• The Journal of the Korea Contents Association
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• v.3 no.2
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• pp.1-10
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• 2003

A semiotic approach to modem visual arts has emerged since French post-structuralism was introduced to Anglo -American academics by "deconstruction" or "postmodemi sm." It views a work of art as a sign, which is its math odical assumption and, at the same time, makes its appli cation more accessible. In the milieu of modem visual arts' effort to be intimate with general audience, modem art photography is now fared with the request to be a familar and universal domain, instead of being left only in photo books as artistic and academic achievements. More specifically, various photo images puter graphics to such megaexhibitions as "Gwangju Biennale,. "Media City Seo ul," and "Pusan International Art Festival," are main objects of study. A coherent and scientific analysis of visual semitotics is still on the way, however, it is an urgent task how to read and interpret a photo image with multiple meanings. This study argues that visual seniotics can be a powerful tool to enhance the understanding of art photography. After all, seniotics is a product of age； we live in the age of legibility, that is, of reading the work of art well as the social events and phenomena. art well as the social events and phenomena.

• Journal of Science and Technology Studies
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• v.12 no.1
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• pp.79-106
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• 2012

The paper discusses the issue of reality related to interaction between users and electronic figures that mediate by online game system. MMORPG(Massively Multiple Online Role Playing Game) has been known as virtual world that physically and electronically interconnect users and mechanical elements over huge area. Already game items have became a kind of reality for some users long time ago. How these figures could have been regarded as realities? It suggests to take place the temporality of practice around game world. Tremendous practices of human and machines produce their relations and these relations are reinforced self-referentialy. They could constitute their time-space frame that be situated a figure as the something in it.

• Journal of Korean Philosophical Society
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• v.152
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• pp.59-79
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• 2019

The main purpose of this paper is to critically examine the intractable problems of Peirce's notion of 'symbol' as a higher and perfect mode of sign, and present a more appropriate account of the higher status of symbol from an experientialist perspective. Peirce distinguished between icon, index, and symbol, and suggested symbol to be a higher mode of sign, in that it additionally requires "interpretation." Within Peirce's picture, the matter of interpretation is to be explained in terms of "interpretant," while icon or index are not. However, Peirce's conception of "interpretant" itself remains fraught with intractable opacities, thereby leaving the nature of symbol in a misty conundrum. Drawing largely on the experientialist account of the nature and structure of symbolic experience, I try to explicate the complexity of symbol in terms of "the symbolic mapping." According to experientialism, our experience consists of two levels, i.e., physical and symbolic. Physical experience can be extended to symbolic level largely by means of "symbolic mapping," and yet is strongly constrained by physical experience. Symbolic mapping is the way in which we map part of certain physical experience onto some other area, thereby understanding the other area in terms of the mapped part of the physical experience. According to this account, all the signs, icon, index, and symbol a la Peirce, are constructed by way of symbolic mapping. While icon and index are constructed by mapping physical level experience onto some signifier(i.e. Peirce's "representamen"), symbol is constructed by mapping abstract level experience onto some signifier. Considering the experientialist account that abstract level of experience is constructed by way of symbolic mapping of physical level of experience, the symbolic mapping of abstract level of experience onto some other area is a secondary one. Thus, symbol, being constructed by way of secondary or more times mapping, becomes a higher level sign. This analysis is based on the idea that explaining the nature of sign is a matter of explaining that symbolic experience, leaving behind Peirce's realist conception of sign as a matter of an event or state of affairs out there. In conclusion, I suggest that this analysis will open up new possibilities for a more appropriate account of the nature of signs, beyond Peirce's complicated riddles.

• 한국HCI학회:학술대회논문집
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• 2006.02b
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• pp.351-355
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• 2006

1990년대 후반 이후 등장한 N세대 N generation라는 신조어는 넓게는 '10대 후반과 20대 초반의 새로운 세대'라는 'new'의 개념에서의 N세대 new generation를, 좁게는 '네트워크 network를 자유자재로 다루는 세대' 또는 '네트워크 속에서 생활하는 세대' 라는 '디지털 유저 digital user'의 개념에서의 N세대 network generation를 의미한다. 다시 말해, N세대는 디지털 디바이스의 정보와 지식을 바탕으로 자유롭게 디지털 세상을 넘나드는 젊은 디지털 유저 층이다. 본 연구의 목적은 디지털 디바이스 프로덕트 광고의 한 사례를 기호학적으로 분석하여 '"디지털 디바이스+ N세대=디지털 코드"라는 광고공식'과 '외연과 내연이 합해져 "기술적 시니피앙과 감성적 시니피에"의 상호작용적 조합 interaction'을 찾아보는 것에 있다. 여기서는 광고 분석의 사례로써 삼성 KENOX V4 광고를 이용한다. KENOX V4 는 N세대를 겨냥한 디지털 디바이스 프로덕트이며, 이 광고는 '외국 브랜드를 제압하는 의미의 V'라는 코드를 사용하고 있다. 자기만의 주장을 당당하게 할 줄 아는 N세대가 소년기에 가졌던 한국이라는 자부심이 그가 성인기에 들어선 이후에도 V라는 승리의 표상으로 나타나고 있는 것이다. V4 광고의 이미지는 N세대를 상징하는 강력한 '디지털 코드digital code'를 담아내고 있으며, 그 V4의 메시지는 '4백만 화소'라는 '기술적 시니피앙 technological significant'과 '4가지 승리'라는 '감성적 시니피에 emotional signifie'의 상호작용적 조합을 구성하고 있다.

• Lingua Humanitatis
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• v.1 no.2
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• pp.107-121
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• 2001

This paper examines the way in which the idea of language has been introduced in architectural discourse since the late 1960s. The paper reviews the works of Robert Venturi, Charles Jencks, Peter Eisenman, Alan Colquhoun, and Mario Gandelsonas, which explore the analogy between linguistic and architectural form. All of the writers above are responsive to each other's theoretical positions, sometimes implicitly and sometimes explicitly. A system of signs can be approached by asking how the lexicon and syntax are proportioned. The same question may be posed to architecture: can architecture be understood as a lexicon or as a relational structure, such as language is\ulcorner Two perspectives are presented by architectural theorists. The first advocated by Venturi and Jencks posit architectural form as a problem of signs. The problem with this perspective is that, it reduces architecture into popularized iconography in favor of the representational aspects of architectural form. The second perspective, developed by Eisenman, explores the possibility of finding new formal constructs in the abstract relationship of formal properties. Eisenman's theory, however, has its own problems for, in highlighting syntactic structure, it minimizes the distinction between the perceptual and the pragmatic dimensions. Yet both perspectives address crucial problems of contemporary architecture and expand architectural discourse into the broader realm of humanistic studies.

• Journal of the Korean earth science society
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• v.28 no.4
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• pp.393-404
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• 2007

The purpose of this study was to identity scientific models included in the Earth domain of the $10^{th}$ grade science textbooks. Three earth science-related chapters in each of 11 trade books were analyzed. A framework was developed and used to classify a scientific model from three different perspectives: medium of representation, method of representation, and mobility of a model. Results showed that the science textbooks utilized domain-specific models in which the nature of sub-areas of earth science was embedded. That is, the unit of 'Change of the Earth' included many iconic models that represented the inaccessible inner structure of the earth and the movement of the tectonic plates. These were also two-dimensional pictorial and static models. In the chapter of 'Atmosphere and Oceans', symbolic and diagrammatic models were dominant in use, which included weather maps and contour line graphs of sea surface temperature and salinity. The unit of 'Solar System and Galaxies' showed the highly frequent use of iconic and analogical models for the large-scale celestial objects and their movements. Implications for earth science education and relevant research were discussed.

• Journal of Nutrition and Health
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• v.40 no.sup
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• pp.22-28
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• 2007

최근 식생활의 서구화로 인해 기호식품의 사용량이 증가하고 설탕섭취량은 계속적인 증가를 보이고 있다. 특히, 아동들이 우리의 전통식생활에서 멀어지고 단 맛 위주의 스낵류나 과자 케일 등과 같은 기호식품의 사용으로 인한 설탕섭취량이 증가하고 있다. "식품수급표"상에 나타난 설탕공급량을 위주로 우리 국민의 설탕소비패턴과 국제간 비교를 통해 한국인들의 설탕섭취수준이 어느 정도인지를 파악하고 단맛에 대한 한국인의 기호도의 변화과정을 살펴보았다. "2001 국민건강영양조사"에서는 한국 성인 1일 1인당 약 60 g 정도의 설탕 섭취량을 보였다. 농림부의 "식품수급표"를 중심으로 살펴보면 2002년에 1인 1일당 설탕공급량이 57 g으로 나타나 미국인의 1일 설탕섭취량인 130 g 정도인 것에 비하면 아직도 적다고 볼 수 있다. 그러나 1962년에 4.8 g이었던 것을 생각하면 상당히 증가하였다. 식품수급표상에 나타난 국제 통계 비교치에서는 한국인의 1일 설탕공급량을 99g 으로 잡고 있어 실제로는 한국인들의 설탕섭취량이 상당한 수준으로 올라왔음을 짐작케 한다. ISO의 국제 비교에서는 1년 1인 소비량이 22.7kg으로 전 세계 국가 평균 소비량을 상회하고 있다. 아동의 가공식품 소비로 인한 설탕섭취량은 급속히 증가하였고, 현재 급속히 증가하고 있는 아동비만 현상과도 관련이 있다. 1995년에 행해진 초등학생들의 설탕섭취실태자료를 통해 볼 때 이미 10년 전에도 도시지역이 아닌 농촌 지역 아동의 설탕섭취량이 이미 60 g 이상을 넘어서고 있었고 급원식품에서 성인들이 주로 과일류 의존이 높았던 반면 아동들은 간식류에서의 설탕섭취가 매우 높았다. 따라서 연령별로 매우 자세한 간식 목록에 의거한 설탕섭취량 조사가 무엇보다도 필요하다. 현재 한국의 식품성분표에는 다양한 한국음식에 대한 설탕함량 Database가 없으므로 미국의 USDA Database를 기초로 한국 식품의 설탕 함량을 추론해야 하는 어려움이 있다. 따라서 다양한 한국음식의 설탕함유량에 대한 Database구축이 무엇보다도 필요하다고 보인다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.7
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• pp.2957-2962
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• 2011

The purpose of this paper is a semiotic analysis of a dating show on television program, and the attribute contains a variety of social and cultural phenomenons. Analyzed in this study shows relates with TVn's "Love Switch" from cable channel of the text through the classification of gender and thinking of behavior revealed by the structural characteristics of the men and women's appearances. And, how the television culture We rule the world and develop a sense of whether they are examined.

• Proceedings of the KSR Conference
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• 2011.05a
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• pp.1059-1068
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• 2011

This study is aimed to systematically grasp the visual and informative needs of sign system and secure the formativeness sample for standardization model. This study, therefore, will help building the requirements to create design value and secure objectiveness for realization of practical use of the communication design plan, and means transference of the external and internal information system of railroad vehicles for practical use into the standardization model. The pictorial sign based information delivery is a communication process and way gained through vision and perception, so that grasping the formative structure connoted in message is not less than understanding the characteristics of the essence. In this study, I defined the symbolic expressions inherent in TTX sign system to be perceptional action and value norms as general signatures and signifiers.

• School Mathematics
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• v.10 no.2
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• pp.297-317
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• 2008

This study was designed to gain insight to adopt CAS into secondary level algebra education in Korea. Most inactive usage of calculators in math and most negative effects of calculators on their achievements of Korean students were shown in International studies such as TIMSS-R. A comparative study was carried out with consideration of mathematical backgrounds and technological environments. 8 Korean students and 26 US students in Grade 11 were participated in this study. Subjects' Problem solving process and their strategies of CAS usage in classical Box-problem with CAS were analyzed. CAS helped modeling by providing symbolic manipulation commands and graphs with students' mathematical knowledge. Results indicates that CAS requires shifts focus in algebraic contents: recognition of decimal & algebraic presentations of numbers; linking various presentations, etc. The extent of instrumentation effects on the selection of problem solving strategies among Korea and US students. Instrumentation