• The Journal of the Korea Contents Association
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• v.9 no.10
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• pp.389-397
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• 2009

The objectives of this study are to analyze the effects of major factors influencing cruise ship passengers' satisfaction with a port of call on overall satisfaction with it and the differences in satisfaction with the domestic port of calls. To achieve these objectives, as a conceptual framework of the study, cruise tourism and tourist satisfaction were reviewed, and the empirical studies on cruise ship passengers's perceptions toward the Korean port of calls were conducted. According to the findings of this study, the following suggestions were presented to the local governments with the port of calls. The local governments are required to improve the food services provided around the port of call areas, and in addition, in case of Cheju, improvement of tourism information service which is verified as the most significant factor affecting passenger's overall satisfaction with the port of call is needed as well.

• The Journal of the Korea Contents Association
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• v.14 no.10
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• pp.306-314
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• 2014

It has been known that cruise tourism adds value in the local industry and its impacts on regional economy are tremendous. From this point of view, identifying services provided by a cruise ship port, cruise tourists' satisfaction, and their behavioral intentions are significant issues at cruse destinations. The main purpose of this study was to identify significant service factors at the cruise ship port that have an influence on cruise tourists' satisfaction and loyalty in Jeju Island. To achieve the study purpose, a structured survey questionnaire was developed on the basis of reviewing related literatures. The survey was conducted through personal interviews at the Jeju Cruise Ship Port. In total, 386 useable samples were collected during the period from September 11 to October 29, 2012. According to the factor analysis using 15 attributes related to services at a cruise ship port, three service factors were extracted: (1) infra-services, (2) shore excursion services, and (3) attributes affecting the selection of shore excursions. Regression analyses indicated that two service factors(shore excursion services and attributes affecting the selection of shore excursions) significantly influence cruise tourists' satisfaction and loyalty. Findings in this study may be insightful and useful information to marketers or managers at cruise ship ports.

• Journal of Korea Port Economic Association
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• v.35 no.4
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• pp.67-84
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• 2019

In order to suggest ways to enhance service competitiveness in cruise and destination, this study developed a measure of cruise tour service and analyzed the impact and relative importance on customer satisfaction. Specifically, for the service quality analysis, based on the SERVPERF model, the specialty of the industry was reflected through the arguments of tourism and transport logistics, and the three factors of cruise service quality and destination service quality were derived and utilized as measurement tools. As an analysis method, factor and reliability analysis were conducted using data collected via a survey. Next, correlation analysis was conducted to analyze the relationship between variables and regression analysis was performed to check the impact of cruise tour service quality on customer satisfaction. The study found that both cruise service attributes and destination service attributes had a positive effect on customer satisfaction and that the relative importance of service attributes was identified. Accordingly, it was found that the service quality should be formed by reflecting arguments in the tourism and transport logistics sectors and that the service should be further improved and developed according to the importance of the service attributes so as to enhance cruise tour products.

• Journal of Korea Port Economic Association
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• v.27 no.2
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• pp.39-57
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• 2011

Recently Incheon Port and Pyeongtak·Dangjin Port called as Capital Region Ports have enjoyed ever-increasing cargo volumes. However, there is a lack of research on this region while plenty of outputs were suggested on mega hub and regional hub ports in terms of shipping companies and stakeholders' port choice criteria. To identify and evaluate the Capital Region Ports, this paper identifies the factors and sub-components influencing their port choice and presents a structure for evaluating them. Based on the literature related to port selection and competition, a regional survey employed Factor Analysis to reveal that 'port facility and link', 'cost and service', 'port hinterland' and 'information service and port operation policy' are the determining factors in these regions. From the overall evaluation using Fuzzy Theory, Port of Incheon Port obtained high score compare to that of Port of Pyeongtak Dangjin.

• Proceedings of KOSOMES biannual meeting
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• 2017.04a
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• pp.21-21
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• 2017

• The Korean Publising Journal, Monthly
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• s.103
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• pp.6-7
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• 1992

• Journal of Navigation and Port Research
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• v.28 no.3
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• pp.193-198
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• 2004

In this paper, we estimate the difference of port preference and attributed importance by diving subjects of the survey into internal and external shipping companies considered as the main customers of port. From the results of conjoint analysis, it is found that there are differences in preference between domestic shipping companies and foreign ones. The difference in port preference shows; foreign shipping companies mark Shanghai port in the first place in the preference of transshipment port, while domestic shipping companies prefer Busan port. Similar results are applied to preference of rolling port. The result of the survey means it is necessary to group shipping company, when port is analyzed, because the port preference is subject to wether internal or external shipping companies. Also, it implies target marketing strategies should continuously be needed in order to maintain Busan port's preference gaining advantage over other ports and major target would be shipping companies.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.11
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• pp.4251-4259
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• 2010

This study investigates the needs of cruise tourists for building customer oriented ubiquitous tourism services. Through the field survey, the relationship between cruise tourism motivations and ubiquitous cruise services were analyzed. In this study, cruise tourism motivations mean destination attraction, family friendship, socialization, education/novelty and escape from daily routine. And ubiquitous cruise services are consists of boarding service, security service, safety service, customization service, and payment services. The results are as follows; cruise tourists with more socialization motivation get more use intention of ubiquitous payment service; cruise tourists with more destination attraction have more use intention of ubiquitous customization service.

• Proceedings of KOSOMES biannual meeting
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• 2017.04a
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• pp.14-15
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• 2017

• Journal of Navigation and Port Research
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• v.30 no.10 s.116
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• pp.809-817
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• 2006

Shipping and ports have important roles as the nodes and links in maritime logistics. The environment between shipping and ports is interrelated and has been changing' together. Recently, the changes of shipping and ports are rapidly in progress and it is expected to be developed complementarily. Especially, mega carriers reduce the number of ports of calls because the size of ships is becoming bigger and bigger and the 'hub and spokes' strategy is appeared. Therefore, the position of a hub port by the region has questioned This paper aims to research the competitive ports by the region on the basis of the patterns when mega carriers call at ports. Six regions, Far East, Southeast Asia, Northwest America, Northeast America, West Europe and Mediterranean, are organized for this research. According to the volume of cargoes, the top five ports of each region are analyzed. As a result, the competitive ports by the region are Shanghai, Hong Kong, Los Angeles, New York New Jersey, Rotterdam and Gioia Tauro.