• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 2007.11a
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• pp.231-234
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• 2007

광고는 우리 생활 속에 많은 영향을 끼친다. 광고는 다양한 분야에서 활용되고 있으며, 새로운 기술과 사회문화 전반을 반영하기 때문에 다양한 정보와 지식을 필요로 한다. 광고 제작자는 다양한 광고 수용자 층을 포괄하기 위해 다채로운 전달 매체와 기법 등을 이용하여 광고 크리에이티브(광고 제작을 위한 아이디어) 전략을 수립하게 된다. 이를 바탕으로 광고 메시지의 효과적인 전달을 위하여 크리에이티브 컨셉(광고의 주요 소재, 테마)을 세우게 되는데, 이 때 주목하는 점은 독창적이고 영향력이 있는 아이디어야 한다는 것이다. 광고는 대중매체를 통해 전달되므로 목표 수용자의 크기는 쉽게 예상할 수는 있다. 하지만 제작의 과정은 복잡하고 창의적인 방향을 지향하므로 수용자를 고려하였다고 하더라도 어떤 반응을 일으키는지 예측하는 것은 어렵다. 본 논문에서는 이미 매체를 통해 전달된 광고들을 광고의 제작과정에서 사용되는 요소 중에서 수용자들이 평가 가능한 기준을 설정해 수용자들의 반응을 수집, 수치화하여 결정트리에 적용하였다. 이률 이용하여 새로이 제작되는 광고가 수용자에게 어떤 반응을 불러일으킬지 판단하는 시스템을 설계하였다.

• Journal of Korean Library and Information Science Society
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• v.43 no.2
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• pp.273-292
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• 2012

This study unpackes semiotic character of knowledge classification and wants to know how sign structure of classification effects on canon and banned book etc, and by this impact stems from the semoitic structure structurally, discusses coidentity between banned book and internet in social and cultural structure aspect. and proposes way for understanding and interpretation text like mass media using structuralism theory.

• 건강소식
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• v.9 no.4 s.77
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• pp.42-49
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• 1985

1985년도는 밝은 미소가 숨쉬는 청소년들의 해! 청소년. 그들의 생각과 사고는 과연 기성세대들에게 간섭을 받아야 하는가. 새로움을 찾고자, 자신의 앞날을 생각하는 견해가 조금씩은 틀린 오늘날 우리 주위에 있는 청소년들 기성세대가 하는 모든 행동등이 청소년들에게는 어떠한 영향을 주는 것일까? 무조건 '청소년들은 각성해야'한다는 과거의 편견들을 이제는 미련없이 던져버리고 따뜻한 마음으로 그들을 맞이하여야 할 때가 이제 우리들 기성세대의 눈앞에 닥쳐와 있다.

• Proceedings of the Costume Culture Conference
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• 2003.09a
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• pp.97-99
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• 2003

메이크업은 대중매체의 발달, 화장품 산인의 발달, 토탈 패션 개념의 발달 등으로 패션에 편승하여 그 중요성이 점차 높아지면서 최근 들어 메이크업에 관한 연구 또한 의류학 분야에서 차지하는 비율이 점차 증가하고 있다. 그러나 이러한 중요성에도 불구하고 아직까지는 메이크업에 관한 연구가 미흡하게 이루어지고 있는 실정이며, 세부 연구 분야 역시 다양하게 이루어지고 있지 않다. (중략)

• Water for future
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• v.37 no.2
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• pp.47-52
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• 2004

오늘날 대중매체와 인터넷의 발달로 인하여 우리는 정보의 홍수 속에 살고 있다. 이는 수자원 분야에서도 마찬가지이다. 우리나라의 다목적 댐의 수문 자료와 수질 정보, 실시간 하천 수위 자료뿐만 아니라 댐의 실시간 수문 영상까지도 안방에서 원할 때마다 볼 수 있다. 더구나 각종 자료를 생생한 사진과 영상, 애니메이션 등으로 실감나게 보여주고 있다. 그렇다면 미국에서는 물과 관련된 어떠한 사이트가 있는지 그리고 어떤 정보를 제공하고 있는지 표 1과 같이 대표적인 몇 가지를 소개하고자 한다.(중략)

• Culinary science and hospitality research
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• v.18 no.5
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• pp.176-189
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• 2012

This study was conducted to investigate the effective educational and promotional strategies for the Special Act on the Safety Management of Children's Dietary Life on the basis of the survey conducted on parents. First of all, its result showed that most parents are well aware of the main contents of the law. They answered that, when choosing safe favorite food for children, the most important part is the article "Regulations on the standards for children's favorite food should be reinforced." As for the index of safety management for children's dietary life, most respondents think safety the most important; housewives and nuclear family members choose safety (p<.01), while large family members do nutrition. For the question asking how they get the information on safety management for children's dietary life, most of them answered that they generally use mass media, family and friends as a reference. Those with high income usually get the information from special books, those between 30s and 50 from mass media, and those with college graduates from civil social groups (p<.05). In case of taking the safety education programs for children's dietary life, they told that the most necessary information is concerned with hygienic dietary life and nutrition labeling on processed food; housewives are interested in the latter, while working people in the former (p<.05). As a method of informing parents of the Special Act on the Safety Management of Children's Dietary Life, mass media such as TV and radio, and school education are suggested in this survey. Therefore, this study proposes that mass media be considered as the most effective way of promoting the Special Act on the Safety Management of Children's Dietary Life and getting information concerning the law.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.4
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• pp.250-263
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• 2019

This study aimed to improve the public perception of people with mental illness by suggesting the need for public efforts and proposing specific plans. Demographic differences in the attitudes towards mental illness, the need of public service announcements to improve public perception of mental illness, and the current and expected situation of each advertising medium were analyzed, and plans to improve the advertising were proposed. Three mental illnesses that are possible to recover from through treatment-depression, obsessive-compulsive disorder(OCD), and panic disorder-were examined primarily, and the general public residing in Seoul and the capital area were surveyed. A comparison of the respondents' attitudes towards people with mental illness showed that there were significant differences in their attitudes with respect to gender, marital status, age, and family history. On the other hand, there was no significant difference with respect to religion, monthly income, or academic background. Most of the respondents recognized that public efforts to improve the public perceptions of mental illness, i.e., efforts through the mass media, were necessary and should be intensified though television, Internet, radio, billboard, and transport advertising. Based on the above findings, this study highlights the necessity for advertising through mass media for positive public perceptions of people with mental illness and proposes plans to intensify the advertising, focusing on social, organizational, and individual levels.

• Journal of Fashion Business
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• v.14 no.2
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• pp.179-193
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• 2010

A school uniform has established it as youth culture and an important fashion cord which exposes adolescents themselves under the influence of TV and movies. Moreover as adolescents use TV and radio ads and Internet as a main source to purchase a school uniform, their effect on adolescents' school uniform fashion increasingly grows. The purpose of this study is to analyze design characteristics and chronological changes of school uniform design of high school girls and provide basic materials to develop school uniform design and predict adolescents' fashion trend. The scope and subjects of the study were limited to TV drama and movies which were shown from 1996 to 2010 and had high school students as their main characters based on youth culture. The analysis materials were photos of 50 school uniforms collected from TV soap opera, movies, web sites, DVDs, and Internet. First, the changes of a school uniform, the mass media and youth culture, and a school uniform in the mass media were reviewed through previous researches and literature review. Then, a form, color, and materials were classified to analyze the Dsign Characteristic. Finally, the changes were examined chronologically.

• Journal of Families and Better Life
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• v.26 no.4
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• pp.73-83
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• 2008

This study examines the effects of mass media, the tendency for young women to make body comparisons, and the BMI of female high school and college students on their attitudes about eating. Participants were 392 high school students from Gyeonggi Province and 391 college students from Seoul, Gyeonggi and Chung-nam Province. Collected data were analyzed through Cronbach's ${\alpha}$, t-test, One-way ANOVA, $Scheff{\acute{e}}$ test, Pearson's correlation, and stepwise multiple regression. The findings of the study were as follows: 1) While mass media influence differed by grade, tendency for appearance comparison and attitude toward eating did not differ by grade. 2) Mass media influence, tendency for appearance comparison and attitude toward eating differed by BMI. 3) Mass media pressure, specific attributes comparison, and BMI were significant predictors of attitudes toward eating. 4) Tendency for appearance comparison played a mediating role in the relationship between mass media and attitudes toward eating.

• Korean Journal of Human Ecology
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• v.20 no.3
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• pp.625-636
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• 2011

The purpose of this study was to investigate the effects of mass media and personal factors on attitudes towards plastic surgery and plastic surgery behavior. For this study the personal factors included concern for appearance, self-esteem, and body satisfaction. Subjects were 472 college students in Ulsan. The results showed that favorable attitudes towards plastic surgery were a little higher than the median, meaning that the respondents had a slightly positive attitude towards plastic surgery, and only 20% of the respondents had had an experience with plastic surgery. A multiple regression analysis was computed and indicated that a more positive attitudes towards plastic surgery was related to high levels of concern for appearance, more time watching TV, a higher household income, and being a female student, in terms of gender. The results of logit analysis indicated that a more positive attitude towards plastic surgery and being a female student related to a higher probability of having had plastic surgery.