• 지역과문화
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• v.7 no.1
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• pp.59-98
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• 2020

An empirical study utilizing data was performed with a variable called 'strategic planning' for festivals in order to look into the impact of a cultural tourism festival on urban regeneration. As a success factor of a festival, strategic festival planning was drawn up, and the following hypotheses were set: Seven strategic factors verified through an exploratory factor analysis will have a positive impact on festival satisfaction (festival success) and on urban regeneration, and festival satisfaction will have a positive impact on urban regeneration by having a mediating effect on it. For the analysis, the Gimje Horizon Festival was selected as it was considered as a typical case of urban regeneration through a festival, and the relationship between the festival and urban regeneration was understood by conducting a combined analysis of a quantitative analysis through a survey, a literature search, field investigations and in-depth interviews. The quantitative analysis indicates that strategic planning has a positive impact on festival satisfaction (festival success) and on urban regeneration and that festival satisfaction has a positive impact on urban regeneration. The same study result as the quantitative analysis result was obtained even through a qualitative analysis. This shows that the higher the path coefficient of strategic planning, the higher the path coefficient of festival satisfaction and urban generation and that with better strategic planning, the effects of festival satisfaction and urban regeneration are maximized. In other words, when planning and implementing a festival by actively incorporating the seven strategic planning factors which were suggested as festival success factors earlier in this study beginning from the stage of festival planning, it is likely to have a positive impact not only on the success of the festival but also on urban regeneration. This is an implication that gives a new alternative to software-based urban regeneration through festivals. It is meaningful to present the importance of festival planning and the direction of planning to maximize the effect of urban regeneration to festival planners and urban regeneration experts. This study is believed to serve as a momentum for people to take a new approach to studies on festivals and urban regeneration utilizing software in the future.

• THE HEALTH and ORGANIC FARMING
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• no.231
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• pp.1-12
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• 2006

제28회 한국유기농업대회 준비돌입/환경호르몬으로부터 자유로워질수 있는 길/우리의 산야초/연속 강우에 따른 과일나무 잎의 갈변에 대하여/벼 멀칭재배의 이론과 기술/김제지평선축제, 성공적으로 개최돼/신태인 유기농 포도축제 성료/질병 예방을 위한 식사/일본,고령화와 웰빙 붐으로 건강식품시장 '폭발'/스위스,유기농가 급속 확산/LA,'건강빵'경쟁 후끈~후끈/일본,학교급식용 중국산 냉동가지 풋콩에서 잔류농약 검출/두가지 비료로 유기농작물의 고품질 다수확 생산을 체계적으로 보다 쉽게 하는 방법/전남도, 전국 최초 '친환경축산 5개년 종합계획'수립/배추 노균병 어떤 병인가?/고추.방울토마토 증수/중국 박람회 및 유기농장 연수기/"유기가공식품" 인증 법제화 추진/국내외 친환경 농축산물의 생산 및 인증 실태/친환경 유기낙농의 정착 방안/9월중 새식구 명단/농촌진흥청,토양전자지도,휴대폰 영농정보 제공/친환경인증기관협의회 출범/친환경농자재'목록공시제'시행/충주시,친환경바이오농업 확대 추진/제주,친환경농업 발전전략 심포지엄 개최/유기 및 일반 농산물의 품질 비교에 관한 연구/유기질 비료의 이해

• Culinary science and hospitality research
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• v.20 no.4
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• pp.210-223
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• 2014

This study aims at analyzing influential relations among satisfaction, revisit intention, and recommendation intention regarding local food restaurants, based on the motivation to visit the Gimje local festival, a representative festival in Korea. It also offers useful basic materials for related organizations. From October 2 to October 6, 2013, a survey was conducted and a statistic processing was performed with 283 copies of questionnaire for credibility analysis, factor analysis, and regression analysis. The results are as follows. First, three motives for visit were drawn as cultural experience factor, deviation factor, and friendliness factor. Second, for hypothesis 1, the motivation for visiting the festival had a positive (+) significant influence on satisfaction with the local food restaurants. Third, for hypothesis 2, satisfaction with the local food restaurants had a positive (+) significant influence on revisit intention to the local food restaurants. Fourth, for hypothesis 3, satisfaction with the local food restaurants had a positive (+) significant influence on recommendation intention to the local food restaurants. Consequently, for the purpose of activating festivals, it is necessary to offer a variety of food, to manage the programs satisfying visitors' needs, and to give services continuously.