• 한국HCI학회:학술대회논문집
• /
• 2006.02b
• /
• pp.493-498
• /
• 2006

본 연구에서는 온라인 상에서 대학학위 과정 교육을 목적으로 제작된 외국어 콘텐츠의 웹 아이덴티티 규명의 필요성과 규명된 웹 아이덴티티와 학습동기유발간의 상관관계를 연구하는데 중점을 둔다. 본 연구에서 채택된 외국어 교육 콘텐츠는 타 교육 분야보다 각 민족 언어의 아이덴티티가 시각적으로 재현되는 방식이 다양하다는 점에서 연구대상으로 부각되었다. 본 연구는 기존에 제시된 바 있는 웹 아이덴티티 분석 기준에서 출발하여 온라인 교육 콘텐츠 측면에서 이를 적용 및 재해석하고, 온라인 교육 콘텐츠 의 웹 아이덴티티 기준을 추가하였다. 따라서, 본 연구는 4년제 학사 학위를 수여하는 국내 0 사이버대학교의 외국어 교육 콘텐츠(영어, 일어, 중국어)의 사례를 웹 아이덴티티를 구현하는 세부 요소--시각디자인측면, 사운드측면, 인터페이스측면--에 맞추어 분석을 시도하였다. 또한 웹 아이덴티티가 적용된 각 외국어 교육 콘텐츠의 교육 효과 획득을 위한 학습동기유발 효과와의 상관관계를 알기 위하여 웹 아이덴티티가 적용, 제작된 외국어 교육 콘텐츠와 웹 아이덴티티가 적용되지 않은 채 제작된 외국어 교육 콘텐츠 간의 주의력, 관련성, 자신감, 만족감 등 학습동기유발 효과를 비교하는 설문 조사를 진행하였다. 이를 통해 온라인 외국어 교육 콘텐츠에 있어서 웹 아이덴티티의 개발과 적용이 외국어 교육 효과를 높이는 학습동기유발에 유의미한 역할을 한다는 것이 확인되었다.

• The Journal of the Korea Contents Association
• /
• v.22 no.3
• /
• pp.390-400
• /
• 2022

University Identity can effectively convey the core values for which schools aim by establishing university identity and integrating one unique image. Therefore, most universities are actively implementing promotional strategies such as newly defining university identity or releasing cultural products. Recently, university brands have been continuously exposed and differentiated through SNS such as Instagram, YouTube, and Facebook as well as existing advertisements and homepages. This study analyzes the identities of the top 80 universities in Korea and China, by referring to the rankings of Asian universities in the 2021 QS World University Rankings, and addresses differences in terms of design shape, number of colors, and use of English. Moreover, 'Cohen's Kappa' consistency analysis was applied to secure data accuracy by analyzing the difference in visual expression of university identity between the two countries through quantification and cross-analysis of visualized university identity design of Korean and Chinese universities. As a result of the study, it is creative, irregular, and has a lot of use of blue, red, and green, and most of them can be seen in less than two colors. In addition, it turns out that word marks and abstract forms of expression are used for university identity design. This study can present implications as effective basic data for internationalizing universities and creating differentiated university identity designs in the future.

• Journal of Digital Convergence
• /
• v.16 no.12
• /
• pp.563-569
• /
• 2018

This paper deals with a space identity development model using design process. The main contents of the study are as follows. First, this study has defined the design process concept and studied various design process model. Second, the meaning of space design process was studied and concept definition was made. Third, it developed a conceptual model of space design process for developing space identity. Finally, a conceptual model that can define space identity by applying design process to complex and various types of space is studied and presented. This study applied positivist research methods such as literature review and various theoretical review to study design process and space identity. The research on space design process adopts indirect research method based on previous research data.

• The Journal of the Korea Contents Association
• /
• v.8 no.5
• /
• pp.165-175
• /
• 2008

With the beginning of the 21st century, the rapid change of the environment of education makes the universities eager to develop a new image of themselves (i.e. image marketing). Character, one of the image marketing items, plays an important role for improving the image of universities by connecting the inner members more firmly, preserving the tradition of the university and being used as an advertising instrument. Considering these important roles, universities are focusing on designing character in order to express their identity and image efficiently. In this study, I surveyed the characters of universities and examined that these characters are reflecting the image of their universities, working on unity and harmony of the members and establishing the identity of each university properly. At the same time, I analyzed the relation between characters and symbols of universities. I expect that familiar and identified characters can be an essential element in improving the image of universities by giving visual advertising effects and informing the image of universities distinctively.

• The Journal of the Korea Contents Association
• /
• v.7 no.7
• /
• pp.77-86
• /
• 2007

These days, universities are establishing new image; UI(University Identity) for them because of rapid change of education environment in 21st century, The objective of UI is expressing university's image externally and unifying members internally. In the process of establishing university's image, Symbol mark plays a key role in differentiating other universities because of its visual effect as well as enhancing self-confidence. In this study, I suggest that symbol mark is an important brand asset in point of differentiation and identification and analyze 36 domestic universities' symbol mark designs. In the way of this analysis, I classified these symbol marks in the aspect of shapes and colors and studied current design along with character of each symbol marks by examining usage of emblem. Therefore this paper will be used as a basic reference to understand domestic universities' symbol mark trend and to establishing differentiating strategy in the future.

• The Journal of the Korea Contents Association
• /
• v.13 no.8
• /
• pp.101-108
• /
• 2013

Slogan is used widely from the political action to the area of advertisement that brings companies and products out. It gives a good image to the public and customers. In addition, the more the attitude of the public or customers is lukewarm, the more the appeal of the slogan is great. With the advent of the 21st century, it is time for the University where students become consumers to establish a groundbreaking brand identity strategy with increasing the university's brand value and awareness in rapidly changing environment. The UI Emblem of the University is related to University's identity and slogan must be fresh and appealing, should reflect the core values of brand. In this study, I researched the design relationship between emblem and slogan, visual elements of the UI which should be designed as a strategic marketing program with change of era and lifestyle and proposed the ideas which create mutual synergy effect.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.46 no.2
• /
• pp.232-249
• /
• 2022

As the postsecondary school-age population continues to decline, the competition among universities to attract potential students has intensified. As an alternative, we propose to introduce a collaborative marketing strategy to universities to gain the attention of precollege students and parents. This study examines perceived fit, the prestige of university and fashion brands, consumption values, and the category of fashion brands in the context of collaboration between university identity and fashion brands. Utilizing an online survey, we collected 391 responses. The results indicate that perceived fit between universities and fashion brands has a significant impact on the purchase intention of collaborative university merchandise. In addition, the prestige of fashion brands plays a key role, while the prestige of universities has no direct effect on purchase intention. However, the indirect effect of university prestige on purchase intention mediated by perceived fit is significant. Also, this study confirms that social value and emotional value have significant impacts on purchase intention. These findings present a guideline for selecting a collaborative partner, which is the most important task in a collaboration strategy. Finally, merchandising strategies reflected consumption values based on precollege students and their parents' needs are proposed.

• Proceedings of the Korea Society of Design Studies Conference
• /
• 2002.05b
• /
• pp.142-143
• /
• 2002

• Journal of the Korean Society for information Management
• /
• v.22 no.2 s.56
• /
• pp.103-124
• /
• 2005

This study analyzed the web style guide of five foreign university library web sites and extracted the web site components of main university libraries in ten domestic areas and then drew the common factors from the components. This study also found out the unity and rule in the general design trends of university library web sites. In order to do this, the results for the usability and accessibility of university library web sites were applied to this study. And being based on it. this study presents the web style guide components of the university libraries which are the factors to endow the web site with the consistently visual identity.

• Archives of design research
• /
• v.16 no.4
• /
• pp.151-162
• /
• 2003

Today's propensity to consume is described as a side view of distinct personality, which is different from others, and self-identity. While general enterprises understand the consumer's pattern and reflect it into the marketing, the university is based on conservative spirit and dose not cope with the needs of the times. Therefore the service provided by the university dose not make effective products that reflect the taste of the new generation who is the major customer. University diary, which is one of the typical brusher and costs ten millions won every year, is an example of the ineffective products. As compared with other university advertisements or public relations which the university is recently trying to improve, no interest is given to professional planning and cares for the design of the university diary. In this paper, we study the university identity and information to increase the usefulness of the university diary. To propose a practical improvement method of the design, we analyze real cases and examine the demands of students as a customer.