• Proceedings of the Korea Information Processing Society Conference
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• 2011.11a
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• pp.1418-1421
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• 2011

본 연구는 스마트폰과 스마트패드 이용자의 차별적인 특성을 규명하고, 모바일광고의 선호 유형에서 어떠한 차이를 보이는지 검증하고자 한다. 아직까지 스마트 디바이스 기반 모바일광고의 이론적 범위가 정형화되지 않은 시점이기 때문에, 광고수용자 관점의 광고인식이나 선호에 관한 연구는 미비하다. 모바일기기 이용자의 특성을 비교하기 위해, Jacques Attali(1992)의 노마드 이론을 토대로 개인정황관련성, 변화지향성, 속전속결성 변인과 성별, 연령, 학력, 직업, 생활방식의 인구통계학적 변인을 분석 기준으로 선정하였다. 또한, 선행연구에서 Q이론을 통해 발견한 바 있는 이용자 인식에 기인한 모바일광고 유형 분류체계를 양적 연구에 적용하여, 스마트폰 이용자 317명과 스마트패드 이용자 107명을 대상으로 서베이 조사를 수행하였다. 본 연구의 결과는 이동통신이나 광고 산업에서 이용자 세분화 및 모바일광고의 마케팅 전략 프레임워크나 이론적인 틀로서 활용가치를 기대할 수 있다.

• Journal of Korea Society of Digital Industry and Information Management
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• v.20 no.1
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• pp.149-160
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• 2024

This paper was conducted to improve understanding of how the start-up process affects the local community and how young entrepreneurs build and grow their businesses in the process through analysis of young people who started businesses in the region. The research method was conducted through in-depth interviews with 10 young entrepreneurs who started businesses in the western Gyeongsangnam-do region, where population decline is prominent, and the collected data was analyzed through a grounded theory approach to derive common and meaningful themes between each case. proceeded. As a result of the study, insights were derived about the background of entrepreneurs settling in the region, the motivation for starting a business using local resources, the impact of government and local government support, business strategies for sustainable growth, and the entrepreneurs' personal performance. Through this analysis, we hope to provide important insights into the positive impact local entrepreneurship has on the community and how young entrepreneurs contribute to local development.

• Korean Institute of Interior Design Journal
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• v.19 no.6
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• pp.59-66
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• 2010

The purpose of this study is to examine how the perception of lives and studies in the Joseon Dynasty period, and the concept of its sculptures can be reflected in Korean traditional pavilion place, from the perspective of Nomadism as a western philosophy of this era. Nomadism literally refers to way of life of peoples who do not live continually in the same place but move cyclically searching for temporary centres whose stability depends on the availability of food and water supply or pastures for their livestock. In recent years, the term encompasses three general types: job nomads, digital nomads and ubi-nomads, which represent distinct features of modern society. Its concept implies looking for the new creative possibility through the liberation of desire and the breakaway to another thinking through continuous formation and transformation. Likewise, Korean traditional pavilion is the architecture to take a quick rest while walking in the mountains. This open place thus connects surroundings with people who are allowed to assimilate with nature as well as train their mind by following the law of nature, in order to finally reach the celestial state of mind. Knowing how to see, enjoy and appreciate the arts very close to nature, our ancestors were able to learn aesthetic activities. After recognizing Korean traditional pavilion as the potential place of unification of heaven and men which is Korean scholor's lifestyle and outlook on the world, this study accordingly will identify the value and meaning of Korean traditional architecture according to Nomadism in the occidental point of view.

• The Journal of the Korea Contents Association
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• v.14 no.11
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• pp.955-963
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• 2014

According to the "Population and Housing Census of 2010", announced by the National Statistical Office, "House Nomad group" was increased by more than 70% compared to 2005. Emergence of House Nomad tribe about the cause of the increase of influence and House Nomad tribe give the housing market, but prior to the discussion often, there is no place that still it became clearly evident in the research. The purpose of this study, are looking for the emergence and increasing cause of House Nomad group in terms of consumption behavior of the house. For this reason, We use the Population and Housing Census 1% of the data 2010. and Multinomial Logit Models., is a useful method that can be utilized when there is no rank and order the consumer choice. The results were as follows. House Nomad group was found to be higher probability of living place and good environmental characteristics of housing that has been expressed in the properties of the housing. Also appeared to have a relatively longer time commuting. And that residential mobility is high.

• The Research Journal of the Costume Culture
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• v.21 no.1
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• pp.66-80
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• 2013

Nomadism means 'divide share' and 'drift where allocated'. The word to express a variety of modern people without being tied to a fixed time and place, constantly moving to new areas and explore the possibility. The progress of this study, first, to research on the conceptual study of Nomadism through Deleuze's theory of art and to organize Nomadism patterns and design paradigms in modern society. Second is to analyze and investigate cases of Nomadism based on the theoretical background in a way to reinterpret to the contemporary fashion, and to suggest the formative characteristics and inherent expressiveness of Nomadism expressed in modern fashion. Theoretical considerations made through the collection data were select from ready-to-wear women's collections 2005 S/S~2013 S/S presented in 'Style.com'. The results of the analysis of the formative characteristics of Nomadism in the $21^{st}$ century fashion are 'mixed expressions of time space and gender', 'pursuit of diversity through self-dismantling', 'clothing systemization of mobile and deformable' and 'temporary amusement, lightness, an expression of the ride rules'. The inherent expressiveness of Nomadism through these types of figurative representation are 'unbounded fashion', 'multi-center, multi-functional' and 'emotional directivity'. As such, philosophy and artistic trends started Nomadism is harmoniously expressed in terms of the design transcending the boundaries of existing stereotypes.

• Korean Institute of Interior Design Journal
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• v.13 no.5
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• pp.106-113
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• 2004

The purpose of this study is to present the dwelling space by attaching or inserting the mobile space unit to the fixed building by providing the temporary dwelling space for those suffering from flood disaster, natural disaster or solitary old people or the space and program that the completed building in the city can not provide such as temporary events in the bridge, passage space, walking space for the handicapped, stores located between street blocks, and plaza. Therefore, this study was intended to investigate temporary dwelling space through the composition of space and the experiment of the applicability of the program through the methods of movement, folding, module, expansion and evolution of mobile space. An attempt was made to apply the concept of ‘mobile space’ to the dwelling space not only with a focus on the freedom of variable and changeable physical movement but also with a focus on the existence of the nomad and the way of thinking that bleaks away from a given value system and code, creates a new value and continues to move to a new domain. This study attempted to analyze how the concept of ‘mobile space’ has been developed in what form and method they have been applied and interpreted in the historical background. It attempted to resolve the concepts of movement and mobility through the experiment so that they might apply to the space of contemporary city. This study attempted to experiment this possibility using the mobile space unit and apply it.

• 한국벤처창업학회:학술대회논문집
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• 2022.04a
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• pp.205-210
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• 2022

오늘날 많은 선진국들이 창업국가를 표방하고 있다. 실제로 많은 연구들은 창업 생태계의 역동성이 국가 경쟁력 향상으로 이어지고 있음을 뒷받침하고 있다. 이에 각국 정부들은 스타트업을 새로운 미래 성장 동력으로 인식하고, 능력 있는 창업가와 스타트업을 자국으로 유치하기 위해 힘쓰고 있다. 본 연구는 창업자들의 글로벌 창업이주(Startup migration)현상과 지역적 창업 생태계의 등장에 주목하여, 그들의 이주요인을 알아보고자 한다. 창업 생태계 관련 선행연구에 따르면 창업자들은 개인적 동기 혹은 가용 자원이 풍부한 환경을 찾아서 국경을 넘는다. 창업이주는 국내 스타트업의 해외 진출을 의미하는 아웃바운드(Outbound)와 해외 스타트업의 국내 창업 허브에 유치하는 인바운드(Inbound)가 있는데, 본 연구는 비교적 선행연구가 적은 인바운드 창업이주(Inbound startup migration)를 중심으로 진행하고자 한다. 본 연구는 선행연구, 선행연구 기반의 질문지 작성, 설문 조사의 단계로 구성되어 있다. 우선 글로벌 창업 생태계를 비교 분석 및 평가한 선행연구를 살펴보고, 글로벌 창업 이주에 영향을 미치는 요인들을 찾아낼 것이다. 이후 전문가 인터뷰를 통해 앞에서 발견한 요인들을 인바운드 창업이주 관점에서 재정리하고 각 요인별로 질문을 추가하여, 설문지를 구성할 것이다. 설문지 작성의 목적은 인바운드 창업이주에 영향을 미치는 요인들 간의 중요도를 알아보기 위함이다. 작성된 설문은 글로벌 창업이주 형태로 국내에 정착한 100여명의 해외국적 창업자들에게 진행될 것이다. 본 연구는 인바운드 창업이주의 핵심 요인들을 찾아내어 이론화하고 이를 실증할 설문도구를 만들어서, 이를 우리나라 인바운드 스타트업들을 대상으로 검증하여 각각의 상대적 중요도를 찾아내었다는 데 그 의의가 있다. 본 연구에서 찾아낸 영향, 요인, 프레임워크는 세계 각국의 창업생태계를 비교하는 후속 연구에 활용될 수 있을 것이고 실증된 결과는 정책 입안에 활용될 수 있을 것이다.

• Journal of Korea Entertainment Industry Association
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• v.15 no.3
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• pp.243-250
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• 2021

The purpose of this study is to discuss the implicit meaning of advertising content with highly persuasive language formats from a communication perspective and its interpretation process in relation to communication education, while simultaneously developing interpretative codes for media literacy education in modern society. For a successful discussion, I assumed the narrative content of advertising content that implements a special purpose as a general conversational act, and raised the issue anew that regularity exists for implicit semantic expressions. It also said that in order for media literacy education in the present society to proceed correctly, linguistic interpretations of implicit meaning cannot be guided as a principle of communication in prior research. As a solution, we confirm that socio-cultural sharing knowledge and recognition are essential interpretation codes. For further discussion, the analysis of advertising media languages with special purposes in terms of language usage was conducted to verify the process of interpreting the implicit meaning shown in them. After analyzing the implicit advertising language that I arbitrarily typified, I found that the linguistic meaning implicit with the intention of persuading the speaker can be provided mostly as media literacy education as a framework for analysis by various information and cognitive effects. In other words, acceptors should not perform only literal interpretations in the process of interpreting the implicit meaning inherent in the media language. If guided by including native language materials and background knowledge, socio-cultural customs, and general common knowledge, efficient media literacy education can be expected.

• (The) Research of the performance art and culture
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• no.32
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• pp.651-700
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• 2016

The keyword of contemporary art in 21st is audience participation. London has emphasized the importance of audience participation since 2000. The National Theater of London is trying a new method, which is live performance to search new audiences. Also, they are trying to cross the boundaries between 'stage' and 'spectator'. This leads the other theaters to search new audiences and try new genre of performance. Therefore, they establish a new form of performance, which is that audience actively moves and find a new story in a theater. For example, "environmental theater" is the one. This theater escapes from the traditional stage, but it is based on "site-specific performance." Lots of new forms of theater have emerged. In this study, I focused on one of these new forms of theater, which is "Punchdrunk." "Punchdrunk" was founded by few students graduated from London University's Laban Center in 1999. They started at an empty stage in small school with only three audiences. 7 years after, it became one of major theaters in London. 10 years after, it showed their performances in the United state. Since then, their performances in New York have never been stopped. More strikingly, for last decades, this theater has been always full. In this study, I reasoned that the key of "Punchdrunk" success is audience participation. Therefore, I investigated the features of Punchdrunk theater and how they engage their audience in this performance. In this study, I focused on one of their performances, . Also, I categorized the audiences in three different ways: narrative visitor, walking visitor, and engaging visitor with mask. Three-part transition of Disney Theme Park from Louis Marin was applied to study "narrative visitor." For "walking visitor", Normadism from Gilles Deleuze was applied. For "engaging visitor with mask", Voyeurism was applied.