• Journal of the Korean Society of Costume
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• v.65 no.8
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• pp.1-21
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• 2015

The purpose of this study is to investigate the self-image of men and the characteristics of their fashion styles, as they are fast becoming an influential consumer group. Men in the thirties and forties who had a higher-than-average interest in fashion were surveyed online and the results from this study are as follows. In terms of variations of self-image connected to situations, we found that there were strong relationships between the preference of the "charming & romantic" image to private meet-ups with acquaintances, "intelligent & classy" to official events, "rational & realistic" to everyday work in an official setting, and "modest & ordinary" to complex situations including family occasions and customary events. Those who aimed for "urban refinement - sensitive" appeal also preferred a "charming & romantic" self-image, while pursuing a "classic & modern" fashion style for official settings and a "gentle & charming" style in private settings. Those who aimed for "stable elegance - intelligent" youth" image preferred the "intelligent & classy" image, while pursuing a "stable & intelligent" fashion style in official settings, and an "intelligent yet active & young" style in private settings. Those who aimed for "rational practicality - comfortable activity" image preferred a "rational & realistic" self-image, while pursuing a "rational & practical" fashion style in official settings, and a "comfortable & active" style in private settings. Those who aimed for "ordinary modesty - plain simplicity"preferred a modest and ordinary self-image, while pursuing an ordinary fashion style, and a simple style in private settings. The various situational assessments used in this study to analyze the fashion-related circumstances for male consumers can be utilized in upcoming studies, and can be an effective indicator of situational consumer preferences in terms of men's fashion marketing and product planning strategies.

• Korean Journal of Human Ecology
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• v.14 no.1
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• pp.167-178
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• 2005

The purpose of this study is to research male consumers' shopping behavior according to their fashion consciousness. For the purpose, the data collected were analyzed by factor analysis, one-way ANOVA, Duncan's multiple range test X2-test, and Pearson's correlation. The results of the study are as follows: 1. Male consumers' fashion consciousness were classified into 4 groups-Impulse Buying Consciousness Group, Brand Consciousness Group, Style Consciousness Group, and Fashion Indifference Group-by the following 6 factors: Impulse Buying Consciousness, Brand Consciousness, Style Consciousness, Trend Consciousness, Price Consciousness, Consumption Expenditure Consciousness. 2. There were significant differences existed among each group according to clothing purchase behavior, shopping orientation, and use of information sources. 3. There were a relationship among male consumers' fashion consciousness, their use of information sources, and their shopping behavior including clothing shopping orientation.

• The Research Journal of the Costume Culture
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• v.13 no.3 s.56
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• pp.469-480
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• 2005

The purpose of this study is to analyze the meaning and the value of the cultural collage expressed in men's fashion. As for the research methodology, literary research was under taken to study psychoanalytical and socioeconomic contexts in which cultural collage has been formed. In addition, demonstrative studies in men's fashion were undertaken through the analysis of pictures. The cultural collage is defined as a phenomena of making creativity by combining cultures which have no relevance. In psychological and sociological aspects, the rise of the cultural collage is caused by multinational corporation, pluralization of identity, information society, consumer oriented production, consumer society and inundation of kitsch. On the basis of the characteristics and social backgrounds of cultural collage, the aesthetic values of men's fashion can be explained by pluralism de-generalization and relativity.

• The Research Journal of the Costume Culture
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• v.12 no.5
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• pp.832-844
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• 2004

The purpose of this study is to explain innovative changes of men's fashion in 'a cyber society', which has come with the advent of internet revolution and where we have witnessed social changes in view of sex, race and class. As for the research methodology, literary research was under taken to study characteristics of cyber society. And demonstrative studies on men's fashion were undertaken through the analysis of photos. 'Cyber space' is defined as 'a communication network of informations and opinions' or 'pseudo world created by computer technology'. Our current world, which has continuous interaction with cyber space, can be understand as cyber society. In a cyber society, transcendental structure is not accepted, feminine characteristics appear more frequently, and western-biased territorial features lose its ground. These characteristics are rooted in ideological characteristics of cyber society, such as opposition and composition. Considering the characteristics of cyber society, the aesthetic images of men's fashion in cyber society can be explained with de-authoritarianism, 　metrosexualism and multi-culturalism.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.6
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• pp.776-787
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• 1999

The purpose of this study is to analyze the factors which have formed gender images in men's fashion since the middle of the 19th century. For this purpose, the images of gender in fashion were analyzed and historical studies about gender images in men's fashion from the middle of the 19th century to the present days were done. Historically images of gender expressed in fashion were masculine image feminine image androgynous image and genderless image. Among those images masculine image and genderless image. Among those image masculine image and androgynous image have been the gender images in men's fashion since the middle of the 19th century. In psychoanalytic view point the factors which have formed the gender images are related with sexual pleasure. Libido for looking narcissism and exhibitionism have produced masculine image and androgynous image in men's fashion, In socioeconomic view point power structure between the sexes have built the gender images in fashion. Masculine image and androgynous image came in to being in men's fashion for the purpose of displaying power or expressing opposition to power structure between the sexes, In aesthetic view point the aesthetic sense of each age about sex have constructed the gender images. Modernism had influence on building masculine image and post-modernism have formed androgynous image in men's fashion.

• Journal of the Korean Society of Costume
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• v.61 no.3
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• pp.63-70
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• 2011

The purpose of this study was to investigate trend of articles on men's fashion in Korea as seen through clothing-related academic journals from 1990 to 2009. For a total of 478 research papers on men's fashion published in 18 clothing-specialized learned society journals, which are KCI-cited journals or candidates thereof The results were as follows: First, With respect to the number of papers on men's fashion from 1990 to 2009, that of the 2000s rapidly increased to 5.2 times that of the 1990s. Second, The number of each area research was ranked aw follows: social psychology marketing 34.1%(163), clothing construction 32.2%(154), design aesthetics 19.7%(94), beauty 7.7%(37), history of clothing 4.8%(23), textile science 1.5%(7.7). Third, Studies on the aesthetics in men's fashion showed a steady increase from 1995, resulting in the number of papers in the 2000s being 12 times that of the 1990s. And, in the 2000s, the subjects explored in the 1990s, such as feminization of men's clothes, gender images, men's suit, etc. were deepened and expanded.

• Journal of Fashion Business
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• v.7 no.2
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• pp.97-106
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• 2003

The purpose of this study was to investigate Chinese men's perception and satisfaction on Korean apparel products. The 1000 Questionnaires were distributed to Chinese men, and returned 863 questionnaires were analyzed by mean and percentage with SPSS 10.0. The results of this study were as follows: Chinese men had more perception on their own brand and Italy brand than UK, Korean, and Japan brand. Over age fifties of Chinese men preferred Korean brand to the other ages. Chinese men perceived positively Korean fashion products as more trendy, very creative, high-class, qualitative, expensive and creditable, otherwise, there were little famous brands among Koran apparel products. Chinese men satisfied on Korean apparel products positively, specially, age forties and fifties, resident from Harbin, income 2 and 3 level, and young casual mild group showed higher satisfaction on Korean apparel products than the others.

• Journal of Fashion Business
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• v.27 no.4
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• pp.21-37
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• 2023

This study aimed to classify the hand types of adult males aged 20 to 69 years using three-dimensional measurement data from the 2020 8th Korean Anthropometric Survey, the latest measurement data from the National Institute of Standards and Technology Size Korea, and explore the characteristics of each type. Through this, I aimed to draw implications for the development of work gloves. The factors that make up an adult male's hand were categorized into hand and finger thickness factors, palm length factors, and finger length factors. Adult male hands were categorized into four types: small, thin hands and long fingers; thick, long fingers; medium, short hands and fingers; and large, thin, short fingers. The analysis showed that the younger the age, the more slender and long the hands and fingers, and as age increased, hands and fingers became shorter and thicker. Implications for the development of work gloves included the need for size segmentation based on the age of the work glove user, changes in the way glove dimensions are set based on hand length and hand circumference, and the need to segment gloves by the type of work. Hand typing in future research should be done according to occupational groups, and glove patterns should be developed for each type of work based on the results of this study.

• Journal of Fashion Business
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• v.28 no.4
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• pp.74-92
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• 2024

This study aimed to classify leg shapes of adult males according to their obesity levels and examine characteristics of each type. The goal was to provide essential data for developing tight-fit pants patterns for adult males. Factors defining leg shapes of adult males were identified as leg horizontal factor, leg vertical factor, ankle thickness factor, and ankle height factor. Leg shapes were categorized into four types: 1) type 1, medium-thick, short legs with thin, medium-height ankles; 2) type 2, medium-thick, long legs with thin, low-height ankles; 3) type 3, thin, medium-length legs with thick, high-height ankles; and 4) type 4, thick, short legs with thick, medium-height ankles. The higher the obesity level, the greater the proportion of type 4, whereas the lower the obesity level, the greater the proportion of types 2 and 3. This suggests that as obesity levels increase, the number of individuals with very thick legs, thick ankles, and shorter legs also increases. Implications of leg shape according to obesity levels in adult males are as follows. First, different age groups require distinct pants patterns. Second, when grading sizes, the variation by body part should be adjusted according to age group. This study is significant as it classifies leg shapes of adult males based on obesity levels and examines characteristics of each type.

• The Journal of the Korea Contents Association
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• v.10 no.5
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• pp.202-209
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• 2010

Today, we are living in an information era during which we are flooded with information, and it is not an exception also in the magazine field. This study aimed to identify the unique characteristics of magazines by men's magazine companies as research into the big three men's magazines licensed in Korea. Accordingly, concerning a detailed research method, a practical study was carried out on the basis of statistics about the proportion of the contents composition in those magazines. This is because all magazines realize a target point to which their companies aspire, through the contents composition using articles or a pictorial magazine. As a result of thestudy, in the big three licensed men's magazines (Esquire, Arena, and GQ) in Korea, the highest proportion of the contents composition was the proportion of advertising, posting 37.5% on average, which was followed by the proportion of articles or a pictorial concerning fashion, marking 26.8% on average. Therefore, the domestic licensed men's magazines, which were identified by the proportion of the contents composition, were discovered to have thecharacteristics of a fashion magazine. Furthermore, they were found to be published with as lightly different contents composition based on a magazine concept pursued by each magazine company.