• Title/Summary/Keyword: 뉴노멀

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Analysis of Library User Needs in the New Normal Era: Focusing on Social Media (뉴노멀 시대의 도서관 이용자 요구 분석 - 소셜 미디어를 중심으로 -)

  • Park, Tae-Yeon;Oh, Hyo-Jung
    • Journal of Korean Library and Information Science Society
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    • v.52 no.2
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    • pp.303-330
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    • 2021
  • The coronavirus infection-19 (hereinafter referred to as Corona 19) that occurred last year has not been ended until now. There have also been major changes in the library environment. This study focuses on changes in the library environment due to prolonged infectious diseases. In addition, it aims to derive implications for library services in the New Normal era by analyzing changes in user needs over time. For this purpose, we have comprehensively summarized the response activities of libraries due to the spread of Corona 19 in 2020, and analyzed changes in user needs that appeared on social media. Key terms were selected by collecting 496,741 tweets related to libraries in 2019 and 2020, and analysis by year and period by operation type was conducted. Through the analysis, the needs of library users in 2020 were classified into four issues, and the implications for each issue were derived.

Research on public sentiment of the post-corona new normal: Through social media (SNS) big data analysis (포스트 코로나 뉴노멀에 대한 대중감성 연구: 소셜미디어(SNS) 빅데이터 분석을 통해)

  • Ann, Myung-suk
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.2
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    • pp.209-215
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    • 2022
  • In this study, detailed factors of public sentiment toward the 'post-corona new normal' were examined through social media big data sentiment analysis. Thus, it is to provide basic data to preemptively cope with the post-COVID-19 era. For data collection and analysis, the emotional analysis program of 'Textom', a big data analysis program, was used. The data collection period is one year from October 5, 2020 to October 5, 2021, and the collection channels are set as blogs, cafes, Twitter, and Facebook on Daum and Naver. The original data edited and refined a total of 3,770 collected texts from this channel were used for this study. The conclusion is as follows. First, there is a high level of interest and liking for the 'post-corona new normal'. In other words, it can be seen that optimism such as daily recovery, technological growth, and expectations for a new future took the lead at 77.62%. Second, negative emotions such as sadness and rejection are 22.38% of the total, but the intensity of emotions is 23.91%, which is higher than the ratio, suggesting that these negative emotions are intense. This study has a contribution to the detailed factor analysis of the public's positive and negative emotions through big data analysis on the 'post-corona new normal'.

A Study on the Sustainable Academic Library Services in the New Normal Age (뉴노멀시대 대학도서관의 지속가능한 서비스에 대한 연구)

  • Lee, Ji-Wook;Lee, Yong-Jae
    • Journal of Korean Library and Information Science Society
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    • v.52 no.2
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    • pp.357-377
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    • 2021
  • This study aims to suggest the sustainable services for academic library in the New Normal Age, analyzing the online services during the COVID-19 pandemic. For this purpose, this study examined the operation condition of academic libraries' services during the COVID-19, analyzing the untact and online services of 63 libraries of universities which have more than 10,000 students. And this research classified the online services into three types, which are 'collection', 'facilities', 'programs' and examined the library homepage and development plans of academic libraries. This study also looked into the services of Korean public libraries and foreign libraries to suggest the sustainable services for academic library. As a result, this study suggests 'providing online materials for course reserves', 'expansion of research and study curation services to invigorate the use of library materials', 'introducing the smart library system and renovation of library facility and space services', 'planning of online programs through expansion of interaction with users'.

A study on Digital-based Strategic Management on the New Normal Era (뉴노멀 시대의 디지털 기반 전략경영에 관한 연구)

  • Noh, KyooSung
    • Journal of the Korea Convergence Society
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    • v.12 no.6
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    • pp.151-160
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    • 2021
  • This study decided that it was necessary to present a strategy for survival in the new normal era and securing competitive advantage, and tried to suggest a management strategic alternative. To this end, this study derives the new normal caused by Corona 19 and the business environment change trend and response strategy type caused by this through literature research and intensive interviews of 10 corporate CEOs. This study limited the scope of the study to the digital-based management and business-level strategic alternatives among strategic alternatives that can be deployed in various fields and areas. Business structure redesign strategy, resilience reinforcement strategy, ESG management strategy, and digital transformation strategy were suggested as alternatives to corporate-level digital-based strategies. As an alternative to business-level digital-based strategies, a digital strategy for industrial structure leading, a competitive strategy for digital innovation, an open innovation platform strategy, and a customer value-oriented strategy were suggested. It contributed in that it was an attempt to systematize a digital-based strategy more and it contributed in that it can support companies who have to deal with difficult situations wisely to implement strategic responses more systematically.

A Study on Library Marketing Strategies for Academic Libraries in New Normal Age (뉴노멀시대의 대학도서관 마케팅 전략에 대한 연구)

  • Lee, Yong-Jae
    • Journal of Digital Convergence
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    • v.20 no.2
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    • pp.185-190
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    • 2022
  • The purpose of this study is to suggest library marketing strategies for Korean academic libraries to provide sustainable services at COVID-19 pandemic situation. For this purpose, development plans of academic libraries in Korea were collected and homepages of academic libraries in and out of Korea were analyzed. This study found that academic libraries in and out of Korea had taken various measures to meet disastrous situation and had kept up services for users to make use of collection, facilities, services and programs of libraries without being disconnected. As a conclusion, this study suggests reinforcement of basics and value marketing, space marketing, blue ocean marketing as library marketing strategies for providing sustainable services. This study can be used as a reference for academic libraries and librarians to sustain or extend library services. The marketing strategies suggested in this paper can be helpful for academic libraries to overcome pandemic crisis in Korea. As follow-up studies, an in-depth case study about academic libraries which develop and activate new services and programs in and out of Korea to face COVID-19, a study on developing in-depth strategies of various library marketing to stabilize library services are needed.