• Journal of the Korean Applied Science and Technology
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• v.39 no.2
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• pp.220-232
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• 2022

In this study, 223 people were sampled from February 1 to March 11, 2022, and causal relationship analysis (SEM) was performed. First, a causal relationship was established between coaching behavior and leader trust, and second, a causal relationship was established between leader trust and re-enrollment. Finally, although it was partially adopted between coaching behavior and re-registration, an indirect effect was also derived that the effectiveness of behavior existed as an indirect effect of trust in the leader in the relationship between autonomous behavior and re-registration. Therefore, coaching behavior perceived by customers is influenced by various variables, and trust in leaders appears to exert a huge influence on golf course management performance, emphasizing that human service is a part that needs attention in the changing golf market. It is thought that a management strategy based on the results and this study is necessary.

• Design Convergence Study
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• v.16 no.3
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• pp.69-84
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• 2017

Service blueprint is used to show the interaction between each service element at a glance and to understand the flow of the whole service centering on the customer at the stage of proposing a new service system. It was proposed in the 1980s before online business was developed. However, current services are changing in a way that provides various forms and channels, and the service blueprint seems to be not enough. To reflect this problem consciousness, we selected PSS among diversified service business models and propose a service blueprint type optimized for each business. After collecting 137 PSS cases to be used in the research, we made a business matrix and classified the cases and selected two representative cases to conduct two experiments. As a result, six types of service blueprint corresponding to the matrix could be derived: online service type, online remote support type, self rental type, online order type, traditional type, and offline support type. The validity of the proposed types of service blueprint was verified to confirm the suitability of those types.

• The Journal of the Convergence on Culture Technology
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• v.9 no.4
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• pp.229-238
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• 2023

This study is to identify marketing methods that are different from the existing ones on the Metaverse platform, where new business models and industrial ecosystems are being formed. The purpose of this study is to identify how brand marketing methods are differentiated according to the type of metaverse and the characteristics of the main users who use metaverse. The research method was a case analysis method, and Roblox, which currently has the largest number of active users, was selected. We closely analyzed how Nike and Gucci brands market by reflecting the characteristics and consumption patterns of Alpha Generation and Generation Z, the main users of Roblox. The results of the analysis are as follows. First, it is approaching with enjoyable content, including games, rather than direct marketing. Second, the content provided contains the brand's story and philosophy. Third, it takes a method of linking virtual and reality. Lastly, through Metaverse, Brands are identifying the tastes of future potential customers and collecting data for customized services.

• Asia Marketing Journal
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• v.11 no.3
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• pp.151-165
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• 2009

The objective of this case study is to analyze how effectively KIA SOUL, which is a leading Crossover Utility Vehicle (CUV) brand, has created a new market space through innovative product strategy. Up until now, most car manufacturers have focused only on the traditional product market segments missing out on the opportunity of the crossover segment market. KIA SOUL found a new market space by identifying the high crossover utility demand and filling the gap between the current product category values and the emerging crossover product category values. This case study illustrates that an innovative product strategy can be effectively employed to create a new market space in the saturated car manufacturing industry. The case summarizes that the innovative product strategy of KIA SOUL is comprised of four primary pillars: design innovation, market frontier in CUV, the first company to launch customizing service brand-TUON, and functional innovation. The KIA SOUL case study provides valuable insights and implications for many other companies that are planning to find "blue oceans" for their own business.

• 한국벤처창업학회:학술대회논문집
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• 2023.04a
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• pp.7-10
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• 2023

IT기술의 발전과 스마트기기의 대중화로 인한 정보통신기술의 눈부신 발전으로 온라인 플랫폼을 통한 식품구매 비중이 급격히 증가하여 온·오프라인의 경계를 없어지고 있다. 더군다나 COVID-19 팬데믹은 반조리식품, 밀키트 등 홈쿡(Home-cook) 온라인시장을 급격히 확산시키며 소비자 구매추세를 오프라인에서 온라인으로 완전히 바꿔놓는 전환점이 되었다. 이런 트랜드를 반영하듯 다양한 온라인 식자재 이커머스 플랫폼의 출현하면서 브랜드마다 각각의 차별점을 내세우고 있으나 경쟁은 치열해지고 차별화는 더욱 어려운 게 현실이다. 이는 기업이 소비자에게 일방향으로 정보 또는 상품 및 서비스를 제공 하는 수직적 관계가 아닌, 수평적 쌍방향 관계로의 발전으로 이어져 브랜드가 가지고 있는 가치에 대해 보다 정직하게 보여주어야 소비자의 신뢰를 얻을 수 있게 되었다(Kotler, 2017). 또한, 과거에 소비자들의 만족도가 높았던 서비스도 현재 환경에서는 소비자의 니즈를 충족시키지 못하는 경우가 증가하고 있다(조윤오, 2018). 이는 서비스에 대한 소비자의 기대와 니즈가 지속적으로 변화하고 있다는 것을 의미하며, 이에 따라 기업은 소비자들의 새로운 요구를 만족시키기 위하여 다양한 서비스를 개발 및 제공하는 것이 중요하다고 사료된다(김광재 등, 2011). 이미 높은 인지도를 가진 플랫폼일지라도 지속가능한 우위를 선점하기 어려운 상황에서 온라인 플랫폼에 대한 소비자의 긍정적인 태도와 재구매를 유도하기 위해 제품 본질 뿐 아니라 서비스 차별화를 꾀하고 있고 차별화된 포지션을 차지하기 위해 온라인 플랫폼에 대한 소비자 인식과 서비스 품질 요인을 측정하여 고객이 중시하는 요인에 집중하는 것이 필요하다. 이에 본 연구는 온라인 플랫폼을 통해 식자재를 구매하는 소비자의 꾸준한 방문과 구매를 유인하기 위해 어떤 변수의 영향력을 높여야 소비자 재구매의도를 증가시킬 수 있는지 방법을 모색하고 온라인 플랫폼 기업 및 스타트업의 경영전략 마련에 목적이 있다. 이를 위해 식자재 구매 플랫폼 품질속성, 서비스품질 정도,, 충성도의 전반적인 영향관계를 파악하는 연구 과제를 설정하고, 식자재 이커머스 온라인 플랫폼 이용 전반에 대한 평가를 실시할 예정이다. 이러한 과정을 통해 도출된 결과는 식자재 이커머스 플랫폼 운영 전략을 세우는데 유용한 자료가 될 것이라 기대하며, 기존의 온라인 식품구매 플랫폼의 서비스품질 요인과 소비자 행동 간의 관계를 설명하는 것과는 다른 새로운 시사점을 제공할 수 있다는 측면에서 의미 있는 연구가 될 것이다. 또한, 다양한 산업에서의 플랫폼 비지니스 모델 적용을 위한 전략 수립을 하는 데에 필요한 기초자료를 마련하고자 한다.

• Journal of Advanced Navigation Technology
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• v.27 no.5
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• pp.610-620
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• 2023

The interest in the aircraft interior market is gradually growing due to technological development based on the 4th industrial revolution and competition for airlines to attract customers, and as part of that, Cabin Display System (CDS) for FAA Part.25 civil aircraft is being developed in Korea. The CDS is a system that provides various multimedia services to passengers by utilizing Flexible and Transparent Organic Light Emitting Diodes (OLED) with Integrated Display Processing Module (IDPM). This paper presents a new method for efficient Data Load Process of large-sized files and deals with their implementation and performance. The results of this study are expected to be applied to Data Load Process development of avionics that require reliable large-capacity file transmission along with reducing the costs of development compared to existing ARINC-615A.

• Information Systems Review
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• v.22 no.2
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• pp.201-217
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• 2020

Information security is an essential element not only to ensure the operation of the company and trust with customers but also to mitigate uncertain damage by preventing information data breach. Therefore, It is important to select appropriate information security countermeasures and determine the appropriate level of investment. This study presents a decision support model for the appropriate investment amount for each countermeasure as well as an optimal portfolio of information countermeasures within a limited budget. We analyze statistics on the types of information security breach by industry and derive an optimal portfolio of information security countermeasures by using genetic algorithms. The results of this study suggest guidelines for investing in information security countermeasures in various industries and help to support objective information security investment decisions.

• Information Systems Review
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• v.25 no.3
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• pp.121-138
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• 2023

The advancement in mobile technology brought disruptive innovation in media industry. The introduction of mobile devices broke spatial and temporal restrictions in media consumption. This study investigates the impact of mobile channel adoption on video viewing behavior, using real-world dataset obtained from a particular on-demand service provider in South Korea. We find that the adoption of a mobile channel significantly increases the total viewing time of video-on-demand via TV and the number of contents viewed. Our results suggest that the mobile channels act as a complement channel to conventional TV channels. We provide theoretical and practical insights on consumer usage in the emerging over-the-top market.

• The Journal of the Korea institute of electronic communication sciences
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• v.19 no.1
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• pp.93-104
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• 2024

Demand response is a strategy that encourages customers to adjust their consumption patterns at times of peak demand with the aim to improve the reliability of the power grid and minimize expenses. The integration of renewable energy sources into smart grids poses significant challenges due to their intermittent and unpredictable nature. Demand response strategies, coupled with reinforcement learning techniques, have emerged as promising approaches to address these challenges and optimize grid operations where traditional methods fail to meet such kind of complex requirements. This research focuses on investigating the application of reinforcement learning algorithms in demand response for renewable energy integration. The objectives include optimizing demand-side flexibility, improving renewable energy utilization, and enhancing grid stability. The results emphasize the effectiveness of demand response strategies based on reinforcement learning in enhancing grid flexibility and facilitating the integration of renewable energy.

• Journal of the Korean Society of Marine Environment & Safety
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• v.30 no.2
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• pp.233-238
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• 2024

The pipe cleaning process is a crucial step in the shipbuilding process of a shipyard. It involves removing foreign substances from the inside of the pipes before moving on to the stage of testing equipment after installing the pipes. If there are foreign substances inside the pipes and the equipment is tested, the foreign substances can enter the high-priced equipment and become a factor in the breakdown of pumps, gears, bearings, and other components. Especially in the case of pumps or hydraulic valves, even small foreign substances can lead to major accidents if they enter the equipment, and such equipment accidents can be a potential cause of major disasters, leading to accidents involving workers operating the equipment in the vicinity. Therefore, it is a process that shipyard customers, who are shipowners, also focus on and manage very intensively. To solve these problems, this study developed a system that can increase the cleaning effect of the cleaning fluid inside the pipes by increasing the flow of the cleaning fluid inside the pipes in the existing pipe cleaning method.