• 제목/요약/키워드: 대중매체

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Intermedia Agenda-setting Effects: Political Debates on TV and Twitter (트위터의 매체 간 의제설정 : TV 토론 방송과 트위터의 여론 형성 과정에 관한 연구)

  • Lee, Seunghee;Lim, Sohei
    • The Journal of the Korea Contents Association
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    • v.14 no.1
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    • pp.139-149
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    • 2014
  • This study attempts to explore the inter-media agenda setting effect between television and Twitter based on the framework of the two-step flow theory. Twitter's increasingly important role in political communication can be effectively addressed by examining the process by which Twitter users form their opinions on television debate program. Content analyses of Twitter discussions after television debate of the Korean presidential candidates provided interesting insights into how Twitter's opinion leaders reflect on the televised debates. The results show that Twitter mentions rather focus on personality traits of the candidates while television debates emphasize the candiates' policy issues. Specifically, Twitter users mainly concentrated on the political ideology and morality of the candidates. In sum, Twitter seems to have its own way of influencing the public opinion separately from the television.

A Study on the redesign Oh my News article metadata (오마이뉴스 기사 메타데이터 재설계방안에 관한 연구)

  • Jeong, Seong-Suk
    • The Korean Journal of Archival Studies
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    • no.34
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    • pp.107-163
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    • 2012
  • The share of the internet has grown significantly in terms of usage and level of influence. Among the internet media, OhmyNews is considered a alternative media representing Korea's independent internet news, and a typical example displaying characteristics of the internet news. The processing step can be divided as five stage, with recorded information and applicable technical element extractable from each stage. In this thesis paper, we have analyzed domestic and overseas metadata standard examples to devise metadata design plans. Items to be focused when redesigning metadata based on domestic and foreign case studies are as follows: First, user access should be convenient; second, connection with related information should be considered; third, accumulation of production, management, usage, storage, and action history should be considered; and fourth, the design should allow higher utilization of contents. In depth researches over internet media are already being carried out in external academic disciplines including the media information studies, information and communication studies, and communications studies. We expect that it will also be necessary to consider such researches over the internet media for mass media record management research going forward.

A Study on Mass Communication′s influence on the Consumers′ Cognition of Home Interior Remodeling (소비자의 주거공간 리모델링 인식에 영향을 추는 대중매체에 관한 연구)

  • 김남효
    • Korean Institute of Interior Design Journal
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    • no.28
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    • pp.3-10
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    • 2001
  • The purpose of this study is to identify the cognition differences of home interior remodeling and preference of mass media among consumers and analyze relationship between remodeling perception and mass communication. The data are collected through questionnaire surveys, which included demographic information and preference of remodeling, mass communication from adult consumers who live in Seoul. 223 samples are collected, and are analyzed by using SPSS-WIN program. The major results are as follows: Most of the media are preferences above the average. TV media is a leading mass communication, which has an effect of most consumers. Internet business preference is found at young, male, white color business group and small family. Remodeling has been a strange word with consumers, but now on its needs are spread among the public that is provide to solve the problem which were found in their home on the influence of mass communication.

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딸에 대한 긍정적인 메시지 - 위풍당당 여성 행진곡

  • 손은진;조혜전
    • 가정의 벗
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    • v.37 no.6 s.430
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    • pp.28-29
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    • 2004
  • 여성에 대한 긍정적인 연구와 이해가 있어왔지만 여전히 우리나라에서는 남아선호 대한 인식이 뿌리깊게 남아있는 것이 사실이다. 각종 대중매체를 통해 다루어지는 부정적인 여성의 이미지에서 벗어나 사회 각 분야에서 노력하고 있는 여성에 대한 긍정적인 메시지가 많이 다루어지길 기대한다.

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새해 저술의 흐름-사회학

  • Sin, Gwang-Yeong
    • The Korean Publising Journal, Monthly
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    • s.205
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    • pp.5-5
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    • 1997
  • 90년대 들어 사회학의 연구주제는 대중매체, 영화나 오락, 일상생활, 성 등 다양한 형태의 사회현상들에 주목하고 있다. 일상성의 문제는 한국사회를 이해하기 위해 범죄나 종교생활 등의 문제에도 접근이 필요하다. 세계화.정보화와 관련한 체계적인 연구도 활발해질 것으로 보인다.

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The Research of Banner Ads′ for transmitting efficient information (효과적인 정보전달을 위한 배너광고에 관한 연구)

  • 신진희;홍찬석
    • Proceedings of the Korea Society of Design Studies Conference
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    • 1999.10a
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    • pp.56-57
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    • 1999
  • 인터넷은 일반 초보자들이 사용하기 쉬운 정보검색 도구의 개발, 상호작용이 가능한 멀티미디어 환경, 다양하고 무한한 정보와 쉬운 정보창출 등과 같은 장점 때문에 지속적인 성장을 하여왔다. 인터넷이 실험매체로서의 모색단계에서 벗어나 본격적인 매체로 성장하고 있는 가운데 기존 4대 매체(신문, 잡지, TV, 라디오)에 이어 제5의 매체로 서서히 자리 매김을 하여 가고 있음을 의미하며 이는 기존 매체의 대중 전달과는 달리 'one-on-one' 매체라는 인터넷의 특징이 광고의 패러다임 전이를 요구하고 있는 것이다.(중략)

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The Principle of Dual Semiotic Process in Animation - Within Structuralism Semiotics - (애니메이션의 이중적 기호작용 원리 - 구조주의 기호학의 관점에서 -)

  • Joo Young-Sook;Kim Chee-Yong
    • Journal of Korea Multimedia Society
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    • v.9 no.9
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    • pp.1196-1207
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    • 2006
  • In this paper, study on organization factors and algorithm of semiotics in Animation text within Roland Gerard Barthes's Structurism semiotics theory. It is possible through this approach that we can analyse the effective mechanism which delivers messages(or text) of animation, instead of plain analysis of classical semiotics. and then It will be able to keep watch on the blind viewpoint of the pure aesthetics which does not consider a social duty. In the expression of single sentence by the view of Barthes's semiotics theory, the text of animation is 'one sign has duplex role'. when it is explained another, the animation of mass media is special processing that makes conception and significance. in other words, the order of domination likely natural rule assimilate mass people to itself by the animation of mass media

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