• Title/Summary/Keyword: 다차원척도

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Enhancing the corporate image through social media: An approach based on multi-dimensional scaling (다차원척도법에 의한 기업이미지 제고를 위한 소셜미디어 활용방안)

  • Kim, Suhyun;Lee, Hanjun;Suh, Yongmoo;Han, Jinyoung
    • Journal of the Korean Data and Information Science Society
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    • v.24 no.3
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    • pp.427-436
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    • 2013
  • Social media is drawing attention among companies for its potential as a marketing tool. There are many types of social media and their characteristics are varied, and thus choosing the appropriate social media considering the purpose of the company is important. In this paper, we conduct comparative analysis on the popular social media such as Facebook, Twitter, Naver blog, Youtube, Cyworld and Me2day using multidimensional scaling method. The result shows that there are differences in the effectiveness of enhancing diverse dimensions of corporate image among social media. This result can be used in developing social media based marketing strategy.

A Comparative Study on Welfare Level for the Persons with Disabilities using Multidimensional Scaling and Cluster Analysis (다차원척도법과 군집분석을 활용한 시도별 장애인복지수준 비교연구)

  • Seo, Dong-myung
    • Korean Journal of Social Welfare Studies
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    • no.36
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    • pp.81-101
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    • 2008
  • The purpose of this study is to analyze characteristics of welfare level for the persons with disabilities in Korean local governments. The study adopted multidimensional scaling and cluster analysis. Based on prior studies and comparative importance research, three indicators were extracted from the welfare circumstance index for the disabled. They are the ratio of the registered disabled population, the ratio of the disabled household in poor households, the ratio of dependence on public finance. Also, nine dimensions and twenty seven indicators were extracted from the welfare level index. The dimensions are as follows : Education, income & economic activities support, welfare services infra-structure, health & welfare service support, movement convenience & safety, rights protection, culture, leisure & information accessibility, welfare administration & budget for the disabled. The findings from the welfare circumstance index show that local governments are divided into three groups and all indicators are statistically significant. On the other hand, the findings from the welfare level index, show that local governments are divided into four groups and five indicators are statistically significant. Based on these findings, the study proposes improvement in the disabled welfare level, and balanced development of local governments.

A Comparison of Two Research Methods on Human Sensibility Using Adjectives (형용사를 이용한 주관적 감성 연구의 두 방법 비교)

  • 신미경;민병찬;정순철;박미경;민병운;남경돈;김수진;김준수
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2000.11a
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    • pp.7-12
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    • 2000
  • 본 연구는 형용사를 이용한 향의 이미지 구조 연구에서 자극을 사용한 경우와 향을 제시하지 알은 두 경우를 비교하였다. 자극을 제시한 실험에서는 피험자에게 5가지의 향 자극을 주고 각 향에 대한 이미지를 25개의 형용사에 대하여 7점 척도로 표시하도록 하였다. 자극을 제시하지 않은 실험은 쌍 비교법을 사용하여 형용사를 두개 씩 쌍을 지워 제시하고 두 형용사가 유사한 정도를 7점 척도로 나타내게 하였다. 두 자료를 다차원 척도 (MDS), 군집분석, 상관관계를 이용하여 분석을 실시하여 비교하였다. 결론적으로 향의 이미지 구조는 자극 제시여부에 따라 구조적이며 근본적인 차이가 없음이 밝혀졌다. 그러나 자료 분포의 밀집정도에 따른 지엽적인 차이는 있었으며 이러한 차이는 두 경우에 적용되는 기억이, 단기기억과 장기기억으로, 다르다는 점에서 기인되는 것이 라고 판단되었다.

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Effect of Multifaceted Intervention Program on Multi-Dimensional Psychologic Condition, Empowerment, Work Readiness, and Functional Capacity in Industrially Injured Workers (다면재활프로그램이 산업재해근로자의 다차원 심리상태, 역량강화, 직업복귀준비 및 작업능력에 미치는 효과)

  • Noh, Dong-hee;Song, Moon-Hee;Jo, Eun-Ju;Kang, Seong-Gu;Kim, Kyoung-Hwa;Kam, Kyung-Yoon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.2
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    • pp.293-301
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    • 2018
  • This study examined the effects of a multifaceted intervention program on the psychological condition, empowerment, work readiness, and functional capacity for job performance of industrially injured workers. Twelve injured workers in C hospital were included in this study. The subjects participated in a social rehabilitation program 2 hours a day, twice a week, for 8 weeks in total, as well as a work hardening program 3 to 4 hours a day, 5 times a week, for 8 weeks in total. The study was conducted from March to September, 2017. A multi-dimensional psychological examination, empowerment scale, work readiness interview and functional capacity evaluation were conducted and the test scores compared before and after the program with the Wilcoxon signed rank test. In the multi-dimensional psychological examination, there were significant differences in the levels of anxiety, depression, lack of social support, and somatization symptoms (p<.05) except anger. The participants also showed significant differences in the empowerment scale, work readiness scale, and functional capacity evaluation. This study suggests that a multifaceted intervention program can be effective in improving the psychologic condition, empowerment, work readiness, and functional capacity of industrially injured workers and, in turn, may improve their rate of returning to work.

The Analysis of Learners' Perception of Mobile Learning Materials (모바일 학습 자료에 대한 학습자 인식 분석)

  • Han, Hyeong-Jong
    • The Journal of the Korea Contents Association
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    • v.20 no.3
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    • pp.452-461
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    • 2020
  • The purpose of this study is to identify how learners perceive mobile technology-based learning materials. For this purpose, two methods were utilized. Using multi-dimensional scale(MDS), it was identified that how learners perceive each type of learning materials using mobile technology. Through semantic differential scale(SDS), learners' perception of the difference between mobile learning materials and existing traditional learning materials was analyzed. As a result, learning materials using mobile technology were classified into as follows : the dimension of interaction with the content; the sense of presence. Learners perceived that mobile learning materials had characteristics of 'active', 'learner-centric', 'multi-sensory', and 'stimulating interest'. The significance of this study was to empirically and comprehensively investigate learners' perception for the characteristics of various mobile learning materials.

정서관련 어휘 분석을 통한 내적 상태의 차원 연구

  • 김영아;김진관;박수경;오경자
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 1997.11a
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    • pp.209-214
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    • 1997
  • 본 연구에서는 한국어의 정서관련 어휘분석을 통하여 내적체계의 차원을 알아보고자 하였다. 이를 위해, 연구1에서는 내적경험을표현하는 데 자주 쓰이는 어휘들을 자유연상을 통해 100개를 선정하고 유사성과 빈도평가작업을 통해 대표성을 갖는다고 판단되는 어휘22개를 선정하였다. 22개의 쌍별유사성을 7점척도로 평정한 자료를 다차원분석한 결과, 1차원(63%)은 쾌/불쾌, 2차원(25%)은 각성수준으로 해석될 수 있었고, 이는 기존의 차원모형의 주장과 거의 유사한 결과였다. 다른 어휘목록을 사용하였을 때의 결과와 비교하기 위해, 연구 2에서는 표정을 보고 정서를 추론하는 실험을 통해 자주 언급된 단어를 빈도순으로 22개 선정하였다. 이를 이용하여 같은 방법으로 다차원분석한 결과 연구 3에서는 연구 1,2의 어휘목록이 전체 내적체계의 차원 공간에서 차지하는 상대적인 위치를 비교하기 위해, 두 어휘목록을 포함한 83개 내적체계의 단어를 차원평정시켜 분석하였고, 연구결과가 차원모형에서 갖는 시사점이 논의 되었다.

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A Study of Validity of Attitudes to Aging Questionnaire(AAQ) for Korean Elderly (노화태도척도(AAQ)의 한국 노인 적용을 위한 타당성 연구)

  • Kim, Jung-Hyun;Kim, Wook
    • 한국노년학
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    • v.32 no.4
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    • pp.1181-1197
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    • 2012
  • This study aims to validate the Attitudes to Aging Questionnaire(AAQ), which was recently developed in foreign countries, for Korean elderly. Using a sample of 320 older individuals living in Seoul, Gyeonggi, Chungcheong areas, statistical analyses including item analysis, exploratory factor analysis, convergent validity analysis were attempted to AAQ which composed of three factors with 24 items. In result, the three factor model of AAQ(including psychosocial loss, physical change, and psychological growth) were reconstructed in which new three factors(psychological loss, social loss, and change and growth in body and mind) were confirmed and three items were deleted. Reliability and convergent validity of AAQ-21 were confirmed. AAQ-21 would be useful to researchers and practitioners working with older adults for systematically assessing the attitudes to aging of older individuals and thus contribute to development of social policies and welfare programs for the elderly.

Mapping Time-distance Cartogram and the Accessibility Analysis in Korea (시간거리 접근성 카토그램 제작 및 접근성 공간구조 분석)

  • Kim, So-Yeon;Lee, Keum-Sook
    • Journal of the Economic Geographical Society of Korea
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    • v.9 no.2
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    • pp.149-166
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    • 2006
  • The purpose of this study is to produce time-distance cartograms based on the various Korean transportation networks, and to analyze the spatial structure of time-distance accessibilities. For the purpose this study attempts to develop continuous area cartogram by utilizing Wolf's algorithm for creating contiguous cartogram in ArcGIS 9. The absolute physical space was transformed to the functional space indexed by time-distances along various transportation networks in Korea. We examined the differences in the time-distance accessibilities among transportation networks. This study makes a comparison between the spatial structure of time-distance accessibility of KTX network with them of existing railroad network, as well as with them of road network. In order to clarify the spatial structures of time-distance accessibilities, we restructured them on the time-distance circular diagrams and performing Multi-Dimensional Scaling analysis. Overall structure of time-distance accessibilities shows similar patterns: The time distances are shrinked a lot along the Seoul-Busan axis, while coastal parts, in particular the eastern part of the county, are shrinked relatively little via all transportation networks. The Road network affects significantly on the accessibilities of cities in Gangwon-do and Gyeonggi-do, while railway network affects on the accessibilities of cities in Jeolla-do and Gyeongsang-do in general. When we compared the time-distance accessibilities based on the 5 largest cities, Seoul appears as the most accessible city from/to all other cities in Korea. We can also find significant changes in the time-distance accessibility between KTX network and existing railroad network. Cities along the KTX network, in particular cities which has KTX stops, improved significantly in time-distance accessibilities.

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Research on Words Representing Human Visual Sensibility for Residential Environment (주거환경의 시각 감성어휘 선발)

  • 윤정선;이강희;신미경;구아현
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 1999.11a
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    • pp.134-138
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    • 1999
  • 본 연구는 주거환경에 대한 시각 감성을 대표하는 형용사를 선발하기 위해 수행되었다. 주거환경에 대한 감성을 대표하는 형용사를 선발하는 것은 감성의 잣대를 만드는 일이기 때문에 감성어휘를 정확하게 선택하는 것은 매우 중요하다. 어휘수집의 첫 단계에서는 주거환경 중 시각 환경에 대한 감성을 표현하는 어휘 235개를 수집하였다. 두 번째 단계에서는 수집된 어휘를 다른 피험자들에게 제시하여 주거 환경의 분위기를 나타내는 어휘로서 적절함의 정도를 7점 척도로 표시하도록 하여 24개의 어휘를 골라내었다. 세 번째 단계에서는 이들 어휘를 무선적으로 두 개씩 짝을 지어 두 단어가 유사한 정도를 7점 척도로 평가하도록 하고 이에 대해 요인분석, 군집분석, 다차원분석(MDS)을 실시하여 주거환경에 대한 10개의 감성 어휘를 추출하였다. 마지막 단계에서는 연구자들이 400여장의 실물 사진 열람을 통해 추출된 감성 어휘를 검증하여 수정하였다.

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Empirical Evaluation on Optimal Audit Data Reduction for Intrusion Detection (침입탐지를 위한 최적의 감사기록 축약에 관한 실험적 평가)

  • Seo, Yeon-Gyu;Cho, Sung-Bae
    • Proceedings of the Korea Information Processing Society Conference
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    • 2000.04a
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    • pp.680-685
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    • 2000
  • 최근 그 심각성이 커지고 있는 해킹피해를 줄이기 위한 한 방법으로 시스템에 침입한 불법적 사용을 탐지하는 연구가 활발히 진행되고 있다. 침입을 탐지하는 방법으로는 오용탐지와 비정상행위 탐지가 있는데 비정상행위 탐지를 위해서는 정보수집의 정확성, 신속성과 함께 다량의 정보들로부터 필요한 정보를 추출하고 축약하는 것이 중요하다. 본 논문에서는 감사기록 도구인 BSM으로부터 정보를 추출하고 자기조직화 신경망을 이용하여 다차원의 정보를 저차원정보로 축약.변환하는 방법에 대한 실험적인 검증을 시도하였다. 또한 BSM에서 얻을 수 있는 데이터의 유용성을 조사하기 위하여 축약된 감사자료에 의한 탐지성능을 살펴보았다. 실험결과, 시스템 호출 및 파일관련 정보의 축약이 탐지성능향상에 크게 기여하는 중요한 척도임을 알 수 있었으며 각 척도마다 탐지성능이 좋은 맵의 크기가 다름을 알 수 있었다. 이러한 축약된 정보는 여러 정상행위 모델링방법에 의해 유용하게 사용될 수 있을 것이다.

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