• Journal of Industrial Convergence
• /
• v.18 no.2
• /
• pp.87-94
• /
• 2020

This paper belongs in a literature of sustainablity policy determination. This paper offers an actual status and explanation to corporate social responsibility of SMEs in Korea. This study examines CSR situation focused on developing mechanisms to enable the SMEs sector. Firstly, this study suggests introducing the third-party professional assurance service on sustainablity reports and/or asking global accreditation such as ISO14001 and ISO26000 when entry as a provider in government e-procurement system. Secondly, this study introduce the CSR Committee headed by the CEO and coordinates group-wide committees to discuss the CSR Guidelines. Third, because CSR does not only have to do with the SMEs, but pertains to the local community and business partner, this study offered the opportunity to work with large companies in aspects of CSR.

• Survey Research
• /
• v.1 no.2
• /
• pp.161-177
• /
• 2000

Research industry in Korea has shown remarkable development in the past decade, mainly owing to the fact that the confidence level on the research itself has been largely improved as the major predictions based on poll result hit the mark in the past presidential elections, and also the change of management style in Korean business based on the rational decision making process. In this article, I will analyze the change of Koreans behavior toward public opinion research in diachronic manner and show the number and activities of Research Organizations in order to look into the present condition of research industry and then think about the future and the desirable direction of Korean research industry.

• Journal of the Korean Statistical Society
• /
• v.10
• /
• pp.69-74
• /
• 1981

경제가 발전하고 사회생활이 다양화됨에 따라 미래를 예측하여 계획을 수립하게 되고, 제반시책을 보다 과학적으로 수행하게 된다. 1960년이후 우리나라 행정은 경제개발을 위한 시책에 치중하여 왔고, 따라서 경제정책에 필요한 통계수요가 증가하였으며, 이러한 행정상의 필요에 따라 경제분야의 통계가 크게 발달하였다고 볼 수 있다. 정부에서 실시하고 있는 경제분야의 통계가운데 주요한 조사통계를 보면 1960년 인구, 주택 및 농업센서스가 있었고, 1960년 경제활동에 참여하는 노동력을 조사하는 경제활동 인구조사가 실시되었고 1962년에 식량작물생산량조사가 실시되었다. 1962년 농가경제조사 및 농산물생산비조사가 있었고, 1960년 광공업센서스, 1967년 광공업통계조사 1969년 건설업통계조사, 1968년 도소매업센서스가 있었고, 1969년 이를 보충하기 위한 도소매업동태조사가 실시되었으며, 이밖에도 1968년 기업경영통계, 1963년 도시가계조사, 1964년 전국소매물가조사 등이 있다.

• Journal of Digital Convergence
• /
• v.17 no.9
• /
• pp.105-114
• /
• 2019

This study examined the causal relationship between CSV and brand image and consumers' behavioral intentions by structural equation model using psychological variables such as CSV intentionality and company-consumer identification. 198 questionnaires were used to test 8 hypotheses using Smart PLS 2.0. Results are as follows: First, two hypotheses were rejected that CSV had a negative effect on CSV intentionality and CSV intentionality had a negative effect on brand image. Second, CSV has a positive effect on company-consumer identification and company-consumer identification has a positive effect on brand image, purchase intention, and willingness to pay. This study suggests the necessity of enhancing customer participation and communication for the company to establish CSV strategies.

• Journal of the Korean Applied Science and Technology
• /
• v.41 no.2
• /
• pp.363-374
• /
• 2024

The purpose of this study is to provide basic data to identify the communication effect of food and beverage companies' sports sponsorship activities and to find out the communication effect of food and beverage companies' active sports sponsorship activities. To this end, a survey was conducted on 300 people who participated and watched sports competitions hosted by food and beverage N companies in January, and 267 copies were used for statistical analysis to obtain the following results. First, it was found that sports sponsorship had a positive effect on corporate attitude. Second, among the factors of sports sponsorship, image enhancement, promotion, and promotion were found to have a positive effect on product attitude, but event contribution did not affect product attitude. Third, it was found that corporate attitude had a positive effect on product attitude. Fourth, corporate attitude was found to have a positive effect on purchase intention. Fifth, product attitude was found to have a positive effect on purchase intention.

• Proceedings of the Korean Association for Survey Research Conference
• /
• 2000.06a
• /
• pp.161-177
• /
• 2000

Research industry in Korea has shown remarkable development in the past decade, mainly owing to the fact that the confidence level on the research itself has been largely improved as the major predictions based on poll result hit the mark in the past presidential elections, and also the change of management style in Korean business based on the rational decision making process. In the article, I will analyze the change of Korean\\\\`s behavior toward public opinion research in diachronic manner and show the number and activities of Research Organizations in order to look into the present condition of research industry and then think about the future and the desirable direction of Korea research industry.

• Journal of Digital Convergence
• /
• v.19 no.11
• /
• pp.155-165
• /
• 2021

The objective of this research is to suggest the creativity revelation model and to verify the relationships among knowledge capabilities and creativity processes including exploration and exploitation. Also, we investigate whether there are differences in creativity revelation processes from the perspective of psychological empowerment. To achieve the purpose of the research, a survey was conducted targeting employees of software development companies that require creativity in work performance. Empirical results show that knowledge capabilities have positive effect on creativity revelation processes. The notable point of the results is the role of psychological empowerment such that individuals with high psychological empowerment have more exploration-centric revelation, and those with low psychological empowerment have more exploitation-centric on the other hand. These results are interpreted that the behavioral patterns of organizational members may vary depending on the level of psychological empowerment in the creativity revelation, and therefore could suggest several managerial implications regarding creativity management and organizational development in an environment where convergence becomes more important.

• The Journal of the Korea Contents Association
• /
• v.18 no.5
• /
• pp.612-634
• /
• 2018

This research examines the effect of perception of creating shared value (CSV) activity on the organizational commitment and job satisfaction of non-permanent (part-time) employees in order to understand the importance of CSV. In order to accomplish this study, 559 questionnaires were used for final analysis. SPSS 25.0 was used for statistical analysis. The analysis revealed that perception of corporate CSV activity had a positive effect on job satisfaction of non-permanent(part-time) employees. In particular, it had a positive effect on the relationships between the perception of CSV activity and organizational commitment, as well as organizational commitment and job satisfaction. The mediating effect of organizational commitment and the moderating effect of self-efficacy also had a positive effect. The implication of this study is that the perception of corporate CSV activity plays a crucial role in the current service landscape. Therefore, it is recommended that companies conduct a range of CSV activities and create an inclusive system and organizational culture that encourages active participation of non-permanent employees.

• Journal of Digital Convergence
• /
• v.9 no.5
• /
• pp.235-251
• /
• 2011

Despite the increasing importance of information technology in firms, the extent to which IT governance are established varies widely across the firms. To perform desirably the role of IS needed in most companies, high level of IT governance and the effective management should precede. However, the impacts of such activities and management on the IT governance have not been empirically examined in depth until now. Thus, building on the theory of governance and the institutionalization, the research model and the hypotheses of the study were formed and then empirically tested. The study used a survey of senior IT managers from 108 firms in order to examine hypothesized relationship among the following constructs: strategic alignment, IT governance committee, IT planning, EA, PMO, SLM, IT compliance, incident management, IS effectiveness, visibility, and corporate performance. A structural equation model is developed by using LISREL to assess the relative effects and interrelationship among these constructs. The results show that strategic alignment has positive influence on IT governance committee and IT planning. IT governance committee, IT planning, SLM, incident management from IT governance activities have positive effects on IS effectiveness, whereas IT compliance has a negative effect on IS effectiveness. Visibility is positively influenced by IT planning, EA, SLM. IT compliance, and both IS effectiveness and visibility have positive effects on corporate performance.

• Journal of Korea Entertainment Industry Association
• /
• v.13 no.1
• /
• pp.35-46
• /
• 2019

In this study, we conducted an empirical analysis to examine the effects of corporate cultural marketing activities on customer satisfaction and customer citizenship behavior through positive emotion variables. For this study, we conducted a survey on customers who have experienced cultural marketing activities of companies. The results are as follows. First, among the four factors of culture marketing activities, 'sponsorship','synthesis','style', and other factors excluding 'sales' factors influenced positive emotion. Second, positive emotion have a positive effect on customer satisfaction with products and services. Third, positive emotion affect voluntary customer citizenship behavior. As a result, it can be seen that the marketing activities of companies practicing cultural activities, differentiation of products and services based on culture, and formation of corporate culture emphasizing culture lead to positive emotion of customer. In addition, positive emotion are likely to lead to customer satisfaction with products and services, and furthermore, in order to create common value, it is sometimes possible to lead to customer citizenship behavior that voluntarily perform the same role as the company's spokesperson have. Based on the results of this study, it is necessary for domestic stakeholder to engage in innovative perspectives and ongoing activities based on the essential concepts of cultural marketing to secure customer and build competitive advantage.