• Journal of Agricultural Extension & Community Development
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• v.20 no.3
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• pp.755-775
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• 2013

The study aims to segment rural tourism villages' selection attributes that affect experiences programs preferences and behavior intention in 6th industry. Based on the literature review, the measurement scales were developed and the data collected from on-site survey in 6th industry trade. Cluster analysis with rural tourism villages' selection attributes were conducted and MDA was run to verify segmented group rate. T-tests were conducted to see if there were any differences between segmented groups in terms of experiences programs preferences and behavior intention. More detailed discussion were provided in the conclusion.

• Proceedings of the Korean Society of Community Living Science Conference
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• 2009.09a
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• pp.84-84
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• 2009

농촌관광은 농촌마을을 중심으로 활성화가 되어야하며 이를 매개로 하여 농촌주민의 농외 소득증대와 더불어 농촌 삶의 질을 높일 수 있다. 최근에 이르러 농촌관광의 성패는 그 마을이 가진 잠재적 어메니티 자원뿐만 아니라 이러한 잠재자원을 활용하여 마을을 성공적으로 운영할 인적자원이 보다 중요한 요인으로 인식되고 있다. 이에 본 연구에서는 농촌관광마을의 해설 및 체험지도 인력을 대상으로 활동특성 현황을 파악하고자 마을단위로 조사하여 분석하였다. 정부가 지원한 마을 중 가장 많은 부분을 차지하는 녹색농촌체험마을(농림수산식품부), 농촌전통테마마을(농촌진흥청)은 2009년까지 총 612개소이나 이 중 인력기반이 형성되었을 것으로 판단되는 2007년까지 선정된 농촌관광마을 403개 중 100개 마을을 무작위로 선정하였다. 조사대상은 마을의 추진위원장 중심으로 리더 100명, 추진위원장 추천의 마을해설 및 체험지도 인력 명단에서 2~4명 정도, 총 300명을 자기기입식 및 직접면접 조사를 병행하여 조사 분석하였다. 해설 및 체험지도자 활용유형을 생태해설, 생활문화, 농업기술, 전통놀이/문화, 전통 음식, 전통공예, 지역설화로 분류하였으며, 지도방법은 직접시현(체험)과 간접시현(안내/해설)으로 구분하여 분석을 실시하였다. 마을에서 활동하고 있는 체험지도 인력은 평균 6.6명이었고, 마을해설에 참여하는 내부인력은 평균 3.2명, 외부인력은 0.8명이었으며, 체험지도에 참여하는 내부인력은 평균 4.2명, 외부인력은 1명으로 나타나 마을해설보다는 체험지도에 외부인력을 더 활용하는 것으로 나타났다. 이렇게 마을에서 활동하고 있는 해설 및 체험지도인력들에 대해 농촌관광마을 리더들은 부족하다는 의견이 49%로 과반수 정도를 차지하여 농촌체험지도를 위한 인력이 부족하다고 판단하는 것으로 나타났다. 마을해설이나 체험지도에 참여하는 사람들의 체험지도 형태는 주로 새로운 지식을 스스로 공부하여 해설하는 경우가 45.5%, 전문화된 개설이 가능한 비율이 19.9%, 안내만 함 19.5%, 시연만 함 15.2%로서 대부분이 지도인력들이 스스로 해설에 적극적으로 참여하고 있었다. 또한 체험거리 한두 가지를 전문적으로 지도하는 비율(41.2%)보다 여러 가지를 종합적으로 지도하는 비율이 58.8%로 높게 나타나 한 사람이 몇 가지를 동시에 담당하여 지도하는 체험지도에 대한 전문성 확보가 미흡한 것으로 보인다. 이와 같이 본 연구에서 농촌관광마을의 인적자원 활용 현황을 살펴보고, 마을 해설사의 인적자원의 잠재성을 활용 농촌마을의 발전 동력을 찾고자 함에 연구에 의의가 있다.

• Journal of the Korean association of regional geographers
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• v.14 no.4
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• pp.418-435
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• 2008

This research examines classification of rural experience tourism villages and case study of 4 villages in Gyeonggi Province through theoretical studies on residents' participation and roles as the subject of regional development in the perspectives of place assets. The four types classified are as follows: 1) community systemization, 2) individual systemization, 3) community integration, and 4) individual integration. In order to achieve type of community integration, we pay attention to get more interests in intensifying the community systemization and further alternative approaches to rural tourism villages.

• Journal of the Korean Institute of Landscape Architecture
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• v.40 no.6
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• pp.79-88
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• 2012

The purpose of this study were to classify the Y/N in participating the urban farming and to analyze the intention in farm village experience tourism, reason to participate and non-participation, the positive image and negative image between the urbanite group experience in urban farming and the other group that does not experience it. Questionnaire was implemented to the metropolitan urbanite who visited exemplary field farmhouse and urban recreation space to analyze the comparison of groups that experience or do not experience urban farming. The result of this research is as follows: first, experiencing urban farming are relatively less in willingness to participate in the farm village tourism experience than those who do not experience it. Second, the largest reason to participate in farm village tourism experience is found to be the natural environment of farm village tourism experience that is different from that of the city and the effect on children's education. Third, most answers on the reason for not participating in farm village tourism experience is because of the busy daily life. Fourth, urbanite have positive image in general about farm village tourism experience. Especially, when the comparison between the groups was made, it was showed that the difference in understanding the crops growing and the natural environment difference in the city. Fifth, about the negative image on the farm village tourism experience, it showed the difference in understanding the unfamiliar scenery, shortage of eye catching and fun, and the necessity and cost between the groups. Consequently, this study may be significant in the recognition of the farm village tourism experience on urbanite were checked, it was revealed that Y/N experience in the urban farming made negative influence to the willing.

• Journal of Agricultural Extension & Community Development
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• v.19 no.4
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• pp.1067-1094
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• 2012

Building of exhibit halls in rural area has been a new trend with increasing investments in rural development. Exhibit hall can be an effective way to specialize rural village with amenity resources which is now in a flood of agritourism. However, most of exhibit halls being operated by rural villages have similar display on similar themes and are poorly managed. To aggressively promote rural amenity resources in villages and make visitors satisfy through their experiences, this research reviewed experience economy theory of Pine and Gilmore(1998) and derived planning guidelines of rural theme exhibit hall applying experiential factors(Educational, Esthetic, Escapist, and Entertainment experiences). Finally, we applied these planning guidelines to a site, Igil village which is located in Cheorwon County, Gangwon-do, with a theme of a red-crowned crane for verification.

• Journal of recreation and landscape
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• v.6 no.2
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• pp.63-71
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• 2012

As the interest in rural tourism has been increasing since the late 1990s, the research associated with rural tourism has increased, including research on the classification of rural tourism resources. The research classifying these resources has proved useful to many other studies. Although such studies have been conducted for a long time, they have expressed only experts' perspectives and been supported by statistics, without reflecting on users' opinions. Given this background, this study aims to classify rural tourism resources by focusing on the rural activities for tourists who use those tourism resources. To achieve this, each study participant proceeded to collect tourism resources by using a rural amenity resources database, and a card sorting test was conducted. Thirty-two people who had previously gone sightseeing in the rural areas were chosen as participants in the card sorting test. After the card sorting test was complete, the results were reviewed by experts. These results yielded six categories: doing nature activities, eating and cooking local dishes, putting up (overnight stays), going sightseeing/appreciating the landscape, enjoying leisure activities, and doing artistic activities. In the doing nature activities category, there were four subcategories: experiencing local resources, experiencing nature, experiencing tradition, and harvesting. This study was conducted to improve the satisfaction and understanding of the tourists who visit rural areas. Thus, the classification of rural tourism resources developed by this study will be widely used to establish the framework or contents of websites, applications, and so on, for promoting rural tourism resources and local resources.

• Journal of Agricultural Extension & Community Development
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• v.16 no.3
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• pp.587-614
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• 2009

This research focuses on rural interpreter's behaviors and needs in rural tourism village around country. Although it happens that many farm tourism guides are accomplished in rural tourism village, but significant interest on this topic has not been identified yet. Therefore the primary objective of this study lies in identifying rural interpreter's behaviors and needs who is active play in rural tourism village. The study was conducted in a small rural community where tourism is still at its emerging stage. It was found that rural interpreter played active role by studying about rural culture and farm interpret for himself. But they was pointed out multifarious activities with various rural experience guide, and they used reality in the process of the interpret, but not village history. farm tourism guides demanded their expertise or special ability.

• The Journal of the Convergence on Culture Technology
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• v.7 no.1
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• pp.272-283
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• 2021

The purpose of research is to suggest the direction of rural tourism and food products by looking at the relevance of the intrinsic motivation and food preference. Through the analysis, factors of 'leisure oriented', 'family oriented', 'relationship oriented', 'health oriented', and food preference 'cooking health', 'material function', 'local resource' and 'consume experience' were extracted. Through the correlation analysis, 'leisure and health oriented' was found to be significant with cooking health, 'relationship and health oriented' was significant with material function, 'leisure, family and relationship oriented' was significant with local resource and 'relationship oriented' was significant with consume experience. Therefore, tourists who want rest, healing and health need to provide healthy dishes, tourists who want family and leisure provide local or special dishes, and tourists who want to have a relationship with people need to provide functional foods or herbal medicine dishes. Food products that meet the needs of tourists will induce revisit by increasing tourist satisfaction and bring economic revitalization of the region through the expansion of rural tourism.

• Proceedings of the Korean Society of Community Living Science Conference
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• 2003.11a
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• pp.157-159
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• 2003

도시민들은 자연과 유리된 생활에 염증을 느끼게 되어 주말과 휴일이면 도시를 탈출하여 대자연과 좀더 가까이 하려 농촌과 어촌의 산, 강, 들, 바다 등의 품속으로 찾아가게 되었다. 앞으로 도시민들이 자연을 찾아 나서는 현상은 증가할 것이며, 도시민의 관광패턴도 현대문화 및 인공조형물을 구경하는 관광에서 점차 대자연속에서 지역의 문화를 직접 체험하면서 즐기는 형태로 변화하기 시작했으며, 동반자도 단체 중심의 대중관광에서 가족중심의 관광이 늘어나고 있으며, 형태도 녹색관광으로 변화되어 가고 있다.

• 열린충남
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• s.35
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• pp.109-129
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• 2006