• Title/Summary/Keyword: 노년소비자

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The Importance of Salesperson's Characteristics and Criteria for Clothing Store Evaluation in Terms of Elderly Female Consumer Lifestyles -Focus on Females in their 60's and 70's living in Seoul- (여성 노년층 소비자의 라이프스타일 유형에 따른 판매원 속성 중요도와 의류 점포평가기준 -서울지역 거주 60-70대 여성을 중심으로-)

  • Hong, Kyung-Hee;Lee, Yoon-Jung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.11
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    • pp.1781-1793
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    • 2009
  • This study classifies the lifestyle of elderly female consumers in their 60's and 70's and examines the influence of lifestyles on personal clothing purchase behavior. This paper classified the types of lifestyle and examined the influence of lifestyle types on the perceived importance of salesperson's characteristics and store evaluation criteria. A survey was conducted on 194 elderly females in their 60's and 70's living in Seoul. The SPSS 14.0 program was used to analyze the data. Descriptive statistics, factor analysis, reliability analysis, K-means cluster analysis, and one-way ANOVA followed by Duncan post hoc comparisons were conducted. The research results are as follow. First, in order to identify the lifestyle factors of elderly female consumers a factor analysis was conducted that indicated 9 factors. Second, as a result of the cluster analysis of lifestyle types, the respondents were classified into 'proactives', 'passive stagnants', 'independent misers', and 'conservative consumers'. Third, according to lifestyle, weight on 'appearance and image', 'professionalism', 'ethics', 'similarity', and 'customer orientation' abilities of the salesperson were significantly different. Fourth, in relation to the store evaluation criteria by lifestyle, a significant difference was found in the attention to 'physical service' by a salesperson.

Current Management Status of Welfare Medical Device Center (복지용구사업소 운영 현황)

  • Chin, Young Ran;Lee, Hyo Young
    • 한국노년학
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    • v.30 no.3
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    • pp.803-814
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    • 2010
  • This study was conducted to understand current management status of welfare medical device centers and to suggest complementary point. Method: We surveyed 194 welfare medical device centers through the mail. The survey was done in three domains, i. e. management of service, assuring the health resources, offering the service. Results & Conclusions: According to the result of our study, several problems, which should be improved in the near future, were suggested. That were improving facilities(especially in sanitization of the devices), operating an education or training program for the personnel, and making up for the current management. It was very important for soft landing of long-term care insurance and improving quality of the elderly's life that 'Ministry of Health and Welfare' and 'National Health Insurance corporation' must support welfare medical device centers for discharging their roles

A Study of Korean Retirees' Retirement Wealth Adequacy and Its Determinants: A Comparison of between Objective Estimation Results and Subjective Recognition (우리나라 은퇴자의 은퇴자금 충분성과 영향요인: 객관적 충분성과 주관적 인지의 비교를 중심으로)

  • Lee, Jiyoung;Choe, Hyuncha
    • 한국노년학
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    • v.29 no.1
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    • pp.215-230
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    • 2009
  • In this study, we compared Korean retirees' retirement wealth adequacy with their subjective recognition and examined determinants affecting the retirement wealth adequacy. The data were drawn from the 2007 Korean Retiree Survey carried out by the Korean Investors Education Foundation. The major results of this study were as follows. The analysis suggested that Korean retirees(age 50 and over) were not well prepared financially. When using their assets(except for their residence), only 23.2% had accumulated enough wealth to meet their expenses for the remainder of their life. 25.7% of retirees subjectively considered themselves to be adequately covered. The comparison results showed that 23.8% of retirees' subjective recognition was not in accord with the estimation results. One of the most troubling groups is the 12.9% of retirees who were in the inadequacy group even though they considered themselves to be in the adequacy group. Retirement wealth adequacy determinants were quite different between objective adequacy and subjective recognition. Household income and ownership of a residence have positive effects on the retirement wealth adequacy. Also, the importance of retirement planning to retirement wealth adequacy is statistically confirmed. Based on these findings, This research suggests private retirement planning and political implications for retirees and preretired households.

The Qualitative Study for User Needs and Acceptance of Smart Clothing: Focused on Women Aged 56 and Over (스마트 의류의 인식과 수용에 관한 질적 연구 : 56세 이상 여성을 대상으로)

  • Paek, Kyung-Ja;Cross, Meghan;Ashdown, Susan
    • Journal of the Korean Home Economics Association
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    • v.47 no.3
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    • pp.55-65
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    • 2009
  • By definition, smart clothing describes a garment whose functionality is enhanced by technological advancements in order to ease one’'s lifestyle. To know user’'s understanding and needs, the research had consisted of brainstorming sessions, personal interviews, focus group meeting, and a series of content analyses. Ten of the interview subjects and focus group panel were found by contacting women aged 56-64 in the Ithaca community, NY. They were prompted with general questions on style choices for their lifestyles and age group and then presented with two examples of smart clothing to discuss and critique. Meanwhile, the other three interview subjects, located outside of the Ithaca community, were aged either above or below the targeted bracket. These subjects were interviewed as a method of comparison on multiple levels. Findings had shown that there was indeed a need for smart clothing amongst the increasingly populated demographic of older women: devices to help one’'s body temperature regulation and vision problem, and well-designed clothing. However, the functionalities must be carefully constructed and conveyed in order to be taken seriously by the mainstream consumer market. Once successfully designed, the smart clothing will ideally create a greater sense of autonomy for older women.

A Study on Self-Esteem and Life Satisfaction of the Elderly - Focused on whether the Elderly Participated in the Elderly Employment Promotion Project or not - (노인일자리사업 참여여부에 따른 노인의 자아존중감과 생활만족도에 관한 연구)

  • Kim, So-Hyang;Lee, Shin-Suk
    • 한국노년학
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    • v.29 no.1
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    • pp.309-327
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    • 2009
  • This research reviewed on the effect of elderly employment promotion project to their self-esteem and life satisfaction and got positive verification about the effectiveness of the project. The survey was conducted on 389 elderly people in Suncheon City. Some were participants on the project and others were not. SPSS Win 10.0 program was used for data analysis, and t-test, one-way ANOVA, correlation analysis, multiple regression were conducted. The results are as follows. First, elderly people who participated in the employment project had higher self-esteem and life satisfaction compare to those who did not participated in the project. Second, the job for elderly people had the most positive effect on elderly people to increase self-esteem and life satisfaction, and age, education background, income, family, and health were followed by. Third, participation on the employment for elderly was the highest correlation variable in self-esteem and life satisfaction, and health, education background, marriage status, residence type, living expense per month, economic status, and housing had significant correlations. Fourth, variables such as participation on job, education background, economic status, and age explained 32% of self-esteem, and 48% of life satisfaction. In order to increase self-esteem and life satisfaction of elderly people, we need to realize the importance of employment for elderly people, and promote projects that let elderly people to participate in job.

Clothing Selection Criteria and the Use of Fashion Information Sources Based on the Perceived Age of Elderly Female Consumers in their 60s~70s (60대~70대 여성 소비자의 인지된 연령에 따른 의복선택기준 및 패션 정보원 활용)

  • Hong, Kyung-Hee;Lee, Yoon-Jung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.2
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    • pp.200-211
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    • 2010
  • This study examines the clothing purchasing behavior of elderly female consumers based on their perceived age. This study grouped elderly female consumers by their perceived age and examined what influence the clothing selection criteria or fashion information sources have on individual clothing purchase behavior. From January $10^{th}$ to February $25^{th}$ 2008, data research was conducted on 194 elderly women in their 60s and 70s from Seoul. The SPSS 14.0 software program was used to conduct data analyses such as descriptive statistics, frequency analysis, factor analysis, reliability analysis, ANOVA, and the Duncan test as a post-hoc analysis. The results of this study are as follows: First, the elderly female consumers were divided into three groups, younger, average, and older according to their perceived age. Second, the factors derived from the factor analysis of their clothing selection criteria included personal relevance, practicability, conformity, and economic efficiency. In addition, three factors of advertising/media-provided, consumer-provided and store-provided information were extracted from the factor analysis of fashion information sources. Third, there were significant differences in personal relevance and conformity that depended on the perceived age of elderly female consumers for clothing selection criteria. Fourth, in the use of fashion information sources, significant differences were found in all aspects of advertising/media-provided, consumer-provided, and store-provided information sources that depended on their perceived age.

A Study on Life Style and Clothing Purchasing Behaviors of Female Consumers - Focused on Comparison with Adolescence, Middle Age, and Senescence - (여성 소비자의 라이프 스타일과 의복 구매 행동에 관한 연구 - 청년층, 중년층, 노년층을 대상으로 -)

  • Jeon, Kyoung-Ran;Lee, Mi-Sook
    • The Research Journal of the Costume Culture
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    • v.16 no.3
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    • pp.444-460
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    • 2008
  • The purposes of this study were to investigate life style and various clothing purchasing behaviors of female consumers, and to analyze the differences of life style and clothing purchasing behaviors by 3 age groups(adolescence, middle age, and senescence). The subjects were 750 adult women aged from twenties to sixties who live in Daejeon and Chungnam province. The research method is a survey and research instruments consisted of life style questionnaire, clothing purchasing behaviors questionnaires, and demographic attribution. Data were analyzed by factor analysis, variance analysis, Duncan's multiple range test and $X^2$ test, using SPSS program. The research results are follows. First, 6 factors were emerged in life style(appearance-oriented, achieve-oriented, social life-oriented, economic- oriented, equality of sexes-oriented, and leisure- oriented). Second, 5 factors were emerged in shopping orientation(resonable shopping, conspicuous shopping, voluptuous shopping, devoted shopping, and convenient shopping). Third, clothing purchasing behaviors of adult women showed many differences by age groups. Adolescence women considered more criterion including design, price, and color or pattern, purchased their clothing by psychological reason such as fashion change, and used internet as important source of clothing, whereas senescence women purchased by physical reason such as body size change and functional trouble, used friend and sales person as important source of clothing, and purchased clothing at department store and old style market.

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Pet Care and Internet Consumption (반려동물 돌봄과 인터넷 소비)

  • Han, Hee-Jeong
    • The Journal of the Korea Contents Association
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    • v.22 no.9
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    • pp.388-400
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    • 2022
  • This study analyzed the Internet consumption behavior concerning pet care through in-depth interviews with 11 people who take care of pets. In this study, along with owners of domestic companion animals, stray cat caregivers were included as pet consumers, which have not yet been included in this category in existing research. Internet consumption was found to differ between people with dogs and people with cats. In the case of dog owners, they bought a lot of bath products, clothes harnesses, and strollers that were not appropriate for cats. Although the pet-poor phenomenon is known to occur a lot among young consumers, who care for pets behavior at the cost of money spent on themselves, even stray cat caregivers, mostly middle-aged women, are wary of becoming pet-poor. It cannot be said that there are gender differences in online shopping of pet consumers. In general, women, who did mainly Internet shopping, and if they are not used to using the Internet, their husbands made purchases online instead.

식품첨가물로써의 이용을 위한 유청단백질의 가공

  • Sin, Won-Seon
    • Bulletin of Food Technology
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    • v.9 no.2
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    • pp.133-139
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    • 1996
  • 최근 6할이상의 주부들이 가공식품 혹은 반가공식품을 이용하고 있으며 그 이유는 이용의 간편성, 조리가 간단하고 합리지향적인 구매행위가 가능한 점으로 꼽을 수 있다. 특히, 일본의 경우 노년인구층의 급증으로 인한 부드러운 식품소재의 이용성이 크게 늘어나고 있는 추세에서, 강하지않고 부드러운 향미 및 질감, 먹기쉬운 간편성등과 영양기능성이 강조된 제품개발이 활발히 이루어지고 있다. 따라서, 가공식품을 개발하려는 목적위에 소비자의 연령층에 대응하고, 보다 고도의 기능특성(영양성, 안전성, 경제성등)을 결합시킨 개념들이 도입되고 있다. 단백질은 가공식품의 물성을 결정하는 성분으로써 우유, 계란, 대두 및 밀가루단백질들을 이용하여 물성개량을 위한 잠정적 식품첨가물로 이용가치가 높다. 주로 구상단백질로 구성이 되어 있는 우유의 유청단백질을 특수한 처리에 의해 가용성 선상응집체(Soluble linear aggregate)로 가공한 유청단백질(Process whey protein)은 원래의 미변성 유청단백질에 비해 증강된 기능특성(표 1)을 지니고 있다. 지난 10년간 유청의 유용성에 대한 인식이 증가된 것은 물론 막기술이나, 이온 교환기술을 이용한 유청가공기술이 점진적으로 발달해왔다. 유청의 원재료는 물론이고 가공적성을 이해함으로써, 산 안전성, 겔화, 막형성, 기포형성, 유화액형성 등의 수많은 식품학적 기능특성들이 제고될 수 있다. 따라서, 식품에 응용될 수 있는 이들 기능특성들을 다듬어, 유청단백질을 특별한 목적용 제품으로 개발할 수 있도록 넓은 범위의 정보를 제공하는 것이 중요하다. 이에 유청단백질의 제조 및 가공을 제고하고, 식품에 광범위하게 응용할 수 있는 유청단백질의 다양한 식품학적 기능특성을 논의하고자 한다.

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Apparel Shopping Orientations and Importance of Store Attributes Related to Cognitive Age of the Elderly Consumers (노년층 소비자의 인지연령에 따른 쇼핑성향과 의류점포속성 중요도)

  • 장철진;박제옥
    • Journal of the Korean Society of Clothing and Textiles
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    • v.20 no.1
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    • pp.28-42
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    • 1996
  • The purposes of this sturfy were 1) to examine the difference between cognitive and actual age, 2) to understand apparel shopping orientations and the importance of store attributes related to cognitive age and 3) to identify relationship.; between apparel shopping orientations and importance of store attribute, ; in cognitively younger and older groups For the study, questionnaires were administered to 450 elderly women over 55 years of age. The questionnaires were designed to mea, ;ore apparel shopping orientations (hedonic, store loyal and brand conscious, careful and planned, confidented and independent, and economic shopping), importance of store attributes, cognitive age and demographics. Using a base of 204 women, data was analyzed by using descriptive statistics, t-test and correlation coeffictents. The results of this study weve summarized as follows. 1. The older women saw themselves on average 6. 6 years younger than they really were 77.6% of the respondents blieved themselves to be cognitively younger 2 Cognitively younger women were more hedonic and less carefull and planned than cognitively older women in apparel Shopping. 3. Cognitively older women thought that proximity and private dressing rooms in apparel stores were mote important attributes than cognitively younger women. In terms of apparel store attributes, older consumers placed importances on product quality, fit and size, design suited to their age, attractive price, and the availability to return unsatisfactory products, in orders.

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