• Title/Summary/Keyword: 대형매장

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업체탐방-농협목우촌 계육가공 공장

  • 장성영
    • KOREAN POULTRY JOURNAL
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    • v.40 no.8
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    • pp.108-111
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    • 2008
  • 금년에는 AI로 인해 양계산물에 대한 국민들의 불안 심리가 높아지면서 소비가 절반 이상까지 떨어졌지만, 업계 전체가 적극적으로 소비촉진 활동을 벌이면서 빠른 회복세를 보였다. 농협목우촌은 대형유통매장에 생닭과 오리를 수당 500원씩 할인판매를 실시했고, 치킨프랜차이즈 업체인 또래오래는 10년 전 가격으로 판매하고자 2천원 할인, 우수고객에게는 1천원을 추가로 할인하는 특별 행사를 실시하면서 AI로 인해 급감한 가금류 소비촉진에 발 벗고 나서기도 했다. 이번 호에는 충북 음성에 위치한 농협목우촌 계육가공공장 임동석 장장을 찾아 계육산업의 현황과 사업추진 방안에 대해 들어보았다.

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탐방 : 국산닭고기 인증업체를 찾아서 - 대형 치킨 호프시장을 선도하는 (주)마세다린

  • Lee, Sang-Mok
    • KOREAN POULTRY JOURNAL
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    • v.44 no.6
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    • pp.128-131
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    • 2012
  • 지난해 공정거래위원회 발표에 따르면 500개 이상의 가맹점을 가진 프랜차이즈만해도 10여 개에 이르며 일일 60여만 마리의 닭이 소비되는 국내치킨 시장 규모는 약 5조 원에 육박한다고 한다. 국내 치킨시장은 혼돈의 시대를 맞고 있다. 전국 5만여 개의 치킨체인점과 개인매장이 운영중에 있으며 다른 외식 상품에 비해 저렴하고 새로운 메뉴의 개발로 소비자의 다양한 기호를 만족시키고 있는 국내 치킨시장은 소비자들의 크나큰 인기로 급성장을 이루었으나 반면 수많은 브랜드가 쉽게 출시되고 소비자의 입맛을 맞추지 못하면 곧바로 퇴출되는 구조로 변화되었다.

Effective Inventory System for Decreasing Stockout Time at Discountstore (대형 할인매장에서의 효율적 재고관리 시스템)

  • 장진익;김원중
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.25 no.4
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    • pp.16-21
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    • 2002
  • This paper refer to the trade-off between delivery frequency and amount between supplier and discountstores. Discountstores prefer frequent delivery of small amount because of limited storage space, while suppliers prefer less frequent delivery of large amount in order to save transportation cost In this paper we propose a heuristic algorithm to determine the amount of order and the delivery frequency which decreases the expected length of stockout. We also evaluate various order policies for vendor managed inventory system using simulation with real data.

A Study on the Evacuation of People used the evacuation model on Fire in Shopping Mall (피난 모델을 이용한 대형할인매장의 화재시 피난에 관한 연구)

  • 이수경;이상준
    • Fire Science and Engineering
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    • v.14 no.4
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    • pp.17-22
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    • 2000
  • For life safety design of shopping mall, we selected a shopping mall, and calculated the evacuation time of means of egress. It is calculated by two kind of evacuation method. One is the computer simulation model, EXODUS. The other is Japan's method. Study way is a model structure study, selecting real shopping mall and setting scenario, calculating the evacuating time. result of study, evaluation time is very high. Therefore we confirmed that the building of means of egress is not fit to evacuation more the capacity of setting population.

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The Convergence Service of ESL and LBS for The Application to Marts (대형마트에 적용하기 위한 ESL과 LBS의 융합 서비스)

  • Park, Jong-Hun;Park, Mi-Rim;Kim, Du-Hwan;Seo, Dae-Wha
    • Proceedings of the Korea Information Processing Society Conference
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    • 2014.11a
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    • pp.1130-1133
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    • 2014
  • 본 논문은 ESL(Electronic Shelf Labels, 전자가격표시기)과 LBS(Location Based Service, 위치 기반 서비스)를 융합하여 개발된 시스템으로 매장 고객에게 어플리케이션을 통해 대형마트에서 이벤트 정보를 제공 혹은 물건 위치를 쉽게 찾아 갈 수 있도록 하고, 관리자는 서버에서 물품의 정보를 관리하거나 각종 서비스를 제공하는 것을 편리하게 만들기 위해 진행되었다. ESL 태그를 아두이노와 LCD를 연결하여 구현하고 지그비(Zigbee)를 이용하여 서버와 통신한다. LBS를 구현하기위하여 ESL TAG에 BLE(Bluetooth Low Energy, 저전력블루루스)를 장착하고, 스마트폰은 ESL TAG에서 나오는 BLE 신호의 RSSI(Received Signal Strength Indication)값을 이용해 어플리케이션에서 사용자의 위치를 측정할 수 있게 한다.

Study on the Development of Tools for Measurement of Consumers' Brand Experience Inside and Outside a Fashion Brand Store at a Large Shopping Center (소비자의 대형 쇼핑센터 내 패션브랜드 매장 내·외부에서의 브랜드 체험 측정도구 개발에 관한 연구)

  • Lee, Jin Hwa;Kim, Jeong Hee
    • Fashion & Textile Research Journal
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    • v.17 no.4
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    • pp.574-587
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    • 2015
  • This quantitative study helps develop a measurement tool for consumer experiences inside and outside of a fashion brand store in a large shopping center along with a previous qualitative study that utilized a consumer interview. An expert group interview was conducted to verify the result of the previous qualitative study. Subjects were selected through convenient sampling. A self-administered questionnaire was developed to collect the data. We used 666 questionnaires for data analysis. To analyze data, reliability analysis, factor analysis, correlation analysis and measurement equivalence verification were conducted with a statistical package of SPSS 21.0 and Amos 18.0. We used 27 questions in 8 factors for consumer experience inside of the fashion brand store: fashion product, VMD, salesperson responsiveness, salesperson specialty, salesperson's special treatment, salesperson's respect for customers, and positive/negative emotion. We used 27 questions concerning seven factors for the consumer experience outside of a fashion brand store that encompasses a large shopping center: experience with brand and product category diversity, experience with promotion and event, esthetic experience, experience with culture and entertainment, experience with recreational behavior, experience with reputation and sense of pride, and experience with customers.

Evaluation of Indoor Environment Characteristics through Field Measurement in Large-sized Discount Stores (현장측정을 통한 대형 할인매장의 실내환경 평가)

  • Park Byung-Yoon;Jung Yong-Ho;Ham Heung Don;Sohn Jang-Yeul
    • Korean Journal of Air-Conditioning and Refrigeration Engineering
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    • v.17 no.9
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    • pp.863-872
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    • 2005
  • It is important to control indoor environment for influence on health and comfort of occupants in large-sized discount stores. On the other hand large-sized discount stores have a large number of visitors, vestibules, open spaces, high energy consumption and increasing of outside air intake. This study aims to offer the design data of building services system that can save energy and control environment through field measurement selecting two large-sized discount stores. Indoor environment factors such as temperature, relative humidity, air velocity and concentrations of $CO_2$, CO gas and TSP were measured and evaluated. In each case of $CO_2$, and CO gas, its maximum values were 2,800 ppm and 20 ppm. So proper strategy for the indoor air quality is indispensable in this type of building. Dry bulb temperature varies from $18^{\circ}C$ to $28^{\circ}C$ according to a measuring point and time. From this results, it is inferred these buildings had excessive equipment capacity. In terms of economical and environmental points, these data will be utilized to the design of HVAC system of retail facilities.

An Empirical Study on the Effects of Category Tactics on Sales Performance in Category Management - A Comparative Study by Store Type and Market Position - (카테고리 매출성과에 영향을 미치는 카테고리 관리 전술들에 대한 실증연구 - 점포유형과 시장포지션에 따른 비교분석 -)

  • Chun, Dal-Young
    • Journal of Distribution Research
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    • v.12 no.3
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    • pp.23-48
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    • 2007
  • Category management has been implemented to enhance competitiveness in the food distribution industry since 2000 in Korea. This study helps to understand why suppliers achieve better or worse performance than competitors in a category. The major objective of this article is to explore which category tactics are effective to have influence on category performance when suppliers as a category captain implement category management with variety enhancer categories like shampoo, toothpaste, and detergent. The Nielsen data were analyzed using regression and Chow test. The empirical results that were varied upon the store type and market position found out which specific actions on product assortments, pricing, shelving, and product replenishment can increase category sales. Specifically, in the case of market leader in large supermarket, the significant indicators of category sales with respect to category tactics are the out-of-stock rate, the variance across brand shares, the forward inventory, and the days supply of a product. However, in the case of follower in large supermarket, the significant indicators of category sales are the variance across brand shares, the forward inventory, and the days supply of a product. On the other hand, in the case of small supermarket, the significant factors on category sales for both market leader and follower are the retail distribution rate, the variance across brand shares, the forward inventory, and the days supply of a product category. In sum, regardless of the store type and market position, dominant brands in a category, the forward inventory, and short days supply of a product improved performance in all categories. Critical difference is that the out-of-stock rate acted as a key ingredient for the market leader between large and small supermarket and the retail distribution rate for the follower between large and small supermarket. This article presents some theoretical and managerial implications of the empirical results and finalizes the paper by addressing limitations and future research directions.

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3-D Resistivity Imaing of a Large Scale Tumulus (대형 고분에서의 3차원 전기비저항 탐사)

  • Oh, Hyun-Dok;Yi, Myeong-Jong;Kim, Jung-Ho;Shin, Jong-Woo
    • Geophysics and Geophysical Exploration
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    • v.14 no.4
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    • pp.316-323
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    • 2011
  • To test the applicability of resistivity survey methods for the archaeological prospection of a large-scale tumulus, a three-dimensional resistivity survey was conducted at the $3^{rd}$ tumulus at Bokam-ri, in Naju city, South Korea. Since accurate topographic relief of the tumulus and electrode locations are required to obtain a high resolution image of the subsurface, electrodes were installed after making grids by threads, which is commonly used in the archaeological investigation. In the data acquisition, data were measured using a 2 m electrode spacing with the line spacing of 1 m and each survey line was shifted 1 m to form an effective grid of 1 m ${\times}$ 1 m. Though the 3-D inversion of data, we could obtain the 3-D image of the tumulus, where we could identify the brilliant signature of buried tombs made of stones. The results were compared with the previous excavation results and we could convince that a 3-D resistivity imaging method is very useful to investigate a large-scale tumulus.

Purchase Behavior and Satisfaction Levels of Wholesale Discount Store Customers (대형할인매장 이용 소비자의 구매행태 및 만족수준)

  • Kim, In-Sook;Noh, Mi-Hee;Shin, Yu-Kyoung
    • Korean Journal of Human Ecology
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    • v.10 no.4
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    • pp.317-332
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    • 2001
  • The purpose of this study was to find the purchase behavior and satisfaction levels of wholesale discount store customers. Three hundred and eighty housewives who had buying experiences from wholesale discount stores at Gunpo city, Kyeonggi province were selected. The questionnaire survey method was conducted during August 3 to August 9, 2000. The major findings were as follows ; First, the major customers using wholesale discount store were found to be age over thirties and they bought food, such as vegetables and processed food stuffs. They visited wholesale discount store once or twice a week and spent $10{\sim}50$ thousand won each purchasing. Second, most customers evaluated positively wholesale discount store, on the other hand they experienced compulsive buying or had the desire for it. Third, though they visited wholesale discount store because of lower price than other stores, they didn't agree that they were saving money through using wholesale discount store. Forth, housewife-customers' satisfaction level about whole sale discount store was not so high. Among the factors suggested, they were satisfied comparatively with the comfortable counter atmosphere and parking lot, and were dissatisfied comparatively with the long waiting time at cashier.

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