• The Southeast Asian review
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• v.27 no.3
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• pp.49-91
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• 2017

This study analyzes the social and cultural development process of tourism development in Banjar Nyuh-Kuning, a rural village in Bali, and the cultural practices of residential tourist in this area. The role of Banjar in the development of cultural tourism, especially the process of re-recognition of traditional discourse, became the main impetus for the prosperity of the village. For this purpose, the demands of residential tourists in the village and the role of local residents in their response is discussed. Residential tourist and village community experience the process of acculturation under one space, which provides an opportunity for each group to newly recognize tradition. In the end, the residential tourist in the villages provide an opportunity to reexamine tourism practices the stemmed from the concept of existing objectivism and constructivism authenticity. The perception of the authenticity of residential tourists a part of the ontological awareness resulting from everyday satisfactions and security in the course of experiencing tourism. The process of the development of Nyuh-Kuning village as a tourist attraction may be understood from the viewpoint of as a type of existential authenticity that the residential tourists acquire as they practice village traditions.

• 어항어장
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• s.77
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• pp.65-68
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• 2006

이번호 릴레이 인터뷰 주인공으로 경기대학교 관광학부 엄서호 교수를 만나본다. 엄서호 교수는 농촌관광 마케팅 전문가로 관광모지론, 아마추어 관광 활성화론 등을 주창해 왔다. 지난 2004년에는 한국어촌어항협회가 운영기관으로 선정된 해양관광 포털 '바다여행'의 정보화전략을 수립하였고 2005년에는 어촌체험마을 컨설팅 사업 등에 참여해 우리나라 바다관광의 방향이 어업인이 중심이 되는 아마추어 관광 활성화에 초점이 모아지도록 유도하였다는 평가를 받고 있다. 현재 미국에서 연구활동을 하고 있는 엄교수와 웹메일 인터뷰를 실시해 본다.

• Journal of Agricultural Extension & Community Development
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• v.22 no.3
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• pp.301-319
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• 2015

Competitiveness strategies has been associated in the tourism literature as a crucial factor for the success of tourist. The study aims to explore the competitiveness strategies for tourism destinations by conducting in-depth interviews with probe questions. Thirteen community enterprises' managers in rural tourism communities were interviewed with a semi-structured interview questionnaire for one or two hours. From the interview data, eight themes in two dimensions were identified as competitiveness strategies of rural community enterprises in rural Korea. Differentiation strategies consist of new product development, service improvement, brand image improvement, advertise and public relation, and concentration. Cost leadership dimension includes cost reduction, increasing benefit, and long-term investment. The findings of this paper implicate the underlying the competitiveness strategies from managers' perspective.

• Journal of the Korean Institute of Rural Architecture
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• v.4 no.3
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• pp.63-76
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• 2002

The purpose of this research is planning the master plan of a rural village for rural-tourism type. The rural village area is faced on the moment of the change. A rural village only have not the thing, that the facility of the food manufacture. A rural village inhabitants need an environment improvement and income enlargement. And for the citizens need a space facility of a leisure, practical use, rest and experience in rural area. The government executed a project for this purpose. So, Sinchon village, San-chung were selected to an object village in Gyeong-nam. This investigation analyzed this village's planning elements, and established basic directions of village master plan.

• Proceedings of the Korean Society of Community Living Science Conference
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• 2011.10a
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• pp.85-85
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• 2011

• The Journal of the Korea Contents Association
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• v.20 no.3
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• pp.600-612
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• 2020

The objective of this study is to analyze the relationships among support for farm village development work, farm village's brand equity and social and economic performance. The questionnaire was performed for 380 villagers in Jeollabuk-do Province. The surveyed data was analyzed by structural equation model analysis and Sobel test. Support for farm village development work such as living environment improvement project, income foundation creation project, rural tourism facilities project, and regional competency education project showed statistically significant positive effects on the farm village's brand equity. The farm village's brand equity also showed a statistically significant positive effect on the social and economic performance. The support for farm village development work such as living environment improvement project, village landscape improvement project, income foundation creation project, rural tourism facilities project, and regional competency education project showed no statistically significant effects on the social and economic performance. But, they showed statistically significant effects on the social and economic performance in indirect manner with the mediating effect of the farm village's brand equity. In this study, the effect factors on the farm village's brand equity and social and economic performance was verified in farm village development strategy, and then, it is meaningful to present the role and importance of support for farm village development work.

• Journal of Agricultural Extension & Community Development
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• v.19 no.4
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• pp.833-857
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• 2012

This study was carried out aiming to provide information and enhance the satisfaction of real-time smartphones users on Rural Amenity Resources Information Services. For this purpose, domestic and international discussions and surveys on technology developments and expert analysis smartphone technology were reviewed. And empirical data were collected from 600 people through structured questionnaires including smart-phone experience, smartphone usage behavior, the required content, service items, service quality, Through this information, the content of rural amenity resources, how to take advantage of smart phones. Service Plan and developed, and a rural village locations to target mobile phone technology, the content was established. Through the preference analysis of the collected data, we designed the contents of rural amenity resources information based on smart-phone. It will be helpful to enhance the interchange between urban and rural such as farmer's market and rural tourism.

• Journal of the Korean Institute of Rural Architecture
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• v.17 no.2
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• pp.17-26
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• 2015

In this study the location condition and the management of the Rural Experience Tourism Villages located around unified Cheongju city has been surveyed or investigated. On the basis of the results of the survey or investigation this study is to suggest a way to make activate the Rural Experience Tourism Villages which have been inactive. The ways of the research include the understanding of what means the activation of rural areas and then this study is to find the problems with the Rural Experience Tourism Villages and to suggest final ways or plans after the field investigation of the condition of the location and management of the Villages. In this study I had full understanding of the concept of the activation for rural areas and the humanistic and geographical characteristics and then made a wide investigation and analysis of the location condition and the management of the Rural Experience Tourism Villages in this area. Based on the theory and the results of the actual investigation I made a suggestion of basic direction for the improvement of the Villages and the ways for activation of the Villages. I really expect these suggestions of mine to make active contribution to make the actual plan through the promotion of the Rural Experience Tourism Villages.

• Archives of design research
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• v.19 no.1 s.63
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• pp.235-242
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• 2006

Korea which has not only beautiful scenery but long history in the world deserves to be a pride to all the koreans. It has prospered flourishing culture through the long history and preserved a lot of cultural properties all around the nation. Traditional and cultural properties should be preserved and developed induding those disappeared in the past. The economical competitiveness in provincial area is descending compared with that of international market places. The alternatives to save and promote provincial economy should be proposed and developed. The researches and studies which are active to make the traditional, cultural properties into sightseeing resources will contribute to save the provincial economy.

• Journal of the Korean Institute of Rural Architecture
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• v.9 no.1
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• pp.51-59
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• 2007

This study is on analyzing of current and operation situation of rural Traditonal Theme Community started from 2002. In this study it analysed result of strength and weakness from the step of selection of plan to the process and operation situation about Bullat Community at Sojun-li in Cheongweon-gun, and suggested improvement method based on the result. First, rural communities have to get peculiar theme for success of green tourism. In spite of the disadvantage as regional conditions for access, the special themes of every communities brought good results about project propulsion. Second, It is need to manage programs which are tour events for short-term, and experience programs for staying all days for increasing income. To make succeed this kind of program, is necessary for giving informations for various visitors such as personal, family and groups. Third, there is need to make continuous programs attracting for four seasons, and operation management having a stable income.