• The Journal of the Korea Contents Association
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• v.10 no.4
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• pp.265-273
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• 2010

The aim of this paper is developing the educational program for the elder's daily life as a consumer, according as recognize the important of their consumption function and role in modern society. This paper consider the studies for elder consumption needs and activities for educational program, then present six principles and contents in four areas. The principals are empirical, socialization, interrelation, spontaneity, individualization and respect for the aged principal. The program themes are preventive education for elder consumer, advisable transaction, advisable transaction through cases and consumer's right, responsibility, duty and process of decision for purchase.

• 한국노년학
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• v.29 no.1
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• pp.21-35
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• 2009

The aim of this study is to make clear the characteristics of elderly comsumer behaviors and to provide information for the organ and company preparing aging friendly industry. This information is actual data which analyzed elderly consumer behaviors according to sociology of Population criterion. The first survey was conducted to 600 elderly about the degree of products preference, the criterion of products selection, actual purchaser, the preferring medium. To compare elderly consumer behaviors to young consumer behaviors, the second survey was conducted to 400 elderly and young persons. The results are in following. First, the crucial factors of elderly consumers making select products is the function of products. Second, when planning marketing for elderly consumers, company needs to investigate factors affecting elderly consumers behaviors, for instance the educational level, a monthly income level, age, sex, and so on. Third, elderly consumers were the most interested in health products. Specially, male elderly consumers in leisure sports and tour products. Fourth, elderly consumers is active for economic respect and independent for social respect.

• Proceedings of KHEA Conference
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• 2002.10a
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• pp.119-119
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• 2002

• Journal of the Korean housing association
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• v.11 no.2
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• pp.149-163
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• 2000

노인소비자들은 나이와 함께 기능적인 능력이 감퇴하면서 주택내의 환경이 그들의 한계와 장애를 보완해 줄 수 있게 좀 더 지원적이기를 기대한다. 이러한 노인그룹을 포함하여 모든 사용자에게 독립적이고, 안전하며, 편리한 생활환경을 조성해 주는 것이 유니버셜 디자인이다. 이 연구의 목적은 유니버셜 디자인 개념으로 개발 된 혁신적인 욕실용품들, 즉 높이가 조절되어 앉거나 서서 사용하는 장점 등을 갖춘 세면대와 높이조절이 되는 이동식 샤워기가 장착된 걸어서 들어가며, 접이식 의자가 있는 등의 장점을 가진 욕조에 대한 소비자 의견의 검토이다. 피험자는 미국에 사는 미국노인과 한국노인(50세이상-79세까지)으로 합계 58명이었다. 실험장소는 미국서부소도시 대학의 유니버셜 디자인 연구실로, 이 대학의 협력으로 이곳에 장착된 신개발 설비를 이용하였다. 실험시기는 1997년 5월부터 11월 사이(봄, 가을)로 소비자 의견조사는 3단계로 이루어졌다. 먼저 1단계 설문조사에서는 피험자 거주주택의 욕실환경, 피험자의 목욕방법, 건강과 안전, 새로운 욕실설비에 대한 소비자 의견 등이 조사되었다. 2단계는 실제로 선정 된 욕실설비의 사용실험으로 피험자가 옷입은 상태에서 목욕을 가정하여 선택된 설비의 사용동작을 하면서(비디오 촬영) 조사자의 조사표에 의한 질문에 답하였다. 3단게는 2단계의 사용실험 후 유니버셜 디자인 된 욕실설비의 가정 내 도입의사 등의 조사를 하였다. 위에서 설명한 3단계의 소비자 의견조사 및 실험에서 얻은 결과는 다음과 같았다. 1) 미국거주 미국노인과 한국노인의 비교에서 한국노인의 평균 신장이 3cm정도 작았고, 2개이상의 욕실을 가진 비율과 학벌, 독신거주비율은 미국노인이 다소 높았고, 욕조 소유율은 한국노인이 높았다. 2) 새로운 욕실 설비에 대한 소비자 의견은 미국과 한국노인 모두 유니버셜 디자인된 새 설비의 장점을 인정하였다. 욕조와 세면조가 매력적이라 평하였고 샤워조작기가 색상구분으로 도운물과 찬물인지가 편하며, 접이식 의자가 유용하며, 문 달린 욕조의 안전 손잡이와 욕조가장자리를 잡고 안전하게 출입한다고 했다. 그러나 욕조길이와 높이에서 두 나라간에 차가 있어 앞으로 치수에 대한 것이 연구과제로 지적되었다. 3) 욕실 설비 개발 시 유니버셜 디자인 용품에 요구되는 목표는 안전하게 쓸 수 있고, 가령에 따른 신체장애요소가 커버되어 스스로 사용가능하고, 사용상 번거로움이 없어 정신적 스트레스를 주지않는 것이어야 하겠다. 4) 선택된 유니버셜 디자인 욕실설비는 표준치수의 현 욕조위치에 장착이 가능하여 앞으로 현 주택에의 교체가 가능하였다. 5) 선택된 유니버셜 디자인 욕실설비는 인체치수와 문화가 다른 두 나라 노인 모두 긍정적으로 평가하여 앞으로의 국제적 보급이 기대되었다.

• Science of Emotion and Sensibility
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• v.11 no.2
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• pp.181-192
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• 2008

The purpose of this study was to examine the outdoorwear satisfaction of silver consumers and their purchase behavior according to age. The survey participants in this study were 100 elders who were climbing the Bukhan mountain; 68 among them were new silver group in range of 55-64 years old. As the subjects were old people who had a relatively low level of cognitive ability, self-administration method and interview were employed together. The collected data were analyzed with t-Test and x2 -test. The results follow: the new silver group had purchased more and spent more money on outdoorwear. The brand recognition, purchase place, purchase criteria, and dissatisfaction factors of silver groups were different from those from new silver groups. The quality and design/color were thought to be needed for improvement for a new silver group, while quality and comfort/wearability were for silver group.

• Journal of the Korean Home Economics Association
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• v.41 no.5
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• pp.15-39
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• 2003

The purpose of this study was to suggest the elderly consumer's consumer informationization education connected with the informationization education for the community by Chung-buk province. Three hundred seventy nine elders were surveyed, with questionnaires from August 12 to September 30, 2002, and a hypothetical model of the consumer informationization education on the basis of the informationization education for the suggestion of the elderly consumer's consumer informationization education was tested. The results were as follows: the perception and the attitude on the informationization education of the elderly were, with a statistical significance, positively related to the perception and the attitude on the consumer informationization education of the elderly. The consumer informationization education (basis, application, attendance, and mission) on the basis of the informationization education (basis and application) in steps was supported as a suggestion for the elderly consumer's consumer informationization education.

• 건강소식
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• v.34 no.9
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• pp.38-39
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• 2010

노인장기 요양보험제도가 시행된 지 2년이 흘렀다. 그동안 가족이 책임졌던 노인에 대한 장기요양을 국가와 사회가 부담함으로써 만성질환 및 노인성 질환으로 어려움을 겪는 노인과 가족들의 부담이 줄어들었다. 하지만 적지 않은 문제점도 드러나고 있다. 외국의 사례를 통해 우리나라 노인장기 요양보험제도의 현재와 미래를 그려보고자 한다.

• The Journal of the Korea Contents Association
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• v.18 no.5
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• pp.167-174
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• 2018

Japanese state has continuously tried to adapt itself to the social demands coming from rapidly greying population. Japanese government introduced the new social insurance system of elderly care, i.e. Long term Care Insurance with epoch-making changes in the Japanese welfare system. The most important aspects of the new system can be summarised as follows: 1) social insurance system of obligatory entry with paying premiums and co-payment 2) emphasis on the customer choice, competition, flexibility, free-market, relaxation of the regulation. This characteristics brought unexpected results of the emergence of ethnicity-centred contents of welfare services. As a selling point in freemarket and as a countermeasures against expected ethnic disadvantages, the Korean ethnic organisations brought the ethnic elements resulting in the diversified Japanese welfare services.

• Journal of Digital Convergence
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• v.14 no.2
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• pp.73-81
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• 2016

Elderly consumers of these days have economic power because of economic growth and live longer because of medical science development. Therefore, they have become very important customers to companies. However, if companies want to understand elderly consumers and induce them to spend money, empirical studies should have done first of all. So, this study examines the relationship between psychological characteristics of elderly consumers and purchase intention of health functional food. The results are: First, three psychological characteristics of elderly consumer are statistically significant to purchase intention of health functional food. 'Innovation-Achievement' and 'Elderly-Awareness' are positively significant to purchase intention of health functional food. Second, 'Trend-Convenience' and 'Elderly-Awareness' are more statistically significant to purchase intention of health functional food. Third, 'Trend-Convenience' is negatively significant to purchase intention of health functional food.

• Product Safety
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• s.77
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• pp.82-83
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• 2000