• 복식문화연구
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• 제11권1호
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• pp.103-117
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• 2003

The aim of this study was to identify dimensions of salesperson´s effort according to older female(55+) customer's and fashion store salesperson's perspective and to examine what kind of effort dimensions are assessed to be more important than others. As a method, both literature review and empirical research were made. This study was performed in three stage from December in 2001 to May in 2002. For exploratory step. In-depth interview and observation study were done for gathering responses related to salesperson´s effort. in pilot study, 83 older female customers were surveyed and the data was analyzed in order to develop questionnaire. In the main research. 202 older female customers and 103 fashion store salespersons were surveyed in order to identify the dimensions of salesperson's effort. Statistical analyses were performed with SAS program using factor analysis. cronbach´a mean, t-test. paired t-test and multiple regression analysis. The results of this study were as follows. First, 5 factors was selected for the dimensions of salesperson´s effort in customer´s perception; friendliness, attentiveness. product competence. effective access and special treatment. Second, 5 factors was selected for the dimensions of salesperson's effort in salesperson´s performance; friendliness/ attentiveness. product competence. effective access. communication, and purchase exaction. Third. dimensions of salesperson's effort were different according to customer and salesperson's characteristics. Last, there were significant differences in the salesperson's efforts between customers´perception and salespersons´Performance.

• 한국의류학회지
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• 제34권5호
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• pp.844-855
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• 2010

An important issue for the improvement of product quality is to identify and understand the customer-required attributes of a product. This paper identifies and analyzes customer-required attributes of formal knitwear for middle age and elderly women through the use of the Kano model in order to develop competitive products. Various research methods were used in this study. Customer voices for formal knitwear were collected by means of brainstorming and in-depth interviews. The collected customer voices were transformed into customer-required attributes with the use of an affinity diagram. In addition, the data was collected by means of a questionnaire and was statistically analyzed to examine the dimensions of customer-required attributes on the basis of the Kano model. The results are as follows. Five categories of customer-required attributes were identified (symbolism, aesthetic, fitness, usefulness, and maintenance). The analysis based on the Kano model identifies a strong one-dimensional quality in all of the categories of customer-required attributes and the attractive quality that includes a one-dimensional quality in the categories of fitness and usefulness. The findings of this study demonstrate the applicability of the affinity diagram for apparel that educates formal knitwear developers of the customer-required attributes that they should strategically focus on in order to develop competitive products.

• 복식문화연구
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• 제17권3호
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• pp.484-498
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• 2009

The purpose of this study is to explore the applicability of QFD to product development of clothes by empirically applying it to development of a specific clothes, middle and elderly women’s formal knitwear. The voices of customers(VOCs) for formal knitwear was collected through in-depth interviews with 25 customers, shop masters, and designers. Also, questionnaires of which respondents were 230 customers were used to rank the importance of the items of VOC. A QFD team of 10 knitwear experts implemented the task of translating VOCs into design attributes and measuring the values of the relationships between VOCs and design attributes. Importance ranking of the items of design attributes was obtained based on Lyman's method. The results of this study were as follows. First, the customer requirements for formal knitwear were classified into five dimensions, that is, symbolism, aesthetic, fitness, usefulness, and maintenance. Second, the descending order of the necessity of improving the quality was maintenance, aesthetic, fitness, usefulness, and symbolism. Third, three-staged design attributes were obtained as a result of translating of VOCs into design attributes. Lastly, the descending order of the importance of design attributes was "sorts of yarn", "sorts of color jacquard", "color", "tone", "ease", etc.

• 한국경제지리학회지
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• 제8권2호
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• pp.301-314
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• 2005

본 연구의 목적은 일본 국민보양온천 관광지역에 있어 관광객의 일반적 특성과 다양한 관광자원에 대한 평가를 통하여 쇠퇴하고 있는 지역관광의 특성화된 개발전략을 고찰하는데 있다. 버블경제 붕괴이후 성숙기에 접어든 오늘날 일본 국내관광은 지역 관광산업의 질적 변화를 요구하고 있다. 온천 개발의 역사가 길고, 문화자원이 풍부한 카케유지역은 `보양과 요양` 테마를 강화한 리허빌리테이션 기능으로 특성화되고 있다. 노년층의 여성 관광객 비중이 높은 카케유온천은 건강회복이나 병 치료를 목적으로 방문하기 때문에 체류기간이 비교적 길고, 대중교통을 이용하는 단골고객이 많다. 관광자원에 대한 평가는 숙박시설에서 가깝고, 편안한 산책로나 엄숙한 사찰경관에 대한 관심이 높게 나타났다. 이러한 수요 특성을 반영하기 위하여 지역사회는 풍부한 온천 $\cdot$ 문화 $\cdot$ 자연을 토대로 리허빌리테이션 강화, 건강음식 개발, 자원봉사활동 강화, 배리어프리 사업 등을 적극적으로 전개해 나가고 있다.