence of Meal Kits Selection Attributes on Willingness to Buy At-home Concept and Eating-out Concept Meal Kits (밀키트 선택속성이 내식/외식 컨셉의 밀키트 제품 구매의사에 미치는 영향)

  • Hwang, Jihee;Eom, Haram;Lee, Dongmin;Moon, Junghoon
    • The Journal of the Korea Contents Association
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    • v.21 no.3
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    • pp.352-363
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    • 2021
  • This study aimed to examine the different factors affecting the intention to purchase meal kits between at-home concept meal kits and eating-out concept meal kits. An online survey was conducted with 565 Korean participants including meal kit experienced (n=412) and non-experienced (n=153). Meal kits selection attributes were organized into five factors, health, price, environmental protection, convenience, and familiarity. To verify the hypothesis, SPSS Statistics 23 was used. The main results can be summarized as follows. First, in the case of the at-home menu, convenience(p < .01), environmental protection(p < .05), and familiarity(p < .01) show positive influences on willingness to buy. Second, for the eating-out menu, health(p < .001) and convenience(p < .001) have positive effects on willingness to buy, but familiarity(p<.01) has a negative effect. This is the first study to categorize the menu of meal kits and investigate each factor affecting willingness to buy. Therefore, the results can offer useful guidelines to meal kit marketers letting them know the consumers' purchase behaviors.

Development of Measuring Tool for Health Promotion Behavior of Nurses (간호사의 건강증진행위 측정도구 개발)

  • Kim, Min-young;Choi, Soon-Ok;Kim, Eun-Ha
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.3
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    • pp.138-147
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    • 2021
  • The purpose of this study was to develop a measuring tool for the health promotion behavior of Korean nurses. This would address the lack of a proven tool that reflects the nature of the nurses' nursing environment. This study was conducted on 530 nurses from January to December 2019. A literature review and focus group interview were conducted, data analysis was carried out to measure validity and reliability, and the conceptual framework was constructed by applying the IMB model. Five factors namely self-concept (2 questions), hospital life management (4 questions), knowledge and information regarding health (5 questions), physical and mental stress management (3 questions), and work adaptation (2 questions) were framed into 16 questions. The model fit was 346.23 (��<.001), Parsimonious Normed Fit Index (PNFI) was 0.60, and Parsimonious Comparative Fit Index (PCFI) was 0.63, which met the acceptance criteria, and the Root Mean Square Error of Approximation (RMSEA) was 0.10. Goodness of Fit Index (GFI) was 0.88, Comparative Fit Index (CFI) was 0.85, and Incremental Fit Index (IFI) was 0.85 which were found to be acceptable as per the applicable standards. All items had a Cronbach's �� score of .85, which ensured stable reliability. The nurse's health promotion behavior measurement tool developed in this study will be used to measure the nurse's health promotion behavior in terms of nursing practice which will help in understanding the broad contours of this behavior.

Developing the District Unit Plan Simulation using Procedural Modeling (절차적 모델링을 활용한 지구단위계획 시뮬레이션 개발)

  • Jun, Jin Hwan;Kim, Chung Ho
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.3
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    • pp.546-559
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    • 2021
  • This research aimed to develop the district unit plan simulation using procedural modeling based on shape grammar. For this, Esri's CityEngine 2020.0 was selected as a main development tool, and Inside Commercial Area in Bangi-dong, Songpa-gu, Seoul as the research site where about 25% of the total area was developed over the past five years. Specifically, the research developed the simulation through the following three phases of Data-Information-Knowledge after selecting necessary parameters. In the Data phase, 2 and 3 dimensional data were obtained by utilizing data sharing platforms. In the next Information phase, the acquired data were generated into various procedural models according to the shape grammar, and the 2D and 3D layers were then integrated using relevant applications. In the final Knowledge phase, three-dimensional spatial analysis and storytelling contents were produced based on the integrated layer. As a result, the research suggests the following three implications for the simulation development. First, data accuracy and improvement of sharing platforms are needed in order to effectively carry out the simulation development. Second, the guidelines for district unit plans could be utilized and developed into shape grammar for procedural modeling. Third, procedural modeling is expected to be used as an alternative tool for communication and information delivery.

Topographical Analysis of Landslide in Mt. Woomyeon Using DSM (DSM 자료를 이용한 우면산 산사태 지형 분석)

  • Kim, Gihong;Choi, Hyun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.12
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    • pp.60-66
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    • 2020
  • Torrential rain causes landslide damage every year. In particular, the 2011 downpour caused landslides at numerous points throughout Mt. Woomyeon, which resulted in considerable damage to people and property. Because it occurred in an urban area, this case became a major social issue and received public attention. Measures were quickly implemented for multilateral investigations and recovery. Landslides caused by heavy rain are greatly affected by rainfall at the time. Landslides from the upper part erode the flow path, increasing the size, causing much damage to the lower part. This study selected a rural village area among the damaged areas of Mt. Woomyeon, and analyzed the change in terrain profile before and after a landslide using the DSM data obtained from airborne LiDAR. This area can be divided into three hydrological basins. For each basin, the analysis was performed on the average slope of each part of the flow path, as well as the erosion and deposition due to soil flow. As a result of the analysis, it was estimated that the total amount of soil from the Jeonwon village was 15,300㎥. These field data based on GIS can be used as basic information to predict damage in the case of a similar disaster, and it can be helpful in analyzing the results of various debris flow simulations.

Correlation between Proximity Noise Measurement Method (CPX) and Roadside Measurement Method (SPB) for Road Traffic Noise (도로교통소음에 대한 근접소음 측정법(CPX)과 통과소음 측정법(SPB)의 상관관계)

  • Yoo, In-Kyoon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.12
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    • pp.310-319
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    • 2020
  • Korea estimates the traffic noise by measuring the total traffic noise when the traffic passes (SPB; Statistical Pass-By). Another method (CPX; Close Proximity) directly measures the tire/road noise by installing a microphone near the tire. The CPX method is not a formal test method in Korea. There has been little research between CPX and SPB. This study proposes a method for estimating SPB, using the CPX, which is easy to measure. This study used the results of a large-scale test conducted by Korea Expressway Corporation (KEC) and a research paper on CPX in this section. The results by the KEC showed that the low noise pavement has a noise reduction of 10.4dB. In CPX research, the noise reduction was 10.7dB and was similar to 10.4dB in SPB. This study shows why the noise reduction is the same regardless of the position, the reason that the amount of noise reduction is similar, the difference of the noise according to the position of the microphone using the concept of noise summation and distance reduction. This study shows that including the CPX as a variable in the traffic noise prediction program is very important to improve noise prediction reliability.