• Title/Summary/Keyword: 대중매체

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Science Communication as a Practice of Science Culture (과학커뮤니케이션: 과학문화의 실행(Practice))

  • Cho, Sook-Kyoung
    • Journal of Science and Technology Studies
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    • v.7 no.1
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    • pp.151-175
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    • 2007
  • What are the differences between science communication and science culture? This paper discusses the relationship between 'science communication' and 'science culture', with a consideration of recent activities and endeavours aiming public's understanding of science. For this, it starts with the outcomes and significance of the 9th International Conference on Public Communication of Science and Technology(PCST-9), with a theme of "Scientific Culture for Global Citizenship", held in Seoul May, 2006. Then, it discusses 'Public Understanding of Science(PUS)' to which the PCST network movement is linked, in comparison with 'Popularization of Science(PS)' and 'Science and Society(S&S)'. While PS was one directional movement conveying scientific knowledge to the public, PUS appeared from 1980s was an intentional effort for activating science communication through mass media. Whereas, a recent S&S movement emphasizes dialogue between science and society. And it then introduces theoretical as well as functional definitions of 'science culture' particulary in Korean and explains how the concept of science communication has considerably expanded since 2002. From this, it is finally argued that science communication needs be redefined as a practice of science culture.

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Recognition of Food Additives of High School Students in Gwangju (광주지역 고등학생의 식품첨가물에 대한 인식)

  • Jung, Hwa-Young;Jung, Lan-Hee
    • Journal of Korean Home Economics Education Association
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    • v.21 no.4
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    • pp.1-17
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    • 2009
  • The purpose of this study was to investigate recognition of food additives, to provide the basic data for food education of high school students. The survey was conducted from 560 students who are boys and girls of high schools in Gwangju. Data were analyzed by a SAS program. According to the survey, an usual recognition for additive food according to related variable showed that it was the highest ratio of 4.18 that policy on complete labeling of foods should be requested for additive food but it showed the lowest 2.17 that additive food is promoting quality of food. In a difference of a degree of a correct answer of knowledge for additive food and knowledge according to related variable, a degree of a correct answer of knowledge for additive food showed a lot of interest in safety in that knowledge for safety showed 79.45 but were showed much lower 7.5% for a degree of a correct answer of actual knowledge of additive food among food ingredients labels. A a degree of a demand of information, safety concerns and understanding a uses of additive food according to sex and a grade showed that in a degree of a demand of information, the students have ever heard information of additive food was the girls were more than the boys and also freshmen were the most answered and have ever heard term of additive food was the boys were more than the girls and the sophomore students were the most answered questionnaire for media of TV. Radio. Newspaper and so forth. A degree of necessity the students know additive food was the most answered of positive from the boys and freshmen. Where the students would like to learn additive food was answered of media from the boys school teacher from the girls school teacher from the freshmen, media from the sophomore and the junior.

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A Method for Evaluating News Value based on Supply and Demand of Information Using Text Analysis (텍스트 분석을 활용한 정보의 수요 공급 기반 뉴스 가치 평가 방안)

  • Lee, Donghoon;Choi, Hochang;Kim, Namgyu
    • Journal of Intelligence and Information Systems
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    • v.22 no.4
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    • pp.45-67
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    • 2016
  • Given the recent development of smart devices, users are producing, sharing, and acquiring a variety of information via the Internet and social network services (SNSs). Because users tend to use multiple media simultaneously according to their goals and preferences, domestic SNS users use around 2.09 media concurrently on average. Since the information provided by such media is usually textually represented, recent studies have been actively conducting textual analysis in order to understand users more deeply. Earlier studies using textual analysis focused on analyzing a document's contents without substantive consideration of the diverse characteristics of the source medium. However, current studies argue that analytical and interpretive approaches should be applied differently according to the characteristics of a document's source. Documents can be classified into the following types: informative documents for delivering information, expressive documents for expressing emotions and aesthetics, operational documents for inducing the recipient's behavior, and audiovisual media documents for supplementing the above three functions through images and music. Further, documents can be classified according to their contents, which comprise facts, concepts, procedures, principles, rules, stories, opinions, and descriptions. Documents have unique characteristics according to the source media by which they are distributed. In terms of newspapers, only highly trained people tend to write articles for public dissemination. In contrast, with SNSs, various types of users can freely write any message and such messages are distributed in an unpredictable way. Again, in the case of newspapers, each article exists independently and does not tend to have any relation to other articles. However, messages (original tweets) on Twitter, for example, are highly organized and regularly duplicated and repeated through replies and retweets. There have been many studies focusing on the different characteristics between newspapers and SNSs. However, it is difficult to find a study that focuses on the difference between the two media from the perspective of supply and demand. We can regard the articles of newspapers as a kind of information supply, whereas messages on various SNSs represent a demand for information. By investigating traditional newspapers and SNSs from the perspective of supply and demand of information, we can explore and explain the information dilemma more clearly. For example, there may be superfluous issues that are heavily reported in newspaper articles despite the fact that users seldom have much interest in these issues. Such overproduced information is not only a waste of media resources but also makes it difficult to find valuable, in-demand information. Further, some issues that are covered by only a few newspapers may be of high interest to SNS users. To alleviate the deleterious effects of information asymmetries, it is necessary to analyze the supply and demand of each information source and, accordingly, provide information flexibly. Such an approach would allow the value of information to be explored and approximated on the basis of the supply-demand balance. Conceptually, this is very similar to the price of goods or services being determined by the supply-demand relationship. Adopting this concept, media companies could focus on the production of highly in-demand issues that are in short supply. In this study, we selected Internet news sites and Twitter as representative media for investigating information supply and demand, respectively. We present the notion of News Value Index (NVI), which evaluates the value of news information in terms of the magnitude of Twitter messages associated with it. In addition, we visualize the change of information value over time using the NVI. We conducted an analysis using 387,014 news articles and 31,674,795 Twitter messages. The analysis results revealed interesting patterns: most issues show lower NVI than average of the whole issue, whereas a few issues show steadily higher NVI than the average.

A Study on Building of City Image through the Design System for Public Transportation - Focus on the Design Case for Seoul Public Transportation - (대중교통 디자인시스템을 통한 도시이미지 형성에 관한 연구 - 서울시 대중교통 디자인의 아이덴티피케이션 개념적용과 시스템화 방안 -)

  • Yang, Seung-Ju;Kim, Byung-Jin
    • Archives of design research
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    • v.19 no.1 s.63
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    • pp.89-98
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    • 2006
  • As the concept of city changes city is viewed in the perspective of business to make profits, not in the perspective of physical space. In the case of Korea urbanization processed over the level of 80% and the formation of identity is suggested for the way to improve city competitiveness as of globalization and liberalization. Seoulentered the level of developed countries in the perspective of functions and facilities, but its image is evaluated poor because of the lack of cultural competitiveness, tourismattractiveness and service system. Dependency of public transportation which is public facilities representing city indirectly is very high, but in information service and visual systems of pubic transportation operations and management are not enough and differentiated image and loyalty are hard to find. In 2004 government of city of Seoul suggested modifications, but compared to London, Paris and Tokyo consistent system, the lack of control and management of use environment of design, excessive visual information and destruction of connection are pointed out. Therefore to solve these problems the introduction of design system is needed to develop identity after applying characteristics and regulations for using to disordered visual stuff. These procedurescan be explained as City Identity Program (CIP) and this study tries to embody city image through public transportation design system. As the study method for this the status of public transportation design system of London, Paris and Tokyo were searched and compared to that of Seoul. Based on this systematization of symbol marks per public transportation being used right now, the development of design guidelines to form identity, relation of design and the strategy of systematization per method and media were proposed.

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The Discourse Research on Pop Culture Text through SNS - Focused on the Difference in Aesthetic Interpretation of IU's Song (대중문화 텍스트에 관한 SNS 비평 담론 연구 - 아이유 를 둘러싼 미학적 해석의 차이를 중심으로)

  • Woo, Jihye;Baek, Seon Gi
    • The Journal of the Korea Contents Association
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    • v.17 no.1
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    • pp.701-717
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    • 2017
  • Criticism is related with recognition activity which is interpreting and evaluating the text based on the particular criteria. It reflects the awareness system of a particular time-period in that it is a work of social meanings beyond individual impressions. However, the standards of criticism have changed, like the awareness system has changed as economy, culture or technology has evolved. The emergence of SNS has influenced the field of popular culture. It improves the role and participation of the public in criticism. Moreover, it breaks the previous paradigm of production and consumption in cultural industry. These changes bring not only the positive ones, such as improvement of diversity and freedom of criticism, but also the negative one, confusion of values due to the absence of criteria. This study mainly concerned debates and discourses of SNS on , a new song of IU, and focused on changes of aesthetic evaluations of culture performer, producer and audience. Especially, the authors tried to find out how such new technology has changed the criticism, and how it has influenced on our aesthetic consciousness.

'Media Influence' Discourses Articulated for Crowd Control in Colonial Korea (식민지 '미디어 효과론'의 구성 대중 통제 기술로서 미디어 '영향 담론')

  • Yoo, Sunyoung
    • Korean journal of communication and information
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    • v.77
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    • pp.137-163
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    • 2016
  • In the early 1900, photography, magic lantern and cinema were simultaneously introduced and experienced until the mid-1910s as mysterious and magical symbol of modern science and technology. The technology of vision, cinema in particular demonstrated its commercially expandable potentials through serial films in the mid-1910s, silent cinema in the 1920s and talkies in 1930s. I argue that a metaphor 'like a movie' which was would be spoken out by peoples as a cliche ever since the late 1910s whenever they encountered something uncanny, mysterious, and looking wholly new phenomena informs how cinematic technology worked in colonial society at the turning point to the early 20th century. Mass in colonial society accepted cinema and other visual technologies not only as an advanced science of the times but as texts of modernity that is the reason why cinema had so quickly taken cultural hegemony over the colony. Until the mid-1920s, discourse on cinema focused not on cinema itself, rather more on the theatre matters such as hygiene, facilities for public use, disturbance, quarrels and fights, theft, and etc. Since the mid-1920s and especially in wartime 1930s, discourses about negative influences and effects of cinema on behavior, mind and spirit of masses, bodily health, morality and crime were articulated and delivered by Japanese authorities and agencies like as police, newspapers and magazines, and collaborate Korean intellectuals. Theories and research reports stemming from disciplines of psychology, sociology, and mass-psychology that emphasized vulnerability and susceptibility of the crowd and mass consumers who would be exposed to visual images, spectacles and strong toxic stimulus in everyday lives. Those negative discourse on influences and effects of cinema was intimately associated with fear of the crowd and mass as well as new technology which does not allow clear understanding about how it works in future. The fact that cinema as a technology of vision could be used as an apparatus of ideology and propaganda stirred up doubts and pessimistic perspectives on cinema influence. Discourse on visual technology cinema constructed under colonial governance is doomed to be technology of mass control for empire's own sake.

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The Laughter and Aesthetics of Korea Manwha on 1920-30s (1920-30년대 한국 만화의 '웃음'과 미학적 특징)

  • Seo, Eun-young
    • Cartoon and Animation Studies
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    • s.46
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    • pp.151-179
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    • 2017
  • The purpose of this study is to analyse the characteristics of the 1920s and 1930s to analyze the emotions of laughter in the popular culture, This period, such as the style of comic books, tools, and textures, has been influenced by the influence of the eodi, and it is in its way to establish the aesthetic aesthetics of the colonial Joseon Dynasty. In the pop culture of the 1920-30s, laughter was a new feeling in the gloomy atmosphere of colonial rule. It was the comic media that showed the sensation to the public, owned it, and injured it. Also, the comic book was an important period in which comic books were produced to produce quantitative and qualitative growth. The study explored how the comics interacted with other media in the 1920s and 30s. And the study analyzed what was selected in there. This can quickly explain how the comics gained, or how they obtained them. This shows how the comics gained, in a way, how they obtained laughter.

A Study on the Characteristics of the Homme Fatale Fashion Image Represented in the Korean Mass Media (국내 대중매체에 나타난 옴므파탈 이미지의 패션 특성 연구)

  • An, Hyun-Joo
    • Journal of the Korea Fashion and Costume Design Association
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    • v.13 no.2
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    • pp.73-87
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    • 2011
  • The Homme Fatale image, which has recently been brought to the fore by mass media in Korea, leads the public fashion with a strong influence on the preference of females who actively participate in men's fashion, and on the "mansumers"(man+consumer) who would use fashion styles as a medium for self-expression. In this study, the concept and fashion style of the homme fatale image expressed in the Korean mass media are exhaustively explored, and then its expressive characteristics are analyzed to determine the trends of men's fashion in Korea. According to the result of this analysis, the homme fatale image represented in the Korean mass media, shows us with its complex nature that it includes the following characteristics: strong and vigorous masculinity, sensuality which emphasizes physical attractiveness, duplicity of gentle sensibility and coldheartedness, and the mysteriousness of maturity and innocence. In conclusion, the homme fatale image can be thought to present fashion styles which emphasize masculinity and physical attractiveness in a variety of ways.

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A Study of the copy Application Analysis of computer Graphies Design work (컴퓨터 그래픽스 作業의 원호 活用性 分析에 관한 硏究)

  • 김홍산;권일현
    • Archives of design research
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    • v.13
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    • pp.203-209
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    • 1996
  • For about a uear now By visal communication of method and expressive medium computer graphics Application and dependent degree is increased. It is that importance of computer graphics Application to design emphasize increasingly not only a developed country-America Jappen etc but (also) our country too. Now, computer graphics design become a part of life and settle down one of the culture and is occupied important position of visual culture. Design should have competitive power needs distinction plan, more over necessity of multitude inclinable design and desire of multitude on this neccessary is required A few years ago method of design depended on hand operations but It ushered in a new epoch to application and technique with appearance of computer. Now this research analyze in parts to operation get application of copy when computer applied by expression method a tool and will try to thinks from now on generalize conjugaLly plan of computer graphics.

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Immersive Live Sports Experience with Vibrotactile Sensation (스포츠 방송에서의 몰입감 증대를 위한 진동촉감 제시 시스템)

  • Lee, Beom-Chan;Lee, Jun-Hun;Seo, Chang-Hoon;Cha, Jong-En;Ryu, Je-Ha
    • 한국HCI학회:학술대회논문집
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    • 2006.02a
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    • pp.230-237
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    • 2006
  • 본 논문은 스포츠 방송의 몰입감 증대를 위한 진동촉감 제시 시스템 및 장치를 제안하며, 촉감 정보를 효과적으로 전달하기 위한 촉감제시 방법론 및 제어 알고리즘을 제안한다. 최근 디지털 컨텐츠의 전달에 있어 오감을 통한 정보 전달의 관심이 증대됨에 따라, 대중을 대상으로 다양한 정보를 전달하는 디지털 매체에서의 시청각과 더불어 촉감 제시의 역할과 중요성이 증대되었다. 따라서 본 논문에서는 실시간으로 동적인 현장 상황을 실감 있게 전달하는 스포츠 방송에서의 햅틱 효과와 역할 그리고 가능한 시나리오를 정의하고, 진동촉감 제시 장비를 설계하여 촉감 정보 표현에 대한 기초 연구를 수행하였다. 또한 제안된 촉감을 이용한 스포츠 방송 시나리오 중 축구 방송을 기반으로 사용자 촉감 인지 실험을 수행하였으며, 실험 결과를 바탕으로 축구 방송 시스템을 구축하여 실감방송 전시회 시연을 통해 진동촉감 시스템 및 촉감 제시 방법론을 검증하였다. 촉감이 인간의 오감 중 시청각 다음으로 정보를 인지하는 중요한 감각 체계인 만큼 많은 양의 정보를 대중에게 전달하는 방송 시스템에서 시청각과 더불어 효과적인 정보 전달 체계로써 기여할 것이라고 여겨진다.

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