• The Journal of the Korea Contents Association
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• v.15 no.7
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• pp.84-92
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• 2015

Advertisement market using the augmented reality has been rapidly increasing recently due to integration with LBS(location based services). This study was conducted to examine the effect and acceptance intention of mobile augmented reality advertisement through TAM(Technology Acceptance Model). 'Contextual feature,' which is a characteristic of augmented reality advertisement, was selected as an outside effective variable, and perceived usefulness and perceived ease of use, which are the core variables of TAM, and attitude of advertisement and advertisement acceptance intention were selected as important evidences of Technology Acceptance Process. Also, the relationship between each evidences were investigated. As a result of the investigation of the outside influence on the acceptance model of augmented reality advertisement, it was shown that the contextual feature of augmented reality advertisement had meaningful influence on perceived usefulness and perceived ease of use, and it was also shown that it has positive influence on the attitude of advertisement and acceptance intention of advertisement.

• The Journal of the Korea Contents Association
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• v.15 no.2
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• pp.31-39
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• 2015

2D-to-3D video conversion vests 3D effects in a 2D video by generating stereoscopic views using depth cues inherent in the 2D video. This technology would be a good solution to resolve the problem of 3D content shortage during the transition period to the full ripe 3D video era. In this paper, a low-complexity depth generation method for 2D-to-3D video conversion is presented. For temporal consistency in global depth, a pattern-based depth generation method is newly introduced. A low-complexity refinement algorithm for local depth is also provided to improve 3D perception in object regions. Experimental results show that the proposed method outperforms conventional methods in terms of complexity and subjective quality.

• Journal of Digital Convergence
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• v.17 no.8
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• pp.205-219
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• 2019

As the education and training is such a virtual environment is applied to various fields, its usability is endless. However, there is an underestimation of the depth of perception in the training environment. In order to solve this problem, we tried to solve the problem by applying the top-down correction method. However, it is difficult to classify the result as a learning effect or perception change. In this study, it was confirmed that the proportion of spatial components of urine had a significant effect on the depth perception, and it was confirmed that the size perception were corrected together. In this study, we propose a correction method using spatial component and depth perception to improve the accuracy of depth perception.

• The Journal of the Korea Contents Association
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• v.21 no.4
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• pp.734-743
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• 2021

TV drama , aired on JTBC in 2018, used several fictional and linguistic clues on the murder case. It effectively delayed the process of inferring the perpetrator by utilizing 'ambiguity' and 'trap', which enabled the double interpretation of the the main character's diaglogue and action. This delay could be made by employment of genre hybrid, cognitive process and knowledge of viewers about typical romance plot and mystery plot in TV drama. In other words, could be evaluated as a special genre hybrid case that disturbs viewers' perception of genre in that the correct reasoning process began from the point that overturned the viewer's expectation about typical romance genre dramas in which male main characters mostly devoted to love. The complicating mystery structure shown in is against the opinion that the traditional mystery structure is difficult to succeed in TV dramas. Also, from the perspective of hybrid genre, it is different from the usual mechanical combination of two different plots. These characteristics in are worth to highly evaluated.

• Journal of Global Scholars of Marketing Science
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• v.7
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• pp.353-374
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• 2001

Price and brand are two major attributes of products that consumer purchases. Price is important because it is often a measure of worth and quality. Some consumers purchase only well-known national brands. However, By reason of the price competition on account of new business condition and depressions, and consumers practical and rational purchasing tendency, consumers tend to purchase private brands(PB hereafter) because as consumers they expect that producers have reasonable and acceptable quality. Accordingly, The study, with intrinsic cue, extrinsic cue, familiarity anything like these cues from the study of Richardson et aI(1994, 1996), intends to present current topics we guide in retailer's promotion strategy for PB. As for investigating how quality evaluation has on effect on the private brands purchasing behavior of discount store grocery items. This study establishes a hypotheses on the basis of the quality evaluation cues of PB and literature review for purchasing behavior and collects materials for consumers about 196, and also analyzes them using a variety of SPSS/PC+package program. Therefore, the findings of this study provide the following managerial implications. 1) Retailer will successful in increasing private brand market share through dramatic improvement in package design, labeling, advertising, and branding strategies. 2) Planned Purchasers have high intention to repurchase PB because they buy them reasonably in accordance with the estimate therefore, they might have word-of-mouth effect for the evaluation of quality and recognition. They need to acknowledge benefits for PB purchases to maintain purchase like that. 3) The main consumers are housewives in their thirties and forties and they something reasonably because they have a lot of family and retailer will work out.

• The Journal of Society for e-Business Studies
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• v.27 no.2
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• pp.153-173
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• 2022

This study analyzes yelp's online restaurant reviews written in 2019 and explores the factors influencing the decision of the usefulness for online reviews in the restaurant consumption decision process. Specifically, factors expected to affect review usefulness are classified according to the Elaboration Likelihood model. Also, it is assumed that the price range of the restaurant would have a moderating role. For the analysis, datasets provided by yelp.com in February 2020 are used. Among the datasets, online reviews of businesses located in Nevada in the US and belonging to the Food and Restaurant categories are targeted. As a result of the negative binomial regression analysis, it is confirmed that the central cues including review depth and readability and the peripheral cues including review consistency, reviewer popularity, and reviewer exposure positively affect the review usefulness. It is also confirmed that the influences of antecedents that affect the review restaurant prices moderate the effect of the central and peripheral cues on the review usefulness. It also provides implications for the need for price-differentiated review management strategies by review platforms and restaurant businesses.

• CRM연구
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• v.2 no.2
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• pp.21-40
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• 2009

This study conducted to examine how consumer's perception of COO(Country of (Brand) Origin) image affects brand association knowledge, how coo image and brand association knowledge affect buying intention, how these relationship differs in hedonic and utilitarian products and the moderating effect of consumer's ethnocentrism in the influence of brand association to buying intension. The results indicated the followings: First, it was significant COO Image affect brand association knowledge, more strong significant in Hedonic products than in utilitarian products. But it was not supported COO Image affect buying intension significantly. Second, Brand association knowledge affected buying intention significantly. And the last, consumer's ethnocentrism mediated between brand association knowledge and buying intention strong significantly.

• 전기의세계
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• v.25 no.6
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• pp.49-54
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• 1976

전기공학에서 방전현상 즉 절연파괴문제는 복잡하고 미해결의 문제가 아직도 않아 극히 증요한 Thema로 되여있다. 더구나 이 plasma, laser등의 방전응용분야의 발전과 더불어 방전현상은 항상 흥미있는 문제들을 제공하여 주고 있으나 관계하는 인자가 너무나도 많고 순수한 형태로 현상을 파악하는 것이 곤란하여 마치 수렁에 발을 넣는것과 같다고까지 말하여 왔다. 그러나 전자, X선의 발견등 근대물리학발전의 단서를 이룬것은 방전이라고 하여도 과언은 아니다. 또 현재 세계의 많은 학자가 다투어 연구하고 있는 핵융합 plasma의 연구에 대해서도 그 원류는 방전이라 할 수 있다. 이와 같이 방전의 연구에 시작하여 빛나는 많은 성과를 올렸으며 더욱이 최근 방전현상에 관한 연구가 발전함에 따라 많은 변화를 가져왔다. 즉 plasma의 이론 및 실험의 전개, gas절연, 고분자고체절연, 극저온액체절연 등의 신절연기술의 발달, 500-1,000KV의 초고전압절연이나 직류고전압절연등의 기술개발, laser, 기타 방전가공등 방전응용기술의 발달은 괄목하다 하겠다. 여기에 수반하여 방전현상에 관한 이론이나 실험 Data도 여러 면에서 크게 일신되였지만 아직도 개발되지 못한 미해결의 문제가 너무나도 많으며 그 중에서도 특히 고체, 액체절연물에 있어서는 더욱 그러하다.

• Bulletin of Food Technology
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• v.15 no.2
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• pp.3-24
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• 2002

펩타이드와 단백질은 전사, 번역, 후번역 단계에 걸친 모든 생물학적 반응을 조절한다. 그러나 분자수준에서 구조와 기능에 대한 우리의 이해는 초보적인 수준이다. 구조와 기능의 연관성에 대한 문제는 펩타이드와 단백질 자체에 대한 것과는 좀 다르다는 것을 명확히 할 필요가 있다. Multidomain을 갖는 단백질은 작고 통합적이며, 구조적으로 제한된 부분으로 쪼개는 것은 천연 단백질의 활성을 모방하여 저분자의 nonpeptide를 설계하는데 있어서 주요한 일이다. 결정적인 역할을 수행하는 domain을 모방하는 것은 특이성과 치료 효과에 있어서 자연적으로 얻어지는 단백질 물질과 비교하여 이로운 특성을 갖을 수 있고 분자 인지 분야에 관한 연구에 유용한 단서를 제공한다(Chen etal., 1992). 한편 펩타이드는 환경에 의해 구조가 심하게 영향을 받아 특성이 쉽게 변한다(Marshall et al., 1978). 수용액 내에서 이러한 구조적 유동성 때문에 그들이 결합할 수용체나 생리활성을 띄는 구조를 결정하는 것은 어렵고 복잡한 일이다(Fauchre,1987; Hruby, 1987). 구조를 한정하면 이러한 결정을 매우 쉽게 할 수 있다(Hrubyet al., 1987). 단백질 모방학은 분자지각 연구에 강력한 수단이며, 복잡한 단백질과 펩타이드의 구조-기능관계를 탐구하고 분석하는데 독특한 방법이다. 이 장에서는 매우넓고 빠르게 확장되고 있는 Peptidomimetic연구를 간략히 소개하고 있다. 단 본문은 기술 범위를 N-Methylated 아미노산과 스테로이드 등으로 제한하여 소개한다.

• Annual Conference on Human and Language Technology
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• 1990.11a
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• pp.104-111
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• 1990

대명사의 종류에 따른 대명사의 어휘적 특성이 대용어 참조해결에 미치는 효과를 살펴보기 위해서 두개의 실험을 수행하였다. 실험 1에서는 대명사 문장의 읽기시간과 선행어에 대한 어휘판단과제를 통해서 복수가 단수에 비해 읽기시간은 빠르지만, 어휘판단시간은 단수가 빠른 경향을 보였다. 그리고 단수는 애매성에 따라 반응시간의 차이를 보였다. 실험 2에서는 단수가 복수에 비해 어휘판단이 빠름을 반복하였다. 그리고 단수는 여전히 성별단서의 애매성에 대한 차이를 보였다. 이러한 결과는 대용어의 참조해결에 미치는 여러 요인 중에서 대명사의 어휘적 특성이 한 요인임을 증명하였다. 결론적으로 대명사의 종류에 따라 참조해결과정이 다르게 일어 날 가능성과 표상되는 글 모형도 달라질 수 있는 가능성을 제시하였다.