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http://dx.doi.org/10.12925/jkocs.2022.39.2.220

The Causal Relationship Between Coaching Behavior of Golf Leaders and Leader Trust and Re-Registration  

Lim, Young-Sam (Department of Sport Industry, Jungwon University)
Publication Information
Journal of the Korean Applied Science and Technology / v.39, no.2, 2022 , pp. 220-232 More about this Journal
Abstract
In this study, 223 people were sampled from February 1 to March 11, 2022, and causal relationship analysis (SEM) was performed. First, a causal relationship was established between coaching behavior and leader trust, and second, a causal relationship was established between leader trust and re-enrollment. Finally, although it was partially adopted between coaching behavior and re-registration, an indirect effect was also derived that the effectiveness of behavior existed as an indirect effect of trust in the leader in the relationship between autonomous behavior and re-registration. Therefore, coaching behavior perceived by customers is influenced by various variables, and trust in leaders appears to exert a huge influence on golf course management performance, emphasizing that human service is a part that needs attention in the changing golf market. It is thought that a management strategy based on the results and this study is necessary.
Keywords
Golf; Leadership; Coaching Behavior; Trust; Re-Registration;
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