• Proceedings of the Korea Society of Information Technology Applications Conference
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• 2002.06a
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• pp.151-152
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• 2002

• Journal of Digital Convergence
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• v.10 no.6
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• pp.111-131
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• 2012

Mass Customization combines the advantages of mass production and customization. Mass customization has been praised as an innovative approach that would result in changes in business paradigm. However, there is no consensus on the concept of mass customization, but only a generally accepted framework exists to explain successful practices. Prior cases in mass customization are those of the small-medium sized or Internet-based companies. We in this paper explore the mass customization cases of market-leading manufacturers. Although those traditional organizations may be not for swift change, the cases of those companies are important because they target mass markets. Lampel and Mintzberg[35] proposed a continuum of strategies ranging from pure standardization to pure customization. This study investigates mass customization strategies of three companies. In this paper, the cases of cosmetics and sports shoe can be described as tailored customization, and the household appliances case can be classified as customized standardization. These three cases are compared with each other from the customers' decoupling point. Findings and implications of this research are discussed.

• Journal of the Korea Society for Simulation
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• v.21 no.1
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• pp.69-79
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• 2012

One of the goals of mass customization is to permit changes in the product to meet specific customer requirements without substantially impacting the cost or delivery schedule. In large assembly manufacturing industries, such as shipbuilding and commercial airplane production, customization takes place by changing components and/or modules, sometimes called interim products. Using shipbuilding as a case study, it is possible to study the impact of such changes using mass customization principles on the schedule. In large assembly manufacturing, mass customization changes would cause changes in engineering time and production time, based on the amount of change required by the customization. This work first proposes a structure for implementing mass customization in shipbuilding and then uses simulation of a simplified, theoretical shipbuilding process to evaluate the impacts of various levels of change on delivery performance.

• 프린팅코리아
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• s.16
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• pp.146-151
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• 2003

디지털경제는 고객의 시대라 말할 수 있으며 그 사업방식은 기업에서 고객 중심으로 이동하고 있다. 원가와 규모의 경제, 원자재 확보가 주요 중심사였던 대량생산 시대를 넘어 규격과 신뢰성, 내구성, 사후서비스를 강조하며 ISO14000, TQM, QS9000, ISO9000 등의 국제 인증이 강조되던 품질시대도 뒤로하고 글로벌시대를 맞아 차별화 된 제품, 빠른 회전과 신속배달, 개인화 서비스, 편리성, 사용의 용이성을 내용으로 하는 가상고객시대로 치닫는 것이다.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.11
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• pp.1222-1236
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• 2012

This study examined the effects of product recommendation services as an atmosphere for online mass customization shopping sites on consumers' cognitive and affective responses. We conducted a between-subject experimental study using a convenience sample of college students. A total of 196 participants provided usable responses for structural equation modeling analysis. The findings of the study support the S-O-R model for a product recommendation system as an element of the shopping environment with an influence on OMC product evaluations and arousal. The results showed that OMC product recommendation service positively affected cognitive and affective responses. The findings of the study suggest that OMC retailers might pay attention to the affective and cognitive responses of consumers through product recommendation services that can enhance product evaluations and OMC usage intentions.

• Proceedings of the Korea Information Processing Society Conference
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• 2009.11a
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• pp.669-670
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• 2009

기업 내부적으로 고객의 정보를 다루는 DataWarehouse 시스템에 대한 활용도가 증대되고 있다. 특히 고객 식별자 정보(주민번호, 고객성명, 전화번호, E-mail, 주소)에 대한 접근을 통해 데이터를 추출하여 분석하고 이를 마케팅이나 고객 Segment 를 위해 활용이 증대되고 있다. 따라서 민감한 고객의 고객의 정보를 전사적인 차원에서 체계적인 관리를 위한 시스템이 필요하다. 본 논문에서는 DW 고객 식별자 정보 이용절차를 개선하여 대량정보 유출 및 불법 이용을 사전에 예방하고 사후 보안 체계를 강화하는 시스템을 구현 모델을 설명하며, 그 결과로 사용자, 관리자, 감사자까지의 각 단계별 검증 프로세스를 통한 고객 식별자 정보 관리의 극대화 방향을 제시한다.

• Journal of Intelligence and Information Systems
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• v.17 no.4
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• pp.1-17
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• 2011

In order to maintain customer satisfaction and to remain productive and efficient in today's global competition, mass customization is adopted in many leading companies. Mass customization through product family and product platform enables companies to develop new products with flexibility, efficiency and quick responsiveness. Thus, product family strategy based on product platform is well suited to realize the mass customization. Product family is defined as a group of related products that share common features, components, and subsystems; and satisfy a variety of market niches. The objective is to propose a product family design strategy that provides priority weights among product components by satisfying customer requirements. The decision making process for a new product development requires a multiple criteria decision making technique with feedback. An analytical network process is adopted for the decision making modeling and procedure. For the implementation, a netbook product known as a small PC which is appropriate for the product family model is adopted. According to the proposed architecture, the priority weight of each component for each product family is derived. The relationship between the customer requirement and product component is analyzed and evaluated using QFD model.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.7 no.2
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• pp.55-61
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• 2012

Due to customers' constantly increasing demand for personalized products and services, manufacturing enterprises integrate tangible physical products and intangible services to provide more diverse physical products and services. Many researchers are concerned with Product-Service Systems (PSS) modeling, but we have wondered on the interactions between the product and the service in a PSS. To find relationships between the two in a PSS, the survey results on utilization of smart phone are analysed and compared based on the PSS design framework to identify design factors for PSS.

• KIPE Magazine
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• v.15 no.3
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• pp.66-69
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• 2010

75kW에서 1MW 범위의 인버터용 세미큐브는 고객 맞춤형 개발에서 대량 생산까지 고객의 시간과 비용을 절감시킬 수 있다. 최근 수년 동안 산업용 제품(인버터) 시장의 요구는 점점 더 급박해지고 있고, 이로 인하여 개발자들은 기존의 시스템에서 새로운 제품을 생산할 수 있는 결합방법을 고안해내기 위하여 다양한 시도를 하고 있다 주목적은 개발단계에서 생기는 시간과 비용을 절감하기 위함이다. 새로운 제품 개발을 위한 서브 시스템의 품질입증과 신뢰성 등 요구가 증가되고 있고 그 일환으로 세미크론은 표준 사이즈 62mm 모듈을 적용한 모듈화 된 IGBT 스택 플랫폼을 개발했다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.1
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• pp.167-174
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• 2015

This study examines the Personalized Oriented Customized and services in smart environments. In addition to The structure of industry is currently smart environment shifting from the manufacturing industry focusing on goods production to service industry merging and combining service and marketing. The companies are placing a higher value on the customer needs to gain a competitive edge with creation of new business model. The key dilemma in mass customization and service, though, is how product customization can be realized without increasing production cost significantly. The purpose of this study is to explore new product development strategies that facilitate mass customization and service. Specifically, we propose Crowdsourcing marketing, Digital experience technology, Recommender Systems, 3D printing technology, Flexible manufacturing systems and UX based PSS(Product-Service Systems) in new product development processes as enabling strategies for mass customization and service in smart environments.