• Management & Information Systems Review
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• v.33 no.5
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• pp.97-115
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• 2014

The purpose of this study is to illustrating how the store selection factors affect the customer's satisfaction about the store and the intention of revisit base on the analyzing the store selection factors. At the same time, the difference between the influence on the customer's satisfaction and revisit intention of that in Korea and in China is also compared. Accordingly, through the notional understanding of configuration variables and the investigation of previous research, the Research hypothesis was set and the relevance between the two was inspected. The survey was aimed at the Korean customers who visit the large supermarkets in Korea and Chinese customers who visit the large supermarkets in China. After that, the reliability and validity of the collected data was verified and the research hypothesis was validated by structure equation modeling. The result of this study can by concluded as follows: First, in Korea the customer's satisfaction is showed to be affected by store selection factors, product property, service property and physical environment. Second, in China the customer's satisfaction is showed to be affected by store selection factors, product property, service property and physical environment. Third, in Korea the revisit intention is showed to be affected by customer's satisfaction. Forth, in China the revisit intention is showed to be affected by customer's satisfaction. Fifth, it shows little difference between the store selection factors of the customers visiting large supermarkets in Korea and in China. According to the research results above, the implications can be drawn as the customer's satisfaction of those who visit the large supermarkets may be affected by store selection factors (store property, product property, service property and physical environment). In recent years, more and more overseas large supermarkets are opening in both Korea and China and the competition among each is become more intense day by day. Every larger supermarket is trying their best to refine their store property, product property, service property and physical environment, in order to enhance the customer's satisfaction. The biggest factor that affects the customer's satisfaction and revisit intention in Korea is service property, So that the services requires proper measures and improvement. In China, the factor that affects most on the customer's satisfaction and revisit intention is physical environment. In order to enhance the customer's positive consciousness of stores, the physical environment needs to be well constructed. Lastly, in the compared research between Korea and China, the distribution of survey responders was limited from certain areas. Therefore, the further study can be implemented by more research in various geographical areas and more development in store selection factors.

• The monthly packaging world
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• s.157
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• pp.56-63
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• 2006

• The monthly packaging world
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• s.157
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• pp.74-78
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• 2006

• The monthly packaging world
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• s.157
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• pp.53-55
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• 2006

• Journal of Digital Convergence
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• v.18 no.10
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• pp.527-535
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• 2020

The purpose of research is to examine mothers with elementary school children in Chungcheong and the convergence effect of recognition of food labeling standards on purchasing behavior. A two-step cluster analysis was performed for group classification according to the purchase behavior of processed foods and the collection was determined by Schwarz's BIC criteria. Three types were determined: "convenience pursuit," "large mart preference," and "high cost reverse purchase". The proportion of college graduates in 'large mart preference' was higher, the proportion of employment mothers in 'high cost reverse purchase' was higher, and the need for food labeling standards was higher in 'large mart preference'. 'Shelf life' was recognized as the most important item. 'Large market preference' scored higher in 'used materials' and 'food additives', 'nutrition labelling'. In order to improve the purchasing behavior of processed foods, above all else, it is necessary to develop customized educational media that can be easily applied to real life.

• Korean Journal of Air-Conditioning and Refrigeration Engineering
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• v.23 no.5
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• pp.342-348
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• 2011

This study analyzes the current and after retrofit energy consumption of lighting and cooling system of a superstore in Seoul. Energy consumption data were measured and collected with a measurement system. Annual energy consumption was calculated using TRNSYS program. After replacing lighting and chiller with higher efficiencies, annual TOE consumption decreased from 1,066 before retrofit to 832 after retrofit, saving 234 TOE (22%) in total. Similarly, total annual $TCO_2$ consumption decreased from 2,214 to 1,721, reducing 493 $TCO_2$ (22%) during this pilot study.

• Proceedings of the Korea Information Processing Society Conference
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• 2014.11a
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• pp.1130-1133
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• 2014

본 논문은 ESL(Electronic Shelf Labels, 전자가격표시기)과 LBS(Location Based Service, 위치 기반 서비스)를 융합하여 개발된 시스템으로 매장 고객에게 어플리케이션을 통해 대형마트에서 이벤트 정보를 제공 혹은 물건 위치를 쉽게 찾아 갈 수 있도록 하고, 관리자는 서버에서 물품의 정보를 관리하거나 각종 서비스를 제공하는 것을 편리하게 만들기 위해 진행되었다. ESL 태그를 아두이노와 LCD를 연결하여 구현하고 지그비(Zigbee)를 이용하여 서버와 통신한다. LBS를 구현하기위하여 ESL TAG에 BLE(Bluetooth Low Energy, 저전력블루루스)를 장착하고, 스마트폰은 ESL TAG에서 나오는 BLE 신호의 RSSI(Received Signal Strength Indication)값을 이용해 어플리케이션에서 사용자의 위치를 측정할 수 있게 한다.

• The Korea Beekeeping Bulletin
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• s.342
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• pp.20-21
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• 2009

한국농촌경제연구원과 양봉협회는 '꿀벌산업의 발전방안'이란 연구자료에서 소비자 패널 500명을 대상으로 웹 조사를 실시했다. 협회에서는 양봉농가에 도움을 주고자 설문 내용을 발췌, 게재한다.

• The monthly packaging world
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• s.248
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• pp.94-104
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• 2013

한국브랜드디자인학회는 학문적, 사회적 발전을 위한 연구, 학술 단체로서 국가와 기업의 효과적 브랜드 구축을 위한 연구와 학술발표 및 사회현장에서의 브랜드 및 브랜드디자인의 실질적 사례발굴과 현황을 조사하고 있다. 본 연구는 한국브랜드디자인학회 제27호에 게제된 내용이다. 연구 목적은 온 오프라인을 막론하고 많은 유통업체에서 적극적으로 개발하고 있는 PB브랜드, 상품, 패키지의 변화의 필요성을 강조하기 위한 것이다. 본 연구의 범위는 대형 마트, 대형 마트의 전체 매출의 75%를 차지하고 3대 대형 마트의 그로서리(Grocery) 제품을 중심으로 선행 연구, 자료 등을 연구 분석하고 PB브랜드 패키지 디자인의 발전 방향을 제언하고 결론에 도달하였다. 연구를 통해 PB가 변화하고 있는 유통환경, 소비환경, 소비자의 의식에서 대응하고 PB의 순기능을 지속하기 위해서는 브랜드 제품 패키지 디자인의 큰 변화의 요구되고 있음을 확인할 수 있었다. PB가 가격 할인이라는 경쟁력만으로 강력한 NB들과 자사의 한정된 유통공간에서 경쟁하기에는 많은 한계를 가지고 있음을 인식해야 할 필요가 있다. PB가 가지고 있는 한계는 대부분 관여도가 낮은 Me-too 제품으로 저렴한 가격을 유지해야 하며 적극적인 프로모션 활동에 제한이 있다는 것이다. 대부분의 PB브랜드는 다양한 상품군을 제품의 속성, 가격 등을 중심으로 한 네이밍과 레터마트로 디자인되어 있으며 NB브랜드에 비해 전략적인 부분에서 많은 차이가 있었다. PB는 프리미엄 브랜드로의 필연적으로 확장되어야 하는데 반해 브랜드 전략에 한계가 있음도 확인하여 PB브랜드와 패키지 디자인은 전략적이고, 차별화된 메시지와 정보, 확장성을 고려한 디자인과 특정한 방법으로 제한된 디자인에 대한 연구의 필요성을 제언하였다. 본 연구의 선행 연구 자료를 통한 연구와 주관적인 제언이라는 한계를 극복하기 위한 후속 연구가 필요하다.

• Journal of the Economic Geographical Society of Korea
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• v.19 no.4
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• pp.712-728
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• 2016

This study examines the foundations of contract farming, the extent of corporate vertical coordination, and farmer's land use in regards to the contract farming between discount store and watermelon farmers in Buyeo-gun, Chungcheongnam-do. In the above case, contract farming is led by the group of producers. As the corporate's role is limited due to the specification of watermelon breed, contract farming takes the form of procurement contract with restrained levels of corporate vertical coordination. Thus, it has become common for contract farmers to freely enter and leave contracts and sign contracts with multiple clients. Furthermore, farmers participate in contract farming by using contract breeds in existing crop rotation systems. Through this process, watermelon farming is undergoing a process of diversification via the spread of contract varieties in this region.