• Journal of Agricultural Extension & Community Development
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• v.16 no.3
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• pp.587-614
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• 2009

This research focuses on rural interpreter's behaviors and needs in rural tourism village around country. Although it happens that many farm tourism guides are accomplished in rural tourism village, but significant interest on this topic has not been identified yet. Therefore the primary objective of this study lies in identifying rural interpreter's behaviors and needs who is active play in rural tourism village. The study was conducted in a small rural community where tourism is still at its emerging stage. It was found that rural interpreter played active role by studying about rural culture and farm interpret for himself. But they was pointed out multifarious activities with various rural experience guide, and they used reality in the process of the interpret, but not village history. farm tourism guides demanded their expertise or special ability.

• The Journal of the Korea Contents Association
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• v.18 no.2
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• pp.73-80
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• 2018

The purpose of this study was to investigate the effect of rural cultural tourism factors on brand image of agricultural products. First, hardware component has a positive(+) effect on agricultural product brand image in part. Second, software component has a positive(+) effect on agricultural product brand image in part. Third, human resource factors have a positive (+) effect on agricultural product brand image in part The results showed that rural culture tourism constituent factor is an important factor affecting the image of agricultural products. This means that rural tourism can be an important factor in local income generation such as sales of agricultural products and regional development. It is necessary to develop strategies for rural development and income increase such as enhancement of attractiveness of rural cultural tourism elements and differentiation. In other words, the development of various strategies for rural cultural tourism elements can contribute to the image and activation of agricultural products.

• International Area Studies Review
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• v.14 no.1
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• pp.257-277
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• 2010

Rural tourism is considered one of the main components of travel today. This may explain the emerging interest in tourist behavior at rural sites. Nevertheless, it can be argued that research on tourists' motivation as well as segmentation for visiting rural sites is still in its infancy. The purpose of this study has three main objectives: (1)to adjust the motivations of rural tourism to the general motivations for all travelers and find the core factors for rural tourists. (2)to show the segmentation of korean rural tourists, and (3)to suggest the characteristics of rural tourists' typology. This paper was conducted through two studies: a literature review and a survey for empirical exploration of the ideas. The empirical data are extracted through convenience, and the valid questionnaires totaled to 828. The Frequency, Descriptive, Factor, Cluster, Discriminant, Cross-tabulation analysis were used for the data analysis. The results of analysis indicate that the rural tourists' motivation is consisted of 14 factors. the key elements play a major role in rural tourism. and the rural tourists' market was divided into 5 different groups. The results of this study will not only contributes to a better understanding of rural tourism due to clarification of tourist motivations but also have implication for the development and management of rural sites.

• The Journal of the Convergence on Culture Technology
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• v.9 no.1
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• pp.45-51
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• 2023

As COVID-19 made it difficult to travel abroad and attract domestic tourists to foreigners, the phenomenon of MZ generations flocking to Jeju through consumption patterns occurred. In this study, if Jeju Island uses Jeju's rural tourism and smart glasses to study how to attract and cope with domestic tourists after the pandemic and build a mobile application or smart glass to tour based on village maps, the docent guide service through smart glasses will help tourists. Furthermore, it would be very beneficial to introduce a location-based service to provide the necessary information at the location according to the movement path of tourists. In fact, we conclude that it can be implemented through the development of the Hansung Baekje Museum, and hope that the actual media can be applied to free tourist courses such as Jeju Olle Trail, as it provides various contents in selective development such as AR and VR.

• Journal of Agricultural Extension & Community Development
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• v.15 no.1
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• pp.189-204
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• 2008

• Journal of Agricultural Extension & Community Development
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• v.16 no.1
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• pp.181-200
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• 2009

중국에서는 관광, 휴식, 체험교육의 목적으로 농촌지역의 놀이농원이 증가하고 있다. 특히 농촌지역 수변공간의 놀이공원에 대한 이용의 증가는 수변공간에 대한 경관 및 단지 설계가 중요한 요소로 작용하고 있다. 이 연구에서는 산동성 등주시의 수변놀이농원의 이용자 1194명을 대상으로 설문지와 관찰 등의 연구방법을 통하여 이용 행태와 요구를 분석하였다. 이용자들은 연령대에 따라 다른 이용행태 및 요구를 보이고 있다. 먼저 이용행태에서 20대 이하는 흥미와 동적인 놀이의 이용행태를 선호하며, 연령대가 증가함에 따라 덜 동적인 이용행태를 선호하였다. 또한 모든 이용자들은 새롭고, 흥미롭고, 편안한 이용시설에 대한 요구가 높았다. 경관요소에 대한 평가에서 20대와 41살 이상의 집단간에 유의미한 차이를 보이고 있으며, 20~40살 집단간에는 유의미한 차이가 없었다. 20대의 이용자들은 시설이용에서 안전성과 레크리에이션기능에 대한 요구가 높았고, 41살 이상의 이용자들은 휴식시설과 공간의 확대를 요구하였다. 또한 이용자들의 대부분이 휴식시설에 대한 요구에서 그늘, 편안함, 양적인 차원에서 시설확대 및 보완의 요구가 높았다. 따라서 농촌관광에서 여가공간의 이용하는데 있어서 방문객의 태도와 만족도에 관한 연구들은 인본주의에 바탕을 둔 편의시설의 확대와 질적 개선이 요구되고 있으며, 이러한 결과를 토대로 최근에 증가하고 있는 중국인의 한국관광 및 방문에 대비하여 중국인의 관광시설선호와 이용만족 증가를 위한 실증적인 자료수집과 대안모색이 필요하다.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.36 no.5
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• pp.937-945
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• 2016

Recently, Rural tourism in China is developing rapidly, however, the rural tourism remains unsatisfactory due to ignoring the landscape aspect which is considered as an integral part for rural tourism. Therefore, we aim to investigate the effect of the landscape elements on vitalization of rural tourism by evaluation of the landscape elements. To this end, we made a questionnaire survery concerning importance and satisfaction of landscape elements through factor analysis, and clamp IPA analysis. As the result, 1) Regional product, safety facilities and public parking lots are the primary considerations as primary factor. 2)Traffic facilities and accommodation should reflect regional characteristics; Garbage collection facility, food and beverage facilities, network and electricity facility should be rectified and maintained; Regaining the original nature characteristics of river and lake, Securing the integrity of the visual appreciation by shelter landscape for Sewage Purification. Our study results may provide a basic reference for the development and management of rural tourism attractions in China.

• Journal of Korean Society of Rural Planning
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• v.1 no.2
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• pp.27-29
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• 1995

• Journal of Agricultural Extension & Community Development
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• v.19 no.4
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• pp.833-857
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• 2012

This study was carried out aiming to provide information and enhance the satisfaction of real-time smartphones users on Rural Amenity Resources Information Services. For this purpose, domestic and international discussions and surveys on technology developments and expert analysis smartphone technology were reviewed. And empirical data were collected from 600 people through structured questionnaires including smart-phone experience, smartphone usage behavior, the required content, service items, service quality, Through this information, the content of rural amenity resources, how to take advantage of smart phones. Service Plan and developed, and a rural village locations to target mobile phone technology, the content was established. Through the preference analysis of the collected data, we designed the contents of rural amenity resources information based on smart-phone. It will be helpful to enhance the interchange between urban and rural such as farmer's market and rural tourism.

• Journal of Agricultural Extension & Community Development
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• v.22 no.3
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• pp.293-300
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• 2015

This study was to investigate if there are important variables of rural tourism destination for foreign tourists that discriminate rural tourism perception, experience, and intention to behavior. of the experience activity among the regions and the villages. From the literature review, the survey questionnaires was developed to measure important variables of rural tourism destination, rural tourism perception, experiences and intention to behavior. A total of 799 useful samples were collected and analyzed in SPSS. Factor analysis showed that there are four underlying dimensions (program, preparation to receive, service and regional products, and human service). the results of discriminate analysis showed that service and regional products are important variables in rural tourism perception and experiences. And also service and regional products and human service are important variables in intention to behavior. More detailed discussion and implications are provided in conclusion.