• Proceedings of the Korea Contents Association Conference
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• 2014.11a
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• pp.163-164
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• 2014

식품 정보에 대한 수요는 급증하고 있으나 식품 관련 정보가 산재되어 있고, 이러한 정보의 접근 또한 쉽지 않아 이용에 어려움을 겪고 있다. 따라서 본 연구는 농식품 통합정보의 표준화를 통하여 다양한 서비스 및 정보 제공이 가능한 식품정보 플랫폼을 구축하였다.

• Information and Communications Magazine
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• v.34 no.1
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• pp.58-69
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• 2016

글로벌 식품 시장의 확대와 변화하는 소비자의 식품 소비 패턴은 기존의 농식품 서비스 산업에 큰 변화를 불러오고 있다. 다가오는 식품시장에 대응하기 위해서는 다각화된 유통구조에서 오는 식품의 안전성 문제를 해결함과 동시에, 급변하는 시장의 변화를 수용할 수 있는 비즈니스 플랫폼 구축이 필수적이다. 본 논문에서는 이러한 변화에 대응하고 스마트 팜 에서부터 유통물류, 그리고 식품안전, O2O 등 식품 응용서비스의 기반이 될 수 있는 GS1 표준 글로벌 식품 생태계를 소개한다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.3
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• pp.81-95
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• 2023

In this study, the effect of platform selection attributes on customer satisfaction by mediating supplier trust for agrifood platform users was analyzed. The sub-variables of the selection attribute were classified into diversity, convenience, information, commerciality, and interactivity. The collected 190 questionnaires, SPSS v24.0 and Process macro 4.0 were used for empirical analysis. As a result of the analysis, first, it was found that information, commerciality, and interactivity affect supplier trust in a positive direction, and diversity and convenience do not affect supplier trust. Second, it was confirmed that supplier trust had a significant positive effect on customer satisfaction. Third, convenience, information, commerciality, and interactivity were found to affect customer satisfaction in a positive direction, and diversity did not affect customer satisfaction. It was tested to mediate between informational, commercial, interactivity and customer satisfaction. These results suggest that the platform's informativeness, commerciality, and interactivity can increase customer satisfaction by increasing supplier trust. As a follow-up study, it is recommended that the analysis of moderated mediating effects by the conditional process model including moderating variables or research to discover third mediator(s) other than the supplier trust used in the study is needed.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.4
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• pp.153-165
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• 2021

With the disappearance of boundaries between online and offline, the O2O(online to offline) platform service is rapidly growing. Unlike general products, freshness is an important decision-making factor for agri-food, and there are many limiting factors for growth as an open market among O2O platforms due to the characteristics of difficult refunds and exchanges compared to other items and new transaction methods. In order to overcome these obstacles, consumer innovation must be considered. The purpose of this study was to investigate the influence of O2O(online to offline) platform characteristics perception on agri-food repurchase intentions. And an empirical survey of the hypothesis is made that innovation will show a moderating effect between agri-food O2O platform characteristics and repurchase intention. And an empirical survey of the hypothesis is made that innovation will show a moderating effect between agri-food O2O platform characteristics and repurchase intention. For this purpose, Using a convenience sampling technique, an online survey was conducted through Google survey from April 1 to April 15, 2021. A total of final analysis data were collected from a total of 270 purchase experienced of agri-food O2O(online to offline) platform. The SPSS program was used for analysis, and multiple regression analysis was used for hypothesis verification. The results showed that Economic, Interaction, and Playfulness had a significant positive effect on agri-food repurchase intend. Also, Interactivity × innovation, playfulness × innovation were found to have a significant positive (+) effect on repurchase intention. The results of this study show that innovation reduces the burden on consumers for new systems and mobile transactions. The results of this study suggest that convenient interface design is important for activating O2O transactions of agri-food. In addition, education and support are needed to strengthen the IT competency of farmers. The results of this study will be able to contribute to the establishment of infrastructure for agri-food open market shopping malls. In future studies, the influence of the O2O platform type on the purchase intention should be studied continuously.

• Proceedings of the Korea Information Processing Society Conference
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• 2015.10a
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• pp.113-115
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• 2015

최근 ICT/loT 기술들이 다양한 산업분야에 적용하는 사례가 늘어나고 있는 추세이다. 특히 노동 집약적인 농업 분야에도 다양한 형태로 적용되고 있지만, 대내외적으로 복잡하게 얽혀 있는 농업/농촌의 활성화를 위해서는 다른 방안 제시가 필요하다, 본 논문에서는 1차 산업을 중심으로 2차, 3차 산업과 연계 또는 융복합하여 영세 규묘의 지역 농가들 및 업체들의 클러스터화를 통해 새로운 고부가가치를 창출 시킬 수 있는 6차 산업화를 지원할 수 있는 통합 지원 플랫폼을 제안하였다. 제안된 통합 지원 플랫폼은 육묘의 품질 관리 단계에서 최종 소비자에 이르는 전 과정을 지원하는 통합 지원할 수 있는 서비스 플랫폼이다. 육묘, 생산, 가공, 유통/수출, 체험/관광, 판매, 소비에 이르는 전체 시스템을 단계적으로 연결하고, 통합 운영/관리될 수 있도록 함으로써, 농식품에 대한 신뢰도 및 지역 농가 및 지역 농촌의 경제활성화에 도움을 줄 수 있도록 하였다.

• The Journal of Society for e-Business Studies
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• v.17 no.1
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• pp.151-171
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• 2012

In applying RFID/USN technology to various industries, it is needed to solve the problem caused by the system differences. Accordingly, this study introduces the common standard platform concept, and suggests the standard data scheme which provides the uniform perspective of classifying supply chain data and of using vocabularies. We selected several industry areas applicable for the platform, which are pharmaceutical, cosmetics, food and liquor industry. We collect and organize terminologies used in the supply chain of each industry, and then classify them according to the defined data attributes. The standardized vocabularies are suggested based on the contextured scheme of data classification. This study could provide more convenient way of communication between business partners, system developers and users of the platform.

• Journal of Food Hygiene and Safety
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• v.24 no.2
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• pp.148-153
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• 2009

In this study, we have developed a fluorescence chromatographic assay for the quantification of total cholesterol in serum, which is a well-known risk predictor for cardiovascular diseases. The new assay system consists of a chromatographic strip in a cartridge, enzyme buffer containing cholesterol esterase, cholesterol oxidase, horseradish peroxidase, and color developer AEC, and a laser fluorescence scanner. The correlation coefficient (r) between cholesterol concentration and relative fluorescence units was 0.968 in the new assay, showing a reliable linearity through the tested range of cholesterol. Recovery test and comparability with a Hitachi 747 instrument showed 106.5-94% and r = 0.939 (p<0.001), respectively. The new assay system for cholesterol was developed as a pre-POCT platform conducted in clinics since it is fast (8 min) and uses a small volume of sample ($5\;{\mu}l$), and it may be applied for on-site diagnostics to replace expensive automated biochemical analyzer.