• Korean Journal of Construction Engineering and Management
• /
• v.16 no.1
• /
• pp.44-51
• /
• 2015

In recent years, the domestic construction business is continuously stagnated caused by housing depression, global financial crisis etc. To overcome these difficulties, the construction companies should reinforce the internal marketing like the service business. However, it is not easy to conduct active internal marketing reinforcement since the companies do not directly receive customers under special situation like construction. Therefore, it is necessary to resolve the urgent issue by selecting order of priority among internal marketing factors. To address this issue, the objective of this study is to analyze the internal marking factors by using Analytic Hierarchy Process. As a result, the first and second factor represents the internal communication and working condition and environment respectively. The findings of this study will contribute to apply the internal marketing into construction industry.

• Journal of Korea Society of Industrial Information Systems
• /
• v.1 no.1
• /
• pp.177-201
• /
• 1996

오늘날 우리사회는 컴퓨터기술과 통신기술의 발달로 인하여 정보사회로의 이행이 급속히 진전되고 있으며, 기업들은 치열한 경쟁에서 살아남기 위하여 정보기술을 이용한 경영혁신에 많은 노력을 기울이고 있다. 정보기술의 급속한 발달에 따라 정보시스템의 기능이 조직의 내부에서 점차적으로 조직외부의 고객과 공급자 그리고 경쟁자 등으로 그 초점이 이동되어가고 있는 실정이다. 기업조지간에 통신망기술로 연결하여 정보를 교환하는 조직간정보시스템(Interorganizational System : IOS) 은 산업의 구조를 변화시킬 뿐만 아니라 , 기업에 잠재적 경쟁우위를 제공하는데 중요한 역할을 수행한다. 조직간정보 시스템이 특수한 형태인 전자자료교환(Electronic Data Interchange : EDI) 시스템은 표준양식에 의한 기업간의 거래문서를 전자적으로 컴퓨터와 컴퓨터간 통신 네트워크에 의해 교환하는 것으로서, 기업간 정보거개의 혁신적인 개선과 업무절차의 간소화에 의한 생산성의 향상 및 업무의 효율성 증대 등 획기적인 성과를 가져온다. 본 연구의 목적은 EDI 시스템의 성공적 구현에 영향을 미치는 주요요인에 대한 중요도 순위를 설문을 통하여 조사하고자 하는 것이다. 우선 EDI 시스템의 개념을 살펴본후, EDI 시스템구현의 성공요인에 대한 선행연구들을 고찰하고, 선행연구에서 도출된 주요요인들을 연구자별로 분류하여, 본 연구에서 조사하고자 하는 요인들을 설정한다. 다음으로 EDI를 이용하고 있는 국내기업의 70여개 기업체를 대상으로 설문조사를 실시하여 자료를 수집하고 본 연구에서 조사하고자 하는 19가지 주요요인에 대한 중요도를 실증적으로 분석하고자 한다.

• Journal of Korean Tunnelling and Underground Space Association
• /
• v.15 no.5
• /
• pp.497-504
• /
• 2013

This research uses numerical analysis to examine the tunnel portal landscape affecting the brightness level of interior lighting when designing lights for road tunnels through the L20 method. In order to extract the brightness recognition per form of a tunnel entrance and to evaluate the effects of the characteristics of the materials of facilities near a tunnel portal, brightness analysis was conducted by filming brightness on a video photometer called Hi-land Elf System, and a surface brightness photometer called LMK Mobile Advanced. Tunnels in Korea are mostly distributed in mountain areas; thus, the ratio occupied by the sky, which has the highest brightness within the angle of L20, is close to zero, while most of the ratio was occupied by brightness by the area near the tunnel entrance or road surface. However, for a tunnel portal retaing wall, which allows the width of a tunnel entrance to seem wider within the L20 angle, appeared to be have higher brightness compared to nearby areas or the surface, which is an element increasing the tunnel portal brightness within the tunnel, and the road facilities near the tunnel portal appeared to have an effect on the brightness as well. Thus, when designing tunnel lights based on brightness, the form of the tunnel entrance and the area width, material, and color of areas near the tunnel portal appeared to affect outside brightness and become an element affecting the establishment of the brightness level of the interior lights of tunnels. Consequently, reviewing such matters is a prerequisite when designing tunnel portal landscape.

• International Area Studies Review
• /
• v.13 no.2
• /
• pp.445-474
• /
• 2009

This study tries to investigate the factors influenced on the performance by top management team's(TMT's) international entrepreneurship(IE) and firm's capabilities(marketing capability and R&D capability) of Korean Ventures. The research model and hypothesis set that TMT's IE directly affect to the performance directly affects and TMT's IE indirectly affect to the performance through the capabilities(marketing capability and R&D capability) by research prior studies. To verify research model, 115 high-technology based Korean ventures survey to be as samples by structured questionnaires and the data is tested by SEM(structural equation modeling) analysis. The results of analysis are as follow. First, there was no relationship between TMT's IE and performance. Second, the IE positively affected to firm's capabilities(marketing capability and R&D capability). Third, firm's internal capabilities positively affected to performance. These results only few TMT's IE cannot sufficiently affect to performance but IE should be propagated to marketing and R&D departments and then firm's performance can improved. This study respect to provide a meaningful implication to globalization and performance of Korean Ventures.

• Journal of Venture Innovation
• /
• v.4 no.3
• /
• pp.17-30
• /
• 2021

Environmental deterministic perspectives and resource-based perspectives have different perceptions on the factors that determine corporate performance. While the environmental deterministic viewpoint sees the external environment as having a significant impact on corporate performance. On the other hand, the resource-compliant viewpoint believes that it is important to obtain the necessary resources through appropriate decision-making in order to overcome the uncertainty of the environment. Although the external environmental impact on corporate performance is important, the study is in the position that efforts within the company to cope with environmental uncertainty are necessary. This study identified the role that factors within the company play in the process of affecting the external environment of the company's performance. This study looked at whether the CEO's innovation direction plays an mediating role in the market environment favorability affecting sales growth rate. The data was collected using a survey method. We collected data from 138 small and medium-sized manufacturing companies in Gyeongin area. The collected data was analyzed using SPSS 22 packages. According to the analysis, market environment favorability positively affects sales growth rate, and the CEO's innovation direction plays a mediating role between market environment favorability and sales growth rate. The results of this study showed that depending on the market environment, the CEO's interest and willingness to innovate, present a vision for innovation, and institutionalize innovation activities increase management performance through innovation.

• 한국벤처창업학회:학술대회논문집
• /
• 2016.04a
• /
• pp.224-227
• /
• 2016

이 연구의 목적은 우리나라 대기업 구성원의 사내기업가정신이 조직 몰입에 미치는 영향을 살펴보는데 있다. 이 목적을 달성하기 위하여 업종별 대표기업 3사의 구성원들을 대상으로 설문조사를 실시하며, 이를 토대로 상관관계 존재여부에 대한 분석 작업을 하고자 한다. 최근 IT 대기업 중심으로 스타트업의 혁신문화를 회사 내부로 유입시키려는 노력들이 급속히 증가하는 상황에서, 사내 기업가정신이 기업내부 구성원의 조직몰입에 미치는 영향을 실증적으로 분석하는 것은 시의 적절한 연구라고 판단한다. 조직몰입에 대한 연구는 최근 심리학뿐만 아니라, 경영학적 범위에서도 급속하게 확대되고 있다. 기업의 지속성장을 위한 전제조건은 조직구성원의 조직몰입을 통해 지속적인 경쟁우위를 확보할 수 있는 제품 및 서비스를 경쟁력을 제고시키는 것이다. 이를 위해 기업은 기존에 검증된 조직몰입의 선행변수에 대한 과감하고 지속적인 관리와 함께 새로운 선행변수에 대한 발굴을 시도하고 있다. 확인된 시장과 기업의 현실적 니즈에 근거하여, 본 연구는 사내기업가정신과 조직몰입간의 관계에 집중하였다. 이러한 연구목적을 달성하기 위하여 본 연구는 선행연구를 기초로 실증연구를 실시하였다. 문헌적인 연구는 선행연구를 개관하여 기업가정신의 각 구성요소와 조직 및 직무몰입에 관련된 국내외 발표된 논문과 저서들을 통하여 이론적인 배경을 검토하고 최근의 연구동향을 살펴보았다. 문헌연구로는 사내기업가정신과 조직몰입의 개념을 정리하고 구성요인을 고찰하였다. 실증연구는 삼성전자, SK텔레콤, 포스코의 현재 재직중인 구성원을 대상으로 설문을 진행할 예정이다. 설문결과에 대한 통계적 검증을 통해 각각의 구성요소의 유의성과 상관관계를 파악하고자 한다.

• Proceedings of the KAIS Fall Conference
• /
• 2010.11b
• /
• pp.870-873
• /
• 2010

본 연구는 국내 Born Global Firm의 기술요인들이 해외신규시장 진입시기에 미치는 영향에 관한 연구모형을 제시하고, 국내 Born Global Firm을 대상으로 이에 대한 인과관계를 실증 분석하였다. 기존의 해외시장 진입시기에 관한 선행연구를 토대로 기술경쟁력, R&D 네트워크, R&D 정보력을 독립변수로 설정하고, 이러한 요인이 Born Global Firm의 해외신규시장 진입시기에 영향을 미칠 것이라는 가설을 설정하였다. 기존 선행연구를 통하여 기술경쟁력의 대용변수로 지적재산권, R&D 투자비용, R&D 전담기구 기능을, R&D 네트워크는 부서간 협력, 국내외 공동연구, R&D 정보력은 R&D 관련 정보 수집능력(경쟁업체 R&D 동향정보, 관련 주요연구자 정보 등), R&D 관련 정보 분석능력(기술이슈 및 트렌드 분석, 기술수준 분석 등), R&D 정보 활용능력(R&D 기획, 응용 분야 확장 등) 등을 사용하고 기업 내부요인과 수출관련에 대한 가설을 설정하였다. 특히, 해외시장 진입형태 중 FDI, 계약에 의한 해외시장진입 보다는 국내에서 가장 많은 해외진입 형태인 수출에 초점을 맞추었다. 연구결과는 다음과 같다. 국내 107개의 Born Global Firm을 대상으로 다중회귀분석 한 결과, Born Global Firm의 직접수출에 가장 큰 영향을 주는 요인으로는 지적재산권과, 부서간 협력, R&D 정보 활용능력 등으로 나타났다. 특히 기술이슈 및 트렌드 분석 정보력은 해외시장 진입시기를 앞당기는 것으로 나타났다.

• Journal of Digital Convergence
• /
• v.12 no.7
• /
• pp.49-64
• /
• 2014

This study is to prove the effect of raising the value of the expert knowledge of technical experts or researchers that obtained systematic education on finance and management, on the individual's performance, and to do so, BSC(Balanced ScoreCard) is to be used to analyze how the individual's performance was affected. The results indicates that development and management of substantial programs on finance and management-related educations, with the purpose of inspiring management mind on professional employees, are demanded.

• Journal of Global Scholars of Marketing Science
• /
• v.16 no.4
• /
• pp.13-38
• /
• 2006

This study is concerned with the factors that influence the radicalness of new product development by firms. The innovativeness of firms' new product development differs in their frequency and radicalness. Based on previous research on product innovations, this study provides a hypothetical model that links firms' internal variables and external relations variables to the radicalness of product innovation, which in turn is linked to marketing performance. For an empirical analysis, the data were collected from South Korean firms. The result of this study provides evidence that the stronger is firms' management attitude toward risk taking, marketing competency, and technical competency, the higher is the possibility of radical product innovation. It also shows that, contrarily to the hypothesis, firms with collective reward system rather than individual reward system are more likely to develop radically new products. This study also shows that the better are firms' R & D collaboration with suppliers and interfaces with customers, the higher is the possibility of radical product innovation.

• Knowledge Management Research
• /
• v.22 no.2
• /
• pp.269-288
• /
• 2021

In a rapidly changing corporate environment, the relationship among organizational justice, job attitude, and cynicism as factors influencing exit, voice, loyalty, and neglect that can promote the performance improvement of organizational members was analyzed with the PLS (Partial Least Squares) structural equation in two stage approach. Organizational justice constitutes a formative secondary factor by the first order of distributional justice, procedural justice, and interactional justice, and job attitude is a formative secondary factor of job satisfaction and organizational commitment. We analyze the direct and indirect effects by mediating relationships of cynicism and job attitude on the factors such as exit, voice, loyalty, and neglect. From the perspectives of knowledge management, we analyzed how the perception of organizational justice affects the overall performance of the organization through the improvement of the employees' performance.